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Bachelor in Behavior and Social Sciences

Become an expert in human behavior

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Bachelor In Behavior And Social Sciences

duration4 years

languageEnglish

locationSegovia or Madrid

intakeSeptember

Mode of studyFull-time

FormatIn-person

duration4 years

languageEnglish

locationSegovia or Madrid

intakeSeptember

Mode of studyFull-time

FormatIn-person

A UNIQUE BACHELOR IN BEHAVIOR AND SOCIAL SCIENCES

The study plan for the Bachelor in Behavior and Social Sciences at IE University has been designed with academic expertise at its core, using our academic faculty’s expert knowledge and the strong links between IE University and the professional world.

The Bachelor in Behavior and Social Sciences gives ambitious individuals the appropriate skillset to become professionals capable of solving real-world challenges. Through our hands-on teaching methodology, you’ll find the perfect balance between what is studied throughout your degree and the projects you embark on, which are based on real-world scenarios. This will enable you to develop a future-proofed profile, and able to adapt to the world of work when you graduate in four years.

Bachelor in Behavior and Social Sciences | IE University

WANT TO KNOW MORE?

BACHELOR IN BEHAVIOR AND SOCIAL SCIENCES STUDY PLAN

YEAR 1

1ST SEMESTER

Courses

FUNDAMENTALS OF SOCIAL SCIENCES

Professors

Type

Core

ECTS

Syllabus

PDF

Courses

FUNDAMENTALS OF HUMAN BEHAVIOR

Professors

Type

Core

ECTS

Syllabus

PDF

Courses

WRITING SKILLS

Professors

Type

Mandatory

ECTS

Syllabus

PDF

Courses

LEARNING TO OBSERVE, EXPERIMENT AND SURVEY

Professors

Type

Core

ECTS

Syllabus

PDF

Courses

POWER AND INEQUALITY: FUNDAMENTALS OF SOCIAL THEORY

Professors

Type

Mandatory

ECTS

Syllabus

PDF

Courses

TEAMWORKING AND COLLABORATION SKILLS

Professors

Type

Mandatory

ECTS

Syllabus

PDF

2ND SEMESTER

Courses

FUNDAMENTALS OF PROBABILITY AND STATISTICS

Professors

Type

Core

ECTS

Syllabus

PDF

Courses

PRESENTATION SKILLS

Professors

Type

Mandatory

ECTS

Syllabus

Courses

BEHAVIORAL SCIENTIST

Professors

Type

Mandatory

ECTS

Syllabus

Courses

ORGANIZATIONAL AND EMPLOYEE BEHAVIOR

Professors

Type

Core

ECTS

Syllabus

PDF

Courses

QUANTITATIVE TOOLS FOR STUDYING PEOPLE

Professors

Type

Mandatory

ECTS

Syllabus

Courses

HUMANITIES

Professors

Type

Mandatory

ECTS

Syllabus

YEAR 2

1ST SEMESTER

Courses

THE PSYCHOLOGY OF COGNITION AND EMOTION

Professors

Type

Core

ECTS

Syllabus

PDF

Courses

LEADERSHIP AND INFLUENCE

Professors

Type

Core

ECTS

Syllabus

Courses

PERSONALITY, INDIVIDUAL AND CULTURAL DIFFERENCES

Professors

Type

Core

ECTS

Syllabus

PDF

Courses

QUALITATIVE TOOLS FOR STUDYING PEOPLE

Professors

Type

Mandatory

ECTS

Syllabus

PDF

Courses

SOCIAL AND DIGITAL ANTHROPOLOGY

Professors

Type

Mandatory

ECTS

Syllabus

Courses

TECHNOLOGY

Professors

Type

Mandatory

ECTS

Syllabus

PDF

2ND SEMESTER

Courses

DATA INSIGHTS & VISUALIZATION

Professors

Type

Mandatory

ECTS

Courses

FUNDAMENTALS OF DATA ANALYSIS

Professors

Type

Core

ECTS

Courses

ENTREPRENEURSHIP

Professors

Type

Mandatory

ECTS

Courses

UNDERSTANDING POPULATION AND DEMOGRAPHY

Professors

Type

Mandatory

ECTS

Courses

INTRODUCTION TO ECONOMICS

Professors

Type

Core

ECTS

Courses

LAW AND BEHAVIOR

Professors

Type

Mandatory

ECTS

YEAR 3

1ST SEMESTER

Courses

BEHAVIOR AND THE BRAIN

Professors

Type

Mandatory

ECTS

Syllabus

PDF

Courses

WELFARE AND POLICY DESIGN

Professors

Type

Mandatory

ECTS

Syllabus

PDF

Courses

BEHAVIORAL ECONOMICS AND DECISION MAKING

Professors

Type

Mandatory

ECTS

Syllabus

PDF

Courses

MARKETING, ADVERTISING AND CONSUMER BEHAVIOR

Professors

Type

Mandatory

ECTS

Syllabus

PDF

Courses

CONSUMER EXPERIENCE DESIGN

Professors

Type

Mandatory

ECTS

Syllabus

Courses

IE CHALLENGE

Professors

Type

Mandatory

ECTS

Syllabus

PDF

2ND SEMESTER

Courses

ELECTIVES

Professors

Type

Elective

ECTS

YEAR 4

1ST SEMESTER

Courses

ELECTIVES

Professors

