Master in Strategic Marketing & Communication
Master in Strategic Marketing & Communication
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TURN INSIGHT INTO STRATEGY: GAIN A 360º VIEW OF MARKETING & COMMUNICATION
TURN INSIGHT INTO STRATEGY: GAIN A 360º VIEW OF MARKETING & COMMUNICATION
The Master in Strategic & Marketing Communication is designed to help you navigate the challenges and changes of our advanced digital era.
The program kicks off with a Common Core Period, in which you’ll study common courses with master’s students from our other Marketing, Communication & Sales programs.
This will allow you to network with like-minded thinkers from other programs, as well as the option to pivot your career path if necessary.
Following the shared core courses, you will dive into the following areas of focus including Corporate Business & Management, Strategic Communication & Marketing, and Creating Communication & Marketing Plans.
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PILLARS OF THE MASTER IN STRATEGIC MARKETING & COMMUNICATION
PILLARS OF THE MASTER IN STRATEGIC MARKETING & COMMUNICATION
PROGRAM STRUCTURE
PROGRAM STRUCTURE OF THE MASTER IN STRATEGIC MARKETING & COMMUNICATION
PROGRAM STRUCTURE OF THE MASTER IN STRATEGIC MARKETING & COMMUNICATION
- PreProgram
- COMMON CORE PERIOD(SEPT-OCT)
- TERMS
- Final Project
- Career Sector Tracks
- core subjects
- 1st termNOV-DIC
- 2ND TERMJAN-MARCH
- 3rd tERMAPRIL-JULY
- career sectors tracks
- PreProgram
- COMMON CORE PERIOD(SEPT-OCT)
- TERMS
- Final Project
- Career Sector Tracks
*Please note that our program content is continually updated to remain in sync with market demands. Therefore, we advise you that the content is subject to change and it can be dependent on student demand.
University private degree
University private degree
This is a University Private Degree from IE University*. More Information on what earning a University Private Degree from IE University entails.
*IE University is a university officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (bachelor’s, master’s and PhD degrees), which are specifically regulated and accredited by the Spanish Ministry of Education, and University Private Degrees (master’s) that are specifically designed by the university toward the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE University. Both types of degrees are equally backed by the rigor and prestige of IE University.
FROM THE ACADEMIC DIRECTOR
FROM THE ACADEMIC DIRECTOR
Cristina Vicedo, explains in-depth the Master in Strategic Marketing & Communication.
COMPANIES THAT COLLABORATE WITH THE PROGRAM
COMPANIES THAT COLLABORATE WITH THE PROGRAM
At IE University, we believe the best way to learn is through practical, hands-on methodologies. Thanks to our strong relationship with top industry professionals, you have the opportunity to experience the real world of work in the classroom through challenges, consulting projects and multimedia simulations, applying their knowledge as you go. Here are some of the partner companies collaborating with the program:
THE FINAL CONSULTING PROJECT
THE FINAL CONSULTING PROJECT
At IE University, we know there is no better way to learn than by doing. In this program, you will deep dive into a hands-on consulting project for a real company, applying the skills and knowledge acquired throughout the program to resolve a communication and marketing dilemma.
REAL-WORLD APPROACH
Students work in areas such as CSR, internal communications, PR, marketing and branding. The winner is selected by global PR leader Weber Shandwick.
REAL-WORLD CLIENTS
Over the past years, partners such as BBVA, McDonalds, LEGO, Burger King, Heineken, Google, PwC, Cartier, L’Oreal, Coca-Cola, Ikea, Huawei, and Telefónica have participated.
REAL-WORLD SOLUTIONS
Companies have adopted and applied the strategic recommendations offered by our students with an implementation rate of nearly 50%. The other 50% of the proposals have been partially implemented.
BEYOND THE PROGRAM
Your Marketing, Communication & Sales Student Journey
Your Marketing, Communication & Sales Student Journey
- 1
Gain Foundation & Specialized skills
- 2
ADD-ON AN INDUSTRY CERTIFICATION
- 3
TRAVEL TO AN INTERNATIONAL LEARNING EXPERIENCE
- 4
GRADUATE AND START YOUR CAREER
- 5
TAKE ON AN OPTIONAL CAREER SECTOR TRACK
MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS
MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS
IE DIGITAL ANALYTICS CERTIFICATE: GA4
Read more >AI for Business Certificate
Read more >SUSTAINABILITY CERTIFICATE
Read more >IE-SALESFORCE CERTIFICATE
Read more >
CAREER SECTOR BOOSTERS
CAREER SECTOR BOOSTERS
After completing your program, you’ll be able to join an additional optional term to specialize in two of the most relevant industries for the Marketing, Communication & Sales pathway. During this Career Sector Track from September to December, you’ll enjoy a career-driven curriculum with several practical consulting projects, in-company visits, project-based learning and additional networking opportunities for your job recruitment process. The Career Sector Track will have an additional cost. You can either enroll before joining IE University or while you are doing your master’s degree, up to the deadline that will be communicated by the academic team. We will have limited slots assigned for these two tracks, so the sooner you apply, the better.
