Master in Digital Marketing
Master in Digital Marketing
- Home
- The Programs
- Masters
- Master In Digital Marketing
STRATEGY, CREATIVITY AND DATA: MASTER DIGITAL MARKETING
STRATEGY, CREATIVITY AND DATA: MASTER DIGITAL MARKETING
The Master in Digital Marketing is taught by industry experts and designed to bring today’s digital marketing challenges to the classroom.
The program will start with a Common Core Period in which you will study common courses alongside master’s students from our other Marketing, Communication & Sales programs.
This period gives you the opportunity to network with like-minded game-changers, and to discover if this program is the perfect fit for your career goals. If you are interested in pivoting paths, there are options to do so, subject to a conversation with your advisor and availability.
Over three terms, you’ll gain insights and valuable skills in these key areas throughout the program: Strategic Marketing, Digital Marketing Tools, and Practical Hands-on Labs.
WANT TO KNOW MORE?
PILLARS OF THE MASTER IN DIGITAL MARKETING
PILLARS OF THE MASTER IN DIGITAL MARKETING
PROGRAM STRUCTURE OF THE MASTER IN DIGITAL MARKETING
PROGRAM STRUCTURE OF THE MASTER IN DIGITAL MARKETING
- Pre-program
- COMMON CORE PERIODSEPTEMBER-OCTOBER
- TERMS
- Final Project
- Career Sector Tracks
- core subjects
- First termNOVEMBER-DECEMBER
- Second termJANuary-MARCH
- third termAPRIL-JULY
- Description
- Pre-program
- COMMON CORE PERIODSEPTEMBER-OCTOBER
- TERMS
- Final Project
- Career Sector Tracks
*Please note that our program content is continually updated to remain in sync with market demands. Therefore, we advise you that the content is subject to change and it can be dependent on student demand.
University private degree
University private degree
This is a University Private Degree from IE University*. More information on what earning a University Private Degree from IE University entails.
*IE University is a university officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (bachelor’s, master’s and PhD degrees), which are specifically regulated and accredited by the Spanish Ministry of Education, and University Private Degrees (master’s) that are specifically designed by the university toward the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE University. Both types of degrees are equally backed by the rigor and prestige of IE University.
Moreover, all our academic programs feature a period at the beginning during which students have the freedom to switch to another program that better suits their needs and ambitions.
FROM THE ACADEMIC DIRECTOR
FROM THE ACADEMIC DIRECTOR
Irma Papaleo, explains in-depth the Master in Digital Marketing.
COMPANIES THAT COLLABORATE WITH THE PROGRAM
COMPANIES THAT COLLABORATE WITH THE PROGRAM
At IE University, learning goes beyond theory—we emphasize hands-on, experiential education. Through our strong partnerships with top-tier industry leaders, students bring their knowledge to life in the classroom by tackling real-world challenges, participating in consulting projects, and engaging with multimedia simulations.
These collaborations give students a firsthand look into the professional landscape. Some of the organizations that have partnered with the program include:
TECHNOLOGICAL & ANALYTICAL TOOLS
TECHNOLOGICAL & ANALYTICAL TOOLS
This program will offer the use and practice of multiple key tools of common use in marketing departments and agencies, like AWS, BigML, Google, Hubspot, Salesforce, Tableau, amongst others. Students will have to pass Google Analytics IQ Certification as a Digital Analytics exercise.
BEYOND THE PROGRAM
Your Marketing, Communication & Sales Student Journey
Your Marketing, Communication & Sales Student Journey
- 1
Gain Foundation & Specialized skills
- 2
ADD-ON AN INDUSTRY CERTIFICATION
- 3
TRAVEL TO AN INTERNATIONAL LEARNING EXPERIENCE
- 4
GRADUATE AND START YOUR CAREER
- 5
TAKE ON AN OPTIONAL CAREER BOOSTER
MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS
MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS
AI for Business Certificate
Read more >SUSTAINABILITY CERTIFICATE
Read more >IE-SALESFORCE CERTIFICATE
Read more >
CAREER SECTOR BOOSTERS
CAREER SECTOR BOOSTERS
After completing your program, you’ll be able to join an additional optional term to specialize in two of the most relevant industries for the Marketing, Communication & Sales pathway. During this Career Sector Track from September to December, you’ll enjoy a career-driven curriculum with several practical consulting projects, in-company visits, project-based learning and additional networking opportunities for your job recruitment process. The Career Sector Track will have an additional cost. You can either enroll before joining IE University or while you are doing your master’s degree, up to the deadline that will be communicated by the academic team. We will have limited slots assigned for these two tracks, so the sooner you apply, the better.
MARCOM for Tech companies
Discover how the main tech brands have achieved success and growth over the past ten years and learn their best practices in branding, marketing and sales. Uncover the latest customer experience trends in the tech world and become a top global player in the industry.
MARCOM for Consumer Goods, Luxury and Fashion
Unlock the knowledge to increase sales and engage with customers worldwide by learning from top executives at today’s most relevant brands. Discover industry secrets behind main e-commerce and experiential marketing strategies and learn how these brands are staying competitive, relevant and sustainable over time with the latest digital marketing tools.
