Why study Corporate Marketing and Communication at IE?
We live in a fast-changing environment where companies are in continuous transformation as they merge, de-merge and new ventures are created. Not to mention that the digital media revolution has created new corporate challenges, forcing companies to reinvent the way they operate. In this landscape, organizations need to: (1) be ready to rapidly adapt to the latest trends; (2) magnify its reputation and brand; (3) create value and cultivate relationships with offline and online stakeholders.
Your way forward
The Master in Corporate & Marketing Communication satisfies three main needs of today’s communication industry:
1. UPDATE NEEDS: due to the digital revolution, corporate communication is constantly evolving. With the knowledge acquired in our program, you will learn to implement the latest practices and become critically aware of the need to anticipate future developments in the profession.
• A crisis exploded online and went viral in few hours, how can I prepare my team for next time?
• I have to develop a social media strategy, but how do I start?
2. PROFESSIONAL NEEDS: when a financial crisis takes place, companies tend to cut funds in marketing and communications. By learning in our program how to develop Key Performance Indicators (KPI’s), you will be able to show the value added to the company through communication initiatives.
• How can I show the value of my communication and marketing plan?
• How can I measure reputational risks?
3. CAREER SHIFT: your profession might be going through critical times and you might like to reinvent yourself as a corporate communication professional.
• I have passion for communication and corporate social responsibility, how can I make a shift in my career?
10 REASONS TO JOIN THE MASTER IN CORPORATE & MARKETING COMMUNICATION
Excellent faculty: international professors who are working in director positions in the corporate communication field or who are recognized academics.
Incredible experience on campus: thanks to 1) the network you can create in IE clubs and with students from other programs, 2) #IEComm Talks and other IE conferences you will attend, and 3) due to IE’s location in the heart of Madrid.
IE’s international prestige: sealed on your resume thanks to the top global university rankings that IE leads.
Multicultural environment: IE has more than 90 nationalities on campus.
Alumni network: you will be part of the life-long alumni global network comprising over 50,000 former students in more than 100 countries.
IE’s innovative and practical approach to learning: focuses on real-world projects, case studies, multimedia simulators, debates, team projects and the most innovative corporate communication tools used in this industry.
Latest trends in communication: this program has been designed with the help of an Advisory Committee that consists of top international figures from the communication field, ensuring that all the sessions are based on the latest market trends and on the needs of today’s employers.
Business management + communication skills: students will integrate the latest research within the communication field, with managerial and analytical knowledge taught by professors of IE’s top worldwide Business School.
Career Management Center: you will count on the guidance and assistance of IE’s careers professionals.
Bologna-compliant program: you will obtain an official degree certification.
Program Modules and Courses
This master program is divided into 5 main modules plus, personal and career development workshops and the final practical projects.
Global Digital Strategies
Business and Management
Business Analytics and Research Methods15
TERM 1 – October to December
- Globalization, Business and Media
- Customer-Centric Business and Digital Transformation
TERM 2 – January to April
- Technology Innovation
TERM 1 – October to December
- Ethics and Corporate Governance
- Team Management
- Career Fitness: Personal Branding and Employability
- Networking in Professional Careers
TERM 2 – January to April
- Career Fitness: Personal Branding and Employability
TERM 1 – October to December
- Internal Communication and Change Management
- Public Speaking and Communication Abilities
TERM 2 – January to April
- Reputation Management and External Communications
- Issues, Crisis and Stakeholder Management
- Branding and Corporate Identity
- Communication Management and Consulting
- Corporate Social Responsibility
- Non-Market Strategies and Public Affairs
- Media Relations and Media Training
TERM 3 – May to July
- Visual Storytelling
- Visual Communication
TERM 1 – October to December
- Data Fluency
- Measuring Intangibles and Key Performance Indicators
TERM 2 – January to April
- Research Methods in Communication
TERM 1 – October to December
- Strategic Marketing
- Content Marketing
- Strategic Sponsorship and Partnerships Management
TERM 2 – January to April
- Digital Marketing and Advertising
TERM 3 – May to July
- Events Management
*FINAL PROJECT: You will develop a final consulting project for a real company, applying the skills that you learned throughout the program. See section below.
One final project is selected for an award, which is presented to the winning team by the global public relations leader Weber Shandwick. These are some of the companies in which our students have been working:
Communication and Marketing
Corporate Social Responsibility, Branding and Reputation
Marketing and Communication
Branding, Marketing and Luxury
Communication and Marketing
Brand Repositioning and Reputation Management
Communication and Marketing
New Markets, Industry Reputation, Branding
Communication and Public Affairs
Community, Social Networks, Branding and Reputation Building
Brand and Internal Communication
PR and Communication
Brand, Reputation Management, e-Commerce, Luxury
Corporate Communication and Marketing
Marketing Communication, Branding and Reputation
Branding and Marketing Communication
Corporate Communication and Sponsoring
Sponsoring, Social Networks
Corporate Social Responsibility and Sustainability
Corporate Social Responsibility and Online Communication
Reputation Management, Public Affairs, Corporate Social Responsibility
Branding, Experiential Marketing, Storytelling, Advertising
Marketing and Communication
Branding, Marketing Communication, Communication for luxury brands
CEO and Founders
Branding, Sponsoring, Entrepreneurship
Corporate Communication and Business Unit
Advertising, Branding, Marketing Communication
After graduating from the master, our students completed a survey to see where they were working and we obtained the following insights:
- 91% stated that they found a job during the first 3 months after graduation: 62% of the class is working in Europe, 10% in North America, 19% in Asia & Middle East, and 10% in Latam.
- More than 41% of the class works for multinational companies that have more than 500 employees worldwide.
- Their current jobs are in diverse industries, mainly in Communications, Marketing and Consulting.
- Public Relations
- Crisis and Issues Management
- Marketing Communications
- Online Communication
- Public Affairs
- Reputation Management
- External Communication
Sample job Positions:
- Global Reputation Manager
- Risk and Crisis Communication Manager
- Senior Marketing Communication Manager
- New Media Strategist
- Community Manager
- Brand Manager
- Corporate Communication Officer
- Head of Campaign Unit
- Director of Corporate Affairs
- Online Marketing Director
- Head of Public Relations and Media Relations
- Manager of Internal Communications and Change Management
- Social Media Manager
- Professional experience Junior or middle.
