Skip to main content
Chatbot. It will open in a new tab
University
A smiling young man is sitting at a table with a tablet, enjoying his time outside.

Master in Creative Direction, Content & Branding

Bridge the gap between creativity and management.
Apply. It will open in a new tab

Apply

  • Home
  • Master In Creative Direction, Content & Branding
duration10 months
languageEnglish
locationMadrid
intakeSeptember*
Mode of studyFull-time
Format In Person
Program Overview
Study Plan
Next best you
Admissions & fees
DOWNLOAD BROCHURE
Apply now. It will open in a new tabApply now
Key Areas
Your Future Network
Faculty
Dual Degrees
Program DetailsStudy Plan
Open menu
Program Overview
Open menu
Key Areas
Your Future Network
Faculty
Dual Degrees
Study Plan
Close menu
Program Structure
Career Sector Boosters
International Experiences
Next best you
Open menu
Your Career
Your Impact
Your Purpose
Admissions & fees
Open menu
Fees
Admisions Process
IEGAT
Financial Aid
Student Services
FAQ´s Admissions

SHAPE BRANDS THAT INSPIRE

The Master in Creative Direction, Content & Branding takes you on a structured learning journey, providing the tools and insights for business, branding and management. 

The program begins with a Common Core Period that you’ll study alongside students from every other Marketing, Communication & Sales program. 

This structure gives you the opportunity to meet and network with like-minded professionals from other master’s programs, as well as the flexibility to pivot your career path if you see fit. 

You will learn about Digital Media and Technology; Visual Media and Creativity; and Business, Branding and Management.

Promotional poster for a master's program at IE University, featuring three students discussing over a laptop.

Want to know more?

PILLARS OF THE MASTER IN CREATIVE DIRECTION, CONTENT & BRANDING

The Master in Creative Direction, Content & Branding takes you on a structured learning journey, providing the tools and insights for business, branding and management. The program begins with a series of core subjects that you’ll study alongside students from every other Marketing, Communication & Sales program. This structure gives you the opportunity to meet and network with like-minded professionals from other master’s programs, as well as the flexibility to pivot your career path if you see fit.

Outside of the Common Core Period courses, you’ll take a deep dive into four focus areas:

  • A person analyzing data on a laptop with graphical digital overlays.
  • Master in Visual & Digital Media | IE

PROGRAM STRUCTURE

PROGRAM STRUCTURE OF THE MASTER IN CREATIVE DIRECTION, CONTENT & BRANDING

Program Structure
10 Months
PRE-PROGRAM
    COMMON CORE PERIOD
    TERMS
    FINAL PROJECTS
      CAREER SECTOR TRACKS
      VISUAL COMMUNICATION
      BRANDING
      WELL-BEING IN PRACTICE
      STORYTELLING AND PUBLIC SPEAKING
      DIGITAL MARKETING
      PROJECT MANAGEMENT
      CUSTOMER EXPERIENCE
      FINANCE FOR MARKETEERS AND COMMUNICATORS
      DIVERSITY, EQUITY AND INCLUSION
      ENTREPRENEURSHIP
      CONSUMER BEHAVIOR AND INSIGHTS
      NEGOTIATION SKILLS
      MANAGING HIGH PERFORMANCE TEAMS
      CROSS-CULTURAL COMMUNICATION
      BUSINESS DEVELOPMENT AND SALES
      Photography and Video Production
      Graphic Design I
      Creative and Critical Thinking
      Creative Work in the Cultural Industries
      Advertising and Branded Content Creation
      Graphic Design II
      Entertainment Media Production I
      Web Design and Development
      Workshop on Managing Creative Projects
      Workshop on Portfolio
      CREATIVITY BOOSTERS I
      BRAND STRATEGY
      BRAND STRATEGY
      CREATIVE PROJECT MANAGEMENT
      DATA VISUALIZATION & INFOGRAPHICS
      STORYTELLING AND OTHER STORIES
      Entertainment Media Production II
      Digital Copywriting
      VR Workshop
      Intercreativity and Emerging Media
      Creativity and Ethics
      Business Strategy
      Goods & Services
      Content Marketing
      Creativity Boosters II
      CREATIVE WORK IN THE CULTURAL INDUSTRIES
      WEB DESIGN & DEVELOPMENT
      WORKSHOP ON PORTFOLIO
      Electives
      Description
      MARCOM FOR CONSUMER GOODS, LUXURY AND FASHION
      MARCOM FOR TECHNOLOGY COMPANIES
      SALES & ECOMMERCE
      WHERE IS OUR FACULTY WORKING?
      Program Structure
      10 Months

