Dual Degree International MBA + Master in Customer Experience and Innovation

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In today’s digital world, it’s no longer an option to rely on traditional business models. User-centered design is the way of the future—and, for that matter, the present. This Dual Degree will prepare you to face these new realities, by encouraging you to think critically about the customer journey and develop products and services that optimize user experiences through innovative design. What’s more, you’ll complement these skills with the managerial and organizational training of IE’s world-renowned International MBA.

At IE we believe that the leaders of tomorrow must possess not only a deep understanding of effective leadership strategies, but also specialized knowledge in emerging fields. This degree program provides the best of both worlds; first it lays a solid foundation in business fundamentals through the IMBA, which it then builds upon with the specific skills needed to drive innovation in the design of products, services and brands.

When it comes to efficiency and rigor, IE’s Dual Degrees are among the best postgraduate programs in the world. In less than two years, you’ll gain valuable real-world experience and technical expertise that will elevate your career to the next level. You’ll learn how to transform the customer experience, think outside the box and apply what you’re learning in real-world situations. Design your own educational path and take the next step toward your professional goals, with all of IE’s resources behind you.

19 months










Liquid Learning at IE University

In this new reality, we understand it’s not always possible to attend class in person. That’s why we developed our Liquid Learning approach, which seamlessly adapts to individual needs and provides equal access to world-class education—whether on campus or online wherever you are.

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Dual Degree International MBA + Master in Customer Experience and Innovation


ready to enhance their corporate leadership skills, deepen their knowledge and revolutionize the customer experience.


an innovative educational approach that combines management training with CX and UX optimization.


corporate leaders who can manage teams effectively and create cutting-edge solutions for customers and buyers.


Students will acquire two official degrees. They must fulfill the requirements listed here to be issued an Official University Degree upon completion of each master’s program.

Find out more about this Dual Degree

This dual degree is a combination of the two following programs. Explore their websites for more details.

Learn more about the admission process

  • The faculty is amazing. Almost all of our professors are currently working in (or own/manage) great companies. They are super cool, have up-to-date knowledge and sometimes even bring us to their studios where they work their magic. Just meeting such people is impactful and fun!

    Iliyan Dimitrov

    Student, Master in Customer Experience and Innovation

Dual Degrees Team


Dual Degree Team

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Upcoming Events

21 jan 2021

Boosting your Career in a Post Pandemic World – USA & Canada

In a world where the workplace is being redesigned, it is key to develop new skills and upskill to stay relevant in the workforce.

IE ONLINE EVENTS - USA & CANADA 10:30, Headquarters: New York, United States Of America, English

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11 feb 2021

Unlocking Your Potential: The IE Advantage for Women – USA & Canada

These sessions are open to all applicants residing in USA & Canada.

IE ONLINE EVENTS - USA & CANADA 12:00, Headquarters: New York, United States Of America, English

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