- Balanced life Can invest 10 months for education.
- Diversity 76% of the students at IE are international and more than 24 nationalities are represented in the class.
- Interested in Strong interest in developing their strategic and managerial abilities to work in the dynamic world of corporate communication.
Saskia Kristina Schupp, Germany
Brand Manager, LEGO - Consumer Goods, Toys
The program allowed me to deepen and expand my knowledge in the Brand Management field through its comprehensive and hands-on learning methods.
Valentina Casas Ortiz, Venezuela
Corporate Communication Specialist Banesco Banco Universal – Banking and Finance
Having a group of people from diverse professional and personal backgrounds with experience in many different countries and areas, who also share a passion for good, effective and transparent corporate communication is a delight.
Hussein Itany, Lebanon
Communication and Digital Media Strategist, UFC Services
I think that doing the Master in Corporate & Marketing Communication at IE is one of the best decisions I have ever made in my life. It didn't only allow me to grow professionally, but also as a person. The master also helped me develop a "global citizen" mind-set. I truly believe that even if your future career is not in communication, still doing this master would be valid because it adds value that is priceless for every professional who is seeking to be a future leader and global citizen in both the business and social world.
Greg Dost, USA
Senior Consultant, Deloitte Consulting - Strategic Consulting
Above all, the program gave me a better appreciation for how to bring a more academic mindset into my work. In particular, I’ve found myself regularly and directly applying research skills, convention challenging techniques, case study methods, and much more of what I learned with different subjects in the program.
Kyle Fiore, Canada
Strategist Planner, Leo Burnett, Consulting - Marketing/Advertising
The intense and quick-paced environment of the Master in Corporate & Marketing Communication facilitated my career switch into the world of advertising.
Rosario García Compagni, Spain
Corporate Communication and Reputation Management -Llorente & Cuenca
What did I love the most about the Master in Corporate & Marketing Communication? Well I could start with the diversity of a class with more than 20 nationalities, the opportunity to join the IE community, the dedication of top professionals as our professors... Yet, what most impressed me was the quality of the team that surrounded the experience. They have all helped me find my way in the field of Corporate Communication and, most importantly, they have changed my perspective of how the business world should be.
Ana Carolina Bustamante, Venezuela
Communication Specialists-Cerealto, Global Food Manufacturer
The Master in Corporate & Marketing Communication has been a great step forward in my career. I had the opportunity to relate and work with people from over 20 nationalities on finding solutions, from a managerial perspective, to complex communication and business related scenarios. The intense teamwork experience allowed me to make great friendships that I am positive will last for a lifetime. This has definitely been one of the best years of my life.
Juliet Essien, Nigeria
Communications Manager - International Air Transport Association (IATA)
Studying for the Master in Corporate & Marketing Communication has been one of the most unique educational experiences I have ever had. Starting with the rich and intense curriculum designed for the program; followed by the instructors who were experts in their fields; straight to the impressive talents in my class; I was able to unlock so many potentials that I did not even know that I had. Furthermore, the practical and entrepreneurial strategy used at IE helped me see myself as a ready-to-go brand, with unique benefits, for the world of business.
Explore the portfolio of some of our students
Jade Abecassis, Lola Garralda Monereo, Killian O Keeffe, Alejandra Rojas Bandini, Yamila Schillaci, Theresa Schramm, Alvaro Troyano de Loma-Ossorio
Yamila Schillaci, Dali Akl, Laura Castro, Martha Gomez, Serim Otuzbiroglu
Adriana Joseph, Camille Rieme, José Maria Sabater Toròntegui, Marta Gomez Lainez, Shanshan Fu, Rosa Casoni, Paulo Bischof
Clara Rosales Insausti, Beatriz Prioste Rocha, Anna Frederike Rohr
Jade Abecassis, Shaikhah Alawadhi, Paulo Francisco Bischhof, Gabriela Castillo, Catherine De Fazio, Mariana Gutierrez, Juan Ricardo Perez Escamilla
Jade Abecassis, Shaikhah Alawadhi, Paulo Francisco Bischhof, Gabriela Castillo, Catherine De Fazio, Mariana Gutierrez, Juan Ricardo Perez Escamilla
Martha, Isa, Rosa, Mila, Yash, Camila, Chloe & Serim
IE offers you the flexibility to customize your education based on your specific interests and career aspirations through a Dual Degree program. With a Dual Degree, you are proactively positioning yourself to stand on the threshold of two worlds, demonstrating a capacity for multiple lines of thinking, problem solving, and framing that will help you to have a measurable impact on your ability to make a contribution in your future profession. Depending on your profile you can combine a Master in Management (MIM) or an International MBA (IMBA) with the Master in Corporate & Marketing Communication.
The IE Learning Methodology
Students are not only the center of our concern ; they are the essence of this program. Through our hands-on teaching approach and our academic standards, they will gain the ability to think differently and become leaders of tomorrow
40% Seminar-style discussions and presentations
20% Role-Playing (debates, client-consulting)
30% Practical and creative workshops and management case studies
Apply what you learn
PRACTICAL, HANDS-ON LEARNING
IE’s innovative learning methodology focuses on active-learning using case studies, multimedia simulations, class debates and team consulting projects with real clients in the corporate communication, visual and digital media fields.
WORLD-CLASS UP-TO-DATE FACULTY
That include full-time academic professors, as well as faculty-practitioners who are working in senior positions in corporate communication, branding, visual/digital media and management.
SPEAKERS AND EVENTS
Spans all of IE Schools and provides students with a rich source of new ideas and perspectives. Our students can also attend #IEComm Talks organized by IE School of Communication, with top international professionals that work in the Communication, Marketing and Visual/Digital Media industry.
Designed in conjunction with industry professionals and based on the needs of employers.
