duration11 Months
languageEnglish
locationMadrid
intake April | September*
FormatIn-person
MODE OF STUDYFull-time
duration11 Months
languageEnglish
locationMadrid
intake April | September*
FormatIn-person
MODE OF STUDYFull-time
Master in Digital Business & Innovation
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DISCOVER YOURSELF, DISCOVER YOUR FUTURE
The evolution to digital started long ago and companies are adapting to keep pace. Digital disruption has opened doors for innovative thinkers who are passionate about new tech, purpose and impact. Businesses in sectors from healthcare and media to energy and manufacturing are looking for biz-tech transformers to help them stay current and successful. Graduating as a confident and purposeful digital transformation expert will open the door to new opportunities.
Who do you want to be? What's your passion? What role do you want to play in the digital revolution? In today’s digital-focused business environment, the Master in Digital Business & Innovation will help you answer these questions and unlock the next best you. Graduate as a highly in-demand digital professional who is ready and excited about using your strengths to tackle the most exciting challenges.
WANT TO KNOW MORE?
A CAREER DISCOVERY PROCESS...
The Career Discovery Process is about exploring career pathways and discovering what’s best for you. An integral part of the Master in Digital Business and Innovation, you’ll attend a sequence of workshops where you’ll learn all about the careers and jobs within each pathway and how these jobs match your ambitions, strengths and experience. Hands-on, self-exploration workshops are also available to help you refine your career aspirations and goals.
...AS UNIQUE AS YOU
As your journey progresses, we’ll offer group advising sessions and a huge variety of curated career discovery tools and content. Industry leaders and IE Business School alumni will be there to share insider perspectives on the careers that interest you most. If you care about infusing meaning and purpose into your professional life, we also offer expertly designed workshops to help you define and refine your purpose and align it with your career goals. Our mission with Career Discovery is simple: to help you figure out where you’re going in your career so you can make the best choices about your concentration, electives, employability booster modules and other program options.
CAREER AREAS WITHIN THIS PATHWAY
Driving business innovation and performance through technology, data and automation!
Are you ready to embark on a career that revolves around change and business transformation propelling the growth and success of any business? Look no further than the realm of Digital Business, Transformation & Innovation, a captivating set of skills which holds the key to limitless possibilities. By embracing visionary business acumen, analytical wizardry, digital pioneering and creative ingenuity, individuals can create profound impact and drive success. Possessing a keen entrepreneurial spirit enables them to forge a path that leads to unprecedented growth, while analytical skills empower them to uncover hidden insights from vast amounts of data, guiding strategic decision-making.
The Digital Business, Transformation & Innovation pathway is designed to equip individuals with the skills and knowledge required to thrive in the rapidly evolving digital landscape. This pathway combines elements of digital strategy, masterminding technology and data-driven innovations to develop professionals who can effectively navigate and leverage digital technologies for strategic decision-making and operational efficiency.
Join the league of professionals who are revolutionizing the way businesses operate through technologies, data analytics and automation, to propel organizations to new heights. Now, seize the moment to make an indelible impact as you wholeheartedly embrace the change and embrace the boundless opportunities that the future holds.
Career areas:
Digital Strategy & Transformation
RELATED POSITIONS
- Technology Strategy
- Digital Strategy
- Digital Transformation
- Digital Project Manager
- Innovation Manager
- Technology Strategy
- Digital Transformation Manager
- Digital Architect
- Digital Strategy
- Digital Solutions
- Technology Implementation
- Digital Operations
- Technology Risk
- Strategy and Planning
- Business Transformation
- Digital Product Manager
- Digital Business Developer
- Technology Adoption
- Change Management
- Digital Project
- IT Implementation
- Systems Integrators
- Data Transformation
- Innovation Strategy
Digital Strategy & Transformation
The career area of Digital Strategy & Transformation offers exciting opportunities for individuals who are passionate about leveraging technology to drive organizational success and shape the future of businesses. This dynamic field combines strategic thinking, innovation and digital know-how to help organizations adapt to the digital age and gain a competitive advantage.
