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Master in Digital Marketing

Drive Digital Experiences That Matter
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  • Master In Digital Marketing
duration10 months
languageEnglish
locationMadrid
intakeSeptember*
Mode of StudyFull-time
FormatIn-person
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STRATEGY, CREATIVITY AND DATA: MASTER DIGITAL MARKETING

The Master in Digital Marketing is taught by industry experts and designed to bring today’s digital marketing challenges to the classroom. 

The program will start with a Common Core Period in which you will study common courses alongside master’s students from our other Marketing, Communication & Sales programs. 

This period gives you the opportunity to network with like-minded game-changers, and to discover if this program is the perfect fit for your career goals. If you are interested in pivoting paths, there are options to do so, subject to a conversation with your advisor and availability. 

Over three terms, you’ll gain insights and valuable skills in these key areas throughout the program: Strategic Marketing, Digital Marketing Tools, and Practical Hands-on Labs.

A promotional poster for a Digital Marketing Master Program at IE University, featuring a man looking at a laptop.

WANT TO KNOW MORE?

PILLARS OF THE MASTER IN DIGITAL MARKETING

  • A woman writing on a whiteboard while a man watches, both seated in a modern office setting.

PROGRAM STRUCTURE OF THE MASTER IN DIGITAL MARKETING

Program Structure
10 Months
Preprogram
    COMMON CORE PERIOD
    TERMS
    Final Project
      Career Sector Tracks
      VISUAL COMMUNICATION
      BRANDING
      WELL-BEING IN PRACTICE
      STORYTELLING AND PUBLIC SPEAKING
      DIGITAL MARKETING
      PROJECT MANAGEMENT
      CUSTOMER EXPERIENCE
      FINANCE FOR MARKETEERS AND COMMUNICATORS
      DIVERSITY, EQUITY AND INCLUSION
      ENTREPRENEURSHIP
      CONSUMER BEHAVIOR AND INSIGHTS
      NEGOTIATION SKILLS
      Managing High-Performance Teams
      CROSS-CULTURAL COMMUNICATION
      BUSINESS DEVELOPMENT AND SALES
      Programming Lab
      Business Digital Transformation
      Data Analysis & Insights
      Introduction to Tech
      Branded Content & Content Marketing
      The Evolution of Marketing in the Digital Age
      Quantitative Research
      Qualitative Research
      Paid Media
      Digital Analytics I
      Hands-On Tech Lab
      CX, UX and UI principles
      SEO Lab
      Owned Media
      Customer Relationship Marketing
      Digital Analytics II
      Emailing and Lead Generation
      Influencer Marketing Lab
      CRISIS AND REPUTATION MANAGEMENT LAB
      Gen AI for Marketing
      Marketing Automation Lab
      MOBILE MARKETING STRATEGIES
      Social Media Marketing
      CRO: CONVERSION RATE OPTIMIZATION
      E-COMMERCE AND ONLINE SALES
      Description
      MARCOM FOR CONSUMER GOODS, LUXURY AND FASHION
      MARCOM FOR TECHNOLOGY COMPANIES
      SALES & ECOMMERCE
      WHERE IS OUR FACULTY WORKING?
      Program Structure
      10 Months

      *Please note that our program content is continually updated to remain in sync with market demands. Therefore, we advise you that the content is subject to change and it can be dependent on student demand.

      University private degree

      This is a University Private Degree from IE University*. More information on what earning a University Private Degree from IE University entails.

      *IE University is a university officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (bachelor’s, master’s and PhD degrees), which are specifically regulated and accredited by the Spanish Ministry of Education, and University Private Degrees (master’s) that are specifically designed by the university toward the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE University. Both types of degrees are equally backed by the rigor and prestige of IE University.

      Moreover, all our academic programs feature a period at the beginning during which students have the freedom to switch to another program that better suits their needs and ambitions.

      FROM THE ACADEMIC DIRECTOR

      Irma Papaleo, explains in-depth the Master in Digital Marketing.

      Play

      COMPANIES THAT COLLABORATE WITH THE PROGRAM

      At IE University, learning goes beyond theory—we emphasize hands-on, experiential education. Through our strong partnerships with top-tier industry leaders, students bring their knowledge to life in the classroom by tackling real-world challenges, participating in consulting projects, and engaging with multimedia simulations.

      These collaborations give students a firsthand look into the professional landscape. Some of the organizations that have partnered with the program include:

      • Logo of Avianca with a stylized red bird on a black background.
      • Coca Cola
      • A logo of a well-known furniture company featuring blue and yellow colors.
      • The image displays the red logo of Shiseido in a stylized script.
      • A bold logo featuring the word 'WOW' in large letters over the word 'CONCEPT'.
      • This is the logo of the airline Iberia.

      TECHNOLOGICAL & ANALYTICAL TOOLS

      This program will offer the use and practice of multiple key tools of common use in marketing departments and agencies, like AWS, BigML, Google, Hubspot, Salesforce, Tableau, amongst others. Students will have to pass Google Analytics IQ Certification as a Digital Analytics exercise.

