Master in Corporate & Marketing Communication - The Faculty

Guide organizations through the digital age with effective communication and marketing strategies to drive business value.

Our Master’s Degree in Corporate & Marketing Communication Faculty, top changemakers

HST’s Program Directors and professors are inspiring leaders, each with a valuable network of professional connections, that will help you develop your skills and prepare you to excel in your own high-impact career.

Corporate & Marketing Communication ACADEMIC DIRECTOR

  • Cristina Vicedo Álvarez

    Professor, Master in Corporate & Marketing Communication PT, Master in Corporate & Marketing Communication FT, Master in Digital Marketing FT and Master in Digital Marketing PT

    Director General, FutureBrand Madrid
    Miembro Junta Directiva, AeBrand
    Ponente habitual en Foros y Asociaciones de Comunicación y Marca, Dircom

    Subjects
    Branding
    Final Project B
    Communication and Brand Consulting
    Final Project C

    Professional Experience
    B.A. in Law, Universidad Complutense de Madrid (ES). General Manager in FutureBrand Madrid, the Brand consultancy of McCann Worldgroup, since 2012. She started in 1986 as a consultant for the Finance Ministry which led her into a MBA at the CEOE, under the European International Exchange Programme. The MBA gave her the opportunity to start working for Masterfoods Inc. in their marketing department, evolving from Product Brand Manager to Group Brand Manager within six years. Thereafter, she worked in Yoplait as Marketing and Trade Marketing Manager during three years. Since 1999, she has been working at FutureBrand building brand strategies and identities, as well as integrated communication plans for corporate brands such as Telefónica, Acciona, Tavex, Cinfa, Meliá Hotels International, Castilla y León, Mapfre, Verti Seguros, BBVA, Ayesa, Duro Felguera,… among others. From 2009, she is associate professor in IE and gives lecturers about Branding in different marketing academis and institutional foros.

Liquid Learning at IE University

In this new reality, we understand it’s not always possible to attend class in person. That’s why we developed our Liquid Learning approach, which seamlessly adapts to individual needs and provides equal access to world-class education—whether on campus in Madrid or online wherever you are.

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Corporate & Marketing Communication Master's Degree Professors

Profile
Aída Hernández Pulido

Professor, Master in Corporate & Marketing Communication FT

Senior Consultant, Tyto PR
Director of Strategic Plan, Taller de llantas ALR by Homely Bespoke

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Alessandra Zamparini

Professor, Master in Corporate & Marketing Communication FT

External Lecturer, IE University

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Ana Rumschisky

Professor, Master in Market Research & Consumer Behavior and Master in Corporate & Marketing Communication FT

Adjunct Professor, IE Business School

Profile
Antonio de la Rosa

Professor, Master in Corporate & Marketing Communication PT and Master in Digital Marketing FT

Chief Marketing & Sales Officer, Parques Reunidos

Profile
Arancha Larrañaga Muguerza

Professor, Master in Corporate & Marketing Communication PT

Sr. Commercial Strategy Manager Cereals Iberia, Kellogg Company
Certified Co-active coach, Life and Business Coach

Profile
Beatriz Hernández-Canut

Professor, Master in Corporate & Marketing Communication FT, Master in Customer Experience & Innovation and Master in Visual and Digital Media

Socia Fundadora, PLAN B WORKS
Socia, Familia Plómez

Profile
Begoña González-Cuesta

Professor, Master in Corporate & Marketing Communication Full Time and Part Time, Master in Customer Experiencie & Innovation and Master in Visual & Digital Media

Dean of Communications & Media at HST and Director of Faculty & Student Experience at HST

Profile
Begoña Morales

Professor, Master in Corporate & Marketing Communication FT

Senior Manager de Soluciones de Sostenibilidad, Indra

Profile
Belén Rodriguez Cánovas

Professor, Master in Corporate & Marketing Communication PT

Directora Comercial, Industria Farmacéutica

Profile
Carmen Morales Sánchez

Professor, Master in Corporate & Marketing Communication FT and Master in Corporate & Marketing Communication PT

Managing Partner - Founder, Almagesto, S.L.

Profile
Christoph Steck

Professor, Master in Corporate & Marketing Communication PT and Master in Corporate & Marketing Communication FT

Director Public Policy & Internet, Telefonica

Profile
Cristina Vicedo Álvarez

Professor, Master in Corporate & Marketing Communication PT, Master in Corporate & Marketing Communication FT, Master in Digital Marketing FT and Master in Digital Marketing PT

Director General, FutureBrand Madrid
Miembro Junta Directiva, AeBrand
Ponente habitual en Foros y Asociaciones de Comunicación y Marca, Dircom

Profile
Daniel Mayoral

Professor, Master in Corporate & Marketing Communication FT, Global Master in Business Analytics and Big Data and Master in Visual and Digital Media

Partner, PDM Consultores

Profile
Eduardo Pedreño

Professor, Master in Visual and Digital Media, Master in Corporate & Marketing Communication PT, Bachelor in Information Systems Management, Master in Digital Marketing FT and Master in Digital Marketing PT

Independent Consultant - Mentor - Advisor, Prometeo Networks

Profile
Elena Bernad Cabra

Professor, Master in Corporate & Marketing Communication FT

General Manager, Craft

Profile
Enrique Cortés

Professor, Master in Visual and Digital Media, Master in Corporate & Marketing Communication PT and Master in Corporate & Marketing Communication FT

Presidente, Instituto para el Liderazgo Estratégico de España (ilee.es)
Analista y Pensador Estratégico, Winning First Strategies