As a professional in this field, you will play a pivotal role in guiding organizations through their digital transformation journey, enabling them to optimize operations, enhance customer experiences and achieve their strategic goals. Your work will directly contribute to the success and growth of businesses across industries. This continuous learning process will keep you engaged and at the forefront of technological advancements, making you a valuable asset to any organization seeking innovation and digital excellence.
In conclusion, a career in Digital Strategy & Transformation offers a compelling blend of strategic thinking, technological expertise and the opportunity to make a significant impact on organizations and people's lives.
YOUR CAREER IN THIS area
Digital Innovation and Strategy Development
- This area is primarily concerned with the formulation of innovative digital strategies. It involves identifying new digital opportunities, conceptualizing how digital technologies can be leveraged to enhance business processes, and setting the strategic direction for digital initiatives.
- Essential skills encompass strategic thinking, creativity, a deep understanding of emerging digital trends and technologies, and the ability to envision how these can be applied to drive business value.
Digital Technology Implementation and Management
- After strategies and innovations are identified, this sub-career area focuses on the practical aspects of bringing these digital strategies to life. This includes project management, technology deployment, systems integration, and ensuring that digital solutions align with the strategic objectives.
- Key skills here include project management, technical knowledge of various digital platforms and tools, change management, and the ability to manage cross-functional teams.
Digital Operations and Management
- This area deals with the ongoing management and optimization of digital technologies within an organization. It involves ensuring that digital systems operate effectively, deliver business value, and stay up-to-date with technological advancements.
- Important skills include operational management, continuous improvement, data analysis, problem-solving, and maintaining a balance between business needs and technological capabilities.
COURSES IN THIS AREA
Digital Innovation and Strategy Development
- Digital Project Management
- Digital Business Strategy
- Technology Strategy
- Finance For Digital Projects
- Innovation Management
- Digital Business Models
- Digital Experience & Cro
- Digital Sales
- Digital Marketing
- Digitalizing Talent
- Digital Transformation Implementation
- Tech Product Management
- Digital Services Design
- Data Strategy For Decision-Making
- Digital Health
- Fintech
- Digital Entreperneurship
- Business Technology Management
- Deep Tech
Business Intelligence & Analytics
RELATED POSITIONS
- Data Analyst
- Business Analyst
- Business Intelligence Analyst
- Data Scientist
- Market Research Analyst
- Marketing Analyst
- Business Intelligence Developer
- Data Insights Manager
- Market Intelligence Manager
- Business Analytics Consultant
- Customer Insights Analyst
- Data Engineer
- Reporting Analyst
- Financial Analyst (with a focus on data analysis)
- Customer Experience Analyst
- Data Strategy Analyst
- BI Solutions Architect
Business Intelligence & Analytics
The career area of Business Intelligence & Analytics offers professionals the opportunity to harness the power of data to drive informed decision-making and strategic planning within organizations. In this dynamic field, individuals play a crucial role in analyzing vast datasets, deriving valuable insights and translating them into actionable recommendations that influence business growth and performance.
Business Analytics professionals collaborate with various departments to identify business challenges and opportunities, developing data-driven solutions that optimize processes, enhance operational efficiency and increase profitability. Professionals in this area focus on collecting, organizing and visualizing data to enable stakeholders to make well-informed decisions quickly. Through intuitive dashboards, reports and data visualizations, they empower leaders to understand key performance metrics, market trends and customer behavior.
A career in Business Intelligence & Analytics demands a blend of technical skills, an analytical mindset, and effective communication. Strong problem-solving abilities and critical thinking are essential to uncover valuable insights and transform data into action. Effective communication skills are also vital to present findings and complex concepts to non-technical stakeholders, facilitating data-driven decision-making across all levels of an organization.
YOUR CAREER IN THIS AREA
Business Analytics
- Professionals are responsible for collecting, analyzing and interpreting data to provide valuable insights that drive strategic decision-making. Their primary tasks include identifying key performance indicators (KPIs), designing data models and applying statistical techniques to uncover patterns and trends within datasets.
