Skip to main content
Chatbot. It will open in a new tab
Business SchoolBusiness School
Chatbot. It will open in a new tab
    A woman working intently on a laptop in an outdoor setting.

    Master in Strategic Marketing & Communication

    Gain a 360º strategic view of marketing & communication
    • Home
    • The Programs
    • Masters
    • Master In Strategic Marketing & Communication
    duration10 months
    languageEnglish
    locationMadrid
    intakeSeptember*
    MODE OF STUDYFull-time
    FORMATIn-person
    duration10 months
    languageEnglish
    locationMadrid
    intakeSeptember*
    MODE OF STUDYFull-time
    FORMATIn-person
    The Program
    Your Career
    Your Impact
    Your Purpose
    Admissions &Fees
    Program Structure
    Reasons Why
    Student Profile
    The Next Best You
    Program DetailsYour Impact
    Open menu
    The Program
    Open menu
    Program Structure
    Reasons Why
    Student Profile
    The Next Best You
    Your Career
    Open menu
    Career Sector Tracks
    Optional Industry Certifications
    Top Employers
    Career Stats
    IE Talent & Careers
    Your Impact
    Close menu
    The Journey
    International Experiences
    Student Experience
    Your Purpose
    Open menu
    Sustainability at IE
    Admissions &Fees
    Open menu
    Fees
    Admission process
    IEGAT
    Financial Aid
    Student Services
    FAQ's Admissions

    GAIN THE POWER OF CONNECTED STORYTELLING

    In a complex and increasingly digital MARCOM landscape, where everybody is trying to tell their story, a 360-degree skill set that includes business, digital, core marketing and communication skills can be the difference.  

    The way brands engage, communicate and measure their interactions with consumers is constantly evolving, so there’s a greater than ever need for professionals with up-to-date skills and understanding.

    Take both internal and external stakeholders with you, and have the confidence to measure and demonstrate the success of your strategy, and you’ll make a real impact. And that’s exactly what this program prepares you to do.

    WANT TO KNOW MORE?

    SKILLING FOR IMPACT

    • Two women smiling and looking at a laptop outdoors.

      Thinking Skills

      In a marketing and communication ecosystem that features a constant stream of messages to highly tech-savvy consumers, creative approaches to strategy and problem-solving are required. So the professionals who can deliver that creativity and strategic thinking are in high demand. We’ll teach you the skills you’ll need to research, design, deliver and manage cross-cultural campaigns, tell your story engagingly and succeed in a highly competitive landscape.

    • BEHAVIORAL SKILLS

      The Master in Strategic Marketing & Communication delivers the behavioral skills you need to lead effectively and take your teams with you. How you behave in a crisis, your confidence in public speaking and your team-management skills, among many others, will prepare you to be the next best version of yourself in the challenging professional environment you’ll be navigating daily on your career journey.

    • DIGITAL SKILLS

      Confidence with emerging tech and highly developed digital skills are essential in today’s marketing communication landscape. The Master in Strategic Marketing & Communication does more than just deliver an understanding of omnichannel marketing. It provides the means to draw actionable insights from qualitative and quantitative research, the knowledge required to digitally transform your organization’s processes and automate the correct marketing functions and the immersive and hands-on experiences in our Tech Lab to put your learnings into practice.

    Your Marketing, Communication & Sales Student Journey

    • 1

      Gain Foundation & Specialized skills

    • 2

      ADD-ON AN INDUSTRY CERTIFICATION

    • 3

      TRAVEL TO AN INTERNATIONAL LEARNING EXPERIENCE

    • 4

      GRADUATE AND START YOUR CAREER

    • 5

      TAKE ON AN OPTIONAL CAREER SECTOR TRACK

    THE FINAL CONSULTING PROJECT

    At IE University, we know there is no better way to learn than by doing. In this program, you will deep dive into a hands-on consulting project for a real company, applying the skills and knowledge acquired throughout the program to resolve a communication and marketing dilemma.

    • Mundo Blanco Icon

      REAL-WORLD APPROACH

      Students work in areas such as CSR, internal communications, PR, marketing and branding. The winner is selected by global PR leader Weber Shandwick.