General Manager at Craft, the creative studio of McCann Worldgroup. Certificate in Executive Coaching at the Escuela Europea de Coaching (EEC) from the International Coach Federation (ICF). Certificate in Team Systemic Coaching Programme (ISAVIA-Instituto Liderazgo). Degree in Macromolecular Chemistry from the Universidad del Pais Vasco
She began her career in the medical-scientific department of Schering AG. From there, she moved to VP-Schickedanz, where she began her career in marketing, in roles ranging from product manager to head of the department.
After nine years working in marketing, in 1996 she began working at McCann Erickson, where she created and developed the Craft communication studio, devoted to creating and implementing campaigns in offline, online and video environments.
Craft works for brands such as Repsol, Mapfre, Movistar, Banco Santander, Coca-Cola and Warner Bros.
She became curious about the world of coaching in 2010 after finishing her own executive coaching process, in which she learnt the importance of applying transversal skills in the professional world.
Thus, she began her own process of ongoing training in individual and team-based executive coaching.
PSGE Dircom, IE Business School (Madrid, Spain). BA in Business Administration, CUNEF (Spain).
Juan is Head of Brand & Communication at BNP Paribas in Spain since December 2006. He is in charge of the group’s communication strategy in Spain, coordinating media relations, internal communication, public relations, sponsorship, events, marketing, plus corporate and social responsibility. He is a member of the management committee of BNP Paribas in Spain. Prior to this, he has held various Market Relations & Public Affairs positions at BNP Paribas Securities Services, following a number of Sales & Relationship Management and Operations Management roles. Before moving to Paribas in 1997, he had worked for JP Morgan in Spain since 1994. He has also developed his career by participating in numerous conferences and forums on business and communication. At the same time, he has created and participated in various projects regarding alternative pop music on the radio, in magazines and on websites.
Calderón Urbina, Susan
MBA Nanyang Business School, Singapore, BA in Communications, Universidad de Lima, Perú
Susan Calderón is a PhD Candidate in the Marketing department at the IE Business School. Her research aims to uncover the factors that influence the choice and consumption of hedonic products, those that are fun, exciting, and enjoyable.
She focuses on the effects of scarcity (e.g. limited time and limited quantity) on product consumption, and the subsequent effects on consumer well-being. Before pursuing her PhD, she was a Lecturer in the School of Communication at the Catholic University of Peru, at the University of Lima (Peru), and at the Peruvian University of Applied Sciences (Peru).
She holds a Master in Research Methodology from IE Business school (Spain), an MBA in Marketing and International Business from Nanyang Business School (Singapore), and a Bachelor in Communications from the University of Lima (Peru). She has industry experience as Marketing Consultant and Media Executive at Mindshare, Mediaedge, and Optimedia.
Ph.D., University of Texas at Austin (US). M.A., Abilene Christian University (US).
Chair of the Department of Communication and Journalism at Lipscomb University and visiting professor on Research Methods in Corporate Communication at IE School of Communication. He joined Lipscomb from the University of North Carolina at Chapel Hill where he was Assistant Professor in Public Relations and Director of the Carolina Observatory on Corporate Reputation, both in the School of Journalism and Mass Communication. He is the recipient of numerous teaching awards, including the Arthur W. Page Society’s Grand Prize Winner, the Andrew Mellon Award for Excellence in Mentoring and the Award for Excellence in New Communications. He serves as the Chair of the International Communication Association’s Public Relations division. He serves on the Editorial Boards for Journal of Communication, Corporate Reputation Review, Management Communication Quarterly, Corporate Communication, Public Relations Review, and Journal of Public Relations Research.
Ph.D. ESADE, Executive MBA ESADE, Master in Economics University of Valencia.
Itziar Castelló has been working for more than ten years developing integrated business strategies on sustainability issues. Itziar holds a Ph.D. in Management Science and an Executive MBA from ESADE, a Master’s in International Economics from the College of Europe and a Master’s in Development Economics from the University of Valencia. She has developed her career mainly as a business advisor in positions such as an Internal Strategic Consultant at General Electric, Manager at PricewaterhouseCoopers, and Senior Manager at AccountAbility, a sustainability think tank in UK.
Currently, she works as an Assistant Professor at the Carlos III University and a business advisor. Itziar is especially interested in the processes of stakeholder engagement through social media and internet tools. She is currently analyzing how stakeholders, in the form of publics, are becoming empowered by new media and challenging business legitimacy and how businesses are developing not only new communication tools and stakeholder forums, but also new mindsets to collaboratively face the challenge of global issues.
Cortés Alonso, Enrique
MBA IE Business School, BA in Law at ICADE.
Ph.D. Candidate, Complutense University, Madrid. Master’s in Business Administration, MBA, and Master’s in Marketing, MDCM at IE Business School. Bachelor degree in Law at ICADE. Accelerated Development Program, ADP, at London Business School. PDD at IESE. Diploma with distinction in Business Administration at London College of International Business Studies. Program on “Intelligent Organizations” at MIT Sloan Business School. Program on “Strategic Intuition” at Columbia University. Programs on Marketing Management, Entrepreneurship and Strategic Management at Harvard University. He worked for Barclay’s Bank and Elosúa Group in Spain. He has been an entrepreneur in different sectors. Currently, he is an advisor to several entrepreneurs and CEOs and Managing Partners at Copley Advisors. At the same time he is Professor of Strategic Management and Entrepreneurship at IE Business School.
Ph.D. in Business Economics and Sociology, Johannes Kepler University of Linz, Master in Business Economics, University of Fribourg.
Patrick is CEO and Chairman of CCI Cotting Consulting AG, a firm specialized in strategic consulting, connecting and innovating. Previously, he held key positions at Eurosport including Alliances & Partnerships and Director of Marketing & Sales for Central Europe. During his tenure at Eurosport, he had the opportunity to work in media campaigns for companies such as Swatch, UBS, Longines, Nespresso, Procter & Gamble, ING Group, Austrian Airlines, Tommy Hilfiger, and Zurich Financial Services among others. He is a regular invited guest speaker at international marketing, sponsorship and event management conferences, such as the IEG Event Marketing Conference in Chicago (USA), ISPO Munich, Euroforum Köln, Sport.Forum.Schweiz, and Marcus Evans London.
