Executive Master in Digital Transformation & Innovation Leadership

Executive Master in Digital Transformation & Innovation Leadership

duration13 Months
languageEnglish
locationMadrid, Online & International Destination
intakeApril
FormatBlended
MODE OF STUDYPart-time

DIGITAL TRANSFORMATION IS NOW KING

In every department, in every business unit, it's innovation that drives modern organizations forward.  

The most common challenges in leading digital transformation are out-of-date or incomplete knowledge of digital tech, not enough understanding of digital economics, overlooking ecosystems, ignoring incumbent players and a miscalibrated change in strategy.  

The Executive Master in Digital Transformation & Innovation is designed to help you clarify what you want and how to get there. You'll learn to make the most of your strengths, filling in any gaps and building your leadership and tech acumen. The 360° skill set you'll acquire will not only create real and lasting impact across every part of your organization, but set you on a path to outstanding career success.

WANT TO KNOW MORE?

A DISCOVERY PROCESS...​

The Executive Discovery process is the foundation of your development at IE University and beyond. Working with your personal executive coach, you’ll break down the fundamentals of where you’re at in your career and what you want to achieve next, forming a deep understanding of your capabilities, ambitions and objectives that will serve as the basis of your executive career transformation plan. ​  

The process is practical as well as analytical. Under the guidance of your executive coach, you’ll put in place the mechanisms and learning experiences needed to help you achieve your goals. This includes activities that expand your professional footprint in a way that’s meaningful to you, such as exposure to top executives from different industries.

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...FOR FUTURE SUCCESS

As the starting point of a program designed to enhance and future-proof your career, Executive Discovery enables us to ensure we equip you with the right tools and skills to do just that. But an enduring career path is also one that’s underpinned by purpose. We can help you define and refine your vision of what that means to you and ensure it’s aligned with your career objectives. ​  

The Executive Master in Digital Transformation & Innovation Leadership is the start of a life-changing experience: Executive Discovery ensures it’s designed just for you.

CAREER AREAS WITHIN THIS PATHWAY

Driving business innovation and performance through technology, data and automation!

Are you ready to embark on a career that revolves around change and business transformation propelling the growth and success of any business? Look no further than the realm of Digital Business, Transformation & Innovation, a captivating set of skills which holds the key to limitless possibilities. By embracing visionary business acumen, analytical wizardry, digital pioneering and creative ingenuity, individuals can create profound impact and drive success. Possessing a keen entrepreneurial spirit enables them to forge a path that leads to unprecedented growth, while analytical skills empower them to uncover hidden insights from vast amounts of data, guiding strategic decision-making.

The Digital Business, Transformation & Innovation pathway is designed to equip individuals with the skills and knowledge required to thrive in the rapidly evolving digital landscape. This pathway combines elements of digital strategy, masterminding technology and data-driven innovations to develop professionals who can effectively navigate and leverage digital technologies for strategic decision-making and operational efficiency.

Join the league of professionals who are revolutionizing the way businesses operate through technologies, data analytics and automation, to propel organizations to new heights. Now, seize the moment to make an indelible impact as you wholeheartedly embrace the change and embrace the boundless opportunities that the future holds. 

Career areas:

  • RELATED POSITIONS ​

    • Technology Strategy
    • Digital Strategy
    • Digital Transformation
    • Digital Project Manager
    • Innovation Manager
    • Chief Digital Officer
    • Technology Strategy
    • Digital Transformation Manager
    • Digital Architect
    • Digital Strategy
    • Digital Solutions
    • Technology Implementation
    • Digital Operations
    • Technology Risk
    • Strategy and Planning
    • Business Transformation
    • Digital Product Manager
    • Digital Business Developer
    • Technology Adoption
    • Change Management
    • Digital Project
    • IT Implementation
    • Systems Integrators
    • Data Transformation
    • Innovation Strategy

    Digital Strategy & Transformation

    The career area of Digital Strategy & Transformation offers exciting opportunities for individuals who are passionate about leveraging technology to drive organizational success and shape the future of businesses. This dynamic field combines strategic thinking, innovation and digital know-how to help organizations adapt to the digital age and gain a competitive advantage.

    As a professional in this field, you will play a pivotal role in guiding organizations through their digital transformation journey, enabling them to optimize operations, enhance customer experiences and achieve their strategic goals. Your work will directly contribute to the success and growth of businesses across industries. This continuous learning process will keep you engaged and at the forefront of technological advancements, making you a valuable asset to any organization seeking innovation and digital excellence.

    In conclusion, a career in Digital Strategy & Transformation offers a compelling blend of strategic thinking, technological expertise and the opportunity to make a significant impact on organizations and people's lives.

