Bachelor in Behavior and Social Sciences

Become an expert in human behavior
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The Bachelor in Behavior and Social Sciences
Is for individuals who are...

curious about why people behave as they do, and what they can do to make behavior change that sticks.

Looking for...

a dynamic and fast-paced program that will equip students with the tools to drive change in organizations and society at large.

To become...
  • consumer Behaviour Expert
  • a Behavioral Scientist / Behavioral Economist / Behavioral Insights Analyst
  • a People / Talent / Change Consultant
  • an Analyst in a Government or multilateral organization (UNICEF, WHO, UNESCO, WTO, etc.)
  • a Market Research Analyst
  • a Talent / HR / Learning Business Partner
This program is a hands-on, multidisciplinary degree that allows participants to study, understand and influence human behavior. Designed by the experts at the IE Business School, the Bachelor in Behavior and Social Sciences aims to train a new generation of professionals able to approach the complexities of human behavior with a multifaceted mindset, supported by a diverse range of social science disciplines. Based on a holistic methodology, this challenging and intellectually stimulating program is aimed at individuals who wish to have a positive impact on consumers, organizations and society through the exploration and analysis of human conduct.

The Bachelor in Behavior and Social Sciences is fully compliant with the Bologna Process, and is accredited by the Spanish government and the European Higher Education Area (EHEA).
PROGRAM

Undergraduate Degrees

DURATION

4 years

LANGUAGE

English

LOCATION

Segovia or Madrid

Intake

September

Mode of Study

Full-time

Format

In-person

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LIQUID LEARNING AT IE UNIVERSITY

THE FUTURE IS LIQUID

Find out more about our Liquid Learning Model.

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Agility, flexibility and fluidity are key to navigating today’s increasingly digital, constantly changing world.

At IE University we have developed Liquid Learning, a unique and evidence-based educational model that transcends conventional learning methodologies and platforms by fusing physical and digital learning spaces so that you can access first-rate education, no matter where you are.

In the particular case of the Bachelor in Behavior and Social Sciences, you are expected to attend your classes in person. However, if you are unable to attend for justifiable reasons, you have the possibility to participate remotely as a temporary solution.

LOCATION

You can study the Bachelor in Behavior and Social Sciences in Segovia and Madrid. If you decide to start in Segovia, you will spend year one at the campus in Segovia, before moving to Madrid for year two, three and four. If you start the program in Madrid, however, you will spend all four years of the program in the Spanish capital.

Location - 4 years in Madrid or 1 year in Segovia + 3 years in Madrid | IE University

Fact Sheet

Program

Bachelor in Behavior and Social Sciences

Duration

4 years

Language

English

Centres of study and Number of places

Centro de Estudios Superiores IE (Madrid) – 60 places

Facultad de Ciencias Humanas, Sociales y de Comunicación (Segovia) – 60 places

Credits

Total number of credits: 240 ECTS*

Distribution of credits and subjects**:

Core subjects – 60 ECTS

Mandatory subjects – 138 ECTS

Elective subjects – 30 ECTS

Final Project – 12 ECTS

Area of knowledge

Social Sciences, Social Work, Labour Relations and Human Resources, Sociology, Political Science and International Relations

Teaching methodology

Face-to-face

Spanish ministry’s registry of universities, centres and degrees

RUCT

Assurance agency

ACSUCYL*** – Buscador Títulos Oficiales

 

*European Credit Transfer System

**The character of the subjects is defined by the Spanish legislation

***Quality Assurance Agency for the University System in Castilla y León

WHY STUDY BEHAVIOR AND SOCIAL SCIENCES?

BACHELOR OF BEHAVIOR AND SOCIAL SCIENCES OVERVIEW

EXPLORE OUR APPLIED, MULTIDISCIPLINARY APPROACH

This multidisciplinary program makes use of a diverse, yet deeply interconnected, set of social science disciplines to provide you with a holistic view of human behavior. You will learn how to use distinct perspectives to better understand our complex reality. Thanks to our dynamic, applied approach to education, you will have the opportunity to ground theory in practice, and engage with the real world.

MAKE YOUR MARK ON SOCIETY

With a hands-on approach to education, this program will help you develop the theoretical base and practical skills you need to explore, gather and analyze information related to human behavior. Discover how you can play a central role in decision-making processes, providing insightful conclusions and ideas to improve future corporate and organizational strategies.

USE INNOVATIVE TOOLS

Unlock the secrets of human behavior through the skillful application of data analytics. This program will introduce you to innovative quantitative, qualitative and technological tools, demonstrating how they may be used to perform precise analyses.

DEVELOP A MANAGERIAL MINDSET

Regardless of where your career path takes you, this program will ensure that you develop a unique, managerial mindset that will prove invaluable to your future success. The personal and professional skills you acquire at IE University will drive you to lead and manage projects in a vast array of industries.

INTERNATIONAL ACCREDITATION

IE Business School has been granted the prestigious “Triple Crown Accreditation” by the most highly respected business school accreditation associations. This honor is shared with a select few, with a mere 97 business schools worldwide (less than 1% of all business schools in the world) as of March 2020. The “Triple Crown Accreditation” certifies that the IE Business School's unique education model—based on innovative teaching methodologies and a commitment to breaking boundaries—is among the best in the world.

About IE Business School

DISCOVER MORE

BEHAVIOR AND SOCIAL SCIENCES: THE KEY TO UNDERSTANDING GROUP DYNAMICS TO SPARK ORGANIZATIONAL DEVELOPMENT

Knowledge of human behavior is a powerful tool in understanding how to transform the world.
Understanding People's Worlds: Behavioral Science in Organizations

THE KEY TOOLS OF BEHAVIORAL SCIENCE

Despite being around for many years, it’s only recently—within the past decade—that people have started to acknowledge the power it has for businesses,

Behavior and Social Sciences I Ebook

SMARTER SUPPLY AND DEMAND

In order to appeal more to their customers, companies have started to hire behavioral scientists to analyze what their customers want. By doing so, companies are then able to expertly tailor their products and services to their customers’ needs.

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