MARCOM for Tech companies:
Discover how the main tech brands have achieved success and growth over the past ten years and learn their best practices in branding, marketing and sales. Uncover the latest customer experience trends in the tech world and become a top global player in the industry.
MARCOM for Consumer Goods, Luxury and Fashion:
Unlock the knowledge to increase sales and engage with customers worldwide by learning from top executives at today’s most relevant brands. Discover industry secrets behind main e-commerce and experiential marketing strategies and learn how these brands are staying competitive, relevant and sustainable over time with the latest digital marketing tools.
SALES & ECOMMERCE:
In today’s hyper-competitive, digitally driven marketplace, sales and eCommerce professionals become strategic architects, growth enablers, and tech-savvy innovators. The Sales & eCommerce Career Sector Track equips you with the mindset, methods, and tools to thrive at the intersection of human behavior, digital technology, and commercial strategy. You’ll gain practical skills across every stage of the commercial value chain: from customer insight and competitive intelligence to digital integration, AI-driven decision-making, and organizational leadership.
International Experiences
International Experiences
After completing your program, you’ll be able to join an additional optional term to specialize in two of the most relevant industries for the Marketing, Communication & Sales pathway. During this Career Sector Track from September to December, you’ll enjoy a career-driven curriculum with several practical consulting projects, in-company visits, project-based learning and additional networking opportunities for your job recruitment process. The Career Sector Track will have an additional cost. You can either enroll before joining IE University or while you are doing your master’s degree, up to the deadline that will be communicated by the academic team. We will have limited slots assigned for these two tracks, so the sooner you apply, the better.
Global Immersion Week
Discover how the main tech brands have achieved success and growth over the past ten years and learn their best practices in branding, marketing and sales. Uncover the latest Customer Experience trends in the tech world and become a top Marketing, Communication & Sales global player.
Social Impact Week
Our goal is to nurture the next generation of purpose-driven business professionals who possess a deep sense of responsibility to the planet and society. Our Social Impact Week is a one-week trip in which you will visit local companies within the fields of marketing, communication & sales. There, you will develop a project for a client that is focused on social impact, entrepreneurship and the MARCOM sector. It is the perfect opportunity to network, gain global knowledge and have a positive impact on society.
MARCOM SPEAKER SERIES
MARCOM SPEAKER SERIES
Once a month, students will have the chance to hear from top speakers from different companies in the Marketing, Communication & Sales (MARCOM) industry. In the past, speakers have represented companies such as Kantar, McKinsey, Interbrand and Fjord, to name a few.
FLexibility in your Career Path
FLexibility in your Career Path
Choosing the right program for you can be difficult. We’re here to guide you in your Marketing, Communication & Sales career journey from the start with the support of our Recruiting & Admissions team, who will closely review your background, skills and future goals to ensure you choose the right program. All our full-time programs begin with a 2-month Common Core Period, designed to give you the key foundations to succeed in this career path.
However, if after starting the program and completing this Common Core Period you are interested in changing to another Marketing, Communication & Sales program, you may switch programs after having a meeting with the Academic Program Direction team to validate this change and understand how it may affect your future career. Please be aware that program changes are dependent on availability.
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
WHAT CAN I DO WITH A MASTER IN STRATEGIC MARKETING & COMMUNICATION?
Roles open to you with a Master in Strategic Marketing & Communication include the following: brand manager, crisis communication and reputation manager, communication director, CSR and social impact manager, new media strategist, and risk and crisis manager.
WHAT JOBS CAN I GET WITH THE MASTER IN MARKETING & COMMUNICATION?
A Master in Strategic Marketing & Communication opens doors to a number of careers. Our alumni work for top companies such as Amazon, CNN, Nike, and HP.
WHAT DOES A MARKETER DO?
A marketer, or marketing officer, is responsible for developing and implementing marketing strategies to promote a company’s products and services to customers. Their duties include producing and editing marketing content, tracking the reach of campaigns and conducting market research with customers.
WHY SHOULD I STUDY THE MASTER IN STRATEGIC MARKETING & COMMUNICATION?
Strategic marketing will give you an edge over candidates with pure marketing degrees, as you'll have a broader outlook on the whole decision-making process. You'll also be able to drive business growth thanks to the insights the Master in Strategic Marketing & Communication offers. The program gives you a holistic view of the whole marketing and communication sector and trains you in essential business knowledge.
WHAT CAREER SERVICES AND EXPERIENCES ARE AVAILABLE IN THE MASTER IN STRATEGIC MARKETING & COMMUNICATION?
You’ll have ongoing support and advice from our IE Talent & Careers team, who can help you in your job search both during the program and after graduation. You'll have lifelong access to our job bank and to careers advice and networking events. You’ll be able to gain valuable industry certifications, including our tailor-made Sustainability Certificate, as well as access to the AI for Business certificate. We also offer certifications through our partnerships with Salesforce and Google Analytics. There's an additional three-month Career Track period on completion of the program, where you have the choice to focus on Marketing and Tech or Marketing for Consumer Goods, Luxury and Fashion.