Master in Strategic Marketing & Communication

What does your dream career look like? The Master in Strategic Marketing & Communication is a transformative process that helps you define your ultimate career ambitions and find and impart what it is you need to get you there. Incorporating new insights resulting from our expert analysis of the latest labor market data and our continuous engagement with the global business community, the program delivers a broad set of skills and knowledge to engage digital communities and deliver results for you and your organization.

Do you have what it takes to make things happen? In today’s world of work, this requires a well-honed set of cognitive, behavioral and digital skills. Companies are now looking for competent professionals who can bring about meaningful change, capable of harnessing the power of branding and creativity to communicate with consumers and really build connections. The Master in Strategic Marketing & Communication is designed to maximize your potential for impact, equipping you to tell your brand’s story and create campaigns that leave their mark.

In today’s landscape, it’s no longer enough for businesses to be driven by the profit motive alone. In marketing and communication, you should know how to leverage your skill set to work towards a better future, too. A sense of purpose also provides the drive and motivation that will serve you well throughout your professional journey. That’s why we’re committed to helping you discover and define your purpose and align it with your career. The Master in Strategic Marketing & Communication will show you how to tell stories that change the world.

In a marketing and communication ecosystem that features a constant stream of messages to highly tech-savvy consumers, creative approaches to strategy and problem-solving are required. This means the professionals who can deliver that creativity and strategic thinking are in high demand. In the Master in Strategic Marketing & Communication, we’ll teach you the skills you’ll need to research, design, deliver and manage cross-cultural campaigns, tell your story engagingly and succeed in a highly competitive landscape.

The Master in Strategic Marketing & Communication delivers the behavioral skills you need to lead effectively and take your teams with you. How you behave in a crisis, your confidence in public speaking and your team-management skills, among many others, will prepare you to be the next best version of yourself in the challenging professional environment you’ll be navigating daily on your career journey.

Confidence with emerging tech and highly developed digital skills are essential in today’s marketing communication landscape. The Master in Strategic Marketing & Communication does more than just deliver an understanding of omnichannel marketing. It provides the means to draw actionable insights from qualitative and quantitative research, the knowledge required to digitally transform your organization’s processes and automate the correct marketing functions, and the immersive and hands-on experiences in our Tech Lab to put your learnings into practice.

We believe better business practices can be a force for change, improving lives and protecting the environment. We call this Sustainable Business, and it's a cornerstone of the Master in Strategic Marketing & Communication. We’ll ground you in the key concepts that make it a reality, including innovative leadership, ethics and sustainable corporate cultures. We all have a responsibility to the planet—we’ll show you how to make sustainability a rich vein of thought that runs through your creativity, from strategy to visual implementation.

Bringing an entrepreneurial mindset to social issues is one of the most effective ways to use your business skills for the greater good. We call this Social Entrepreneurship, an approach that harnesses the power of your ingenuity and problem-solving abilities to tackle enduring social problems. As part of your studies, you will undertake a hands-on Social Impact project, using the skills and strengths you acquire in the Master in Strategic Marketing & Communication to make a difference to society at large and amplify the benefit you bring to the world around you.

At IE Business School, we believe people matter just as much as results. We call this Working Well. The outstanding quality of the Master in Strategic Marketing & Communication is that the best version of you will produce the best possible outcomes for both your organization and consumers. In your own Sustainable Entrepreneurship project, you'll tackle a people-centered innovation initiative that could become a commercial or nonprofit venture. And by learning the importance of customer insight, mastering disruptive CX tech and gaining hands-on experience in adaptive leadership and creative process design, you'll ensure your own career choices make a difference.