    YOUR CAREER IN THIS area​

    • Sustainability_management_strategy

      Digital Innovation and Strategy Development

      • This area is primarily concerned with the formulation of innovative digital strategies. It involves identifying new digital opportunities, conceptualizing how digital technologies can be leveraged to enhance business processes, and setting the strategic direction for digital initiatives. 
      • Essential skills encompass strategic thinking, creativity, a deep understanding of emerging digital trends and technologies, and the ability to envision how these can be applied to drive business value.
    • Digital Technology Implementation and Management

      • After strategies and innovations are identified, this sub-career area focuses on the practical aspects of bringing these digital strategies to life. This includes project management, technology deployment, systems integration, and ensuring that digital solutions align with the strategic objectives.
      •  Key skills here include project management, technical knowledge of various digital platforms and tools, change management, and the ability to manage cross-functional teams.
    • Enviable Network - Executive LL.M. | IE Law School

      Digital Operations and Management

      • This area deals with the ongoing management and optimization of digital technologies within an organization. It involves ensuring that digital systems operate effectively, deliver business value, and stay up-to-date with technological advancements. 
      • Important skills include operational management, continuous improvement, data analysis, problem-solving, and maintaining a balance between business needs and technological capabilities.

    Courses in this area

      • Digital Business Strategy
      • Digital Experience & CRO
      • Digital Sales
      • Digital Marketing
      • Digital Operations
      • Organization Decision Making
  • RELATED POSITIONS ​

    • Data Analyst Manager
    • Business Analyst Manager
    • Business Intelligence Analyst
    • Data Scientist
    • Market Research Analyst
    • Marketing Analyst
    • Business Intelligence Developer
    • Data Insights Manager
    • Market Intelligence Manager
    • Business Analytics Manager
    • Customer Insights Analyst
    • Data Engineer
    • Reporting Analyst
    • Financial Analyst
    • Customer Experience Analyst
    • Data Strategy Analyst
    • BI Solutions Architect

    Business Intelligence & Analytics

    The career area of Business Intelligence & Analytics offers professionals the opportunity to harness the power of data to drive informed decision-making and strategic planning within organizations. In this dynamic field, individuals play a crucial role in analyzing vast datasets, deriving valuable insights and translating them into actionable recommendations that influence business growth and performance.

    Business Analytics professionals collaborate with various departments to identify business challenges and opportunities, developing data-driven solutions that optimize processes, enhance operational efficiency and increase profitability. Professionals in this area focus on collecting, organizing and visualizing data to enable stakeholders to make well-informed decisions quickly. Through intuitive dashboards, reports and data visualizations, they empower leaders to understand key performance metrics, market trends and customer behavior.

    A career in Business Intelligence & Analytics demands a blend of technical skills, an analytical mindset, and effective communication. Strong problem-solving abilities and critical thinking are essential to uncover valuable insights and transform data into action. Effective communication skills are also vital to present findings and complex concepts to non-technical stakeholders, facilitating data-driven decision-making across all levels of an organization.

    YOUR CAREER IN THIS AREA​

    • Business Analytics

      • Professionals are responsible for transforming raw data into meaningful and actionable insights to support decision-making within organizations. They collect, cleanse and organize data from various sources, creating data models and databases for easy access and analysis.
      • Business Intelligence specialists design and develop dashboards, reports and data visualizations to present complex information in a user-friendly manner, so stakeholders can understand KPIs, market trends and business performance.
      • They collaborate with teams across the organization, providing accurate information quickly as a tool to identify opportunities, mitigate risks and drive strategic initiatives for business growth and competitive advantage.
    • Business Intelligence

      • Professionals are responsible for transforming raw data into meaningful and actionable insights to support decision-making within organizations. They collect, cleanse and organize data from various sources, creating data models and databases for easy access and analysis.
      • Business Intelligence specialists design and develop dashboards, reports and data visualizations to present complex information in a user-friendly manner, so stakeholders can understand KPIs, market trends and business performance.
      • They collaborate with teams across the organization, providing accurate information quickly as a tool to identify opportunities, mitigate risks and drive strategic initiatives for business growth and competitive advantage.
    • Business Insights

      • Professionals are responsible for gaining a deep understanding of market trends, customer behavior and industry dynamics through data analysis and market research. They collect and analyze data from various sources to identify patterns and consumer preferences, offering valuable insights into customer needs and demands.
      • Business Insights specialists support strategic marketing initiatives by providing actionable recommendations, enabling organizations to tailor products and services to meet their customers’ expectations.
      • BI professionals contribute to competitive analysis, identify growth opportunities, and guide decision-making, empowering businesses to make informed choices that drive success and enhance their market position.

