The study plan for the Bachelor in Behavior and Social Sciences at IE University has been designed with academic expertise at its core, using our academic faculty’s expert knowledge and the strong links between IE University and the professional world.
The Bachelor in Behavior and Social Sciences gives ambitious individuals the appropriate skillset to become professionals capable of solving real-world challenges. Through our hands-on teaching methodology, you’ll find the perfect balance between what is studied throughout your degree and the projects you embark on, which are based on real-world scenarios. This will enable you to develop a future-proofed profile, and able to adapt to the world of work when you graduate in four years.
Year one is an introductory phase, focused on gaining a foundation in the social sciences. You will learn essential skills for becoming a behavioral scientist, such as team working and collaboration, as well as learning to observe, experiment and survey. You’ll get a thorough grounding in research methods and how they can be applied to solve problems related to social science, technology or human behavior, giving you a strong base for future years.
In year two, you’ll study topics such as the psychology of cognition and emotion, leadership and influence, and be introduced to economics. You’ll broaden your knowledge of social science with a focus on psychology, anthropology, law and economics, as well as learning how to apply team working through leadership and influence. You’ll acquire extensive quantitative and qualitative tools to help you establish your analytical toolbox. Through this study you will have a broad set of knowledge and skills which you can develop into more niche areas in year three.
During year three, you will explore advanced topics related to behavior, including behavior and the brain, behavioral economics and decision-making, and UX/UI design. You’ll discover how to have a positive impact on people and organizations as you learn how to influence, persuade and bring about real change on an individual, organizational and social level. In this year you will have the choice to go on university exchange, do a company internship, or study elective courses.
The final year prepares you to enter into the professional working world. You’ll cover specialized topics such as design thinking, brainstorming and creativity, behavior design and leading change in organizations. You will choose between two tracks, Experience Design or Talent Development. You’ll also develop and present your final Capstone Project, which will represent a culmination of everything you have learned throughout the program.
In the digitalized world, where data is a precious resource, designing meaningful experiences can change people’s behavior in both the real world and the virtual. This track leverages quantitative analysis, building on what you’ve already learned about psychology and behavioral science and deepening your understanding of neuromarketing and neuroscience. You’ll apply concepts to real data to change people’s behavior towards products and services.
Comfortable with quantitative analysis and want to explore how people interact with products and services, experimenting with designs and experiences that change their behaviors. They’re looking to leverage the knowledge hidden in data to pursue a career path in the digital and tech sphere.
Advanced understanding of quantitative methods and neuroscience, and how they can be applied in marketing to make products and services more appealing. You’ll be looking to gain a deeper understanding of human behavior, behavioral science and quantitative tools, adding value to your resume that traditional business students will not offer.
Traditional leadership models no longer work. To lead effectively, you need a holistic view of the People function in your organization. The Talent Development Track builds on what you have already learned about influencing people and organizational behavior to cover talent management, recruitment, and learning and development, and inform their work toward business objectives.
Covering everything from leveraging the data insights gleaned from HR analytics on large groups of employees, to designing one-to-one coaching sessions that will bring out the best in others, you’ll learn how to recruit, retain and manage staff effectively, and gain coaching skills in the process.
Keen to make positive change in large organizations by applying their knowledge of human behavior to improve workplace culture. You’ll be wanting to improve the workplace experience, incentivizing and developing people to make them more productive and supportive.
A complete view of the HR function, expanding your view on how organizations operate and leveraging quantitative data to inform your decision-making. You’ll be looking to build your coaching and people skills to help others develop, while expanding your knowledge of leadership techniques and how to influence others impactfully and positively.
Success in global business depends on our ability to communicate. With this in mind, our programs seek to immerse students in the real-world conditions of the international business markets. This bachelor's degree is taught entirely in English in order to prepare students for future careers in top organizations. For students looking to improve their English skills, we offer a special Language Proficiency Track (LPT) in year one to help students progressively adapt to studying in English.
Studying at IE University means that once you graduate you will get immersed in an international environment and you will have to face challenges at a global scale. In order to prepare you for the real world and avoid language constraints, our Bachelors are fully delivered in English. For those who need to improve their language skills in order to study in their natural and international language and graduate with a proficiency level of the language, we offer a special track during the first year.
The Language Proficiency Track (LPT) has been designed for those students who wish to progressively adapt to studying fully in English at IE University.
IE Business School has been granted the prestigious “Triple Crown Accreditation” by the most highly respected business school accreditation associations. This honor is shared with a select few, with a mere 97 business schools worldwide (less than 1% of all business schools in the world) as of March 2020. The “Triple Crown Accreditation” certifies that the IE Business School's unique education model—based on innovative teaching methodologies and a commitment to breaking boundaries—is among the best in the world.
Like any degree, behavioral science can be challenging, but with dedication and hard work, it is certainly achievable.
The Bachelor in Behavior and Social Sciences is an innovative, multidisciplinary program which will give you the analytical and interpersonal competencies necessary for career success and make a positive impact in society. We have experts from the business and social-purpose world that will help you learn how to apply a range of tools and perspectives to solve complex problems. At IE University we do not offer majors, we offer Bachelor's Degrees.
Behavioral science can be a good major for students who are interested in understanding human behavior and how it is shaped by social, cultural, and biological factors. Graduates from the Bachelor in Behavior and Social Sciences at IE University can pursue careers in fields such as social work, research, education, and public policy
Subjects that are typically covered in a behavioral science program include psychology, sociology, anthropology, political science, statistics, and research methods.
At the Bachelor in Behavior and Social Sciences at IE University, students learn the tools to drive change in organizations and society at large, as well as the interpersonal skills needed to become a human behavior expert who can have a positive impact.