- They create visualizations and reports to communicate their findings from the data to stakeholders, assisting in optimizing processes, identifying opportunities for business growth, and addressing challenges.
- By leveraging their analytical skills and domain expertise, Business Analytics professionals contribute significantly to enhancing operational efficiency, increasing profitability and driving overall business success.
Business Intelligence
- Professionals are responsible for transforming raw data into meaningful and actionable insights to support decision-making within organizations. They collect, cleanse and organize data from various sources, creating data models and databases for easy access and analysis.
- Business Intelligence specialists design and develop dashboards, reports and data visualizations to present complex information in a user-friendly manner, so stakeholders can understand KPIs, market trends and business performance.
- They collaborate with teams across the organization, providing accurate information quickly as a tool to identify opportunities, mitigate risks and drive strategic initiatives for business growth and competitive advantage.
Business Insights
- - Professionals are responsible for gaining a deep understanding of market trends, customer behavior and industry dynamics through data analysis and market research. They collect and analyze data from various sources to identify patterns and consumer preferences, offering valuable insights into customer needs and demands.
- Business Insights specialists support strategic marketing initiatives by providing actionable recommendations, enabling organizations to tailor products and services to meet their customers’ expectations.
- BI professionals contribute to competitive analysis, identify growth opportunities, and guide decision-making, empowering businesses to make informed choices that drive success and enhance their market position.
COURSES IN THIS AREA
- Coding For Analytics
- Data Modelling
- Business Statistics
- Digital Business Strategy
- Digital Experience & Cro
- Digital Sales
- Digital Marketing
- Digital Operations
- Tech Product Management
- Digital Services Design
- Predictive Analytics
- Data Visualization
- Data Strategy For Decision Making
Certificates
Google Analytics
Tech & Innovation Management
RELATED POSITIONS
- Digital Transformation Manager
- Innovation Manager
- Technology Strategy Manager
- Business Intelligence Analyst
- Digital Project Manager
- Change Management Manager
- Data Analytics Manager
- IT Innovation Consultant
- Business Systems Analyst
- Process Improvement Consultant
- Digital Solutions Architect
- Technology Implementation Lead
- Digital Operations Analyst
- Strategic Technology Consultant
- Enterprise Architecture Manager
- Digital Product Manager
- Technology Research Analyst
- Business Transformation Advisor
- Digital Innovation Coordinator
Tech & Innovation Management
The career domain of Tech & Innovation Management within the Digital Business, Transformation & Innovation pathway empowers professionals to be the vanguard of technological progress within organizations. In this area, individuals are pivotal in identifying and leveraging emergent technologies, translating them into viable business applications that foster advancement and maintain market relevance.
Tech & Innovation Managers are the critical link between groundbreaking technological capabilities and strategic business initiatives. They work closely with multiple departments to understand and anticipate technological needs, spearheading projects that integrate new systems and innovations into existing frameworks. Their strategic vision is applied in crafting roadmaps for tech adoption that align with organizational goals, ensuring that new technologies serve as a catalyst for growth and efficiency.
In this multifaceted career, one must possess a keen understanding of the tech landscape, a foresight for innovation trends, and an agile approach to project management. The role requires a balance between technical knowledge and strategic foresight, coupled with strong leadership and communication skills to drive change and foster an environment of continuous innovation.
YOUR CAREER IN THIS AREA
Tech Strategic Planning and Visioning
- Focus on developing and oversee the strategic plan for digital transformation and technology innovation. This involves understanding emerging technologies and market trends and aligning them with the organization's long-term goals and objectives. The person responsible for this must be capable of identifying opportunities for digital innovation that can give the company a competitive edge, and crafting a clear roadmap for integrating these technologies into the business model.
Technology Oversight and Integration
- Focus on overseeing the selection, implementation, and management of new technologies. It requires a deep understanding of how different technologies can benefit the organization, and the ability to integrate these technologies seamlessly into existing systems and processes. This role also involves ensuring that technology investments are aligned with the business strategy, and that they deliver tangible value. Continuous evaluation of the technology landscape to identify new opportunities for innovation and improvement is also a key aspect of this responsibility.
