Bachelor in Behavior and Social Sciences

Become an expert in human behavior

duration
language
location
intake
Mode of study
Format
4 years
English
Segovia or Madrid
September
Full-time
In-person

A WORLD OF OPPORTUNITY

IE University, recognized internationally for its high-quality teaching and prestigious partnerships, enables graduates to compete for top positions globally, across all industries. We help our rich diversity of students to shape and launch their professional careers, equipping them with all the resources and skills they need to succeed in the job market of today and tomorrow.

Our unique learning environment facilitates professional and personal growth, empowering students to discover their full potential while guiding them down their personalized professional journey.

Our students develop highly sought-after profiles and are actively recruited by employers of leading corporations even before they graduate. Our extensive network and close ties with the business world offers endless opportunities, from important positions in major multinational companies to roles in smaller organizations and startups. Other students choose to develop entrepreneurial projects, either during or after their studies, building and managing their own companies.

Bachelor in Behavior and Social Sciences | IE University

WANT TO KNOW MORE?

Class of 2025 Career Outcomes

The Bachelor in Behavior and Social Sciences prepares graduates to understand the forces that shape human behavior and society. Within six months of graduation, most students have already taken their next step, whether pursuing careers in consulting, social impact, research, and business, or continuing their studies at leading global institutions.

*2025 data reported by students 6 months after graduation.

49Graduating Students
37nationalities
94%of job seekers are currently working
18%of graduates pursued further education at top global institutions

Where Our Graduates Work

Sectors Where Our Graduates Work

Hiring companies

Where our graduates work

A minimalistic black silhouette of a dog in profile.
The image features the AWS logo with a stylized smile in orange.
This image features the logo of a global professional services firm.
This image displays the logo of BBVA, a financial services company.
This is the Lufthansa logo featuring a stylized bird in flight.
The logo of Red Bull featuring two red bulls facing each other in front of a yellow sun.
This is the logo of NBC Universal.
Thermo_Fisher_Scientific_logo
A minimalistic black silhouette of a dog in profile.
The image features the AWS logo with a stylized smile in orange.
This image features the logo of a global professional services firm.
This image displays the logo of BBVA, a financial services company.
This is the Lufthansa logo featuring a stylized bird in flight.
The logo of Red Bull featuring two red bulls facing each other in front of a yellow sun.
This is the logo of NBC Universal.
Thermo_Fisher_Scientific_logo

Graduate Roles and Career Paths

Career Report of the graduates in Behavior and Social Sciences

Career Report of IE University Class of 2025

PROFESSIONAL CAREERS

Upon graduation, you’ll be ready to start your professional career across a wide range of industries. Whether this involves helping companies develop and implement new policies, or assisting businesses in engaging their customers, your time at IE University will prepare you to face any challenge that comes your way. As a Bachelor in Behavior and Social Sciences graduate, you will enter the job market as an expert in human behavior, prepared to implement real, positive change at the individual, organizational and social level.

  • People Consultant

    People consultants support workforce and HR transformation in organizations, often including the provision of learning services. They build relationships with the client, help them define the problem and recommend solutions. They may also help implement the changes recommended.

  • Consumer Behavior Expert

    Consumer behavior experts focus on using psychological and economic principles to identify successful strategies in different market settings. They assess the kind of products consumers buy, help tailor strategies to the needs of different market groups, aid in the design of new products, predict market trends and help companies stay relevant in a changing marketplace.

  • Behavioral Scientist

    Behavioral scientists study human behavior and explore the processes connected to decision-making and communication, through observing, collecting data and analyzing the results. They often work closely with communities to help influence positive changes in people's lives to improve their overall quality of life.

  • Market Research Analyst

    Market research analysts collect and assimilate data and interpret it in order to identify changes and forecast trends. They usually specialize in either quantitative or qualitative research. Market research analysts are often employed by retailers, manufacturers, government bodies, charities or consultancies.

  • Talent/HR Development Manager

    Talent development managers nurture employees in a way that promotes the values of the business or organization. Their duties can include onboarding, retention, driving employee engagement, evaluating performance, conducting talent assessments, designing training and career development programs, and leading seminars.

