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Master in Digital Business & Innovation

duration11 Months
intake April | September*
duration11 Months
intake April | September*


 The evolution to digital started long ago and companies are adapting to keep pace. Digital disruption has opened doors for innovative thinkers who are passionate about new tech, purpose and impact. Businesses in sectors from healthcare and media to energy and manufacturing are looking for biz-tech transformers to help them stay current and successful. Graduating as a confident and purposeful digital transformation expert will open the door to new opportunities.   

Who do you want to be? What's your passion? What role do you want to play in the digital revolution? In today’s digital-focused business environment, the Master in Digital Business & Innovation will help you answer these questions and unlock the next best you. Graduate as a highly in-demand digital professional who is ready and excited about using your strengths to tackle the most exciting challenges.

Master in Digital Business & Innovation | IE Business School



The Career Discovery Process is about exploring career pathways and discovering what’s best for you. An integral part of the Master in Digital Business and Innovation, you’ll attend a sequence of workshops where you’ll learn all about the careers and jobs within each pathway and how these jobs match your ambitions, strengths and experience. Hands-on, self-exploration workshops are also available to help you refine your career aspirations and goals.


As your journey progresses, we’ll offer group advising sessions and a huge variety of curated career discovery tools and content. Industry leaders and IE Business School alumni will be there to share insider perspectives on the careers that interest you most. If you care about infusing meaning and purpose into your professional life, we also offer expertly designed workshops to help you define and refine your purpose and align it with your career goals. ​ Our mission with Career Discovery is simple: to help you figure out where you’re going in your career so you can make the best choices about your concentration, electives, employability booster modules and other program options.

Digital Business, Analytics & Operations Pathway

Embrace Change and Drive Transformation in a Digital World!

Are you ready to embark on a career that revolves around change and business transformation propelling the growth and success of any business? Look no further than the realm of Digital Business, Analytics & Operations, a captivating set of skills which holds the key to limitless possibilities. By embracing visionary business acumen, analytical wizardry, digital pioneering and creative ingenuity, individuals can create profound impact and drive success. Possessing a keen entrepreneurial spirit enables them to forge a path that leads to unprecedented growth, while analytical skills empower them to uncover hidden insights from vast amounts of data, guiding strategic decision-making.  

The Digital Business, Analytics & Operations pathway is designed to equip individuals with the skills and knowledge required to thrive in the rapidly evolving digital landscape. This pathway combines elements of business management, data analytics and operations to develop professionals who can effectively navigate and leverage digital technologies for strategic decision-making and operational efficiency. Join the league of professionals who are revolutionizing the way businesses operate through technologies, data analytics and digital operations, to propel organizations to new heights. Now, seize the moment to make an indelible impact as you wholeheartedly embrace the change and embrace the boundless opportunities that the future holds.


Career areas:

Technology Strategy & Digital Transformation


  • Technology Strategy
  • Digital Transformation
  • Digital Project Manager
  • Technology Strategy  
  • Digital Transformation Manager
  • Digital Architect
  • Digital Strategy
  • Digital Solutions 
  • Technology Implementation      
  • Digital Operations 
  •  Technology Risk 
  • Strategy and Planning 
  • Business Transformation      
  • Digital Product Manager        
  • Technology Adoption      
  • Change Management 
  • Digital Marketing      
  • Technology Governance    
  • Data Transformation
  • Innovation Strategy

Technology Strategy & Digital Transformation

The career area of Technology Strategy & Digital Transformation offers exciting opportunities for individuals who are passionate about leveraging technology to drive organizational success and shape the future of businesses. This dynamic field combines strategic thinking, innovation and digital know-how to help organizations adapt to the digital age and gain a competitive advantage. 

As a professional in this field, you will play a pivotal role in guiding organizations through their digital transformation journey, enabling them to optimize operations, enhance customer experiences and achieve their strategic goals. Your work will directly contribute to the success and growth of businesses across industries. This continuous learning process will keep you engaged and at the forefront of technological advancements, making you a valuable asset to any organization seeking innovation and digital excellence. In conclusion, a career in Technology Strategy & Digital Transformation offers a compelling blend of strategic thinking, technological expertise and the opportunity to make a significant impact on organizations and people's lives. Responsibilities careers in this area



Strategic & DX Planning

  • Digital transformation is a complex and multi-faceted process that requires strong leadership. Professionals in Technology Strategy & Digital Transformation are responsible for leading and managing digital transformation initiatives within organizations.
  •  This involves defininf the scope of the transformation, setting targets, and establishing a clear roadmap for implementation.
  • They assess the current technology landscape, identify emerging trends, and deremine how technology can drive innovation to create competitive advantage.