    • Hombre circulo Icon

      REAL-WORLD CLIENTS

      Over the past years, partners such as BBVA, McDonalds, LEGO, Burger King, Heineken, Google, PwC, Cartier, L’Oreal, Coca-Cola, Ikea, Huawei, and Telefónica have participated.

    • Tuerca blanca Icon

      REAL-WORLD SOLUTIONS

      Companies have adopted and applied the strategic recommendations offered by our students with an implementation rate of nearly 50%. The other 50% of the proposals have been partially implemented.

    International Experiences

    Broaden your perspective on international business markets and Marketing, Communication & Sales career trends as part of several optional international experiences: our Global Immersion Week or our Social Impact Week. Previous editions have taken our students to London and Ghana, as well as other destinations such as Amsterdam and South Africa.

    • Marcom London Inernational Experience
      Play

      Global Immersion Week

      The MARCOM Global Immersion Week (GIW) allows students to network with companies, explore new cultures and gain new career insights. Our goal is to offer you a one-week international experience and show you firsthand the main career outcomes that you can find today within other relevant international business markets.  Previous years’ agendas have included in-company visits to Google, Ipsos, Amazon, Diageo and the Financial Times, among others.

    • Marcom Ghana Inernational Experience
      Play

      Social Impact Week

      Our goal is to nurture the next generation of purpose-driven business professionals who possess a deep sense of responsibility to the planet and society. Our Social Impact Week is a one-week trip in which you will visit local companies within the fields of marketing, communication & sales. There, you will develop a project for a client that is focused on social impact, entrepreneurship and the MARCOM sector. It is the perfect opportunity to network, gain global knowledge and have a positive impact on society.

    Discover the student experience

    • Play

      MARI'S EXPERIENCE

      “I am working on an integrated communication campaign for BBVA, which is one of the biggest banks here in Spain.”

    • Play

      YOHAN'S EXPERIENCE

      “It was very thrilling, very challenging, but gratifying in the end.”

    Slide 1 of 6

    “Communications is going to take the lead in terms of how companies tell their story because there’s such a high premium placed on what is true.”

    Pierre Goad

    HSBC Head of Communications

    "Creativity married with a strong analytical backbone is where the job (CMO) has begun to evolve."

    Tom Libretto

    CMO, Pegasystem

    "Advertising formats that are useful to consumers — I think there needs to be a lot more innovation on that front."

    Marc Pritchard

    Chief Brand Officer, Procter & Gamble

    “The CMO has been pulled up into the C-suite and asked to sit across the table and be a peer. That just wasn’t the case before.”

    Diana O’Brien

    CMO, Deloitte

    Ana Carolina Bustamante | IE Business

    “I work with a diverse team to find solutions to complex communication and business scenarios. The intense teamwork experience was incredibly beneficial.”

    Ana Carolina Bustamante, Venezuela

    Communication Specialist, Cerealto

    Rosario García Compagni | IE Business

    “What most impressed me was the quality of the team that surrounded the MCC experience. They have all helped me find my way in the field of corporate communication and, most importantly, they have changed my perspective of how the business world should be.”

    Rosario García Compagni, Spain

    Communication, Reputation and Corporate Responsibility Consultant

    Left arrow
    Right arrow

    FREQUENTLY ASKED QUESTIONS

    • Over a quarter of our Master in Strategic Marketing & Communication students come from a background in communications or journalism, making the program an ideal choice for those who want to build on their existing skills and gain additional ones in the field of marketing to increase their employability.

    • Our students come from a diverse range of academic and professional backgrounds, and from all over the world. 83% are international students, with 40 nationalities represented.

    • The Master in Strategic Marketing and Communication combines academic excellence with hands-on experience tackling real projects that make a real impact. We work with top companies such as BBVA, McDonalds, LEGO, Burger King, Heineken, Google, PwC, Cartier, L’Oreal, Coca-Cola, Ikea, Huawei, and Telefónica. Companies have adopted and applied the strategic recommendations offered by our students with an implementation rate of nearly 50%, with the other 50% having been partially implemented.

    • Yes: you'll have the option of participating in international experiences such as the MARCOM Global Immersion Week and the Social Impact Week, giving you valuable networking experience and boosting your global reach. Previous international experiences have taken our students to London and Ghana, as well as other destinations such as Amsterdam and South Africa.