In our advanced digital era, innovative strategies and implementation are needed for your marketing and communication strategies to cut through the fog and engage hyper-connected consumers.
The Master in Strategic Marketing and Communication will provide you with the tools, knowledge and experience to overcome the challenges of modern marketing and communication and lead your organization to success in a dynamic and complex business ecosystem. The program is a 360-degree exploration of the current marketing and communication landscape, challenging you to pursue the next best you as you gain the brand management, communication, marketing and reputation management know-how to create and lead campaigns with purpose, drive growth and make an impact on the sector.
This rigorous program kicks off with a common Core Period, in which you will study alongside other game-changing young professionals from our various marketing, communication and sales programs. Once you’ve laid the groundwork with these essential analytical, commercial, creative and digital skills, you’ll dive into specialized courses designed for the Master in Strategic Marketing & Communication. You can also complement your learning with optional certifications from digital leaders like AWS, Salesforce and Google, as well as from our very own IE University Sustainability Certificate, which features expertise from our top-ranked IE Business School. But it doesn’t end there; with our optional Global Immersion Week or Social Impact Week you can gain firsthand experience of the sector by visiting leading players in the field. Previous participants have visited London and Ghana, future intakes will head to Amsterdam and South Africa if they choose to participate.
You can take your pursuit of the next best you even further with an additional three-month Career Booster period on completion of the program. You have the choice to focus on Marketing and Tech, or on Marketing for Consumer Goods, Luxury and Fashion.
*The 2023-2024 intake starts on September 18th.
By studying a program in Marketing, Branding & Sales, you’ll be a part of something bigger than just your studies, something we call The Stage. All programs will benefit from The Stage experience, where students can collaborate and learn from each other. The Stage ensures that you not only create lifetime friendships and professional networks but will also have a well-rounded education that prepares you for the next stage: a successful career after graduation.
...are future-thinking professionals with a strategic business mindset in the marketing and communications field.
a 360-degree vision of communication and marketing. The program prepares professionals to lead and guide their organizations through strategic decisions, with agile methodologies and application of the latest trends, in creating business value through branding, communication, marketing and reputation management. Students may go on to roles such as brand manager, crisis communication and reputation manager, communication director, CSR and social impact manager, new media strategist, risk and crisis manager or more.
We believe that any career path within Marketing, Communication & Sales requires general competency in several key areas. Our approach is simple: first, lay the groundwork with a strong basis in the foundations; then, allow you to specialize by completing one of the unique master’s programs under the MARCOM umbrella. IE Business School accomplishes the first through the Core Period of Foundations, which you will focus on in Term I. Over the course of six weeks, you will cover building blocks that will help to enhance your creative, analytical, commercial, business, strategic and digital know-how. You will also gain the optimal blend of hard and power skills that will turn you into a versatile professional capable of succeeding in any area of MARCOM.
To work in businesses, it’s crucial to understand the foundations of how they operate and the impact that branding, marketing and communication professionals have on the overall bottom line. Delve into subjects like Reputation Management, Business Strategy, Entrepreneurship, and Ethics & Corporate Governance to get the big picture.
In this area, you’ll nail down core topics like Branding and Corporate Identity, Strategic Marketing, Storytelling, Strategic Sponsoring and Partnership Management and Public Affairs.
Obtain the marketing and communication skills that will make you a valuable and future-forward team leader. Take courses like Digital Marketing, Content Marketing, Internal Communication and Change Management, and Integrated Marketing Communication.
No matter the sector or position, if you’re a branding, marketing or communication professional, you must know how to think analytically and leverage data for key decision-making. In this program, you’ll master subjects such as Research Methods in Communication and Marketing, Data Insights for Decision-making, Communication Planning, and Measuring Intangibles and KPIs.
IE University molds students into future-forward and well-rounded professionals, using methodologies that put innovation and employability at the forefront.
Earn the latest skills and knowledge to develop, from A to Z, not only communication and marketing plans but also contingency, issue management, brand management, CSR and reputation plans.
Our faculty is made up of a diverse group of academics and professionals, who bring pedagogical rigor and real-world expertise into the classroom.
Companies need modern professionals to lead and guide their organizations through agile methodologies and the application of the latest trends in creating business value through branding and reputation management.
Gain access to IE University’s unparalleled network of 60,000 professionals worldwide and a careers department focused on helping you build relationships that matter.
Click through the classes in each term to discover what they are all about
This is a University Private Degree from IE University*. More Information on what earning a University Private Degree from IE University entails.
*IE University is a university officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (bachelor’s, master’s and PhD degrees), which are specifically regulated and accredited by the Spanish Ministry of Education, and University Private Degrees (master’s) that are specifically designed by the university toward the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE University. Both types of degrees are equally backed by the rigor and prestige of IE University.