Change Management and Organizational Development
- Focus on managing the human aspect of technology change. Professionals in this field focus on preparing, supporting, and helping individuals and teams within an organization to successfully adopt new technologies and processes. This involves understanding the impact of change on employees, communicating effectively about the changes, and developing training programs. They play a key role in fostering a culture that is open to innovation and digital evolution and project management skills.
Digital Operations & Supply Chain
RELATED POSITIONS
- Operations Manager
- Business Process Consultant
- Automation Manager
- Process Improvement Analyst
- Digital Supply Chain Analyst
- Process Analyst
- Operations Analyst
- Digital Procurement
- Operations Coordinator
- Operations Optimization
- Business Systems Analyst
- Operations Planner
- Business Process Manager
- Supply Chain Innovation
- Supply Chain Optimization
- Supply Chain Automation
- Digital Inventory Analyst
- AI Supply Chain Integrator
- Operations Excellence Manager
- Operations Analyst
- Digital Efficiency Manager
- Business Automation Strategist
- Process Automation Consultant
Digital Operations & Supply Chain
The career area of Digital Operations & Supply Chain offers professionals the opportunity to streamline and optimize business processes through the integration of automation and technology. In this dynamic field, individuals play a pivotal role in identifying areas of inefficiency, implementing automation solutions and improving operational efficiency across various departments within an organization, from supply-chain management to back-office processes.
In the realm of Digital Operations, professionals are responsible for enhancing the overall efficiency and effectiveness of an organization. They use digital technology, data analysis and business intelligence to optimize supply chain management, inventory control, and production processes. Additionally, they employ performance metrics and key performance indicators (KPIs) to assess and monitor operational performance, identifying areas for improvement and implementing strategies to enhance productivity and profitability.
Professionals must have a solid understanding of business processes, technology trends and automation tools to identify opportunities for improvement. Effective communication and collaboration skills are crucial for working with various stakeholders, overcoming resistance to change, and ensuring the successful implementation of automation projects Strong analytical skills and attention to detail are essential for optimizing processes and driving continuous improvement initiatives.
YOUR CAREER IN THIS AREA
Digital Supply Chain Management
- This area centers on integrating digital technologies into supply chain processes to enhance efficiency, transparency, and agility. Professionals in this field work on implementing systems like IoT, AI, and blockchain to optimize supply chain operations, from procurement to distribution.
- Skills required in this field include knowledge of supply chain processes, proficiency in digital supply chain technologies, data analytics, and an understanding of how digital trends impact supply chain management.
Digital Operations Optimization
- This sub-career area centers on enhancing the efficiency and effectiveness of business processes through the use of digital technologies. It involves identifying process bottlenecks, streamlining workflows, and applying digital solutions to optimize operational performance.
- Proficiency in process mapping, a strong understanding of digital optimization tools (like RPA, BPM software), analytical skills, and the ability to measure and analyze performance metrics are imperative skills in this field.
Digital Operations Automation
- Professionals in this area are responsible for integrating automation technologies within the supply chain and front & back-office operations to improve speed, accuracy, and efficiency. They work on deploying systems like automated inventory management, AI for demand forecasting, and robotics in warehousing.
- Knowledge of supply chain management, expertise in automation technologies, familiarity with AI and machine learning applications in supply chain, and project management skills are skills needed in this field.
COURSES IN THIS AREA
- Digital Business Strategy
- Technology Strategy
- Innovation Management
- Business Processes Redesign
- Scm Fundamentals
- Digital Operations
- Industry 4.0
- Bpa & Robotics
- Computer Vision
- Nlp And Conversational Models
- Supply Chain Transformation
- Deep Tech
- Chatbots & Digital Assistants
Talent and Career highlights
With digital transformation essential for business survival, experts in technology and innovation are highly sought-after. Offering future-forward solutions that unlock value in the digital economy. Discover the latest career report and check out where our alumni are working now.
“The master in Digital Business & Innovation shaped my perspective on innovation and empowered me to embark upon an entrepreneurial career. through ie, i also gained access to a great network of current and future leaders.”
