Bachelor in Behavior and Social Sciences
Bachelor in Behavior and Social Sciences
Become an expert in human behavior
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A WORLD OF OPPORTUNITY
IE University, recognized internationally for its high-quality teaching and prestigious partnerships, enables graduates to compete for top positions globally, across all industries. We help our rich diversity of students to shape and launch their professional careers, equipping them with all the resources and skills they need to succeed in the job market of today and tomorrow.
Our unique learning environment facilitates professional and personal growth, empowering students to discover their full potential while guiding them down their personalized professional journey.
Our students develop highly sought-after profiles and are actively recruited by employers of leading corporations even before they graduate. Our extensive network and close ties with the business world offers endless opportunities, from important positions in major multinational companies to roles in smaller organizations and startups. Other students choose to develop entrepreneurial projects, either during or after their studies, building and managing their own companies.
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Class of 2025 Career Outcomes
The Bachelor in Behavior and Social Sciences prepares graduates to understand the forces that shape human behavior and society. Within six months of graduation, most students have already taken their next step, whether pursuing careers in consulting, social impact, research, and business, or continuing their studies at leading global institutions.
*2025 data reported by students 6 months after graduation.
- 49Graduating students
- 37Nationalities
- 94%of job seekers are currently working
- 18%of graduates pursued further education at top global institutions
Where Our Graduates Work
SpainEuropeNorth AmericaLATAMAsia PacificSectors Where Our Graduates Work
Diversified IndustriesConsultingTechology & InnovationFinanceConsumer, Luxury & RetailGlobal ImpactArch & Design
Graduate Roles and Career Paths
Bachelor in Behavior and Social Sciences graduates apply insights into human behavior, decision-making, and social dynamics to solve complex challenges across sectors. Their interdisciplinary skill set prepares them for careers in consulting, research, social impact, human resources, public policy, marketing, and business strategy.
Marketing Roles
- Marketing Coordinator
- Communications & Customer Success Associate
- Content Strategy Specialist
- Marketing & Communications
- Global B2B Marketing Strategy and Standards Analyst
- Global Branding Assistant
Sales Roles
- Sales Development Representative
- Business Development Representative
- Customer Experience Specialist
Consulting Roles
- Junior Consultant
- Behavioral Consultant
- Behavioral Scientist
- Strategy Analyst
Human Resources Roles
- HR Coordinator
- Talent Adquisition Specialist
Finance Roles
- Transaction Tax Advisory Analyst
- Accounts Payable Analyst
Operations Roles
- Operation Management
Companies Hiring Our Graduates
From consulting firms and research organizations to multinational companies, public institutions, and nonprofits, Behavior and Social Sciences graduates build careers at organizations seeking a deeper understanding of people, societies, and the forces that drive change.
BACHELOR IN BEHAVIOR AND SOCIAL SCIENCES CAREER OPTIONS
Upon graduation, you’ll be ready to start your professional career across a wide range of industries. Whether this involves helping companies develop and implement new policies, or assisting businesses in engaging their customers, your time at IE University will prepare you to face any challenge that comes your way. As a Bachelor in Behavior and Social Sciences graduate, you will enter the job market as an expert in human behavior, prepared to implement real, positive change at the individual, organizational and social level.
People Consultant
People consultants support workforce and HR transformation in organizations, often including the provision of learning services. They build relationships with the client, help them define the problem and recommend solutions. They may also help implement the changes recommended.
Consumer Behavior Expert
Consumer behavior experts focus on using psychological and economic principles to identify successful strategies in different market settings. They assess the kind of products consumers buy, help tailor strategies to the needs of different market groups, aid in the design of new products, predict market trends and help companies stay relevant in a changing marketplace.
Behavioral Scientist
Behavioral scientists study human behavior and explore the processes connected to decision-making and communication, through observing, collecting data and analyzing the results. They often work closely with communities to help influence positive changes in people's lives to improve their overall quality of life.
Market Research Analyst
Market research analysts collect and assimilate data and interpret it in order to identify changes and forecast trends. They usually specialize in either quantitative or qualitative research. Market research analysts are often employed by retailers, manufacturers, government bodies, charities or consultancies.
Talent/HR Development Manager
Talent development managers nurture employees in a way that promotes the values of the business or organization. Their duties can include onboarding, retention, driving employee engagement, evaluating performance, conducting talent assessments, designing training and career development programs, and leading seminars.
Customer Experience Designer
Customer experience designers focus on enhancing a customer's experience from end to end and across all types of interaction with an organization. They aim to analyze and understand the consumer's behavior and decision-making tactics in order to solve a range of problems. This role can cover a range of customer interactions, including websites, mobile apps, advertising, the sales process, customer service and customer support.
STEPPING UP: IE X CBRE WITH ISABEL PERALES VALDES
STEPPING UP: IE X CBRE WITH ISABEL PERALES VALDES
Access Exclusive Opportunities After Your Bachelor’s Degree
Discover the opportunities offered at IE University and through our global partners to advance your education and access master’s programs. Explore our partnerships and graduate pathways to elevate your journey, strengthen your career prospects and unlock your full potential.
YOUR OWN PATH
Graduating is only the first step in your ongoing professional journey. See where our former students are and discover the endless opportunities that await IE University’s graduates.
FIND OUT MORE ABOUT IE UNIVERSITY TALENT & CAREERS
FIND OUT MORE ABOUT IE UNIVERSITY TALENT & CAREERS
Read our blog
What can you do with a bachelor's degree in behavioral science?
The Bachelor in Behavior and Social Sciences helps you develop a multifaceted skill set, unlocking future careers in behavioral consulting, market research, customer experience or human resources, among others.
What jobs can you get with a behavior specialist degree?
Specifically, graduates can go on to work as behavioral scientists, consumer behavior experts, market research analysts, talent or HR development managers, customer experience designers or behavioral consultants.
Is behavioral science in high demand within global corporations?
Yes. Behavioral science is a highly sought-after skill by global corporations. Organizations are increasingly recognizing that some of their hardest challenges, from AI to consumer engagement and company culture, are behavioral science challenges at their core, so the demand for qualified professionals is on the rise.
What is the profile of the faculty teaching behavioral sciences at IE?
At IE University, our faculty comprises renowned academics and practitioners who have extensive experience at some of today’s leading companies. Professors hold advanced degrees across psychology, economics, political science and STEM, linking human behavior to data analytics and business management. Many of them are still working at the top of the sector.
What is the role of a behavior specialist in a corporate ecosystem?
In the corporate world, behavioral specialists might opt for a consulting role to improve workplace performance and overall business efficiency. In a marketing role they would advise on why consumers make choices to inform campaigns that trigger engagement and drive conversions. In talent strategy they will drive organizational performance, employee well-being and leadership and cultural development, leveraging insights into human actions.