Master in Creative Direction, Content & Branding

What does your dream career look like? The Master in Creative Direction, Content & Branding is a transformative process that helps you define your end goals and explore the best options to get you there. Incorporating new insights resulting from our expert analysis of the latest labor market data and our continuous engagement with the global business community, the program delivers a unique fusion of creativity, strategy and practical experience to equip you with the dynamic skill set you’ll need to succeed in the creative sector, now and in the future.

Do you have what it takes to make things happen? In today’s world of work, this requires a well-honed set of cognitive, behavioral and digital skills. Companies are now looking for professionals who can bring about meaningful change, capable of harnessing the power of branding and creativity to communicate with consumers and really build connections. The Master in Creative Direction, Content & Branding is designed to maximize your potential for impact, equipping you to become a powerful and boundary-breaking creative professional.

It’s no longer enough for businesses to be driven by profit alone. The new world places a new set of responsibilities on business professionals, calling on you to leverage your skill set and work toward a better future. A sense of purpose also breathes new life into your career, stoking the embers of satisfaction and motivation. That’s why we are committed to helping you discover, define and align your unique purpose with your career. Through the Master in Creative Direction, Content & Branding, you will join a new era of global visionaries determined to change the world.

Modern consumers receive thousands of messages a day, on every possible medium. Different thinking is required to push past the fog and make your message the one that sticks. With modules like creative and critical thinking, you'll gain the tools and understanding you need to make your mark and engage customers in a crowded marketplace.

To make an impact in today's market, strong creative thinking and stunning visuals aren't enough. You need the hard skills that will make you smarter and faster than your competition, even in the creative world. That's what you will learn throughout the program —the impact skills not just to keep up, but to surge ahead.

The creative landscape has been changed forever by the impact of digitalization. Modern creative skills must include mastery of new communication technologies like hypermedia, VR, ER and more. You'll gain the skills you need to make sure you're right at the front of the digital revolution that's sweeping the creative space.

We believe better business practices can be a force for change in the world, improving lives and protecting the environment. We call this Sustainable Business, and like all our programs, it's a cornerstone of the Master in Creative Direction, Content & Branding. We’ll ground you in the key concepts that make Sustainable Business a reality, including innovative leadership, ethics and sustainable corporate cultures. We all have a responsibility to the planet—and that includes the next generation of creative thinkers starting out at IE Business School. We’ll show you how to make sustainability a rich vein of thought that runs through your creativity, from strategy to visual implementation.

Bringing an entrepreneurial mindset to social issues is one of the most effective ways to use your business skills for the greater good. We call this Social Entrepreneurship, an approach that harnesses the power of your ingenuity and problem-solving abilities to tackle enduring social problems. Graduates of IE Business School thrive under the pressure of a tight deadline or a challenging target; in the Master in Creative Direction, Content & Branding, we’ll help you use those traits to amplify the benefit you bring to the world around you by integrating social impact into your brand or organization's core values.

At IE Business School, we believe people matter just as much as results. In the creative sector, this holds true perhaps more than anywhere else, and that's why it runs through the Master in Creative Direction, Content & Branding as a core principle. The next best version of you will produce the best possible outcomes for both your organization and consumers alike by focusing on the people within your organization and the customers outside it.