Roles in this area are about brand strategy and brand building, go-to-market strategy and execution, omnichannel marketing, marketing communication and 360º marketing management. 

This area is about using qualitative and quantitative methods to find insights about customer attitudes, preferences, purchasing behavior, satisfaction and market trends.

This rapidly growing career area focuses on everything digital: from marketing performance analytics and online optimization, to sales-tech and sales analytics, commercial workflow automation, and customer analytics.

The new world of sales is big and exciting. Careers in this area focus on sales strategy, sales force management, sales ops, digital nurturing, sales analytics, sales tech and B2B development.

Roles in this area focus on the strategy, management and production of content, media and creativity to drive the branding, marketing and sales activities of a business.

• Knowing the market and the consumer
• Integrated Marketing Communication
• Product and Brand Management
• Strategic Sales and Key Account Management
• Channel Management and Retailing

Roles in this career area involve formulating, planning and implementing business strategy via transformation and integration projects. This could apply to any function or area of a company’s value chain from market entry and exit decisions, to product and service portfolio strategy, to operations strategy and optimization. Professionals in this area work in corporate strategy departments, corporate innovation units, venture-building units and as consultants in management consulting firms and firms specialized in strategy consulting and industry analysis.

Professionals in this area focus on every company’s most strategic asset—people.  It’s about developing and managing the implementation of strategies for hiring, engaging, training and developing talent. It’s also about designing organizational structures, building an organizational culture, and implementing employee-centric systems and initiatives that drive well-being, engagement and performance.  Roles in this area are in talent departments, HR departments, learning & development units and corporate universities. Professionals in this area also work in the talent and organization groups within management consulting firms and firms specialized in talent and organizational consulting and training.

• Corporate Strategy
• Non-Market Strategy and Sustainability
• Data Visualization
• Strategic Decision Making
• Innovation and Platform Markets
• Strategic Reporting

Roles in this area focus on identifying and securing corporate funding but also privatization, merger and acquisition and/or IPO deals, raising and allocating capital in the form of equity or debt. Professionals working in this field drive corporate restructurings, carry out private placement of capital, and provide debt and equity advisory services.

Roles in this area are all about managing portfolios of assets that are not publicly traded, such as startups that show potential for long-term growth, small- and medium-sized enterprises (SMEs), real estate and other alternative classes of assets that can be expanded and further consolidated by private equity funds.

Professionals in this area manage portfolios of assets to increase wealth over time by acquiring, maintaining and trading investments that have the potential to grow in value. Global Markets, Sales & Trading refers to the division for making markets in stocks, bonds and derivatives, also referred to as the Markets or Securities Division, depending on the bank. This career area also involves professionals who do the research that informs investment and portfolio management decisions as well of those who manage passive funds as well as hedge funds

Roles in this area are about the integration of new technologies into the services offered by financial companies in order to improve experience delivery to consumers or to embed payments, trasactions or other financial services into other financial or non-financial businesses.  FinTech is deeply reshaping the financial services industry, with new technologies in transaction processing, wealth management, lending, capital markets, cryptocurrencies, and the use of AI and blockchain and other related technologies that are automating and enabling the decentralization of aspects of the financial system (DeFi).

Professionals working in this area work at the intersection of finance, accounting, compliance and business analytics. In today's data-rich corporate environment, they leverage vast amounts of financial, accounting, and other internal data to gain insights into a company's financial needs and health. Using advanced analytics and increasingly AI, forensics experts work to uncover financial irregularities, misconduct, and hidden risks.  This career area is also about internal and external compliance and audit in order to drive decision-making and transparency.  This involves analyzing and visualizing data for financial reporting and other types of reporting related to risk management, compliance, and ESG.

Roles in this area focus on investment with the intention of generating positive environmental, social and governance impacts alongside financial returns.

Sustainable finance is defined as investment decisions that take into account the environmental, social, and governance (ESG) factors of an economic activity or project that targets companies or industries that produce social or environmental benefits. Roles in this area include impact investing and philanthropic investing.

• Financial Modeling & valuation
• Sustainable Finance
• Capital markets and financing
• Financial Statement and Budgeting
• Investment Portfolio Analysis

Modern business is built on a foundation of digital technologies and data—and innovations that these enable. Roles in this area focus on formulating enterprise-, business-, and product-level tech strategies that drive innovation and improved performance. It’s also about leading the successful implementation of these strategies via digital transformation projects. Specialists in this domain are tasked with crafting strategies at enterprise, business, and product levels to spur innovation and elevate performance. Digital strategists and transformers work both inside of companies in technology and innovation units, as well as in general and specialized consulting firms.

