IE Business School launches marketing specialization on Coursera

IE Business School, which is the only Spanish business school to offer specializations on Coursera, is extending its online education offerings on the platform, having first beguncollaborating with Coursera in 2013 with two programs on economic policies and critical analysis of management, which attracted over 120,000 enrolments by people from 198 countries.

The latest specialization will be taught in English, with a Spanish version set to follow in a few weeks. It will examine key aspects of the marketing mix and the skills needed for the successful implementation of marketing strategies. Participants, who to date are from 30 countries,will examine the 4Ps of the marketing mix by means of 4courses centered on Product (brand & product management), Pricing, Place (distribution channel strategy & retail) and Promotion (communication strategies, PR & advertising). At the end of the specialization, the practical approach of which permits rapid application of new knowledge to the market, students will present a final project based on a real firm in order to put theirmanagement skills into practice.

“This new marketing specialization will add to the learning opportunities we have already been able to offer throughCoursera, a world leader in the field of online education with whom we first began working in 2013,” says Martín Rodríguez, Director of Publishing at IE Business School.“We were the first European business school to form part of Coursera’s platform, and since then we have provided education programs for thousands of managers and peopleinterested in management. This latest collaboration projectwill be further extended in a few months’ time with the launch of a specialization in marketing strategy, enablingus to have further  positive impact on society by providing access to a top-tier education for people around the world.”