duration10 months
languageEnglish
locationMadrid
intakeSeptember*
Mode of StudyFull-time
FormatIn-person
duration10 months
languageEnglish
locationMadrid
intakeSeptember*
Mode of StudyFull-time
FormatIn-person
Master in Digital Marketing
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MAKING AN IMPACT IN A DIGITAL-FIRST WORLD
To make an impact in a landscape where consumers are completely connected to the digital realm, engaging with organizations and brands on the go more than ever, and being inundated by marketing messages every day, you need to do things differently to be heard.
Engaging visuals and messaging, penetrating at the right touch points, delivered on the right medium at the right time—that’s what’s required, and the Master in Digital Marketing delivers it. Effective strategy, confidence with the latest digital marketing tools, omnichannel delivery, social media, influencer marketing, performance measurement and more. This is a program that provides what’s needed for the marketing landscape of today and tomorrow.
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SKILLING FOR IMPACT
Thinking Skills
In a marketing and communication ecosystem that features a constant stream of messages to highly tech-savvy consumers, creative approaches to strategy and problem-solving are required. So the professionals who can deliver that creativity and strategic thinking are in high demand. We’ll teach you the skills you’ll need to research, design, deliver and manage cross-cultural campaigns, tell your story engagingly and succeed in a highly competitive landscape.
Impact Skills
The Master in Digital Marketing delivers the behavioral skills you need to lead effectively and take your teams with you. How you behave in a crisis, your confidence in public speaking and your team-management skills, among many others, will prepare you to be the next best version of yourself in the challenging professional environment you’ll be navigating daily on your career journey.
dIGITAL Skills
Confidence with emerging tech and highly developed digital skills are essential in today’s marketing communication landscape. The Master in Digital Marketing does more than just deliver an understanding of omnichannel marketing. It provides the means to draw actionable insights from qualitative and quantitative research, the knowledge required to digitally transform your organization’s processes and automate the correct marketing functions, and the immersive and hands-on experiences in our Tech Lab to put your learnings into practice.
Your Marketing, Communication & Sales Student Journey
1
Gain Foundation & Specialized skills
2
ADD-ON AN INDUSTRY CERTIFICATION
3
TRAVEL TO AN INTERNATIONAL LEARNING EXPERIENCE
4
GRADUATE AND START YOUR CAREER
5
TAKE ON AN OPTIONAL CAREER BOOSTER
International Experiences
Broaden your perspective on international business markets and marketing, communication & sales career trends as part of several optional international experiences: our Global Immersion Week or our Social Impact Week. Previous editions have taken our students to London and Ghana, as well as other destinations such as Amsterdam and South Africa.
Global Immersion Week
The MARCOM Global Immersion Week (GIW) allows students to network with companies, explore new cultures and gain new career insights. Our goal is to offer you a one-week international experience and show you firsthand the main career outcomes that you can find today within other relevant international business markets. Previous years’ agendas have included in-company visits to Google, Ipsos, Amazon, Diageo and the Financial Times, among others.
Social Impact Week
Our goal is to nurture the next generation of purpose-driven business professionals who possess a deep sense of responsibility to the planet and society. Our Social Impact Week is a one-week trip in which you will visit local companies within the fields of marketing, communication & sales. There, you will develop a project for a client that is focused on social impact, entrepreneurship and the MARCOM sector. It is the perfect opportunity to network, gain global knowledge and have a positive impact on society.
DISCOVER THE STUDENT EXPERIENCE
ALEXA´S EXPERIENCE
“It’s a life-changing experience.”
KANISHK´S EXPERIENCE
“I’m using the skills that I have learned in the program to help small brands in India.”
Frequently Asked Questions
ARE THERE ANY REAL-COMPANY PROJECTS IN THE PROGRAM?
The Master in Digital Marketing is taught by industry expects and designed to bring today’s digital marketing challenges to the classroom. You’ll work on projects with real companies: in past years, we have collaborated with The Coca-Cola Company and IKEA.
ARE THERE ANY INTERNATIONAL EXPERIENCES IN THE PROGRAM?
The Master in Digital Marketing gives you the opportunity to take part in optional international experiences: Global Immersion Week or Social Impact Week. Previous international experiences have taken our students to London and Ghana, as well as other destinations such as Amsterdam and South Africa.
WHAT IS THE STUDENT PROFILE OF THE MASTER IN DIGITAL MARKETING?
Our students come from a variety of professional backgrounds, including marketing and communication, education, technology and consulting. 95% are international students, with 14 nationalities represented in class.
What are the key components of the skill set that this program builds?
The Master in Digital Marketing is a program which provides what’s needed for the marketing landscape of today and tomorrow: effective strategy, confidence with the latest digital marketing tools, omnichannel delivery, social media, influencer marketing, performance measurement and more.
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