Profile
Fernando Corral

Professor, Master in Corporate & Marketing Communication PT

Adjunct Professor, IE Business School
Partner, Criteria Advisors

Profile
Javier Ignacio García González

Professor, Master in Corporate & Marketing Communication FT and Bachelor in Communication and Digital Media

Account Director, McCannDirector del Programa Interuniversitario de la Experiencia de Castilla y León, IE University

Profile
Joaquín Aguilera Moyano

Professor, Master in Corporate & Marketing Communication PT, Master in Digital Marketing FT and Master in Digital Marketing PT

Director Académico de la especialidad Integrated Marketing Communications en Master in Management, IE Business School
Co-Director Customer Analytics Farm & Co-director Académico Master in Digital Marketing, IE Human Sciences & Technology
Consultor Senior

Profile
John Richard Buckie

Professor, Master in Corporate & Marketing Communication FT and Master in Corporate & Marketing Communication PT

Adjunct Faculty, IE Business School

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Juan Briz

Professor, Master in Corporate & Marketing Communication PT and Master in Corporate & Marketing Communication FT

Head of Communication, Spain, Deutsche Bank

Profile
Julio Fernández Sanguino

Professor, Master in Corporate & Marketing Communication FT

Director, Territorio Creativo

Profile
Kevin Money

Professor, Master in Corporate & Marketing Communication FT

Director, The John Madejski Centre for Reputation
Director, The Positive Psychology Forum
Member, UK Prime Ministers Office Evaluation Council

Profile
Laura Illia

Professor, Master in Corporate & Marketing Communication PT and Master in Corporate & Marketing Communication FT

Adjunct Professor, IE Business School
Head Research, CCI Cotting Consulting AG

Profile
Laura Maguire

Professor, Master in Corporate & Marketing Communication PT and Master in Corporate & Marketing Communication FT

Executive Director of PhD & DBA Program, IE Business School
Executive Director Doctoral Programs, IE Business School
Adjunct Professor Human Resources and Organizational Behaviour, IE Business School

Profile
Laura Zimmermann

Assistant Professor, Bachelor in Communication and Digital Media, Master in Corporate & Marketing Communication FT, Master in Visual and Digital Media, Master in Market Research & Consumer Behavior, Master in Customer Experience & Innovation, Master in Cybersecurity, Master in Business Analytics and Big Data and Master in Talent Development & Human Resources

Profile
Lydia Gómez Luque

Professor, Master in Corporate & Marketing Communication PT

Director of Financial Planning, Redexis Gas

Profile
Magdalena Wojcieszak

Professor, Master in Corporate & Marketing Communication PT and Bachelor in Communication and Digital Media

Profile
Mark Esposito

Professor, Master in Corporate & Marketing Communication PT and Master in Corporate & Marketing Communication FT

Co-Founder & President, Nexus Frontier Tech - an AI Studio
Global Expert, World Economic FORUM
Senior Fellow, GFCC The Global Federation of Competitiveness Councils
Member of The Board of Advisors, Envel

Profile
Michael Etter

Professor, Master in Corporate & Marketing Communication PT

Profile
María Eizaguirre Dieguez

Professor, Master in Corporate & Marketing Communication FT, Master in Visual and Digital Media, and Bachelor in Communication and Digital Media

Academic Director Master in Corporate and Marketing Communications, IE School of Human Sciences and Technology
Marketing Strategy Advisor & Coach, Studio Banana
Adjunct Professor Branding, IE School of Human Sciences and Technology
Adjunct Professor & Director Innovation Lab, IE Business School

Profile
Mikkel Larsen

Professor, Master in Corporate & Marketing Communication PT and Master in Corporate & Marketing Communication FT

Communications & Policy Officer at the Danish Embassy in Spain, The Trade Council of Denmark in SW Europe

Profile
Nicolas Randall

Professor, Master in Corporate & Marketing Communication FT

Storytelling Consultant, Nicolas Randall
Photographer & Creative Director, Media Minds

Profile
Pablo de los Santos Escribano

Professor, Master in Corporate & Marketing Communication FT

Consultant & Project Manager, Deep Payments
Adjunct Professor, IE Business School
Member, Nova

Profile
Pablo Ventura Aranguren

Professor, Master in Corporate & Marketing Communication FT, Bachelor in Information Systems Management, Master in Digital Marketing FT and Master in Digital Marketing PT

Partner, K Fund

Profile
Patrick Cotting

Professor, Master in Corporate & Marketing Communication PT and Master in Corporate & Marketing Communication FT

Chairman & CEO, CCI COTTING Consulting Ltd.
President of the Jury, Moderator, Co-organizer, Swiss Sponsorship Awards
Partner, Beekeeper
CEO, CCI MEDIA
Official Representative of A+E Networks, A+E Networks UK
Member of Management Board, Mobile Angels

Profile
Pedro Cifuentes Huertas

Professor, Master in Corporate & Marketing Communication PT and Bachelor in Communication and Digital Media

Reporter: sports and investigative reports, El Español
Journalist and Content Manager, Freelance

Profile
Stefania Romenti

Professor, Master in Corporate & Marketing Communication FT

Adjunct Professor, IE Business School

Profile
Stelios Zyglidopoulos

Professor, Master in Corporate & Marketing Communication FT

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Urska Golob

Professor, Master in Corporate & Marketing Communication PT

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Yulia Shymko

Professor, Master in Corporate & Marketing Communication PT

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Brochure

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