      *Please note that our program content is continually updated to remain in sync with market demands. Therefore, we advise you that the content is subject to change and it can be dependent on student demand.

      Circle Arrows Icon

      UNIVERSITY PRIVATE DEGREE

      This is a University Private Degree from IE University*. More Information on what earning a University Private Degree from IE University entails.

      *IE University is a university officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (bachelor’s, master’s and PhD degrees), which are specifically regulated and accredited by the Spanish Ministry of Education, and University Private Degrees (master’s) that are specifically designed by the university toward the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE University. Both types of degrees are equally backed by the rigor and prestige of IE University.

      FROM THE ACADEMIC DIRECTOR

      Beatriz Hernandez-Canut, explains in-depth the Master in Creative Direction, Content & Branding.

      Play

      BEYOND THE PROGRAM

      YOUR MARKETING, COMMUNICATION & SALES STUDENT JOURNEY

      • 1

        Gain Foundation & Specialized skills

      • 2

        ADD-ON AN INDUSTRY CERTIFICATION

      • 3

        TRAVEL TO AN INTERNATIONAL LEARNING EXPERIENCE

      • 4

        GRADUATE AND START YOUR CAREER

      • 5

        TAKE ON AN OPTIONAL CAREER SECTOR TRACK

      PROJECTS THAT GO BEYOND THE CLASSROOM

      From day one, you will train to conceive, develop, execute, manage and evaluate all kinds of creative visual and digital media projects from start to finish.

      Explore Student Projects. It will open in a new tab

      Explore Student Projects

      mentor program

      Boost your career and network opportunities even further through regular mentorship from IE Alumni. This unique mentor program offers year-round support, career advice and an opportunity to build lasting relationships.

      Learn more here

       

      MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS

      • Google logo

        IE DIGITAL ANALYTICS CERTIFICATE: GA4

        Read more  >
      • Logo of IE University consisting of a stylized abbreviation 'ie' next to the full name 'IE UNIVERSITY' in blue color on a black background.

        AI for Business Certificate

        Read more  >

      • SUSTAINABILITY CERTIFICATE

        Read more  >

      • IE-SALESFORCE CERTIFICATE

        Read more  >

      CAREER SECTOR BOOSTERS

      After completing your program, you’ll be able to join an additional optional term to specialize in two of the most relevant industries for the Marketing, Communication & Sales pathway. During this Career Sector Track from September to December, you’ll enjoy a career-driven curriculum with several practical consulting projects, in-company visits, project-based learning and additional networking opportunities for your job recruitment process. The Career Sector Track will have an additional cost. You can either enroll before joining IE University or while you are doing your master’s degree, up to the deadline that will be communicated by the academic team. We will have limited slots assigned for these two tracks, so the sooner you apply, the better.

      • MARCOM for Tech companies

        Discover how the main tech brands have achieved success and growth over the past ten years and learn their best practices in branding, marketing and sales. Uncover the latest customer experience trends in the tech world and become a top global player in the industry.

      • MARCOM for Consumer Goods, Luxury and Fashion

        Unlock the knowledge to increase sales and engage with customers worldwide by learning from top executives at today’s most relevant brands. Discover industry secrets behind main e-commerce and experiential marketing strategies and learn how these brands are staying competitive, relevant and sustainable over time with the latest digital marketing tools.