Ph.D. in International Management, International School of Management, France/USA, MBA in Organizational Theory, Columbia Southern University, USA.
He is a contemporary author, researcher and professor, in the field of Economics of Strategy, Complex Systems, Economic Development, and Sustainability. His work has been widely recognized internationally and Mark has been featured as “Professor of the Week” by the Financial Times, for the FT Lexicon, where he authored three terms. He has published eight books, over 25 business cases and several academic articles. His academic work appears regularly on the Academy of Management, as well as in The Economist and Harvard Business Review. Mark is the Founding Director of the Lab-Center for Competitiveness; a research think tank affiliated with the MOC network of Prof. Michael Porter at Harvard Business School. He holds Research Fellowships at Ashridge Business School and at the Institute of Competitiveness in India. Mark’s teaching experience includes appointments at Grenoble Ecole de Management, IE Business School, UMass Amherst, Harvard University, and the University of Cambridge, where he also currently serves as Senior Associate for the “University of Cambridge Program for Sustainability Leadership.”
Fernández Sanguino, Julio
Director at Territorio creativo. He is specialized in projects related to Digital Transformation, Customer Knowledge and Loyalty.
With over ten years experience in strategic and business consulting at companies such as Accenture Strategy, Banco Santander and Territorio creativo, Julio has run projects aimed at applying greater focus on Customer Strategy. In the last five years at Territorio creativo, Julio has led projects for multinational companies such as Banco Santander, Cepsa, DIA and BBVA.
He has a Bachelor’s degree in both Business Administration (CUNEF) and History (UNED).
García Aller, Marta
Professor of Multimedia Reporting and Final Project. MA in Contemporary European Studies at University of Bath, BA in Journalism and BA in Humanities at Universidad Carlos III.
Marta García Aller is a journalist currently working at El Mundo newspaper and Onda Cero radio. Previously, she worked as a business reporter at Actualidad Económica for almost a decade. She has also worked in the Communication Department of the European Commission, more specifically in the Information Society and Media Directorate General in Brussels. She has a Master of Arts in Contemporary European Studies: Politics, Policy and Society from the University of Bath (GB) with a thesis in Pan-European media. Furthermore, she studied two Bachelor of Arts (in Social Sciences and in Journalism) in the University Carlos III de Madrid. She has carried out research on mass society processes and published articles on mass media issues. She has received several journalism awards such as the Citi Journalistic Excellence Award in 2013, Premios Periodísticos Instituto Aviva a la Educación Financiera in 2015 and Journalism AECOC Award in 2013. She has also published two books entitled: La Generación Precaria (Espejo de tinta, 2006), and Siga a ese taxi (Plataforma, 2010).
García González, Javier Ignacio
Professor of International Relations, Globalization, and Political Science at IE University, IE School of Human Science and Technology.
He is an expert in the areas of Security Studies, Defense, Conflict Management, as well as Spanish and European Politics. He has published two books and more than 30 academic articles on these topics. Dr. Javier I. García was awarded by the Ministry of Defense of Spain with the “Defensa” Award, for research on Defense, Peace and Security. He is an active member of AEPDIRI and Association Euromed-IHEDN. He also serves as Director of the Senior University Program (PIExp. JCyL) at IE University.
García-Ramos Ortega, Guillermo
Professor of Visual Communication. Film Direction Studies at New York Film Academy, BA in Law at Universidad Complutense de Madrid
After studying Law at Complutense University, I realized that I love Audiovisual Communication and decided to devote myself to my real vocation: filmmaking. I started by studying script in my hometown and continued my preparation at the New York Film Academy, where I lost the fear of saying: “action!”. Since then, I have investigated and experimented with the cinematographic narrative and all its different formats. I have directed, written and/or produced from feature films to TV commercials. Lately, my career has basically been centered on Corporate Videos and Documentary films with the completion of numerous works for very prestigious Companies and Networks as TVE, MULTICANAL, New Atlantis, and different Associations, Institutions and NGO’S.
Professor of Visual Narratives and Representation and Ethics. Dean of IE School of Communication. Ph.D. in Literature, Universidad de Navarra. BA in Hispanic Philology, Universidad de Navarra.
Begoña has been working at IE University since 2000 and is currently the Dean of IE School of Communication. Her research and teaching interests are centered on visual narratives, storytelling and representation, focusing on the aesthetic, cultural, anthropological and ethical dimensions of contemporary screen works, in the areas of contemporary cinema, non-fiction film, art film, advertising, and new audiovisual formats.
Her current research is focused on images as a means of creating thought. She believes in the need to study the ethical and aesthetic implications of audiovisual representations of marginal realities and conflicts. She has published several books and articles and has directed interdisciplinary research projects and graduate dissertation papers. Some of the subjects taught by Prof. González-Cuesta are Visual Narratives, Representing Reality, Audiovisual Language, Storytelling, Texts and Images Analysis, Reading Film and Television, Written Communication, Film History, Constructing Narratives in Documentaries, and Re-creating Reality in Contemporary Film. Prof. González-Cuesta has taught in the Doctoral Program “Culture and Communication for the Information Society.”
Herber, Eva Katharina
Associate Professor, IE Business School (Stress Management, Behavioral Fitness), IE University (Positive Psychology), IEPP/La Salle (Applied Positive Psychology). Dual Degree in International Business Management from European School of Business, Reutlingen and Universidad Pontificia Comillas ICADE, Madrid, Spain. Degree in Psychology (Licenciatura), UNED, Spain.
Eva Katharina Herber is a former Marketing and International Business Executive who converted to being a Psychologist, Trainer and Coach. Eva started her career at consumer goods companies like Procter & Gamble in International Marketing but then decided to follow her calling into the world of Psychology. She graduated in Psychology while still working full time in the corporate world as an International Business Development Executive for a software consultancy, where she was responsible for the international expansion of the company into countries like South Africa, Mexico and Brasil. After getting trained as a Coach and adding an Expert Degree in Positive Psychology she started working as a therapist and coach at SINEWS and became Program Director in Applied Positive Psychology at IEPP.
