The Stage will form an integral part of your master’s experience at IE University. Accompanying you throughout your program, this shared experience allows you to explore the fundamentals of Marketing, Branding & Sales alongside peers from other programs, all while you make connections, discover new ways to engage your audience and build essential skills to help you reach center stage in your own life.

We are now in the era of co-creation, where managing the needs of stakeholders and clients is simply not enough. The multidimensional role of the consumer now requires new forms of engagement, open innovation and brand co-creation in terms of both strategy and actual implementation. This program will give you the tools to successfully guide businesses through the new challenges posed in today’s dynamic, digital world.

The fast pace of digital disruption has forced traditional marketing channels to step aside and make room for their online alternatives: smartphones, social media, video and email marketing. The Master in Digital Marketing trains you to manage the demands of the new digital era. You will learn how to launch marketing campaigns by creating and managing digital content, while simultaneously gaining an in-depth understanding of the power of social media, influencer marketing and e-commerce as a way to boost sales of global products and services.

The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This program is a combination of business, marketing, data analytics and consumer behavior, allowing you to gain unique customer insights into the quantitative and qualitative side of market research. This knowledge is critical to guide business strategies and actionable plans to address the market's wants and needs of today and anticipate those of tomorrow.

Bridge the gap between creativity and management. This program will prepare you to create and lead content and visual projects that engage users and audiences. The new digital economy needs creative professionals who are able to master the latest media strategies, understand and leverage the power of storytelling and content production, and align compelling content and visuals to a brand's communication needs.

We live in the total experience economy. How do you create seamless and synchronized customer experiences across products, services, organizations and businesses? This master’s program takes a close look at human-centered design, service design, as well as product and experience design, in order to find innovative ways to shape customers’ experiences and deliver added value to them.