      International Experiences

      Broaden your perspective on international business markets and Marketing, Communication & Sales career trends as part of several optional international experiences: our Global Immersion Week or our Social Impact Week. Previous editions have taken our students to London and Ghana, as well as other destinations such as Amsterdam and South Africa.

      • Aerial view of London showing the River Thames and iconic landmarks such as Tower Bridge during sunset.
        Play

        Global Immersion Week

        The MARCOM Global Immersion Week (GIW) allows students to network with companies, explore new cultures and gain new career insights. Our goal is to offer you a one-week international experience and show you firsthand the main career outcomes that you can find today within other relevant international business markets.  Previous years’ agendas have included in-company visits to Google, Ipsos, Amazon, Diageo and the Financial Times, among others.

      • Marcom Ghana Inernational Experience
        Play

        Social Impact Week

        Our goal is to nurture the next generation of purpose-driven business professionals who possess a deep sense of responsibility to the planet and society. Our Social Impact Week is a one-week trip in which you will visit local companies within the fields of marketing, communication & sales. There, you will develop a project for a client that is focused on social impact, entrepreneurship and the MARCOM sector. It is the perfect opportunity to network, gain global knowledge and have a positive impact on society.

      MARCOM Speaker Series | IE Business School

      MARCOM SPEAKER SERIES

      Once a month, students will have the chance to hear from top speakers from different companies in the marketing, communication and sales industry. In the past, speakers have represented such leading companies as Kantar, McKinsey & Company, Interbrand and Fjord, to name a few.

      learn more here. It will open in a new tablearn more here

      FLEXIBILITY IN YOUR CAREER PATH

      Choosing the right program for you can be difficult. We’re here to guide you in your Marketing, Communication & Sales career journey from the start. All our full-time programs begin with a two-month Common Core Period, designed to give you the key foundations to succeed in this career path.

      However, if after starting the program and completing this Common Core Period you are interested in changing to another Marketing, Communication & Sales program, you may switch programs after having a meeting with the Academic Program Direction team to validate this change and understand how it may affect your future career. Please be aware that program changes are dependent on availability.

      FREQUENTLY ASKED QUESTIONS

      • The program combines a Common Core Period with specialized modules. Core subjects provide a foundation in marketing and management, shared with students from other programs. You’ll then dive into courses such as Photography and Video Production, Brand Strategy, and Digital Copywriting. This balance ensures you develop both creative and strategic capabilities.

      • Yes. The program emphasizes hands-on learning through client-focused projects, creative studio work and a final project. These experiences allow you to test ideas, design branding campaigns and deliver tangible solutions for real businesses. By working directly with clients and industry professionals, you’ll graduate with a portfolio that demonstrates both creativity and practical impact.

      • Absolutely. Storytelling and brand strategy are at the core of the curriculum. You’ll learn how to create narratives that connect with audiences, build consistent brand identities and integrate creative vision with business goals. These skills are applied through practical projects, ensuring you leave with both the conceptual knowledge and hands-on experience needed to lead in creative industries.

      • The Master in Creative Direction, Content & Branding is a full-time, in-person program based in Madrid. This immersive format fosters close collaboration with peers, faculty and industry professionals. While some resources and optional certifications are available online, the program’s core strength lies in its interactive classes, client projects and face-to-face networking opportunities.

      • You’ll have ongoing support and advice from our IE Talent & Careers team, who can help you in your job search both during the program and after graduation. You'll have lifelong access to our job bank and to careers advice and networking events. In addition, you’ll gain valuable industry certifications, including our tailor-made Sustainability Certificate and the AI for Business certificate. We also offer certifications through our partnerships with Salesforce and Google Analytics. There's also an additional three-month Career Sector Track available on completion of the program, where you have the choice to focus on either Marketing and Tech or Marketing for Consumer Goods, Luxury and Fashion.

      More info
      Book a call
      Chat with us
      Download brochure
      Download brochure
      Chat with us
      Book a call