This career area involves roles focused on the use of data as a strategic asset to drive business decision-making, value creation and competitive advantage. Occupations within this sphere are dedicated to constructing and executing a robust data strategy, anchoring the foundation of informed business judgments and insight generation. It´s about formulating data strategy as well as leading projects to implement data tools and produce data-driven business insights. Professionals in this area work across the value chain of a company, from its supply chain through to its digital sales and marketing operations.

This Career Area is the engine room of digital advancement, blending technical expertise with managerial acumen to navigate the fast-paced evolution of technology. This sphere involves identifying emerging technologies, assessing their potential impact, and managing their integration into business models to fuel innovation. Spacialists, consultants & managers in this space are responsible for fostering an environment that encourages creativity and the incubation of new ideas while ensuring these innovations align with the broader business objectives. They act as the bridge between technological potential and business reality, ensuring that investments in tech yield tangible benefits and solidify the organization’s position at the forefront of innovation.

This Career Area is pivotal in the digital era, focusing on optimizing processes through the integration of digital technologies. It is key to enhancing agility, visibility, and efficiency within the supply chain, front and back-office operations. Professionals in this field implement systems like IoT, AI, and blockchain to revolutionize inventory management, procurement, and logistics. Their expertise leads to the creation of smarter, more responsive supply chains that can adapt to changes in demand and minimize disruptions. By digitalizing operations, they contribute to a seamless flow of information and materials, driving operational excellence and customer satisfaction.

• Big Data and Machine Learning
• Agile Digital Product Development
• Building an Online Business
• Digital Business Strategy
• Experimental Design
• Applications of Analytics for Business
• Predictive Analytics: Forecasting Future Events
• Prescriptive Analytics: Optimizing Data Driven Decisions

Do you have an idea, a team (or both) and are thinking about launching a company? This is a tough, high-risk career pursuit and not for the faint of heart. It’s about studying your potential market and customers, refining your idea, forging plans that will inevitably need to change, building a team that can survive, raising funds, and getting it off the ground. You’ll most likely have to self-finance for some time, or try to make this happen in parallel with a full- or part-time job.

Being an entrepreneur via a startup isn’t the only way to get into the game. If you're interested in the electricity of being involved in something young, vibrant and even wild—but you also like the idea of stability and a consistent paycheck—then you might consider the world of scale-ups. These are early-stage companies that have traction, have secured funding, and are starting to ramp up their growth. The founders and funders are looking for talent who can make big contributions to helping them scale. If you have a lot of grit and an entrepreneurial spirit—but don’t want to start a company yourself—then targeting a scale-up might be a good option for you in the next steps of your career.

Individual entrepreneurs aren’t the only people who generate innovative ideas and build businesses.  Increasingly, big companies do it too. Leveraging their assets, know-how and talent, corporations are starting to become adept at sensing opportunities and capturing them. This happens in two primary ways: innovation units within companies identify opportunities to drive new products, services and business models, or make changes to existing ones, and work within the existing corporate structure to turn these ideas into reality: “venture building” units within companies are spinning out startups to bring innovations to reality outside the company as new ventures.

• Social Entrepreneurship & Innovation
• Budgeting and Metrics for Startups
• Entrepreneurial Finance
• Startup Bootcamp
• Corporate Entrepreneurship

Professionals in this area provide the key input for strategic decisions of the international firm - such as direct investment, supply chain policies, market positioning, and risk management. The ability to translate "big picture" changes into actionable strategies often leads to roles in management consultancies or as in-company advisors to senior management.

Professionals specialized in Emerging Markets (EM´s) typically combine analytics and business acumen with a degree of cultural and political sensitivity. A higher degree of volatility and uncertainty will often characterize EM´s, but business opportunities are often equally outsized. Key analytical, operational and advisory roles can be found in medium-to-large sized multinationals, in management consultancies, and in international financial companies.

Whether private or public, for-profit or nonprofit, a general business skillset is essential for the successful implementation in all areas of this field. This involves knowledge of project management, financial planning, and ensuring consistency with contracts, budgets and with the legislative framework. A common thread of successful players in this field is their ability to build relationships with and between stakeholders.

• Management Control Systems
• International Finance
• Knowing the Market and the Consumer
• International Marketing
• Corporate Strategy