Isabella Efimova, Strategic Brand Manager at Amazon Launchpad
1800
recruiting partners
5,600
job oportunities
Empowering students for success
Explore our blogs and take a closer look at the experiences of our alumni with diverse backgrounds, discovering how they advanced their careers and experienced personal growth through the Master in Digital Business & Innovation.
TOP EMPLOYERS OF THIS MASTER IN DIGITAL BUSINESS & INNOVATION PROGRAM’S ALUMNI
DIGITAL BUSINESS & INNOVATION CAREER-ORIENTED PROGRAM
During the program and after graduation, our Talent and Careers Department helps current students find jobs in trainee and talent programs, and helps recent grads land positions in prestigious companies that are leading the future. This is made possible by the school’s strong relationship with international corporations like Google, Telefónica, BBVA, Citibank, McDonald’s… and the list goes on.
THE WORLD IS DIGITIZED, SO IS YOUR FUTURE CAREER.
DIGITAL DISRUPTION IS CHANGING THE GAME
By 2025, McKinsey predicts that most employees will use data to optimize every aspect of their work.
DIGITAL LEAVES NO MAN BEHIND
Gartner says that 91% of companies are involved in some form of digital business initiative today.
CAREER-FOCUSED DIGITAL BUSINESS & INNOVATION MASTER PROGRAM
IE University molds students into future-forward and versatile professionals, using methodologies that put innovation and employability at the forefront.
TRANSFORMATIVE KNOWLEDGE
You’ll gain expertise in digital technologies, business models and how to use tech to innovate. You’ll become a leader in tech strategy and digital transformation.
LEARN FROM THE REAL PIONEERS OF THE NEW DIGITAL ECONOMY
Our faculty is made up of a diverse group of academics and professionals who bring real-world expertise to the classroom.
REAL WORLD APPROACH MEANS REAL WORLD FOUNDATIONS
Put theory to practice in the program’s hands-on and practical projects with corporate partners, which will bring the real world of work into the classroom.
STAYING ONE STEP AHEAD
Biz-tech transformers are a rare breed. Businesses will be looking for business-savvy tech experts AND tech-savvy business innovators to bring them into the future.
IE TALENT & CAREERS
IE Talent & Careers is the best partner for the professional development of all our current and former students at IE.
The services we offer are available to all of them throughout their journey. On one hand we seek to help students to take full advantage of their professional opportunities, providing them with impactful advising, learning resources and development tools that allow them to manage and achieve their professional goals. On the other, we provide recruitment solutions for companies and institutions with access to the profiles of over 60.000 IE professionals worldwide.
Some of the services we offer can be both online and offline and they are:
- One-on-one career advising
- Sector-specific drop-in sessions
- Guides, toolkits and resources available on our IE Career Portal
- On-campus career workshops
- Online career webinars
- Annual distribution of CV books to executive search firms
- Networking events worldwide
- Worldwide panels with executive consultants
- Lifelong access to our job bank
Discover more about TALENT & CAREERS
IE Talent & Careers is the best partner for the professional development of all our current and former students at IE.
UNSURE IF THIS IS THE RIGHT PROGRAM TO HELP YOU ON YOUR PROFESSIONAL JOURNEY?
At IE University, we have carefully streamlined related subject areas to create unique paths featuring similar programs. Guided by these paths, you can take control and discover the right program for you.
Explore these 2 areas to find the specific program that fits with your career goals.
More info
FREQUENTLY ASKED QUESTIONS
What are the career prospects or job opportunities for graduates of the Master in Digital Business and Innovation at IE Business School?
A Master in Digital Business and Innovation from IE Business School prepares you for success in the workplace of the future Our graduates are highly sought-after, with a skill set suitable for a range of roles including tech strategy, business development and digital innovation management, among others.
What industry partnerships or collaborations has IE Business School developed in the sector?
For students of the Master in Digital Business and Innovation, IE Business School has established successful partnerships with leading companies including Google, Telefónica, Citibank, BBVA and McDonald's.