SALES & ECOMMERCE
In today’s hyper-competitive, digitally driven marketplace, sales and eCommerce professionals become strategic architects, growth enablers, and tech-savvy innovators. The Sales & eCommerce Career Sector Track equips you with the mindset, methods, and tools to thrive at the intersection of human behavior, digital technology, and commercial strategy. You’ll gain practical skills across every stage of the commercial value chain: from customer insight and competitive intelligence to digital integration, AI-driven decision-making, and organizational leadership.
International Experiences
International Experiences
Broaden your perspective on international business markets and marketing, communication & sales career trends as part of several optional international experiences: our Global Immersion Week or our Social Impact Week. Previous editions have taken our students to London and Ghana, as well as other destinations such as Amsterdam and South Africa.
Global Immersion Week
The MARCOM Global Immersion Week (GIW) allows students to network with companies, explore new cultures and gain new career insights. Our goal is to offer you a one-week international experience and show you firsthand the main career outcomes that you can find today within other relevant international business markets. Previous years’ agendas have included in-company visits to Google, Ipsos, Amazon, Diageo and the Financial Times, among others.
Social Impact Week
Our goal is to nurture the next generation of purpose-driven business professionals who possess a deep sense of responsibility to the planet and society. Our Social Impact Week is a one-week trip in which you will visit local companies within the fields of marketing, communication & sales. There, you will develop a project for a client that is focused on social impact, entrepreneurship and the MARCOM sector. It is the perfect opportunity to network, gain global knowledge and have a positive impact on society.
MARCOM SPEAKER SERIES
MARCOM SPEAKER SERIES
Once a month, students will have the chance to hear from top speakers from different companies in the marketing, communication and sales industry. In the past, speakers have represented such leading companies as Kantar, McKinsey & Company, Interbrand and Fjord, to name a few.
FLexibility in your Career Path
FLexibility in your Career Path
Choosing the right program for you can be difficult. We’re here to guide you in your Marketing, Communication & Sales career journey from the start. All our full-time programs begin with a two-month Common Core Period, designed to give you the key foundations to succeed in this career path.
However, if after starting the program and completing this Common Core Period you are interested in changing to another Marketing, Communication & Sales program, you may switch programs after having a meeting with the Academic Program Direction team to validate this change and understand how it may affect your future career. Please be aware that program changes are dependent on availability.
Frequently Asked Questions
Frequently Asked Questions
What are the core modules included in the study plan?
The program begins with the Common Core Period, which builds key foundations for marketing. Modules include Visual Communication, Branding, Storytelling, Customer Experience, Consumer Behavior and more. The curriculum is designed to balance creative and analytical skills, ensuring students can design and implement effective campaigns while also making data-driven business decisions.
Are electives or bootcamps available?
Students can personalize their learning journey and specialize in areas that interest them through optional career boosters and certificates. Certificates in AI for Business, Sustainability or Salesforce provide hands-on training and official recognition. After completing the program, students can also choose to enroll in an additional term where they select one of three career sector tracks (MARCOM for Consumer Goods, Luxury & Fashion; MARCOM for Tech Companies; or Sales & eCommerce), in order to deepen their knowledge in the specific sector they want to work in. These add-ons ensure each student can tailor the program to match their career goals, while still building a solid foundation in general digital marketing principles.
Does the program include real-world projects or paid internships?
Real-world projects are central to the program, allowing students to work on actual challenges faced by companies, agencies or startups. These projects integrate classroom learning with practical experience, ensuring graduates leave with portfolios that demonstrate tangible results. While internships are not included in the program itself, IE Business School's strong corporate connections and career services facilitate internship opportunities for students who wish to gain additional experience alongside their studies.
Is there a global immersion or certification component?
Yes. The program includes opportunities for global immersion experiences, where students explore international markets and innovation ecosystems. These trips provide insights into how leading companies approach digital marketing around the world. In addition, students can earn optional professional certifications from platforms such as Google Analytics, HubSpot or Salesforce. These additional credentials enhance employability and validate technical expertise, complementing the broader academic and practical training gained throughout the program.
How is the program structure distributed across terms?
The Master in Digital Marketing is structured into three terms, beginning with foundational courses and advancing toward more specialized modules. Early terms focus on marketing strategy, consumer behavior and core digital tools. Later terms emphasize practical application through projects, electives and bootcamps. The program culminates with capstone projects or applied challenges, allowing students to demonstrate their mastery of digital marketing concepts while preparing for career opportunities after graduation.
WHAT IS THE STUDENT PROFILE OF THE MASTER IN DIGITAL MARKETING?
Our students come from a variety of professional backgrounds, including marketing and communication, education, technology and consulting. 95% are international students, with 14 nationalities represented in class.
WHAT ARE THE KEY COMPONENTS OF THE SKILL SET THAT THIS PROGRAM BUILDS?
The Master in Digital Marketing is a program which provides what’s needed for the marketing landscape of today and tomorrow: effective strategy, confidence with the latest digital marketing tools, omnichannel delivery, social media, influencer marketing, performance measurement and more.