Eva delivers Positive Psychology interventions and training for individuals and companies to boost well-being and performance through the identification and development of personal and professional strengths. As a professor she teaches Strengths Coaching in different Positive Psychology Courses at IEPP/La Salle and Mindfulness with the Habitar el Tiempo project in Madrid. She also teaches different applications of Positive Psychology in workplace and personal settings at IEU. Her classes focus on evidence-based knowledge, group involvement, inspirational elements, personal applicability and many practical, fun experiences.Watch her TEDx talks “Focus on Strengths” and “Meaning Works!” for more insights about her work.
Aida has held positions as Strategic Director, New Business Development and Digital PR within the field of communication with clients such as: Activision, Evernote, Unilever, Sundance Channel, among others. She has a Masters in Communication Mangament and a Degree in Advertising and Marketing from CESMA (Spain) together with a Degree in Business and Marketing, Buckinghamshire New University (UK). Among the different awards achieved, Aída was part of the Best Iberian Agency of the Year 2013 according to the EMEA SABRE Awards. She has also been part of the jury of the European Excellence Awards and the Dubai Lynx Awards for various years. Aída joined IE as a professor in 2015 and holds workshops all over Europe, training agency teams to gain a strategic vision of the meaning of full service communication nowadays.
Hernández Bujarrabal, Jorge
BA in Arts in Media and Communication by Universidad Complutense de Madrid, EMBA by ESIC and Master Degree in Protocol and Event Management by Universidad Camilo José Cela.
Jorge has been the creative director of Global Events, one of Spain’s top event production companies, since 2005. In this time the agency has received more than 50 international awards and has opened new branch offices around the word. Jorge as managed accounts such as Renault, Vodafone, Accenture, Philips, Ferrovial, Repsol or HP, either in Spain or Mexico. Besides his work for Global Events, he also gives masterly lectures and has been a guest teacher at UFVi since 2011.
Ph.D. Henley Business School.
Carola is Associate Professor of Organizational Psychology at Henley Business School, Academic Director at the John Madejski Centre for Reputation (JMCR) and Post-Graduate Research Director for the School of Marketing and Reputation. Carola’s research aligns the subjects of responsibility, relationships and resilience with human decision-making, behaviors and emotions. She collaborates with faculty in psychology, governance and leadership to develop multidisciplinary, cross-university and international programs related to long-term behavioral change. At the moment, she works towards launching the JMCR’s ‘Changing Behaviors for Good’ Program.
Carola is overseeing a variety of international and large-scale research projects and has, since 2003, advised more than 1,000 managers on conducting applied research projects in their own organizations. Her research has won a number of international awards, including the Keith MacMillan Research Price in 2009, and in 2013 the prestigious Jean Perrien Award for Best Paper in Financial Services in Canada and the Emerald Literati Network Highly Commended Paper Award.
Carola is a certified Coach, a licensed NLP Practitioner and a Chartered Psychologist with the British Psychological Society. Prior to joining Henley in 2002, Carola was an international market-research consultant based in Frankfurt where her work covered research into psychological innovation and advertisement across a wide range of products and sectors, covering both qualitative and quantitative research approaches. She continues to work as an adviser with a wide range of industries including service companies, energy companies, and consumer goods companies.
Ph.D. in Communication, University of Lugano (CH), Executive MSc in Communication Management, University of Lugano (CH), MSc in Corporate Communication, University of Lugano (CH).
Professor in Corporate Communication at the IE University and IE Business School and Academic Director of the Master in Corporate Communication at the same University. Her current research focuses on how issues of organizational identity, social responsibility, and branding are involved in organizational management and change. Prior to joining IE, she conducted research at the Judge Business School (University of Cambridge) and London School of Economics. She has a Ph.D. in communication from the University of Lugano, where she worked as researcher. She is a member of the editorial board of Corporate Reputation Review (Palgrave) and Corporate Communication: An International Journal (Emerald). Recently she published a book and various academic articles on themes such as identity, the management of change, CSR, and branding. Her work has been published in the Journal of Business Research, Journal of Applied Behavioral Science, Corporate Reputation Review, CCIJ, IJWBR, and others.
MA Royal College of Art.
Michele Jannuzzi graduated with a Master of Arts (with Distinction) degree from the Royal College of Art in 1992. A regular lecturer at various European universities, Michele is also the author of several texts on the subject of design and communication.
In 1993, Michele co-founded the agency Jannuzzi Smith with Richard Smith. From 1992 to 1993 he was a Designer with the agency Lambie-Nairn, London. From 1994 to 2001 he was Lecturer at Central Saint Martins College of Art and Design, London and from 2001 to 2005 at Università della Svizzera italiana (USI), Lugano. He was Guest Lecturer at Kingston University, at the Royal College of Art, London, at Università degli studi Federico II, Naples, and at SUPSI, Lugano.
Michele has guest lectured at: Fore Communications, Pittsburgh, 2000; IntApps, Vienna, 2001; Design Network Switzerland Annual Conference, Castagnola, 2001; Workshop Design, Morcone, 2005; Design2context, Zürcher Hochschule der Künste, Zurich, 2006; Britische Grafik seit 1960, Museum für Gestaltung, Zurich, 2007; Re-brand, Ringier Group, Locarno, 2010.
BA in Mathematics, Universidad Complutense de Madrid (Spain) and MBA at Instituto de Empresa (Madrid)
Marketing and Communications Director at Aleia Roses, Carmen started after her MBA joining Ruiz Nicoli, an advertising agency in which she became Account Supervisor and responsible of New Business and held the BMW account, among others. After one year in the entertainment business with CIC Video, she joined the automotive industry in Porsche Ibérica as Marketing Manager for the Saab brand. After some time, she took responsabilities also in the Porsche brand and became Marketing Director for Porsche (Spain and Portugal) in 2003. She has remained in this position until beginning of 2017, when she changed industry and joined the project of Aleia Roses, a new company into the premium segment specialist in the cultivation of high quality red roses.