Type

Elective

ECTS

Courses

BEHAVIOR DESIGN

Professors

Type

Mandatory

ECTS

Courses

DESIGN THINKING, BRAINSTORMING AND CREATIVITY FOR INNOVATION

Professors

Type

Mandatory

ECTS

Courses

CRITICAL THINKING AND EVALUATION

Professors

Type

Mandatory

ECTS

2ND SEMESTER

Courses

DRIVING CHANGE IN ORGANIZATIONS

Professors

Type

Mandatory

ECTS

Syllabus

Courses

PUBLIC OPINION, PREFERENCES AND VOTER BEHAVIOR

Professors

Type

Mandatory

ECTS

Syllabus

Courses

IDENTITY, DIVERSITY AND INTERCULTURAL UNDERSTANDING

Professors

Type

Mandatory

ECTS

Syllabus

PDF

Courses

THE SOCIAL SELF

Professors

Type

Mandatory

ECTS

Syllabus

PDF

Courses

FINAL PROJECT

Professors

Type

ECTS

Syllabus

Components

Credits

CORE COURSES

OBLIGATORY COURSES

120

ELECTIVE COURSES

CAPSTONE PROJECT

CREDITS NEEDED TO GRADUATE

240

* This study plan is under review and is subject to change.

CONTACT THE ADMISSIONS DEPARTMENT FOR DETAILS AND UPDATES

LEARN MORE ABOUT THE BEHAVIOR AND SOCIAL SCIENCES

First year - IE Bachelor in Communication and Digital Media | IE University

FIRST YEAR - FOUNDATION YEAR

Year one is an introductory phase, focused on gaining a foundation in the social sciences. You will learn essential skills for becoming a behavioral scientist, such as team working and collaboration, as well as learning to observe, experiment and survey. You’ll get a thorough grounding in research methods and how they can be applied to solve problems related to social science, technology or human behavior, giving you a strong base for future years.

SECOND YEAR – ADVANCED FOUNDATION

In year two, you’ll study topics such as the psychology of cognition and emotion, leadership and influence, and be introduced to economics. You’ll broaden your knowledge of social science with a focus on psychology, anthropology, law and economics, as well as learning how to apply team working through leadership and influence. You’ll acquire extensive quantitative and qualitative tools to help you establish your analytical toolbox. Through this study you will have a broad set of knowledge and skills which you can develop into more niche areas in year three.

Third year - IE Bachelor in Communication and Digital Media | IE University

THIRD YEAR - PROFICIENCY

During year three, you will explore advanced topics related to behavior, including behavior and the brain, behavioral economics and decision-making, and UX/UI design. You’ll discover how to have a positive impact on people and organizations as you learn how to influence, persuade and bring about real change on an individual, organizational and social level. In this year you will have the choice to go on university exchange, do a company internship, or study elective courses.

Fourth year - IE Bachelor in Communication and Digital Media | IE University

FOURTH YEAR - SPECIALIZED TOPICS & CAREER PREPARATION

The final year prepares you to enter into the professional working world. You’ll cover specialized topics such as design thinking, brainstorming and creativity, behavior design and leading change in organizations. You will choose between two tracks, Experience Design or Talent Development. You’ll also develop and present your final Capstone Project, which will represent a culmination of everything you have learned throughout the program.

Tracks

EXPERIENCE DESIGN TRACK

In the digitalized world, where data is a precious resource, designing meaningful experiences can change people’s behavior in both the real world and the virtual. This track leverages quantitative analysis, building on what you’ve already learned about psychology and behavioral science and deepening your understanding of neuromarketing and neuroscience. You’ll apply concepts to real data to change people’s behavior towards products and services.

IS FOR STUDENTS WHO ARE…

Comfortable with quantitative analysis and want to explore how people interact with products and services, experimenting with designs and experiences that change their behaviors. They’re looking to leverage the knowledge hidden in data to pursue a career path in the digital and tech sphere.

