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More IE Business School Alumni Initiatives Against Covid-19
IE Business School community members have stepped up to show leadership and resilience. We applaud the agility, resolve and compassion these alumni have shown in the face of adversity. If you or someone from your class has launched an initiative to address issues, shortages or distress caused by the coronavirus, please let us know.
BRINGING THE WORLD TOGETHER THROUGH FITNESS
Marco Sagrera, co-founder, partner and EVP at Loud And Live is spearheading United in Movement, an initiative focused on harnessing the power of fitness to bring the world together in movement. This online fitness competition, which includes a 7-day workout challenge and guest appearances from elite athletes worldwide, has the end goal of raising relief funds for those impacted by COVID-19. All proceeds will be donated to 3 non-profits: Action Against Hunger, Red Cross Global, and the CrossFit Foundation.
HELPING THE ELDERLY
David González Prieto, CEO of DepenCare, launched initiatives to help the elderly and other dependents in Spain cope during the current situation by offering discounts and free consultations on dependency and orthopedic products.
FEEDING PEOPLE
Hugo Rodríguez de Prada, co-founder of Grosso Napoletano, launched Food4Heroes. The initiative pools together hundreds of restaurants and food providers to offer food and drink to health workers in more than 50 hospitals around Spain. In the first two weeks, the initiative has been featured widely in Spain as it delivered more than 4 tons of food using Whatsapp to coordinate health workers’ needs with a chat of participating restaurants.
Clemente Loriente, CEO of Incarlopsa, a meat group specialized in porcine products, realized from the beginning of this health crisis that his duty was to ensure that no one was left without food. The company has participated in numerous initiatives to feed the hungry, including donating 4,650 kg of food products to the Spanish Federation of Food Banks (FESBAL). The donated products will feed 90,000 people.
VIRTUALIZING MENTAL HEALTH CARE
David Cohn, founder of Regroup Telehealth and Chief Growth Officer of InSight + Regroup and recently recognized as 40 under 40 by National Peace Corps Association, has virtualized mental healthcare, allowing individuals to safely continue or start treatments when it works for them without risk of exposure. In the wake of COVID-19, Insight is helping hospitals conserve available beds and resources. They also have a fully remote operational team that working to meet the escalating need for care and have already ramped up the in-home care model.
MEDICAL SUPPLIES
Javier Gimeno, Senior VP of Saint-Gobain and CEO of Asia Pacific has done everything to help fight COVID-19 by protecting employee welfare, as well as maintaining and increasing production of protective suits and masks in China and now worldwide. Also, Saint-Gobain C-FLEX® tubing product has been selected for the manufacturing process of CanSino’s COVID-19 vaccine.
UPLIFTING
Gustavo Fernandez-Mazarambroz, from IE’s Social Innovation department and Fernando Fernández de Córdoba Pascual (Executive MBA 2007 and PSFECR 2011), CEO of Enerbuild, launched España Colabora, a platform that features outstanding citizens battling COVID-19. Currently 142 initiatives have been listed, impacting 31 categories. Of the 64 news items published, 10 of them are news of urgent needs.
FREE SKILLS FOR KIDS
João Magalhães, CEO of Ubbu, is offering free access to all parents and schools affected by COVID-19. Ubbu teaches programming and computer science to children aged 6 to 12, making these young minds ready for the future. Free and remote access to ubbu, already available for public schools in Portugal, will be extended to all schools worldwide, from grades 1 to 6, that were forced to close due to COVID-19.
