Master in Corporate & Marketing Communication - The Faculty

Guide organizations through the digital age with effective communication and marketing strategies to drive business value.

Learn from top changemakers

HST’s Program Directors and professors are inspiring leaders, each with a valuable network of professional connections, that will help you develop your skills and prepare you to excel in your own high-impact career.

PROGRAM DIRECTOR

  • María Eizaguirre Dieguez

    Professor, Master in Corporate & Marketing Communication FT, Master in Visual and Digital Media, and Bachelor in Communication and Digital Media

    Academic Director Master in Corporate and Marketing Communications, IE School of Human Sciences and Technology
    Marketing Strategy Advisor & Coach, Studio Banana
    Adjunct Professor Branding, IE School of Human Sciences and Technology
    Adjunct Professor & Director Innovation Lab, IE Business School

    Subjects
    Branding and Corporate Identity
    Branding: Identity, Strategy and Reputation
    Brand Strategy

    Professional Experience
    Academic Director and Associate Professor Master in Corporate and Marketing Communication – IE School of Human Sciences and Technology
    Director Innovation Lab – IE Business School
    Associate Professor Marketing and Academic Lead Marketing Fundamentals BBA – IE Business School
    VP Marketing and Sales Spain & Portugal – Laureate International Universities
    Director Insights and Strategy – IE University
    Director Marketing – IE University
    Senior Consumer Insights Manager, Innovation Cheese & Diary, EU – Mondelez International
    Consumer Insights Manager, Processed Cheese, EU – Mondelez International
    Strategic Planner – Young & Rubicam
    Qualitative Research Executive – Research International

    Education
    DPhil (PhD), Anthropology – University of Oxford – Rhodes Scholar (Linacre and Spain, 1994)
    MSc by Research, Biological Anthropology – Durham University
    BA (Hons), Anthropology – Durham University

PROFESSORS

Profile
Aída Hernández Pulido

Professor, Master in Corporate & Marketing Communication FT

Senior Consultant, Tyto PR
Director of Strategic Plan, Taller de llantas ALR by Homely Bespoke

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Alessandra Zamparini

Professor, Master in Corporate & Marketing Communication FT

External Lecturer, IE University

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Ana Rumschisky

Professor, Master in Market Research & Consumer Behavior and Master in Corporate & Marketing Communication FT

Adjunct Professor, IE Business School

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Antonio de la Rosa

Professor, Master in Corporate & Marketing Communication PT and Master in Digital Marketing FT

Chief Marketing & Sales Officer, Parques Reunidos

Profile
Arancha Larrañaga Muguerza

Professor, Master in Corporate & Marketing Communication PT

Sr. Commercial Strategy Manager Cereals Iberia, Kellogg Company
Certified Co-active coach, Life and Business Coach

Profile
Beatriz Hernández-Canut

Professor, Master in Corporate & Marketing Communication FT, Master in Customer Experience & Innovation and Master in Visual and Digital Media

Socia Fundadora, PLAN B WORKS
Socia, Familia Plómez

Profile
Begoña González-Cuesta

Professor, Master in Visual and Digital Media, Master in Customer Experience & Innovation and Master in Corporate & Marketing Communication PT

Dean, Communications Area, IE School of Human Sciences & Technology

Profile
Begoña Morales

Professor, Master in Corporate & Marketing Communication FT

Senior Manager de Soluciones de Sostenibilidad, Indra

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Belén Rodriguez Cánovas

Professor, Master in Corporate & Marketing Communication PT

Directora Comercial, Industria Farmacéutica

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Carmen Morales Sánchez

Professor, Master in Corporate & Marketing Communication FT and Master in Corporate & Marketing Communication PT

Managing Partner - Founder, Almagesto, S.L.

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Christoph Steck

Professor, Master in Corporate & Marketing Communication PT and Master in Corporate & Marketing Communication FT

Director Public Policy & Internet, Telefonica

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Cristina Vicedo Álvarez

Professor, Master in Corporate & Marketing Communication PT, Master in Corporate & Marketing Communication FT, Master in Digital Marketing FT and Master in Digital Marketing PT

Director General, FutureBrand Madrid
Miembro Junta Directiva, AeBrand
Ponente habitual en Foros y Asociaciones de Comunicación y Marca, Dircom

Profile
Daniel Mayoral

Professor, Master in Corporate & Marketing Communication FT, Global Master in Business Analytics and Big Data and Master in Visual and Digital Media

Partner, PDM Consultores

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Eduardo Pedreño

Professor, Master in Visual and Digital Media, Master in Corporate & Marketing Communication PT, Bachelor in Information Systems Management, Master in Digital Marketing FT and Master in Digital Marketing PT

Independent Consultant - Mentor - Advisor, Prometeo Networks

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Elena Bernad Cabra

Professor, Master in Corporate & Marketing Communication FT

General Manager, Craft

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Enrique Cortés

Professor, Master in Visual and Digital Media, Master in Corporate & Marketing Communication PT and Master in Corporate & Marketing Communication FT

Presidente, Instituto para el Liderazgo Estratégico de España (ilee.es)
Analista y Pensador Estratégico, Winning First Strategies

Profile
Fernando Corral

Professor, Master in Corporate & Marketing Communication PT

Adjunct Professor, IE Business School
Partner, Criteria Advisors

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Javier Ignacio García González