      BEYOND THE PROGRAM

      Your Marketing, Communication & Sales Student Journey

      • 1

        Gain Foundation & Specialized skills

      • 2

        ADD-ON AN INDUSTRY CERTIFICATION

      • 3

        TRAVEL TO AN INTERNATIONAL LEARNING EXPERIENCE

      • 4

        GRADUATE AND START YOUR CAREER

      • 5

        TAKE ON AN OPTIONAL CAREER BOOSTER

      MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS

      • Logo of IE University consisting of a stylized abbreviation 'ie' next to the full name 'IE UNIVERSITY' in blue color on a black background.

        AI for Business Certificate

        Read more  >

      • SUSTAINABILITY CERTIFICATE

        Read more  >

      • IE-SALESFORCE CERTIFICATE

        Read more  >

      CAREER SECTOR BOOSTERS

      After completing your program, you’ll be able to join an additional optional term to specialize in two of the most relevant industries for the Marketing, Communication & Sales pathway. During this Career Sector Track from September to December, you’ll enjoy a career-driven curriculum with several practical consulting projects, in-company visits, project-based learning and additional networking opportunities for your job recruitment process. The Career Sector Track will have an additional cost. You can either enroll before joining IE University or while you are doing your master’s degree, up to the deadline that will be communicated by the academic team. We will have limited slots assigned for these two tracks, so the sooner you apply, the better.

      • MARCOM for Tech companies

        Discover how the main tech brands have achieved success and growth over the past ten years and learn their best practices in branding, marketing and sales. Uncover the latest customer experience trends in the tech world and become a top global player in the industry.

      • MARCOM for Consumer Goods, Luxury and Fashion

        Unlock the knowledge to increase sales and engage with customers worldwide by learning from top executives at today’s most relevant brands. Discover industry secrets behind main e-commerce and experiential marketing strategies and learn how these brands are staying competitive, relevant and sustainable over time with the latest digital marketing tools.

      • SALES & ECOMMERCE

        In today’s hyper-competitive, digitally driven marketplace, sales and eCommerce professionals become strategic architects, growth enablers, and tech-savvy innovators. The Sales & eCommerce Career Sector Track equips you with the mindset, methods, and tools to thrive at the intersection of human behavior, digital technology, and commercial strategy. You’ll gain practical skills across every stage of the commercial value chain: from customer insight and competitive intelligence to digital integration, AI-driven decision-making, and organizational leadership.

      International Experiences

      Broaden your perspective on international business markets and marketing, communication & sales career trends as part of several optional international experiences: our Global Immersion Week or our Social Impact Week. Previous editions have taken our students to London and Ghana, as well as other destinations such as Amsterdam and South Africa.

      • Marcom London Inernational Experience
        Play

        Global Immersion Week

        The MARCOM Global Immersion Week (GIW) allows students to network with companies, explore new cultures and gain new career insights. Our goal is to offer you a one-week international experience and show you firsthand the main career outcomes that you can find today within other relevant international business markets.  Previous years’ agendas have included in-company visits to Google, Ipsos, Amazon, Diageo and the Financial Times, among others.

      • Marcom Ghana Inernational Experience
        Play

        Social Impact Week

        Our goal is to nurture the next generation of purpose-driven business professionals who possess a deep sense of responsibility to the planet and society. Our Social Impact Week is a one-week trip in which you will visit local companies within the fields of marketing, communication & sales. There, you will develop a project for a client that is focused on social impact, entrepreneurship and the MARCOM sector. It is the perfect opportunity to network, gain global knowledge and have a positive impact on society.

      MARCOM Speaker Series | IE Business School

      MARCOM SPEAKER SERIES

      Once a month, students will have the chance to hear from top speakers from different companies in the marketing, communication and sales industry. In the past, speakers have represented such leading companies as Kantar, McKinsey & Company, Interbrand and Fjord, to name a few.

      Learn more. It will open in a new tabLearn more

      FLexibility in your Career Path

      Choosing the right program for you can be difficult. We’re here to guide you in your Marketing, Communication & Sales career journey from the start. All our full-time programs begin with a two-month Common Core Period, designed to give you the key foundations to succeed in this career path.

      However, if after starting the program and completing this Common Core Period you are interested in changing to another Marketing, Communication & Sales program, you may switch programs after having a meeting with the Academic Program Direction team to validate this change and understand how it may affect your future career. Please be aware that program changes are dependent on availability.

      Frequently Asked Questions

      • The Master in Digital Marketing is taught by industry experts and designed to bring today’s digital marketing challenges to the classroom. You’ll work on projects with real companies: in past years, we have collaborated with The Coca-Cola Company and IKEA.

      • The Master in Digital Marketing gives you the opportunity to take part in optional international experiences: Global Immersion Week or Social Impact Week. Previous international experiences have taken our students to London and Ghana, as well as other destinations such as Amsterdam and South Africa.

      • Our students come from a variety of professional backgrounds, including marketing and communication, education, technology and consulting. 95% are international students, with 14 nationalities represented in class.

      • The Master in Digital Marketing is a program which provides what’s needed for the marketing landscape of today and tomorrow: effective strategy, confidence with the latest digital marketing tools, omnichannel delivery, social media, influencer marketing, performance measurement and more.

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