Master In Customer Experience & Innovation

The Master in Customer Experience & Innovation equips you to become a proactive agent of change in human-centered design, service design, product design and experience design, with a strong focus on empowering you to make a real impact in the sector. 

Gain expertise in customer experience management through our Master in Customer Experience program. Develop skills in creativity, analytics, sales, business, strategy, and digital marketing, shaping CX to enhance value for consumers and organizations. Our personalized approach helps you explore passions and goals, curating a learning journey aligned with your career path. Join us and discover the next best version of yourself in customer experience management.

The Master in Customer Experience & Innovation is for individuals who are looking for a program that will allow them to engage with the complexities of service design, product design and experience design, while leveraging innovation to deliver value.

The Master in Customer Experience & Innovation is designed for innovative individuals who wish to build human-centered solutions for the physical and digital worlds.

The Master in Customer Experience & Innovation is a full-time, in-person program lasting ten months. You'll be studying in Madrid’s bustling business hub.

Customer Experience programs aim to give students the necessary skills to optimize their interactions with and the value provided to their clients and customers. In the Master in Customer Experience & Innovation, through rethinking the customer journey, students learn to create seamless, synchronized customer experiences across products, services and businesses.

We’ll take you from understanding the fundamentals to developing a deep knowledge of business, learning by practical application what CX actually means, how it works and how companies engage with it to create value. You’ll learn how to use the latest technology to improve the customer experience, by exploring data-driven innovation and trends. And you’ll also focus on human-centered design: how we account for human factors to create the right thing, the right way, for the right people.

The program is spread across three terms and will cover four pillars: Product Innovation & Management, Service & Experience Design, Business & Growth Strategy, and Innovation Skills. In the second term, which also lasts three months, you’ll start working on hands-on projects while deepening your understanding of the role of CX and innovation. In the third term, lasting four months, you’ll focus on the technologies and methodologies of tomorrow. You’ll also undertake a social entrepreneurship project, which will allow you to apply the knowledge you have gained across three distinct focuses. The final project consists of hands-on Innovation Labs that involve transversal skill-building, allowing you to work in areas like the creative process, adaptive leadership, prototyping, design thinking and insights.

This is a full-time program with classes from Monday to Friday in our Maria de Molina Campus. You can expect aproximately 3 or 4 hours of classes per day, which may be scheduled in the morning or the afternoon. In addition, you will also be required to complete individual and team work, for which we recommend spending around 2 hours per day. We don't recommend that you work while you study this program.