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Master in Strategic Marketing & Communication

Gain a 360º strategic view of marketing & communication
duration10 months
languageEnglish
locationMadrid
intakeSeptember*
MODE OF STUDYFull-time
FORMATIn-person
duration10 months
languageEnglish
locationMadrid
intakeSeptember*
MODE OF STUDYFull-time
FORMATIn-person

GAIN THE POWER OF CONNECTED STORYTELLING

In a complex and increasingly digital MARCOM landscape, where everybody is trying to tell their story, a 360-degree skill set that includes business, digital, core marketing and communication skills can be the difference.  

The way brands engage, communicate and measure their interactions with consumers is constantly evolving, so there’s a greater than ever need for professionals with up-to-date skills and understanding.

Take both internal and external stakeholders with you, and have the confidence to measure and demonstrate the success of your strategy, and you’ll make a real impact. And that’s exactly what this program prepares you to do.

WANT TO KNOW MORE?

SKILLING FOR IMPACT

Thinking Skills

In a marketing and communication ecosystem that features a constant stream of messages to highly tech-savvy consumers, creative approaches to strategy and problem-solving are required. So the professionals who can deliver that creativity and strategic thinking are in high demand. We’ll teach you the skills you’ll need to research, design, deliver and manage cross-cultural campaigns, tell your story engagingly and succeed in a highly competitive landscape.

Impact Skills

The Master in Strategic Marketing & Communication delivers the behavioral skills you need to lead effectively and take your teams with you. How you behave in a crisis, your confidence in public speaking and your team-management skills, among many others, will prepare you to be the next best version of yourself in the challenging professional environment you’ll be navigating daily on your career journey.

dIGITAL Skills

Confidence with emerging tech and highly developed digital skills are essential in today’s marketing communication landscape. The Master in Strategic Marketing & Communication does more than just deliver an understanding of omnichannel marketing. It provides the means to draw actionable insights from qualitative and quantitative research, the knowledge required to digitally transform your organization’s processes and automate the correct marketing functions and the immersive and hands-on experiences in our Tech Lab to put your learnings into practice.

Your Marketing, Communication & Sales Student Journey

1

Gain Foundation & Specialized skills

2

ADD-ON AN INDUSTRY CERTIFICATION

3

TRAVEL TO AN INTERNATIONAL LEARNING EXPERIENCE

4

GRADUATE AND START YOUR CAREER

5

TAKE ON AN OPTIONAL CAREER SECTOR TRACK

THE FINAL CONSULTING PROJECT

At IE University, we know there is no better way to learn than by doing. In this program, you will deep dive into a hands-on consulting project for a real company, applying the skills and knowledge acquired throughout the program to resolve a communication and marketing dilemma.

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REAL-WORLD APPROACH

Students work in areas such as CSR, internal communications, PR, marketing and branding. The winner is selected by global PR leader Weber Shandwick.

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REAL-WORLD CLIENTS

Over the past years, partners such as BBVA, McDonalds, LEGO, Burger King, Heineken, Google, PwC, Cartier, L’Oreal, Coca-Cola, Ikea, Huawei, and Telefónica have participated.

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REAL-WORLD SOLUTIONS

Companies have adopted and applied the strategic recommendations offered by our students with an implementation rate of nearly 50%. The other 50% of the proposals have been partially implemented.

International Experiences

Broaden your perspective on international business markets and Marketing, Communication & Sales career trends as part of several optional international experiences: our Global Immersion Week or our Social Impact Week. Previous editions have taken our students to London and Ghana, as well as other destinations such as Amsterdam and South Africa.

Global Immersion Week

The MARCOM Global Immersion Week (GIW) allows students to network with companies, explore new cultures and gain new career insights. Our goal is to offer you a one-week international experience and show you firsthand the main career outcomes that you can find today within other relevant international business markets.  Previous years’ agendas have included in-company visits to Google, Ipsos, Amazon, Diageo and the Financial Times, among others.

Social Impact Week

Our goal is to nurture the next generation of purpose-driven business professionals who possess a deep sense of responsibility to the planet and society. Our Social Impact Week is a one-week trip in which you will visit local companies within the fields of marketing, communication & sales. There, you will develop a project for a client that is focused on social impact, entrepreneurship and the MARCOM sector. It is the perfect opportunity to network, gain global knowledge and have a positive impact on society.

Discover the student experience

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MARI'S EXPERIENCE

“I am working on an integrated communication campaign for BBVA, which is one of the biggest banks here in Spain.”

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YOHAN'S EXPERIENCE

It was very thrilling, very challenging, but gratifying in the end.

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“Communications is going to take the lead in terms of how companies tell their story because there’s such a high premium placed on what is true.”

Pierre Goad

HSBC Head of Communications

"Creativity married with a strong analytical backbone is where the job (CMO) has begun to evolve."

Tom Libretto

CMO, Pegasystem

"Advertising formats that are useful to consumers — I think there needs to be a lot more innovation on that front."

Marc Pritchard

Chief Brand Officer, Procter & Gamble

“The CMO has been pulled up into the C-suite and asked to sit across the table and be a peer. That just wasn’t the case before.”

Diana O’Brien

CMO, Deloitte

Ana Carolina Bustamante | IE Business

“I work with a diverse team to find solutions to complex communication and business scenarios. The intense teamwork experience was incredibly beneficial.”

Ana Carolina Bustamante, Venezuela

Communication Specialist, Cerealto

Rosario García Compagni | IE Business

“What most impressed me was the quality of the team that surrounded the MCC experience. They have all helped me find my way in the field of corporate communication and, most importantly, they have changed my perspective of how the business world should be.”

Rosario García Compagni, Spain

Communication, Reputation and Corporate Responsibility Consultant

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FREQUENTLY ASKED QUESTIONS

WHAT MASTER'S DEGREE DO YOU RECOMMEND FOR SOMEONE WITH A COMMUNICATIONS DEGREE?

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Over a quarter of our Master in Strategic Marketing & Communication students come from a background in communications or journalism, making the program an ideal choice for those who want to build on their existing skills and gain additional ones in the field of marketing to increase their employability.

WHAT ARE THE STUDENT PROFILES OF THE MASTER IN STRATEGIC MARKETING & COMMUNICATION?

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Our students come from a diverse range of academic and professional backgrounds, and from all over the world. 83% are international students, with 40 nationalities represented.

ARE THERE ANY REAL-COMPANY PROJECTS IN THE PROGRAM?

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The Master in Strategic Marketing and Communication combines academic excellence with hands-on experience tackling real projects that make a real impact. We work with top companies such as BBVA, McDonalds, LEGO, Burger King, Heineken, Google, PwC, Cartier, L’Oreal, Coca-Cola, Ikea, Huawei, and Telefónica. Companies have adopted and applied the strategic recommendations offered by our students with an implementation rate of nearly 50%, with the other 50% having been partially implemented.

ARE THERE ANY INTERNATIONAL EXPERIENCES IN THE PROGRAM?

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Yes: you'll have the option of participating in international experiences such as the MARCOM Global Immersion Week and the Social Impact Week, giving you valuable networking experience and boosting your global reach. Previous international experiences have taken our students to London and Ghana, as well as other destinations such as Amsterdam and South Africa.