Digital Transformation Execution

  • Professionals in this role are tasked with developing technology roadmaps that align with the organization's overall business strategy. 
  • By understanding the business imperatives and objectives, these professionals define the long-term vision and chart the path to technology adoption and digital transformation.
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Tech Scouting & Implementation

  • Evaluating and implementing technologies that support digital transformation efforts.
  • They conduct feasibility studies, perform cost-benefit analyses, and make informed recommendations on technology investments. 
  • Once decisions are made, they oversee the implementation process, including vendor selection, project management, and ensuring seamless integration with existing systems. 
  • They also monitor and evaluate the performance and impact of implemented technologies to optimize their utilization and make necessary adjustments.

Courses in this area

  • Digital Project Management        
  • Digital Business Strategy        
  • Technology Strategy        
  • Finance For Digital Projects        
  • Innovation Management        
  • Digital Business Models        
  • Digital Experience & Cro        
  • Digital Sales        
  • Digital Marketing        
  • Digitalizing Talent        
  • Digital Transformation Implementation        
  • Tech Product Management        
  • Digital Services Design        
  • Data Strategy For Decision-Making        
  • Digital Health
  • Fintech        
  • Digital Entreperneurship        
  • Business Technology Management        
  • Deep Tech        
Business Analytics, Intelligence & Insights


  • Data Analyst 
  • Business Analyst
  • Business Intelligence Analyst 
  • Data Scientist
  • Market Research Analyst   
  • Marketing Analyst
  • Business Intelligence Developer     
  • Data Insights Manager
  • Market Intelligence Manager
  • Business Analytics Consultant
  • Customer Insights Analyst 
  • Data Engineer
  • Reporting Analyst 
  • Financial Analyst (with a focus on data analysis) 
  • Customer Experience Analyst 
  • Data Strategy Analyst
  • BI Solutions Architect

Business Analytics, Intelligence & Insights

The career area of Business Analytics, Intelligence & Insights offers professionals the opportunity to harness the power of data to drive informed decision-making and strategic planning within organizations. In this dynamic field, individuals play a crucial role in analyzing vast datasets, deriving valuable insights and translating them into actionable recommendations that influence business growth and performance. 

Business Analytics professionals collaborate with various departments to identify business challenges and opportunities, developing data-driven solutions that optimize processes, enhance operational efficiency and increase profitability. Professionals in this area focus on collecting, organizing and visualizing data to enable stakeholders to make well-informed decisions quickly. Through intuitive dashboards, reports and data visualizations, they empower leaders to understand key performance metrics, market trends and customer behavior. 

A career in Business Analytics, Intelligence & Insights demands a blend of technical skills, an analytical mindset, and effective communication. Strong problem-solving abilities and critical thinking are essential to uncover valuable insights and transform data into action. Effective communication skills are also vital to present findings and complex concepts to non-technical stakeholders, facilitating data-driven decision-making across all levels of an organization.


Business Analytics

  • Professionals are responsible for overseeing the day-to-day activities of an organization's operations.
  • They ensure smooth and efficient business processes by planning, organizing, and controlling resources, such as personnel, materials, and equipment. Their responsibilities include optimizing production and supply chain workflows, managing inventory levels, and ensuring quality control. 
  • They analyze operational data to identify areas for improvement and implement strategies to enhance productivity and reduce costs. They collaborate with cross-functional teams, set performance goals, and implement best practices to achieve operational excellence and support the overall business objectives. 

Business Intelligence

  • Professionals are responsible for transforming raw data into meaningful and actionable insights to support decision-making within organizations. They collect, cleanse and organize data from various sources, creating data models and databases for easy access and analysis. 
  • Business Intelligence specialists design and develop dashboards, reports and data visualizations to present complex information in a user-friendly manner, so stakeholders can understand KPIs, market trends and business performance.
  • They collaborate with teams across the organization, providing accurate information quickly as a tool to identify opportunities, mitigate risks and drive strategic initiatives for business growth and competitive advantage.

