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Master in Digital Marketing

Drive Digital Experiences That Matter
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  • Master In Digital Marketing
duration10 months
languageEnglish
locationMadrid
intakeSeptember*
Mode of StudyFull-time
FormatIn-person
Program Overview
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STRATEGY, CREATIVITY AND DATA: MASTER DIGITAL MARKETING

The Master in Digital Marketing is taught by industry experts and designed to bring today’s digital marketing challenges to the classroom. 

The program will start with a Common Core Period in which you will study common courses alongside master’s students from our other Marketing, Communication & Sales programs. 

This period gives you the opportunity to network with like-minded game-changers, and to discover if this program is the perfect fit for your career goals. If you are interested in pivoting paths, there are options to do so, subject to a conversation with your advisor and availability. 

Over three terms, you’ll gain insights and valuable skills in these key areas throughout the program: Strategic Marketing, Digital Marketing Tools, and Practical Hands-on Labs.

A promotional poster for a Digital Marketing Master Program at IE University, featuring a man looking at a laptop.

WANT TO KNOW MORE?

PILLARS OF THE MASTER IN DIGITAL MARKETING

  • A woman writing on a whiteboard while a man watches, both seated in a modern office setting.

PROGRAM STRUCTURE OF THE MASTER IN DIGITAL MARKETING

Program Structure
10 Months
Pre-program
    COMMON CORE PERIOD
    TERMS
    Final Project
      Career Tracks
      Program Structure
      10 Months

      *Please note that our program content is continually updated to remain in sync with market demands. Therefore, we advise you that the content is subject to change and it can be dependent on student demand.

      University private degree

      This is a University Private Degree from IE University*. More information on what earning a University Private Degree from IE University entails.

      *IE University is a university officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (bachelor’s, master’s and PhD degrees), which are specifically regulated and accredited by the Spanish Ministry of Education, and University Private Degrees (master’s) that are specifically designed by the university toward the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE University. Both types of degrees are equally backed by the rigor and prestige of IE University.

      Moreover, all our academic programs feature a period at the beginning during which students have the freedom to switch to another program that better suits their needs and ambitions.

      FROM THE ACADEMIC DIRECTOR

      Irma Papaleo, explains in-depth the Master in Digital Marketing.

      Play

      COMPANIES THAT COLLABORATE WITH THE PROGRAM

      At IE University, learning goes beyond theory—we emphasize hands-on, experiential education. Through our strong partnerships with top-tier industry leaders, students bring their knowledge to life in the classroom by tackling real-world challenges, participating in consulting projects, and engaging with multimedia simulations.

      These collaborations give students a firsthand look into the professional landscape. Some of the organizations that have partnered with the program include:

      • Logo of Avianca with a stylized red bird on a black background.
      • Coca Cola
      • A logo of a well-known furniture company featuring blue and yellow colors.
      • The image displays the red logo of Shiseido in a stylized script.
      • A bold logo featuring the word 'WOW' in large letters over the word 'CONCEPT'.
      • This is the logo of the airline Iberia.

      TECHNOLOGICAL & ANALYTICAL TOOLS

      This program will offer the use and practice of multiple key tools of common use in marketing departments and agencies, like AWS, BigML, Google, Hubspot, Salesforce, Tableau, amongst others. Students will have to pass Google Analytics IQ Certification as a Digital Analytics exercise.

      BEYOND THE PROGRAM

      Your Marketing, Communication & Sales Student Journey

      • 1

        Gain Foundation & Specialized skills

      • 2

        ADD-ON AN INDUSTRY CERTIFICATION

      • 3

        TRAVEL TO AN INTERNATIONAL LEARNING EXPERIENCE

      • 4

        GRADUATE AND START YOUR CAREER

      • 5

        TAKE ON AN OPTIONAL CAREER TRACK

      MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS

      • A logo featuring the word 'Google' in colorful letters on a black background.

        IE DIGITAL ANALYTICS CERTIFICATE: GA4

        Read more  >
      • Logo of IE University consisting of a stylized abbreviation 'ie' next to the full name 'IE UNIVERSITY' in blue color on a black background.

        GENERATIVE AI FOR BUSINESS PROFESSIONALS CERTIFICATE

        Read more  >

      • SUSTAINABILITY CERTIFICATE

        Read more  >

      • IE-SALESFORCE CERTIFICATE

        Read more  >

      Optional Career Tracks  

      Accelerate your career with specialized, industry-focused programs designed to transform master graduates into sought-after professionals.

      Learn more. It will open in a new tabLearn more
      A young woman is working on her laptop while smiling at a modern workspace.

      International Experiences

      Broaden your perspective on international business markets and marketing, communication & sales career trends as part of several optional international experiences: our Global Immersion Week or our Social Impact Week. Previous editions have taken our students to London and Ghana, as well as other destinations such as Amsterdam and South Africa.

