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Master in Strategic Marketing & Communication

Gain a 360º strategic view of marketing & communication
duration10 months
languageEnglish
locationMadrid
intakeSeptember*
MODE OF STUDYFull-time
FORMATIn-person
duration10 months
languageEnglish
locationMadrid
intakeSeptember*
MODE OF STUDYFull-time
FORMATIn-person

A STRATEGY WITH MEANING

To truly find the next best you, you have to understand the person you want to be, and the journey you want to undertake. Personal and professional development go hand-in-hand as you seek to hone in on your purpose and build a career that matters. 

 Regardless of your particular background or specific purpose, the Master in Strategic Marketing & Communication will help you find your next best you. The ideal candidate for this program is looking to update their marketing and communication competences, get ahead of emerging trends and technology, and leverage both their artistic and business skills in pursuit of their ambitions.  

Over the course of the Master in Strategic Marketing & Communication, you’ll also learn to put our Business with Purpose ethos into action. It’s our firm commitment that marketing and communication be used to improve the planet, address societal challenges and make the world better for everybody.

In completing the program, you’ll be ideally placed to make a meaningful impact where it matters most to you.

WANT TO KNOW MORE?

ADDING VALUE THROUGH PURPOSE

Planet

We believe better business practices can be a force for change in the world, improving lives and protecting the environment. We call this Sustainable Business, and like all our programs, it's a cornerstone of the Master in Creative Direction, Content and Branding. We’ll ground you in the key concepts that make Sustainable Business a reality, including innovative leadership, ethics and sustainable corporate cultures. We all have a responsibility to the planet—none more so than the next generation of creative thinkers starting out at IE Business School. We’ll show you how to make sustainability a rich vein of thought that runs through your creativity, from strategy to visual implementation.

Society

Bringing an entrepreneurial mindset to social issues is one of the most effective ways to use your business skills for the greater good. We call this Social Entrepreneurship, an approach that harnesses the power of your ingenuity and problem-solving abilities to tackle enduring social problems. As part of your studies, you will undertake a Social Impact project hands-on, using the skills and strengths you acquire in the Master in Customer Experience & Innovation to make a difference to society at large. Graduates of IE Business School thrive under the pressure of a tight deadline or a challenging target; we’ll help you use those traits to amplify the benefit you bring to the world around you.

People

At IE Business School, we believe people matter just as much as results. We call this Working Well. It's easy to talk about purpose when it comes to yourself. But the outstanding quality of the Master in Customer Experience & Innovation is that the best version of you will produce the best possible outcomes for both your organization and consumers alike. In your own Sustainable Entrepreneurship project, you'll put people at the center of a real innovation initiative that could become a commercial or nonprofit venture. And by learning how customer insight drives more impactful business decisions, mastering the tech that's disrupting the CX ecosystem and gaining hands-on experience in team building, adaptive leadership and creative process design, you'll ensure your own career choices make a difference in the sector.

SUSTAINABILITY AT IE University​

Net Zero carbon emissions

In 2022, we keep working towards Net Zero Carbon Emissions.

Slide 1 of 6
12712
teaching hours of sustainability content
in the 2021 academic year​
12712
teaching hours of sustainability content
in the 2021 academic year​
23%
of courses related to sustainability​
500
events with a focus on sustainability ​
+350
student-led activities​
with a focus on sustainability
98%
reduction in paper usage
10026
reduction in water consumption
in 2021–2022 vs. 2020–2021​

EXPLORE OUR COMMUNITY'S PURPOSE

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FREQUENTLY ASKED QUESTIONS

How do the program's 360-degree skills differentiate it within the complex MARCOM landscape?

At IE University, we believe that business should be a force for positive change in society. Over the course of the Master in Strategic Marketing & Communication, you’ll learn to put our Business with Purpose ethos into action. It’s our firm commitment that marketing and communication be used to improve the planet, address societal challenges and make the world better for everybody. So you’ll be ideally placed to make a meaningful impact where it matters most to you.

How does the program prepare students to measure and demonstrate the success of their marketing and communication strategies?

As the Master in Strategic Management and Communication covers five key areas of skills and knowledge, you’ll be able to effectively influence both internal and external stakeholders, through strategic and integrated marketing courses, storytelling and partnership management. You’ll also gain the skills to monitor KPIs and report on the effectiveness of your campaigns. And by learning how customer insight drives more impactful business decisions, mastering the tech that's disrupting the CX ecosystem and gaining hands-on experience in team building, adaptive leadership and creative process design, you'll ensure your own career choices make a difference in the sector.