Business Insights

  •  Professionals are responsible for gaining a deep understanding of market trends, customer behavior and industry dynamics through data analysis and market research.They collect and analyze data from various sources to identify patterns and consumer preferences, offering valuable insights into customer needs and demands. 
  • Business Insights specialists support strategic marketing initiatives by providing actionable recommendations, enabling organizations to tailor products and services to meet their customers' expectations.
  • BI professionals contribute to competitive analysis, identify growth opportunities, and guide decision-making, empowering businesses to make informed choices that drive success and enhance their market position.

Courses in this area

  • Coding For Analytics
  • Data Modelling        
  • Business Statistics        
  • Digital Business Strategy
  • Digital Experience & Cro        
  • Digital Sales        
  • Digital Marketing       
  • Digital Operations
  • Tech Product Management
  • Digital Services Design        
  • Predictive Analytics        
  • Data Visualization        
  • Data Strategy For Decision Making  


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Google Analytics

Business Automation & Operations


  • Operations Manager 
  • Business Process Consultant
  •  Automation Specialist
  • Process Improvement Analyst
  • Supply Chain Analyst 
  • Operations Analyst
  • Business Automation Consultant 
  • Operations Coordinator      
  • Operations Optimization Manager      
  • Business Systems Analyst   
  • Operations Planner 
  • Business Process Manager  
  • Supply Chain Optimization Specialist
  • Operations Excellence Manager     
  • Business Automation Project Manager 
  • Operations Analyst  
  • Business Automation Strategist
  • Process Automation Consultant

Business Automation & Operations

The career area of Business Automation & Operations offers professionals the opportunity to streamline and optimize business processes through the integration of automation and technology. In this dynamic field, individuals play a pivotal role in identifying areas of inefficiency, implementing automation solutions and improving operational efficiency across various departments within an organization, from supply-chain management to back-office processes. 

In the realm of Operations, professionals are responsible for enhancing the overall efficiency and effectiveness of an organization. They use digital technology, data analysis and business intelligence to optimize supply chain management, inventory control, and production processes. Additionally, they employ performance metrics and key performance indicators (KPIs) to assess and monitor operational performance, identifying areas for improvement and implementing strategies to enhance productivity and profitability. 

Professionals must have a solid understanding of business processes, technology trends and automation tools to identify opportunities for improvement. Effective communication and collaboration skills are crucial for working with various stakeholders, overcoming resistance to change, and ensuring the successful implementation of automation projects Strong analytical skills and attention to detail are essential for optimizing processes and driving continuous improvement initiatives.


IBA and IE Law School partner to empower young lawyers with leadership, management and metaverse training

Operations Management

  • Professionals are responsible for overseeing the day-to-day activities of an organization's operations.They ensure smooth and efficient business processes by planning, organizing, and controlling resources, such as personnel, materials, and equipment. 
  • Their responsibilities include optimizing production and supply chain workflows, managing inventory levels, and ensuring quality control. They analyze operational data to identify areas for improvement and implement strategies to enhance productivity and reduce costs. 
  • They collaborate with cross-functional teams, set performance goals, and implement best practices to achieve operational excellence and support the overall business objectives.
IBA and IE Law School partner to empower young lawyers with leadership, management and metaverse training

Operation Optimization

  • Professionals are tasked with analyzing and streamlining and organization's processes to maximize efficiency and productivity
  • Their responsibilities include conducting data-driven assessments of workflows, identifying bottlenecks, and implementing improvements. - They use various techniques such as Lean, Six Sigma, and process automation to eliminate waste and reduce cycle times. Additionally, they collaborate with stakeholders to design and implement new procedures, ensuring seamless integration and minimal disruptions. 
  • Their goal is to achieve operational excellence, enhance resource utilization, and drive cost savings, ultimately contributing to the organization's overall growth and competitiveness.
IBA and IE Law School partner to empower young lawyers with leadership, management and metaverse training

Operations Automation

  • Professionals are responsible for implementing and managing automated systems to optimize business processes. Their main responsibilities include identifying tasks suitable for automation, designing and deploying automation solutions, and ensuring their smooth operation. 
  • They collaborate with various departments to understand their needs and streamline workflows through Robotics Process Automation (RPA), Artificial Intelligence (AI), and other automation tools. Their role also involves monitoring system performance, troubleshooting issues, and providing ongoing support. 
  • By reducing manual intervention, they enhance efficiency, accuracy and scalability, enabling organizations to achieve higher productivity and cost saving with focusing on startegic objectives and initiatives.

