Executive Master in Digital Transformation & Innovation Leadership
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Digital is shaking the status quo in every area of business and digital technologies are changing the very nature of what it means to do business. The pressure to innovate is enormous because tech-based innovation is not a choice, nor a one-time shift to be survived – but a wheel set in motion that will continue to demand constant change, continuous innovation, and unrelenting forward-looking leadership. The Executive Master in Digital Transformation & Innovation Leadership is a pathway for mid- and senior-level business professionals to “up-skill” and become the innovators and digital transformers that companies need.
UNIVERSITY PRIVATE DEGREE
This is a University Private Degree from IE Universidad*, and taught in IE School of Human Sciences & Technology. More Information on what earning a University Private Degree from IE Universidad entails.
*IE Universidad is a University officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (Bachelor’s, Master’s and PhD degrees), which are specifically regulated and accredited by Spanish Ministry of Education and University Private Degrees (Master), that are specifically designed by the University towards the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE. Both types of degrees are equally backed by the rigor and prestige of IE University.
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The Executive Master in Digital Transformation & Innovation Leadership is a pathway for mid- and senior-level business professionals to “up-skill” and become the innovators and digital transformers that companies need.
Liquid Learning at IE University
In this new reality, we understand it’s not always possible to attend class in person. That’s why we developed our Liquid Learning approach, which seamlessly adapts to individual needs and provides equal access to world-class education—whether on campus or online wherever you are.
A program tailor-made for the real world
Sustainable innovation
You will go through the digitalization journey, learning how technologies and innovation methods are changing business, setting up your own digitalization strategy and lead its execution in your company.
First-class faculty
The program´s faculty understands how industries are being disrupted, and from them you will learn how you can lead the transformation in your sector.
Real-world disruptions require real-world solutions
You’ll have practical classes and learn about real digital transformation cases, how they are reshaping their industries and building the digital operative model.
It’s only up from here
The workload is designed to allow you to study as you work, earning you over the course of 13 months an Executive Master degree that you will carry with you for the rest of your career.
Digital Transformation Exec. Master Academic Director
Cristina Álvarez Álvarez
Professor, Executive Master in Digital Transformation & Innovation Leadership
Academic director, Executive Master in Digital Transformation & Innovation LeadershipGroup CTO (Chief Technology Officer), Santander Bank
Professor, Executive Master in Digital Transformation & Innovation Leadership
Academic director, Executive Master in Digital Transformation & Innovation LeadershipGroup CTO (Chief Technology Officer), Santander Bank
Subjects
Leading Implementation of Digital Technology
Capstone: Transformation/Innovation Project
Lab: Digital Transformation Roadmap
Profile
Senior executive, with more than 25 years working in the telecommunications and technology sector
Global CTO experience defining and executing the technology transformation roadmap
Academic director of executive master IE: “Digital Transformation and Innovation Leadership”
Master Telco Engineering by “Universidad Politécnica de Madrid 1987-1992” and PDD in IESE (2001)
Married with three kids, strongly supporter of inclusive leadership as a powerful tool to improve business results
Experience
Executive experience in: Alcatel(Nokia) (1992-1995), Vodafone (1996-2006) where one of her responsibility was CIO and Product Engineering, Telefónica (2006-Oct2017), where she was CIO and general manager of services development, being part of executive board in Telefónica Spain since 2009.
She was Non-Executive Director in Sacyr April 2018), and in AEDASHOMES (October 2017), where she led technology commission. In both boards, she was a member of CNR.
She is Group CTO at Santander Bank, where she is accountable to define and drive the execution of the Technology Strategy in Santander Group, to become in an Open financial services platform.
She firmly believes the importance to boost the woman rol in technology, and the understanding of how technology can improve society, being an active member in several fora. She is part of Cionet Advisory Board, member of CIO Executive Board.
She was awarded as “Engineering of the year 2016”, by COIT/AEIT, “AUTELSI Award” by her career in TIC 2017, and “Digital Leader 2016” by Cionet.
Why an Executive Master in Digital Leadership & Transformation?
The pressure to innovate is huge
"40% of today’s businesses will fail in the next ten years, and only 30% of those attempting to transform themselves digitally will succeed" - CEO of Cisco Systems.
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Amazon’s use of data analytics, AI and robotics is expected to increase its US online retail market share from 34% to 50% by 2021.
FORTUNE, April 10, 2017.
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The digital economy is disrupting businesses, industries and entire value chains. The proof is everywhere... cutting-edge businesses are reshaping the consumer marketplace.
Bill McDermott
Chief Executive, SAP
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Digital transformation in the Oil & Gas sector could generate up to $170 billion in cost savings for customers, while reducing emissions.
World Economic Forum and Accenture
Digital Transformation Initiative, 2017.
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Main disruptions for businesses in next 5 years are in this order: technology change( IA, Robotics, Blockchain…), new customer behaviors, regulation changes, increase number of competitors.
PWC 21st Worlwide CEO Survey
Constant change and continuous innovation are a must
CEOs want to go digital but struggle to get there
Only 15% of CEOs are executing a digital strategy, even though 90% agree that the digital economy will impact their industry. (MIT Sloan and Capgemini)
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Almost 80% of CEOs think technology will have significant impact or reshape their industry over the next 5 years. 56% of CEOs across all sectors predict a large existing player from another industry will move into their industry.
PWC 21st Worlwide CEO Survey
2018
Making transformations happen despite the obstacles
Make no mistake, business success via innovation and transformation isn’t really about tech, it’s about leadership.
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ReadFinancial aid
We offer customized, merit-based aid and loan programs to financially support our students' education and professional success.
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