    Courses in this area

      • Digital Business Strategy
      • Digital Experience & CRO
      • Digital Sales
      • Digital Marketing
      • Digital Operations
      • Organization Decision Making
  • RELATED POSITIONS ​

    • Digital Transformation Manager
    • Innovation Manager
    • Technology Strategy Manager
    • Business Intelligence
    • Digital Project Manager
    • Change Management Manager
    • Data Analytics Manager
    • IT Innovation Manager
    • Business Systems Analyst
    • Process Improvement Consultant
    • Digital Solutions Architect
    • Innovation Program Director
    • Technology Implementation Lead
    • Digital Operations Analyst
    • Strategic Technology Director
    • Enterprise Architecture Manager
    • Digital Product Manager
    • Technology Research Analyst
    • Business Transformation Advisor
    • Digital Innovation Coordinator

    Tech & Innovation Management

    The career domain of Tech & Innovation Management within the Digital Business, Transformation & Innovation pathway empowers professionals to be the vanguard of technological progress within organizations. In this area, individuals are pivotal in identifying and leveraging emergent technologies, translating them into viable business applications that foster advancement and maintain market relevance.

    Tech & Innovation Managers are the critical link between groundbreaking technological capabilities and strategic business initiatives. They work closely with multiple departments to understand and anticipate technological needs, spearheading projects that integrate new systems and innovations into existing frameworks. Their strategic vision is applied in crafting roadmaps for tech adoption that align with organizational goals, ensuring that new technologies serve as a catalyst for growth and efficiency.

    In this multifaceted career, one must possess a keen understanding of the tech landscape, a foresight for innovation trends, and an agile approach to project management. The role requires a balance between technical knowledge and strategic foresight, coupled with strong leadership and communication skills to drive change and foster an environment of continuous innovation.

    YOUR CAREER IN THIS AREA​

    • IE SST students speaking

      tech Strategic Planning and Visioning

      • Focus on developing and oversee the strategic plan for digital transformation and technology innovation. This involves understanding emerging technologies and market trends and aligning them with the organization's long-term goals and objectives. The person responsible for this must be capable of identifying opportunities for digital innovation that can give the company a competitive edge, and crafting a clear roadmap for integrating these technologies into the business model
    • SST students studying

      Technology Oversight and Integration

      • Focus on overseeing the selection, implementation, and management of new technologies. It requires a deep understanding of how different technologies can benefit the organization, and the ability to integrate these technologies seamlessly into existing systems and processes. This role also involves ensuring that technology investments are aligned with the business strategy, and that they deliver tangible value. Continuous evaluation of the technology landscape to identify new opportunities for innovation and improvement is also a key aspect of this responsibility.
    • Change Management and Organizational Development

      Focus on managing the human aspect of technology change. Professionals in this field focus on preparing, supporting, and helping individuals and teams within an organization to successfully adopt new technologies and processes. This involves understanding the impact of change on employees, communicating effectively about the changes, and developing training programs. They play a key role in fostering a culture that is open to innovation and digital evolution and project management skills.

  • RELATED POSITIONS ​

    • Operations Manager
    • Automation Manager
    • Process Improvement Analyst
    • Digital Supply Chain Analyst
    • Process Analyst Manager
    • Operations Analyst Manager
    • Digital Procurement
    • Operations Coordinator
    • Operations Optimization
    • Business Systems Manager
    • Operations Planner
    • Business Process Manager
    • Supply Chain Innovation
    • Supply Chain Optimization
    • Supply Chain Automation
    • Digital Inventory
    • AI Supply Chain Integrator
    • Operations Excellence Manager
    • Business Automation Manager
    • Digital Efficiency Manager
    • Business Automation Manager

    Digital Operations & Supply Chain

    The career area of Digital Operations & Supply Chain offers professionals the opportunity to streamline and optimize business processes through the integration of automation and technology. In this dynamic field, individuals play a pivotal role in identifying areas of inefficiency, implementing automation solutions and improving operational efficiency across various departments within an organization, from supply-chain management to back-office processes.

    In the realm of Digital Operations, professionals are responsible for enhancing the overall efficiency and effectiveness of an organization. They use digital technology, data analysis and business intelligence to optimize supply chain management, inventory control, and production processes. Additionally, they employ performance metrics and key performance indicators (KPIs) to assess and monitor operational performance, identifying areas for improvement and implementing strategies to enhance productivity and profitability.

    Professionals must have a solid understanding of business processes, technology trends and automation tools to identify opportunities for improvement. Effective communication and collaboration skills are crucial for working with various stakeholders, overcoming resistance to change, and ensuring the successful implementation of automation projects Strong analytical skills and attention to detail are essential for optimizing processes and driving continuous improvement initiatives.

