Master in Strategic Marketing & Communication
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A STRATEGY WITH MEANING
To truly find the next best you, you have to understand the person you want to be, and the journey you want to undertake. Personal and professional development go hand-in-hand as you seek to hone in on your purpose and build a career that matters.
Regardless of your particular background or specific purpose, the Master in Strategic Marketing & Communication will help you find your next best you. The ideal candidate for this program is looking to update their marketing and communication competences, get ahead of emerging trends and technology, and leverage both their artistic and business skills in pursuit of their ambitions.
Over the course of the Master in Strategic Marketing & Communication, you’ll also learn to put our Business with Purpose ethos into action. It’s our firm commitment that marketing and communication be used to improve the planet, address societal challenges and make the world better for everybody.
In completing the program, you’ll be ideally placed to make a meaningful impact where it matters most to you.
ADDING VALUE THROUGH PURPOSE
Planet
We believe better business practices can be a force for change in the world, improving lives and protecting the environment. We call this Sustainable Business and like all our programs, it's a cornerstone of the Master in Strategic Marketing & Communication. We’ll ground you in the key concepts that make Sustainable Business a reality, including innovative leadership, ethics and sustainable corporate cultures. We all have a responsibility to the planet—none more so than the next generation of creative thinkers starting out at IE Business School. We’ll show you how to make sustainability a rich vein of thought that runs through your creativity, from strategy to visual implementation.
Society
Bringing an entrepreneurial mindset to social issues is one of the most effective ways to use your business skills for the greater good. We call this Social Entrepreneurship, an approach that harnesses the power of your ingenuity and problem-solving abilities to tackle enduring social problems. As part of your studies, you will undertake a hands-on Social Impact project, using the skills and strengths you acquire in the Master in Strategic Marketing & Communication to make a difference to society at large. Graduates of IE Business School thrive under the pressure of a tight deadline or a challenging target; we’ll help you use those traits to amplify the benefit you bring to the world around you.
People
At IE Business School, we believe people matter just as much as results. We call this Working Well. It's easy to talk about purpose when it comes to yourself. But the outstanding quality of the Master in Strategic Marketing & Communication is that the best version of you will produce the best possible outcomes for both your organization and consumers alike. In your own Sustainable Entrepreneurship project, you'll put people at the center of a real innovation initiative that could become a commercial or nonprofit venture. And by learning how customer insight drives more impactful business decisions, mastering the tech that's disrupting the CX ecosystem and gaining hands-on experience in team building, adaptive leadership and creative process design, you'll ensure your own career choices make a difference in the sector.
As of 2022, we are a carbon neutral Business School.
SUSTAINABILITY AT IE University
Net Zero carbon emissions
In 2022, we keep working towards Net Zero Carbon Emissions.
- 12712teaching hours of sustainability contentin the 2021 academic year
- 23%of courses related to sustainability
- 500events with a focus on sustainability
- +350student-led activitieswith a focus on sustainability
- 98%reduction in paper usage
- 10026reduction in water consumptionin 2021–2022 vs. 2020–2021
EXPLORE OUR COMMUNITY'S PURPOSE
FREQUENTLY ASKED QUESTIONS
How do the program's 360-degree skills differentiate it within the complex MARCOM landscape?
At IE University, we believe that business should be a force for positive change in society. Over the course of the Master in Strategic Marketing & Communication, you’ll learn to put our Business with Purpose ethos into action. It’s our firm commitment that marketing and communication be used to improve the planet, address societal challenges and make the world better for everybody. So you’ll be ideally placed to make a meaningful impact where it matters most to you.
How does the program prepare students to measure and demonstrate the success of their marketing and communication strategies?
As the Master in Strategic Management and Communication covers five key areas of skills and knowledge, you’ll be able to effectively influence both internal and external stakeholders, through strategic and integrated marketing courses, storytelling and partnership management. You’ll also gain the skills to monitor KPIs and report on the effectiveness of your campaigns. And by learning how customer insight drives more impactful business decisions, mastering the tech that's disrupting the CX ecosystem and gaining hands-on experience in team building, adaptive leadership and creative process design, you'll ensure your own career choices make a difference in the sector.