The Master in Strategic Marketing & Communication shows you how to conceive, strategize, implement and measure multidisciplinary campaigns in an era where the need for tech-savvy MARCOM professionals is greater than ever. It’s also expertly designed to unveil what’s next for you and what’s best for you, giving you what you need to realize your full potential. This unique journey of self-discovery and inner transformation will help you unlock your authentic self so you can become the most impactful professional you can be. We’ll help you learn about the current you—your interests, talents, blind spots and aspirations. Then, we’ll guide you, challenge you and provide the right environment to nurture your pursuit of the next best you.
What does your dream career look like? The Master in Customer Experience & Innovation is a transformative process that helps you define your end goals and explore the best options to get you there. Incorporating new insights resulting from our expert analysis of the latest labor market data and our continuous engagement with the global business community, the program delivers a unique mix of theoretical knowledge and hands-on expertise to equip you with the dynamic skill set you’ll need to succeed in the CX landscape, now and in the future.
Do you have what it takes to make things happen? In today’s world of work, this requires a well-honed set of cognitive, behavioral and digital skills. Companies are now looking for competent professionals who can bring about meaningful change, capable of harnessing the power of innovation to transform the customer experience and provide real value to consumers. The Master in Customer Experience & Innovation is designed to maximize your potential for impact, equipping you to become a powerful change-maker in the global CX ecosystem.
In today’s landscape, it’s no longer enough for businesses to be driven by the profit motive alone. The new world places a new set of responsibilities on business professionals, calling on you to leverage your skill set and work toward a better future. A sense of purpose also breathes new life into your career, stoking the embers of satisfaction and motivation that will serve you well throughout your professional journey. That’s why we are committed to helping you discover, define and align your unique purpose with your career. Through the Master in Customer Experience & Innovation, you will join a new era of global leaders determined to change the world.
Customize your education based on your specific interests and passions through a dual degree that gives your career a multidisciplinary boost to spearhead change in the new world of work. The combination of this program with a Master in Management (if you have zero to two years of experience) or an International MBA (if you have three or more years of experience) will position you on the threshold of two exciting worlds; acquiring a broader skill set and a competitive differentiation with a sharp focus. Select your dual degree based on your years of experience:
At IE University, we have carefully streamlined related subject areas to create unique paths featuring similar programs. Guided by these paths, you can take control and discover the right program for you.
Madrid is one of the most popular cities in Europe for Gen Z travelers and one of the most student-friendly cities in Spain, with a great, affordable public transport network, cool underground culture and fabulous nightlife. But Spain’s capital is also home to international companies of stature, including Google, Microsoft and Apple, creating a myriad of opportunities for a fulfilling professional experience. Madrid is in a league of its own and provides the perfect backdrop to round off a unique educational experience.
The Master in Strategic Marketing and Communication at IE University is a 360-degree exploration of the current marketing and communication landscape, giving you the brand management, communication, marketing and reputation management know-how to create and lead campaigns with purpose, drive growth and make an impact on the sector.
Organizations in all sectors need professionals to guide them through the application of the latest trends in creating business value through branding and reputation management.
We can’t tell you which program to choose, but we believe our rankings speak for themselves. Our Master in Strategic Management and Communication is rated 3rd globally in the prestigious QS Master in Marketing ranking. In addition, QS ranked our program 2nd globally in employability and 3rd globally in diversity.
Following an initial Core Period, in which you’ll study common courses with master’s students from our other Marketing, Communication and Sales programs, you’ll then move on to study a number of areas in more depth: corporate business and management; strategic communication and marketing; communication and marketing plans, and tools and skills for communication and marketing. You’ll then undertake a final project, working in teams to solve a real-world challenge.
The Master in Strategic Marketing and Communication is a 10-month full-time program. You'll study in the heart of Madrid's bustling business hub.
The Master in Strategic Marketing and Communication is aimed at professionals with a strategic business mindset in the marketing and communications field. While the majority of our students come from a marketing or communications background, many have backgrounds in law, social sciences, humanities or other areas.
The 1st term lasts three months. During this time you’ll study the core subjects, followed by the specialized subjects. The 2nd term, also lasting three months, builds on the basics learned in term one, tackling more advanced topics surrounding the way corporations communicate their identity, the strategies to best express that brand and the responsibility that corporations have to improve society. In the 3rd term, which lasts four months, you’ll solidify the skills you’ve already learned and dive into discussions, case studies and hands-on simulations to master topics such as internal communication, marketing strategies, public affairs and consulting. This culminates in the final project, where you’ll work on a consulting brief for an existing company.
Yes, we also offer a part-time Executive Master in Strategic Marketing and Communication, which lasts 15 months and is delivered in a blended format.