Journalist and M.A. in Contemporary History and International Relations, Univ. Complutense de Madrid (ES)
Professor of Media Relations and Media Training in the Unit of Communication and Media at IE University. Since 2010, Mikkel has been working as Communications and Policy Officer in the Danish Embassy in Madrid, where he is in charge of coordinating the embassy’s communications and public diplomacy effort in Spain. Before that he worked for six years as a correspondent in Spain for a Danish daily newspaper, covering also Portugal and Morocco. At the same time, he worked as a stringer for the Danish public radio and TV and as a freelancer for a wide range of other European media. He studied journalism at Roskilde University (DK) and holds an M.A. in Contemporary History and International Relations from the Complutense University in Madrid (ES).
MBA from IE Business School, Degree in English Philology, Universidad Autónoma de Madrid. Ph.D. Universidad Autónoma de Madrid. Professor of Human Resource Management at IE Business School.
Professor of Teamwork. Laura Maguire has been dedicated to teaching since she started her professional and academic career, first at the Universidad Autónoma in Madrid and now at IE. Her commitment to academia is recognized due to the number of publications, papers, both authored and co-authored, and her participation as a plenary speaker for a number of seminars. She completed her studies at Glasgow University, and later on, at the University College of London (UCL). She is also Executive Director, Doctoral Programs, at IE Business School.
MBA, IESE Business School. Bachelor of Sciences, Universidad Complutense de Madrid.
Professor Mayoral is Associate Professor of Human Resources at IE Business School and IE School of Communication. His professional career has focused on all aspects of people development, and the factors that enable people and organizations to be more effective in their personal relationships. After working for four years on several consultancy projects at Accenture, he moved on to head up the Development Area at Agilent Technologies (Hewlett Packard). Daniel has participated in all aspects of organizational development, including the creation of training plans, development of training courses, competencies assessments, mentoring / coaching programs, change management, and online tools development. Having established his own firm, he now focuses on helping both people and organizations in the development of tools and training programs for personal and professional development.
Kevin has a Ph.D. from Henley. He is the Director of the John Madejski Centre for Reputation and teaches in the MBA program and Henley's flagship Advanced Management Program in areas of Reputation, Responsibility, Teams and Leadership. He also supervises DBA and Ph.D. Research Associates.
Kevin is the Director of The Positive Psychology Forum—an organization that applies advances in psychology to help individuals and organizations improve their performance through a process of reflection on success and failure. Interventions include high-performance coaching, organizational and personal 360 degree feedback and behavioral mapping. Kevin is also a fellow of the Sunningdale Institute and a non-executive director of several organizations, including iSolon and NICRO Trust. Kevin is a Chartered Psychologist, a member of International Association of Business and Society and Academic Board Member of The European Association of Business in Society. He is also a former editor of the Journal of General Management and Manager Update and has acted as a consultant to major companies and voluntary organizations in the UK, USA and South Africa.
Executive MBA – IE Business School, Master in Executive Coaching. International Coach Federation (ICF), BA in Industrial Psychology, Universidad Complutense - Madrid, Spain
Carmen has 25+ years experience in specialized Human Resources consultancies. She is currently Partner and General Manager of Almagesto, a consultancy company specialized in Strategy, Human Capital and HR Due Diligence. Carmen began her professional career as a Junior Consultant in Andersen Consulting (nowadays Accenture) and then she worked in Repsol in Top Management Career Development in the HR Department. After working in Turkey and the Middle-East, she came back to Spain and joined the Hay Group (Hay Management Consultants) where she was successively promoted from Senior Consultant to Manager Director specialized in Strategy Alignment and Human Capital Business Development, Emotional Intelligence and Leadership Development.
Throughout her professional career as a consultant she has worked for a wide range of leading customer multinational companies in a variety of industries. In addition to her track record in Consultancy and Executive Coaching, Carmen is an Associate Professor at IE Business School for Human Resources Management, Organizational Behavior and Change Management, as well as at the IE University, Universidad Comercial de Deusto (Bilbao), Universidad Antonio de Nebrija (Madrid) and ESCP – EAP Business School (Paris, France).
Assistant Professor of Communication at IE University. PhD in Communication from Columbia University in 2013, specializing in Journalism Studies.
Ruth’s doctoral research was supported by a Mellon Interdisciplinary Graduate Fellowship, and explored how private citizens experience being the focus of news attention. Dr. Palmer´s research continues to investigate how citizens use and think about the news, and has appeared in the journals Journalism, Journalism Studies and Literary Journalism Studies. At IE her courses include Communication Foundations, Public Opinion and Persuasion, and Political Communication. Dr. Palmer has also taught in the IE University Summer Program at Brown and co-directed the IE Communications Lab. Prior to arriving at IE she taught or assisted on courses at the Columbia Teachers College, Columbia Journalism School, and Barnard Pre-College Summer Program.
BA in Law. MBA from IE Business School. Previous employers: AccesoGroup.
Eduardo Pedreño has worked for 15 years in the fields of corporate communications, digital media, internet, and technology. He was editor of one of the pioneer digital Spanish-language publications, DiarioRed.com. He was founding partner of AccesoGroup in 2000 and developed technology, products and services around journalistic content and Internet services for ten years, the last three as COO of the company. He is currently COO of the software company, Glob3 Mobile.
MSc in Sales and Marketing, EPF Ecole d’Ingénieurs, BA in Industrial Engineering, Comillas Pontifical University.
Partner and Executive General Manager at Territorio Creativo, Social Business Consulting & Agency in Spain. Operations and marketing manager at Internet services companies. Spanish Web 2.0 start-up co-founder and process and organizational change consultant with experience in large multinational re-engineering and IT implementation projects.
Nicolas Randall is Adjunct Professor of Visual Storytelling. He has an MBA from Oxford University (2000) and a background in Anthropology and Psychology (BSc Brunel University). Over a five year period he lived and worked in over 20 different countries conducting political and business interviews at the highest level. Through these interviews he developed a good understanding of how to effectively communicate a story, and how not to. He transferred this knowledge into a visual sphere by creating a publishing company specialising in photography that produces books on commission for a range of multi nationals and governments. More recently he has been closely involved in the start up space by creating two start ups, one housed within Wayra and working as a visual storytelling mentor for many other start ups.