      International experiences such as the Global Immersion Week and Social Impact Week are optional opportunities with limited capacity. Selection criteria may include academic standing, such as a student’s GPA.

      Students are responsible for their own travel and housing costs.

      • Marcom London Inernational Experience
        Play

        Global Immersion Week

        The MARCOM Global Immersion Week (GIW) allows students to network with companies, explore new cultures and gain new career insights. Our goal is to offer you a one-week international experience and show you firsthand the main career outcomes that you can find today within other relevant international business markets.  Previous years’ agendas have included in-company visits to Google, Ipsos, Amazon, Diageo and the Financial Times, among others.

      • Marcom Ghana Inernational Experience
        Play

        Social Impact Week

        Our goal is to nurture the next generation of purpose-driven business professionals who possess a deep sense of responsibility to the planet and society. Our Social Impact Week is a one-week trip in which you will visit local companies within the fields of marketing, communication & sales. There, you will develop a project for a client that is focused on social impact, entrepreneurship and the MARCOM sector. It is the perfect opportunity to network, gain global knowledge and have a positive impact on society.

      MARCOM Speaker Series | IE Business School

      MARCOM SPEAKER SERIES

      Once a month, students will have the chance to hear from top speakers from different companies in the marketing, communication and sales industry. In the past, speakers have represented such leading companies as Kantar, McKinsey & Company, Interbrand and Fjord, to name a few.

      Learn more. It will open in a new tabLearn more

      DISCOVER THE TRENDS SHAPING THE FUTURE OF MARKETING, COMMUNICATION & SALES

       

      FLexibility in your Career Path

      Choosing the right program for you can be difficult. We’re here to guide you in your Marketing, Communication & Sales career journey from the start. All our full-time programs begin with a two-month Common Core Period, designed to give you the key foundations to succeed in this career path.

      However, if after starting the program and completing this Common Core Period you are interested in changing to another Marketing, Communication & Sales program, you may switch programs after having a meeting with the Academic Program Direction team to validate this change and understand how it may affect your future career. Please be aware that program changes are dependent on availability.

      Frequently Asked Questions

      • The Common Core Period is a two-month experience over September and October in which you will share courses with other Marketing, Communication & Sales programs to build foundational skills and expand your network.

        Source: https://www.ie.edu/business-school/programs/masters/master-in-digital-marketing/study-plan/#programstructure 

      • The study program takes place over 10 months. The program is structured as follows:

        • Pre-Program: Excel Tools for Marketing
        • Common Core Period (Sept–Oct)
        • 3 Terms (Nov–Dec, Jan–Mar, Apr–Jul)
        • Final Projects at the end of each term
        • Optional Career Track after graduation

        Source: https://www.ie.edu/business-school/programs/masters/master-in-digital-marketing/study-plan/#programstructure 

      • You can find the current program structure with course details here.

        Source: https://www.ie.edu/business-school/programs/masters/master-in-digital-marketing/study-plan/#programstructure  

      • You’ll move beyond executing campaigns to designing AI-driven marketing systems. The program covers AI-powered content ecosystems, performance strategy and marketing automation platforms. You’ll learn to build scalable digital growth systems, manage AI tools for optimization and interpret analytics dashboards, equipping you to lead data-driven marketing decisions rather than simply run campaigns.

      • Yes, optional certifications include the IE Digital Analytics Certificate: Google Analytics 4 and the IE-Salesforce Certificate, plus IE University’s own certificates in Sustainability and Generative AI for Business Professionals. Upon completing the Salesforce path, you will be connected to the Salesforce job bank of certified professionals.

        Source: https://www.ie.edu/business-school/programs/masters/master-in-digital-marketing/study-plan/ 

      • You can join the Global Immersion Week to network and gain international insights into career outcomes in international business markets or Social Impact Week to get first-hand experience developing MARCOM strategies while having a positive local impact. Recent destinations include London, Ghana, Amsterdam and South Africa and past in-company visits have included organizations such as Google, Ipsos, Amazon, Diageo and the Financial Times.

        Source: https://www.ie.edu/business-school/programs/masters/master-in-digital-marketing/study-plan/#intenationalexperience 

      • These are optional industry-focused career tracks available as an additional term on completion of the program, and run September through December with limited spots and an additional fee. They include practical consulting projects, in-company visits and targeted recruiting support.

        Source: https://www.ie.edu/business-school/programs/masters/master-in-digital-marketing/study-plan/ 

      • It is possible to switch your program to another Marketing, Communication & Sales program after the Common Core Period, subject to academic review and availability.

        Source: https://www.ie.edu/business-school/programs/masters/master-in-digital-marketing/study-plan/ 

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