Master in Digital Business & Innovation
Become a sought-after expert in digital technology and innovation. Make radical impact in businesses to transform and get ahead of the game.Tech is everywhere, in every industry, in small, mid and large organizations in every function... We must adapt to a digital world and thrive, or fade out. “Legacy” businesses that rely on history and a big name are facing a big threat: nimble, tech-savvy businesses led by innovative minds. Tech is now an integral part of business, no matter the sector, and the Master in Digital Business & Innovation will prepare you to drive the much-needed change to evolve and adapt to the new digital economy.
PRIVATE DEGREE
This is a University Private Degree from IE Universidad*, and taught in IE School of Human Sciences & Technology. More Information on what earning a University Private Degree from IE Universidad entails.
*IE Universidad is a University officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (Bachelor’s, Master’s and PhD degrees), which are specifically regulated and accredited by Spanish Ministry of Education and University Private Degrees (Master), that are specifically designed by the University towards the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE. Both types of degrees are equally backed by the rigor and prestige of IE University.
Career-focused Program
Transformative knowledge
You’ll gain expertise in digital technologies, business models and how to use tech to innovate. You’ll become a leader in tech strategy and digital transformation.
Learn from the real pioneers of the new digital economy
Our faculty is made up of a diverse group of academics and professionals who bring real-world expertise to the classroom.
Real world approach means real world foundations
Put theory to practice in the program’s hands-on and practical projects with corporate partners, which will bring the real world of work into the classroom.
Staying one step ahead
Biz-tech transformers are a rare breed. Businesses will be looking for business-savvy tech experts AND tech-savvy business innovators to bring them into the future.
Program Director
Maite Morales Trueba
Professor, Master in Digital Business & Innovation
Academic director, Master in Digital Business & InnovationGroup Digital Director, L’Oréal
Professor, Master in Digital Business & Innovation
Academic director, Master in Digital Business & InnovationGroup Digital Director, L’Oréal
Subjects
Meeting with the Academic Director
Term Integration Project
Profile
Master of Engineering (M.Eng.) & Bachelor’s degree in Telecommunications by UPM (Universidad Politécnica de Madrid).
Advanced Marketing Strategy Executive Program in ESADE, and Executive International Digital Business Seminar in Harvard.
Married with 5 kids, always eager to learn new things, move out from her comfort zone, and strong leader and team player.
Experience
Started her career in the Bioengineer and Telemedicine R+D Sector, in the Clinica Puerta de Hierro laboratory (1995-1997), with different innovation European products around the first ideas to digitalize the clinic history.
Then she moved to the telco industry, to Vodafone (formerly Airtel), developing different roles (1997-2013): starting in technology as Product&Services Engineer, then Public Policy & Operators relations Manager, CEO business manager and finally head of CRM.
Since 2013 she is the Digital Director for L’Oréal Spain, leading all cross initiatives to boost and integrate digital in the day to day business, and also responsible for building and evolving the Consumer data ecosystem and leading the change of L’Oréal to a data driven marketing company.
Maite is mentor for L’Oréal Spain in the program Stem Talent Girl, as part of L’Oréal global initiative “For Women in Science”.
Why Digital Business & Innovation?
Digital is here, it’s just a matter of keeping up
An estimated 78% of companies’ business processes will be affected by digital business opportunities and threats by 2020. (Cisco)
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We’ve moved from digital products and infrastructure to digital distribution and Web strategy to now into more holistic transformations that clearly are based on mobile, social media, digitization and the power of analytics...
Saul Berman
IBM
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At least 40% of all businesses will die in the next 10 years… if they don’t figure out how to change their entire company to accommodate new technologies.
John Chambers
Executive Chairman, Cisco System
Companies are investing in digital transformers
The economy is going digital
The digital economy represented 22.5% of global GDP in 2015. It is expected to reach 25% by 2020. (Accenture)
But success in digital is about talent
There is a growing demand for new-economy professionals who can bridge the gap between technology and business. Unfortunately, this talent is in short supply...
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ReadDo you know about our Dual Degrees?
Pursue two disciplines while gaining insight from different perspectives and ways of thinking in less than two years. You’ll cover the contents of two master’s programs—and graduate with two diplomas.
Learn moreFinancial aid
We offer customized, merit-based aid and loan programs to financially support our students' education and professional success.
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