Courses in this AREA

  • Digital Business Strategy        
  • Technology Strategy
  • Innovation Management
  • Business Processes Redesign        
  • Scm Fundamentals        
  • Digital Operations         
  • Industry 4.0        
  • Bpa & Robotics
  • Computer Vision        
  • Nlp And Conversational Models        
  • Supply Chain Transformation        
  • Deep Tech        
  • Chatbots & Digital Assistants  
Talent and Career highlights

Talent and Career highlights

With digital transformation essential for business survival, experts in technology and innovation are highly sought-after. Offering future-forward solutions that unlock value in the digital economy. Discover the latest career report and check out where our alumni are working now.

“The master in Digital Business & Innovation shaped my perspective on innovation and empowered me to embark upon an entrepreneurial career. through ie, i also gained access to a great network of current and future leaders.”

Isabella Efimova, Strategic Brand Manager at Amazon Launchpad

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Empowering students for success

Explore our blogs and take a closer look at the experiences of our alumni with diverse backgrounds, discovering how they advanced their careers and experienced personal growth through the Master in Digital Business & Innovation.


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DELL Technology
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“What's surprising to many is that the digital economy is growing three times faster than the non-digital economy.”

Bernard Le Masson

Managing Director, Accenture Strategy

“The last ten years of IT have been about changing the way people work. The next ten years of IT will be about transforming your business.”

Aaron Levie

CEO, Box

“The digital economy is disrupting businesses, industries and entire value chains.”

Bill McDermott

Chief Executive, SAP


During the program and after graduation, our Talent and Careers Department helps current students find jobs in trainee and talent programs, and helps recent grads land positions in prestigious companies that are leading the future. This is made possible by the school’s strong relationship with international corporations like Google, Telefónica, BBVA, Citibank, McDonald’s… and the list goes on.

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Digital disruption is changing the game | IE Business School


By 2025, McKinsey predicts that most employees will use data to optimize every aspect of their work.

Digital leaves no man behind | IE Business School


Gartner says that 91% of companies are involved in some form of digital business initiative today.


IE University molds students into future-forward and versatile professionals, using methodologies that put innovation and employability at the forefront.


You’ll gain expertise in digital technologies, business models and how to use tech to innovate. You’ll become a leader in tech strategy and digital transformation.


Our faculty is made up of a diverse group of academics and professionals who bring real-world expertise to the classroom.


Put theory to practice in the program’s hands-on and practical projects with corporate partners, which will bring the real world of work into the classroom.


Biz-tech transformers are a rare breed. Businesses will be looking for business-savvy tech experts AND tech-savvy business innovators to bring them into the future.

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Jessica Birgit Tongue | IE Business School

“The masters program has allowed me to get a bird’s eye view of what’s going on in our contemporary business world, where I really got to understand and appreciate the importance and value of new disruptive technologies in the development of today’s business strategies.”

Jessica Birgit Tongue, United Kingdom

Data Research Analyst at Clarity AI


IE Talent & Careers is the best partner for the professional development of all our current and former students at IE. 

The services we offer are available to all of them throughout their journey. On one hand we seek to help students to take full advantage of their professional opportunities, providing them with impactful advising, learning resources and development tools that allow them to manage and achieve their professional goals. On the other, we provide recruitment solutions for companies and institutions with access to the profiles of over 60.000 IE professionals worldwide.

Some of the services we offer can be both online and offline and they are:

  • One-on-one career advising
  • Sector-specific drop-in sessions
  • Guides, toolkits and resources available on our IE Career Portal
  • On-campus career workshops
  • Online career webinars
  • Annual distribution of CV books to executive search firms
  • Networking events worldwide
  • Worldwide panels with executive consultants
  • Lifelong access to our job bank
Talent and Careers | IE Business School

Discover more about TALENT & CAREERS

IE Talent & Careers is the best partner for the professional development of all our current and former students at IE.


At IE University, we have carefully streamlined related subject areas to create unique paths featuring similar programs. Guided by these paths, you can take control and discover the right program for you.

Explore these 2 areas to find the specific program that fits with your career goals.

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What are the career prospects or job opportunities for graduates of the Master in Digital Business and Innovation at IE Business School?

A Master in Digital Business and Innovation from IE Business School prepares you for success in the workplace of the future Our graduates are highly sought-after, with a skill set suitable for a range of roles including tech strategy, business development and digital innovation management, among others.

What industry partnerships or collaborations has IE Business School developed in the sector?

For students of the Master in Digital Business and Innovation, IE Business School has established successful partnerships with leading companies including Google, Telefónica, Citibank, BBVA and McDonald's.