Master in Digital Business & Innovation

powered by:
IE Business School
Master in Digital Business & Innovation

Tech is everywhere, in every industry, in small, mid and large organizations in every function... We must adapt to a digital world and thrive, or fade out. “Legacy” businesses that rely on history and a big name are facing a big threat: nimble, tech-savvy businesses led by innovative minds. Tech is now an integral part of business, no matter the sector, and the Master in Digital Business & Innovation will prepare you to drive the much-needed change to evolve and adapt to the new digital economy.

Career World
Start date
11 Months


This is a University Private Degree from IE Universidad*, and taught in IE School of Human Sciences & Technology. More Information on what earning a University Private Degree from IE Universidad entails.

*IE Universidad is a University officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (Bachelor’s, Master’s and PhD degrees), which are specifically regulated and accredited by Spanish Ministry of Education and University Private Degrees (Master), that are specifically designed by the University towards the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE. Both types of degrees are equally backed by the rigor and prestige of IE University.

Patricia Bonilla

Manager - Global Recruitment

Any doubts?

Schedule a personal consultation call with our Global Recruitment team and solve all your questions!

Career-focused Digital Business & Innovation Master Program

IE University molds students into future-forward and versatile professionals, using methodologies that put innovation and employability at the forefront.

Transformative knowledge

You’ll gain expertise in digital technologies, business models and how to use tech to innovate. You’ll become a leader in tech strategy and digital transformation.


Learn from the real pioneers of the new digital economy

Our faculty is made up of a diverse group of academics and professionals who bring real-world expertise to the classroom.

Real world approach means real world foundations

Put theory to practice in the program’s hands-on and practical projects with corporate partners, which will bring the real world of work into the classroom.


Staying one step ahead

Biz-tech transformers are a rare breed. Businesses will be looking for business-savvy tech experts AND tech-savvy business innovators to bring them into the future.

Our Digital Business & Innovation Master Academic Director

ProfileMaite Morales Trueba

Professor, Master in Digital Business & Innovation

Academic director, Master in Digital Business & Innovation
Group Digital Director, L’Oréal

Maite Morales Trueba

Professor, Master in Digital Business & Innovation

Academic director, Master in Digital Business & Innovation
Group Digital Director, L’Oréal

Meeting with the Academic Director
Term Integration Project

Master of Engineering (M.Eng.) & Bachelor’s degree in Telecommunications by UPM (Universidad Politécnica de Madrid).
Advanced Marketing Strategy Executive Program in ESADE, and Executive International Digital Business Seminar in Harvard.

Married with 5 kids, always eager to learn new things, move out from her comfort zone, and strong leader and team player.

Started her career in the Bioengineer and Telemedicine R+D Sector, in the Clinica Puerta de Hierro laboratory (1995-1997), with different innovation European products around the first ideas to digitalize the clinic history.

Then she moved to the telco industry, to Vodafone (formerly Airtel), developing different roles (1997-2013): starting in technology as Product&Services Engineer, then Public Policy & Operators relations Manager, CEO business manager and finally head of CRM.

Since 2013 she is the Digital Director for L’Oréal Spain, leading all cross initiatives to boost and integrate digital in the day to day business, and also responsible for building and evolving the Consumer data ecosystem and leading the change of L’Oréal to a data driven marketing company.

Maite is mentor for L’Oréal Spain in the program Stem Talent Girl, as part of L’Oréal global initiative “For Women in Science”.

Liquid Learning in the Classroom

Book a Call

Please contact the Global Recruitment Team for personalized advice on your specific case.


Agility, flexibility and fluidity are key to navigating today’s increasingly digital, constantly changing world.

At IE University we have developed Liquid Learning, a unique and evidence-based educational model that transcends conventional learning methodologies and platforms by fusing physical and digital learning spaces so that you can access first-rate education, no matter where you are.

In the particular case of the Master in Digital Business & Innovation, you are expected to attend your classes in person. However, if you are unable to attend for justifiable reasons, you have the possibility to participate remotely as a temporary solution.

Find out more about Liquid Learning at IE University

Why study a Master in Digital Business & Innovation?

Digital is here, it’s just a matter of keeping up

An estimated 78% of companies’ business processes will be affected by digital business opportunities and threats by 2020. (Cisco)

Companies are investing in digital transformers

The economy is going digital

The digital economy represented 22.5% of global GDP in 2015. It is expected to reach 25% by 2020. (Accenture)

But success in digital is about talent

There is a growing demand for new-economy professionals who can bridge the gap between technology and business. Unfortunately, this talent is in short supply...


Check out the brochure to explore more about the program.

Check it out

Rewire Mag

A roadmap for navigating your career. Find your path by seeing how others are walking theirs!
Beyond coding and robots

Beyond coding and robots - busting the myths surrounding computer science

British scientist Ada Lovelace wrote the first computer algorithm in 1843. But she also thought that artificial intelligence would amount to nothing. A whole lot can change in 176 years.


Looking back at IE’s first student-led TEDx event

Through first-hand accounts from organizers and speakers, discover the passion and hard work that went into the first student-led TEDx event.

Whats ais place

What’s AI’s place in business?

AI has and will continue to make great leaps in terms of efficiency and scope. But many professionals fear the integration of this technology will put their jobs at risk. In this article we explore AI’s place in businesses and how we as humans can expect to work and live alongside this groundbreaking development.

Go to Rewire Mag

Do you know about our Dual Degrees?

Pursue two disciplines while gaining insight from different perspectives and ways of thinking in less than two years. You’ll cover the contents of two master’s programs—and graduate with two diplomas.

Learn more

Financial aid

We offer customized, merit-based aid and loan programs to financially support our students' education and professional success.

Learn more and apply
Start your journey
Thousands of students come to Financial Aid each year to create a tailor-made financial plan.

Unsure if this is the right program to help you on your professional journey?

At IE University, we have carefully streamlined related subject areas to create unique paths featuring similar programs. Guided by these paths, you can take control and discover the right program for you.

Explore these 2 areas to find the specific program that fits with your career goals.