Rodriguez, José Luis
Director and Organizational Change Management Expert at Territorio creativo. MBA from EOI Business School (Madrid) in addition to his degree in Communication and Journalism from the Universidad Complutense of Madrid.
He has designed and implemented people-centered strategies involving Employer Branding, Employee Engagement, Leadership and Brand Ambassadors for a range of companies from various sectors such as Retail, Banking, Public Administration, Automotive, Healthcare and Education.
Co-author of different research studies on Employment, Social Media, Tourism and Big Data, José Luis is also a frequent lecturer and speaker in both professional and educational forums on topics related to Marketing, Internet, Human Resources and Organizational Culture. Previously, José Luis was responsible for digital initiatives regarding Transparency, Open Data and Citizen Participation for the Spanish Ministry of Industry, Tourism and Energy as well as Director of Corporative Communication and Chief of Staff for the Castille-La Mancha Government.
As a journalist, he has taken on roles as columnist, editor and presenter for national media broadcasting companies (Onda Cero, Europroducciones, Telecinco & ATLAS, etc.).
As a journalist, he has taken on roles as columnist, editor and presenter for national media broadcasting companies (Onda Cero, Europroducciones, Telecinco & ATLAS, etc.). José Luis received an MBA from EOI Business School (Madrid) in addition to his degree in Communication and Journalism from the Universidad Complutense of Madrid.
Ph.D. Candidate in Business Administration, ICADE University, MBA in ICADE University.
Prof. Belén Rodríguez-Cánovas. Economist, Statistician and Ph.D. candidate in Business Administration. She’s currently the Senior Brand Manager at Kimberly-Clark, L’Oréal and Bosch. After gaining international experience in Eastern Europe’s real estate industry, she joined her family-run business as Commercial Manager in the pharmaceutical industry. She combines this position with academic research at IE Business School and teaches at ICADE, Comillas University Madrid.
Ph.D., IULM University, MA in Corporate Communication IULM University.
Stefania Romenti is Assistant Professor of Public Relations and Corporate Communication at IULM University and Lecturer of PR Evaluation and Measurement at University of Pavia. She is Vice-Director of the Executive Master of Public Relations and Education Supervisor of the Master in Public Relations and Corporate Communication at IULM University, where she is part of the teaching research commission of the Ph.D. program.
Her research interests focus on the strategic communication, evaluation and measurement of public relations, stakeholder engagement, CSR, and crisis communication. She is the author of a book and of several articles in Italian and international journals (Journal of Communication Management, Corporate Communications: An International Journal, International Journal of Strategic Communication, Public Relations Review).
She is an ad-hoc reviewer for the International Journal of Strategic Communication, Corporate Communications: An International Journal and for international conferences such as Euprera Annual Congress and International History of Public Relations Annual Conference. She is an active member of Federazione Relazioni Pubbliche Italiana (FERPI), European Public Relations Education, and Research Association (EUPRERA).
Rumschisky Terminiello, Ana
Ph.D. at Universidad Complutense, MBA at IESE, BA in Communication, Journalism and Advertising at Universidad Complutense de Madrid. Associate Professor at IE Business School. Previous employers: Kraft Foods, Grupo Cortefiel, Grupo Recoletos.
Ana Rumschisky has wide and varied marketing experience in Spain, having worked in both national and multinational blue chip companies. She has combined this practical experience with an excellent and relevant academic background.
“Marketing,” she says, “is a constantly evolving science, reflecting changes in consumers, society, and technology. These changes offer the marketing professional new challenges and the delight of discovery every day.”
After graduating from the UC, Professor Rumschisky worked with American multinationals initially in the health and beauty aids sector, before switching to the packaged foodstuffs area. In these companies, she had extensive experience working with multicultural teams on pan-European marketing projects. This was followed by a switch to the fashion sector, before entering the world of publishing.
Professor in Public Affairs and Non-Market Strategy. IXMBA, IE Business School. Common and Human Rights Law, University College London. Law, Universität zu Köln.
Associate Professor at IE. Christoph is convinced that the solutions for today’s most urgent global issues like Climate Change and poverty will stem from a more intense interaction of the public and private sector. “It will be here, at the borders between the classical spheres of powers, where engagement and innovation need to flourish to develop new ideas for our societies,” he says. He believes that the global financial crisis is showing drastically that neither the public nor the private sector alone have the knowledge, abilities and power to tackle the fundamental issues challenging societies and markets world-wide.
A German lawyer specialized in International & European Law, he has developed his professional career in international communication companies working on Regulation, Corporate Social Responsibility and Public Policy. He has developed Public Affairs strategies targeting governments and regulators on a national and international level, but has also defined and implemented engagement programs with civil societies and NGOs. He is convinced that companies in the era of globalization and Internet need to manage public policy strategies in the so-called “non-market environment” coherent with their market strategies and with the same level of professionalism and vigor if they want to succeed. His specific interest is devoted to the area of public policy for the Internet and he is currently engaged in a working group of the United Nations on the future of the global Internet Governance Forum (IGF). He is currently Director of Public Policy at Telefónica. His past professional experience includes key positions such as Head of Corporate Reputation & Responsibility, and Head of Government Relations & European Regulation for Telefónica O2 in Germany.
PhD in Political Science, University of Florence (Italy) MA in International Affairs, “Paul H. Nitze” School of Advanced International Studies, Johns Hopkins University (Washington, DC) BA (cum laude) in Political Science, University of Bologna (Italy)
Michele joined IE University in 2013 where he serves as Adjunct Professor in the School of International Relations. Also, he is Adjunct Professor of International Affairs at John Cabot University, Rome, and Visiting Professor in the “Global Economics and Social Affair Master” co-organized by the University of Ca’ Foscari (Venice) and the ILO (International Labor Organization).
Michele is a specialist in world politics, with a special focus on the relationship between globalization and military security issues. His current research project focuses on NATO and its transformations in the post-bipolar era. A member of the Italian Political Studies Association (SISP for its Italian acronym) and the Transatlantic Studies Association (TSA), from 2010 to 2012 he was appointed Associate Fellow at SAIS-Europe, Johns Hopkins University.