  • Customer Experience Designer

    Customer experience designers focus on enhancing a customer's experience from end to end and across all types of interaction with an organization. They aim to analyze and understand the consumer's behavior and decision-making tactics in order to solve a range of problems. This role can cover a range of customer interactions, including websites, mobile apps, advertising, the sales process, customer service and customer support.

THE PROGRAM FROM A STUDENT PERSPECTIVE

Play

BUILD UP YOUR CV WITH OUR INITIATIVES

A blue award ribbon on a black background.

YOUNG CORPORATE PROGRAM (YCP)

Accelerate your career with experiences from day one. Build skills through real-world opportunities, mentorship and connections. 

IEU LABS

Gain internship-like experience from your first year. Choose labs that build your professional profile, develop practical skills and connect you with leading organizations.

LEADERSHIP OPPORTUNITIES

Develop leadership skills and make an impact by leading, mentoring and inspiring others.

  • Student Government
  • Student Ambassadors
  • Peer Mentoring
  • Leadership Development Programs
  • Student Clubs Leadership Positions
A blue paper airplane icon on a black background.

INTERNSHIPS FROM DAY ONE

Gain real-world experience from your first year. Apply your knowledge, build in-demand skills, expand your network and gain the confidence and experience to prepare for your future career.

COMPETITIONS

Put your skills to the test and stand out by participating in competitions such as:

  • Case Competitions
  • Hackathons
  • Innovation Challenges
  • Business Simulations
  • Design Challenges
  • Moot Courts

RESEARCH ASSISTANCE WITH OUR FACULTY

Collaborate with IE faculty on real research projects and experience academia from the inside. Develop research, writing and analytical skills, work with experts and gain valuable experience to enhance your CV.

IMPACT CAPSTONES

The Capstone Program is a group-based, consultancy-oriented final project developed with external partners. Work with organizations such as international banks, development banks and finance corporations.

YOUR OWN PATH

Graduating is only the first step in your ongoing professional journey. See where our former students are and discover the endless opportunities that await IE University’s graduates.

FIND OUT MORE ABOUT IE UNIVERSITY TALENT & CAREERS

Access Exclusive Opportunities After Your Bachelor’s Degree

Discover the opportunities offered at IE University and through our global partners to advance your education and access master’s programs. Explore our partnerships and graduate pathways to elevate your journey, strengthen your career prospects and unlock your full potential.

Read our blog

Sorry, no results were found.
FREQUENTLY ASKED QUESTIONS
  • The Bachelor in Behavior and Social Sciences helps you develop a multifaceted skill set, unlocking future careers in behavioral consulting, market research, customer experience or human resources, among others. 

    Learn more 

    Is this information helpful?

  • Specifically, graduates can go on to work as behavioral scientists, consumer behavior experts, market research analysts, talent or HR development managers, customer experience designers or behavioral consultants.

    Learn more 

    Is this information helpful?

  • Yes. Behavioral science is a highly sought-after skill by global corporations. Organizations are increasingly recognizing that some of their hardest challenges, from AI to consumer engagement and company culture, are behavioral science challenges at their core, so the demand for qualified professionals is on the rise. 

    Is this information helpful?

  • At IE University, our faculty comprises renowned academics and practitioners who have extensive experience at some of today’s leading companies. Professors hold advanced degrees across psychology, economics, political science and STEM, linking human behavior to data analytics and business management. Many of them are still working at the top of the sector.

    Is this information helpful?

  • In the corporate world, behavioral specialists might opt for a consulting role to improve workplace performance and overall business efficiency. In a marketing role they would advise on why consumers make choices to inform campaigns that trigger engagement and drive conversions. In talent strategy they will drive organizational performance, employee well-being and leadership and cultural development, leveraging insights into human actions. 

    Is this information helpful?

  • A diverse group of people posing together in a professional setting.
  • A motivational phrase encouraging individuals to empower their entrepreneurial spirit.
  • A motivational quote encouraging innovation with a proactive mindset.
  • A message emphasizing the importance of cherishing diversity in people, mind, and experience.
  • This image features a motivational phrase emphasizing a humanistic approach in a stylish font.