    YOUR CAREER IN THIS AREA​

    • IBA and IE Law School partner to empower young lawyers with leadership, management and metaverse training

      Digital Supply Chain Management

      • This area centers on integrating digital technologies into supply chain processes to enhance efficiency, transparency, and agility. Professionals in this field work on implementing systems like IoT, AI, and blockchain to optimize supply chain operations, from procurement to distribution.
      • Skills required in this field include knowledge of supply chain processes, proficiency in digital supply chain technologies, data analytics, and an understanding of how digital trends impact supply chain management.
    • IBA and IE Law School partner to empower young lawyers with leadership, management and metaverse training

      Digital Operations Optimization

      • This sub-career area centers on enhancing the efficiency and effectiveness of business processes through the use of digital technologies. It involves identifying process bottlenecks, streamlining workflows, and applying digital solutions to optimize operational performance.
      • Proficiency in process mapping, a strong understanding of digital optimization tools (like RPA, BPM software), analytical skills, and the ability to measure and analyze performance metrics are imperative skills in this field.
    • IBA and IE Law School partner to empower young lawyers with leadership, management and metaverse training

      Digital Operations Automation

      • Professionals in this area are responsible for integrating automation technologies within the supply chain and front & back-office operations to improve speed, accuracy, and efficiency. They work on deploying systems like automated inventory management, AI for demand forecasting, and robotics in warehousing.
      • Knowledge of supply chain management, expertise in automation technologies, familiarity with AI and machine learning applications in supply chain, and project management skills are skills needed in this field.

    Courses in this AREA

      • Digital Business Strategy
      • Digital Experience & CRO
      • Digital Sales
      • Digital Marketing
      • Digital Operations
      • Organization Decision Making

Digital Transformation & Innovation Leadership Optional Industry Certifications

  • AMAZON WEB SERVICES ACADEMY

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  • IE-SALESFORCE CERTIFICATE

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    Talent and Career highlights

    The business focus and in-demand skills of our Executive Master in Digital Transformation and Innovation Leadership alumni make them highly attractive candidates to some of the leading recruiters around the world. In fact, 83% of this year’s graduates have changed their job position or received a job offer since starting the program.

    “This program provided me with the methodologies and tools to help me compete in a world that has been transformed by technology.”

    Gerardo Campos – Tello, Director of Digital Brand, Experience and Design

    • 1500
      recruiting partners
    • 5600
      job opportunities

    TOP EMPLOYERS OF THIS DIGITAL TRANSFORMATION & INNOVATION LEADERSHIP PROGRAM’S ALUMNI

    • Logo HSBC
    • Microsoft logo
    • Citibank
    • Google logo
    • WarnerMedia
    • CAT
    • The image displays the red logo of Yamaha.
    • Huawei | IE
    • MCkinsey & company logo

    Elena Maran: from the Executive Master in Digital Transformation & Innovation Leadership to a major career shift in AI

    Elena Maran, IE University alum and AI expert, chats about her experience, changing careers and the newest trends in the industry.

    IE TALENT & CAREERS

    The services we offer are available to all of them throughout their journey. On one hand, we seek to help students to take full advantage of their professional opportunities, providing them with impactful advising, learning resources and development tools that allow them to manage and achieve their professional goals. On the other, we provide recruitment solutions for companies and institutions with access to the profiles of over 60.000 IE professionals worldwide.

    Some of the services we offer can be both online and offline and they are:

    • One-on-one career advising
    • Sector-specific drop-in sessions
    • Guides, toolkits and resources available on our IE Career Portal
    • On-campus career workshops
    • Online career webinars
    • Annual distribution of CV books to executive search firms
    • Networking events worldwide
    • Worldwide panels with executive consultants
    • Lifelong access to our job bank
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    Discover more about Talent & Careers.

    IE Talent & Careers is the best partner for the professional development of all our current and former students at IE.

    FAQS

    • In this program, students deepen their understanding of digital technology to succeed as transformation leaders. To achieve this, they gain data analytics skills, learn innovation methodologies, and develop practical leadership capabilities through structured and hands-on experience.

    • Graduates pursue diverse roles after the program, including digital innovation officer, startup founder, consultant, customer experience transformation manager, executive strategy manager and chief technology officer. Graduates also move into specialized positions such as digital transformation leaders, innovation directors, strategists and business automation managers, with some choosing to launch their own digital ventures. The program prepares leaders to drive innovation across any industry.

    • Four residential periods, online discussions and peer collaboration activities offer extensive networking opportunities to students. In this program, participants interact with classmates and faculty of multiple nationalities, sharing experiences and insights while building a global professional network.

    • The program comprises a combination of in-person and both synchronous and asynchronous virtual learning activities, including residential periods in Madrid and internationally; live video conferences; faculty-led online discussions; collaboration with peers; and coursework. Our Impact Skills Accelerator also forms an essential part of the program, with workshops focusing on key skills like problem solving and critical thinking. Additionally, there are optional career-boosting certificates available.

    • Executive Master in Digital Transformation & Innovation Leadership graduates move into various roles within the realm of digital business, transformation and innovation. These could include digital innovation officer, startup founder, digital transformation consultant, customer experience transformation manager, executive strategic manager and chief technology officer, to name a few.