In addition, he is commentator for “Aspenia”, the journal of Italy’s Aspen Institute, and collaborates with Transparency International (IT).
Some of the subjects he teaches: Comparative Politics; European Security Issues after the Cold War; Foreign Policy; Globalized Terrorism; International History; International Relations Theories; Political Economy of Globalization; Politics of Developing Countries.
Ventura Aranguren, Pablo
Pablo Ventura Aranguren, Investments Director of K Fund.
Pablo has spent most of his career in the Venture Capital Sector. Over the last 8 years, he has worked indirectly with over 4,000 high potential start-ups and directly with over 500. Pablo has also brokered more than 50 investments in 30 start-ups. Also, he has made a few personal investments as a business angel in seed companies.
Industrial Engineer (ICAI and UPM). MBA from IESE Business School.
BA in Law, Universidad Complutense de Madrid (Spain).
Brand Strategy Director at FutureBrand Madrid, the Brand consultancy of McCann Worldgroup. Cristina started as a consultant for the Ministry of Finance in 1986, going on to do an MBA at the CEOE, under the European International Exchange Program. The MBA gave her the opportunity to start working in the marketing department of Masterfoods Inc., where she went from Product Brand Manager to Group Brand Manager within six years. After that, she worked as Marketing and Trade Marketing Manager for Yoplait for three years. Since 1999, she has been working at FutureBrand building brand strategies and identities, as well as integrated communication plans for corporate brands such as Telefónica, Acciona, Tavex, Cinfa, Sol Melià, Castilla y León, among others.
Ph.D. in Communication Sciences and Economics and Management, Università della Svizzera italiana (Lugano, CH) and University of Padua (Italy), MSc in Communication Sciences, IULM University (Milan, Italy).
Alessandra Zamparini is a post-doctoral researcher at USI – Università della Svizzera italiana in Lugano, Switzerland, Institute of Marketing and Communication Management (IMCA).
She holds a PhD in Communication and Management from USI and the University of Padua (Italy). Her research focuses primarily on the topic of identity at multiple levels and its implications for corporate and organizational communication. She is especially interested in understanding identity dynamics within local business communities, regions, and the creative industries. Her work has been published in Strategic Organization, Journal of Management Inquiry, Corporate Communications: an International Journal, VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, and International Journal of Wine Business Research.
Professor in Ethics and Corporate Governance.
Ph.D. in Strategy and Organization, McGill University. MSc in Industrial Technology, University of Piraeus, MBA.
University Lecturer in Strategy at the Judge Business School of the University of Cambridge, and Director of Management Studies and Fellow of Homerton College. He received his Ph.D. in Strategy and Organization from McGill University in Montreal, Canada, and in addition to Cambridge, has held academic posts at Erasmus University in Rotterdam, the Netherlands, and the Rochester Institute for Technology (RIT), in Rochester, NY.
His research interests include the evolution of corporate social responsibility and the management of corporate reputation. He is a member of the Editorial Boards of Corporate Reputation Review, Business and Society and Organization Studies. And, is also a member of the Academy of Management, the British Academy of Management, and the International Association of Business and Society (IABS). Stelios has more than twenty articles and book chapters published or forthcoming and a co-authored book on the Evolution of Corporate Corruption.
ADMISSIONS PROCESSApply now
HOW TO APPLY
At IE, we seek dynamic, motivated, creative candidates with excellent professional and/or academic backgrounds who have the potential to develop the interpersonal and leadership skills demanded in today’s top professionals. If you think that the program you selected is right for you, you can learn more about how to apply, how to finance your program and the next steps you need to take to join us through this link: https://secure.ie.edu/ie/online-application/
For more information about the program or the admissions process, please contact:
Master in Corporate & Marketing Communication
To be considered for admission, a candidate should provide the following:
- Bachelor degree from an accredited university
- One-page CV
- Two letters of recommendation
- Official university transcripts (certified translation into English or Spanish)
- English language certificate for non-native English speakers (Cambridge Proficiency, TOEFL, IELTS). A certificate is not required if you completed an undergraduate degree in English
- Photocopy of current passport
- One passport-size photo
- Duly completed application form, including all supporting documents
- Application fee 125€ (non-refundable and payable by credit card or cash)
- IE Global Admissions Test (you may provide a GMAT or GRE instead).
The process is divided into four steps:
- Submission of application form and documents
- Online Assessment
- Personal interview
- Final decision
Students must fulfill the following requirements to be able to request the issuance of the Official University Degree upon completion of the Master Program.
FEES AND FUNDING
The tuition for the for the 2018-2019 academic year of the Master in Corporate & Marketing Communication is 29,200€. *Please bear in mind that prices are reviewed annually and are subject to change. To reserve a place, prospective students are requested to make a deposit of 5.200€ (4,000€ + 1,200€ contribution to the IE Foundation) that will be deducted from the total tuition fee.
IE Financial Aid Department currently offers a range of scholarships, loan agreements, and other financial aid options to help you fund your studies in the Master in Corporate & Marketing Communication. We recommend that you apply for financing options as early as possible, as financial resources are limited and competition is high!
In addition to general scholarships, several specific scholarships are available for outstanding candidates:
• Scholarship for Communication Professionals
• Scholarship for Digital and Visual Media Professionals
For more information on financial aid options for this program, please visit our Financial Aid website.
IE has agreements with several banks which have devised plans specifically to accommodate your needs. These conditions are:
• Loans available to cover up the tuition fees (except the Place Reservation fee).
• Loan repayment period of up to 8 years.
• Up to 18 months capital grace period.
• Variable interest rate based on mortgage rate index.
• The final decision on loan approval and any conditions it may be subject to, is made by the bank in question according to their own predetermined criteria.
Once accepted onto an IE program, any student may send their loan application directly to IE. If you should have any queries please contact us at: email@example.com.
Students who have arranged full or partial funding from an employer or third party must return the signed Corporate Financing Form filled out by their sponsor to the Admissions Department, from whom it is available.
Want to learn more? We will be glad to help you.