Professor, Master in Corporate & Marketing Communication FT and Bachelor in Communication and Digital Media

Account Director, McCannDirector del Programa Interuniversitario de la Experiencia de Castilla y León, IE University

Profile
Joaquín Aguilera Moyano

Professor, Master in Corporate & Marketing Communication PT, Master in Digital Marketing FT and Master in Digital Marketing PT

Director Académico de la especialidad Integrated Marketing Communications en Master in Management, IE Business School
Co-Director Customer Analytics Farm & Co-director Académico Master in Digital Marketing, IE Human Sciences & Technology
Consultor Senior

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John Richard Buckie

Professor, Master in Corporate & Marketing Communication FT and Master in Corporate & Marketing Communication PT

Adjunct Faculty, IE Business School

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Juan Briz

Professor, Master in Corporate & Marketing Communication PT and Master in Corporate & Marketing Communication FT

Head of Communication, Spain, Deutsche Bank

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Julio Fernández Sanguino

Professor, Master in Corporate & Marketing Communication FT

Director, Territorio Creativo

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Kevin Money

Professor, Master in Corporate & Marketing Communication FT

Director, The John Madejski Centre for Reputation
Director, The Positive Psychology Forum
Member, UK Prime Ministers Office Evaluation Council

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Laura Illia

Professor, Master in Corporate & Marketing Communication PT and Master in Corporate & Marketing Communication FT

Adjunct Professor, IE Business School
Head Research, CCI Cotting Consulting AG

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Laura Maguire

Professor, Master in Corporate & Marketing Communication PT and Master in Corporate & Marketing Communication FT

Executive Director of PhD & DBA Program, IE Business School
Executive Director Doctoral Programs, IE Business School
Adjunct Professor Human Resources and Organizational Behaviour, IE Business School

Profile
Laura Zimmermann

Assistant Professor, Bachelor in Communication and Digital Media, Master in Corporate & Marketing Communication FT, Master in Visual and Digital Media, Master in Market Research & Consumer Behavior, Master in Customer Experience & Innovation, Master in Cybersecurity, Master in Business Analytics and Big Data and Master in Talent Development & Human Resources

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Lydia Gómez Luque

Professor, Master in Corporate & Marketing Communication PT

Director of Financial Planning, Redexis Gas

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Magdalena Wojcieszak

Professor, Master in Corporate & Marketing Communication PT and Bachelor in Communication and Digital Media

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Mark Esposito

Professor, Master in Corporate & Marketing Communication PT and Master in Corporate & Marketing Communication FT

Co-Founder & President, Nexus Frontier Tech - an AI Studio
Global Expert, World Economic FORUM
Senior Fellow, GFCC The Global Federation of Competitiveness Councils
Member of The Board of Advisors, Envel

Profile
Michael Etter

Professor, Master in Corporate & Marketing Communication PT

Profile
María Eizaguirre Dieguez

Professor, Master in Corporate & Marketing Communication FT, Master in Visual and Digital Media, and Bachelor in Communication and Digital Media

Academic Director Master in Corporate and Marketing Communications, IE School of Human Sciences and Technology
Marketing Strategy Advisor & Coach, Studio Banana
Adjunct Professor Branding, IE School of Human Sciences and Technology
Adjunct Professor & Director Innovation Lab, IE Business School

Profile
Mikkel Larsen

Professor, Master in Corporate & Marketing Communication PT and Master in Corporate & Marketing Communication FT

Communications & Policy Officer at the Danish Embassy in Spain, The Trade Council of Denmark in SW Europe

Profile
Nicolas Randall

Professor, Master in Corporate & Marketing Communication FT

Storytelling Consultant, Nicolas Randall
Photographer & Creative Director, Media Minds

Profile
Pablo de los Santos Escribano

Professor, Master in Corporate & Marketing Communication FT

Consultant & Project Manager, Deep Payments
Adjunct Professor, IE Business School
Member, Nova

Profile
Pablo Ventura Aranguren

Professor, Master in Corporate & Marketing Communication FT, Bachelor in Information Systems Management, Master in Digital Marketing FT and Master in Digital Marketing PT

Partner, K Fund

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Patrick Cotting

Professor, Master in Corporate & Marketing Communication PT and Master in Corporate & Marketing Communication FT

Chairman & CEO, CCI COTTING Consulting Ltd.
President of the Jury, Moderator, Co-organizer, Swiss Sponsorship Awards
Partner, Beekeeper
CEO, CCI MEDIA
Official Representative of A+E Networks, A+E Networks UK
Member of Management Board, Mobile Angels

Profile
Pedro Cifuentes Huertas

Professor, Master in Corporate & Marketing Communication PT and Bachelor in Communication and Digital Media

Reporter: sports and investigative reports, El Español
Journalist and Content Manager, Freelance

Profile
Stefania Romenti

Professor, Master in Corporate & Marketing Communication FT

Adjunct Professor, IE Business School

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Stelios Zyglidopoulos

Professor, Master in Corporate & Marketing Communication FT

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Urska Golob

Professor, Master in Corporate & Marketing Communication PT

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Yulia Shymko

Professor, Master in Corporate & Marketing Communication PT

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Hear from our students

Hear from our students

ALEJANDRO AGUERREVERE – Master in Corporate & Marketing Communication