Looking for...

Advanced understanding of quantitative methods and neuroscience, and how they can be applied in marketing to make products and services more appealing. You’ll be looking to gain a deeper understanding of human behavior, behavioral science and quantitative tools, adding value to your resume that traditional business students will not offer.

To become a...

Customer experience designer
Behavioral scientist
Business analyst
Product manager
Customer insights analyst
Market researcher

TALENT DEVELOPMENT TRACK

Traditional leadership models no longer work. To lead effectively, you need a holistic view of the People function in your organization. The Talent Development Track builds on what you have already learned about influencing people and organizational behavior to cover talent management, recruitment, and learning and development, and inform their work toward business objectives.

Covering everything from leveraging the data insights gleaned from HR analytics on large groups of employees, to designing one-to-one coaching sessions that will bring out the best in others, you’ll learn how to recruit, retain and manage staff effectively, and gain coaching skills in the process.

IS FOR STUDENTS WHO ARE…

Keen to make positive change in large organizations by applying their knowledge of human behavior to improve workplace culture. You’ll be wanting to improve the workplace experience, incentivizing and developing people to make them more productive and supportive.

Looking for...

A complete view of the HR function, expanding your view on how organizations operate and leveraging quantitative data to inform your decision-making. You’ll be looking to build your coaching and people skills to help others develop, while expanding your knowledge of leadership techniques and how to influence others impactfully and positively.

To become a...

People consultant
Talent specialist
Learning and Development specialist
Organizational development consultant
HR associate
Recruitment consultant

Develop the english skills needed to have a successful international career

Success in global business depends on our ability to communicate. With this in mind, our programs seek to immerse students in the real-world conditions of the international business markets. This bachelor's degree is taught entirely in English in order to prepare students for future careers in top organizations. For students looking to improve their English skills, we offer a special Language Proficiency Track (LPT) in year one to help students progressively adapt to studying in English.

Studying at IE University means that once you graduate you will get immersed in an international environment and you will have to face challenges at a global scale. In order to prepare you for the real world and avoid language constraints, our Bachelors are fully delivered in English. For those who need to improve their language skills in order to study in their natural and international language and graduate with a proficiency level of the language, we offer a special track during the first year.

IE Language proficiency track

The Language Proficiency Track (LPT) has been designed for those students who wish to progressively adapt to studying fully in English at IE University.

Learn more about LPT

INTERNATIONAL ACCREDITATION

IE Business School has been granted the prestigious “Triple Crown Accreditation” by the most highly respected business school accreditation associations. This honor is shared with a select few, with a mere 97 business schools worldwide (less than 1% of all business schools in the world) as of March 2020. The “Triple Crown Accreditation” certifies that the IE Business School's unique education model—based on innovative teaching methodologies and a commitment to breaking boundaries—is among the best in the world.

COMPETENCES

Basic competences

Click here to know more about Basic Competences

GENERAL COMPETENCES

Understand human behavior from a psychological viewpoint and how knowledge of other relevant social science disciplines (anthropology, sociology, political science, economics, law and business) helps in understanding the different facets of human behavior.
Understand the main analysis methods and how to apply them to better understand human behavior.
Understand the workings of current social issues and their main trends, as well as those most relevant to the student’s professional future.
Use the multidisciplinary knowledge acquired to analyze and evaluate relevant questions, situations and issues.

PROGRAM-SPECIFIC COMPETENCES

Use the scientific and theoretical foundations of psychology to understand human behavior.
Analyze sociological phenomena and their relationship to behavior.
Apply anthropological tools to develop a better understanding of behavior through observation.
Analyze different forms of political organization and evaluate how they affect behavior.
Analyze the principles of the legal system in order to evaluate its effect on human behavior.
Evaluate the interaction between the economy, psychology and the impact that the latter has on irrational economic decision-making.
Understand the psychological basis of consumer decisions in a market context.
Analyze different types of data and be capable of explaining and conveying their implications to others in order to improve decision-making.
Apply quantitative and qualitative analytical methods.
Develop professional competences applicable to individual and group settings.
Identify the greatest challenges and opportunities in an area of general interest or a business function.
Interact with clients eloquently and professionally.
Complete a Capstone Project that applies the knowledge and analysis methods learned.
Analyze the latest trends in terms of their content and application in the field.

TRANSVERSAL COMPETENCES

Identify the main cultural identity traits that characterize today’s world by understanding the main contemporary ideological trends.
Behave professionally in accordance with the core principles and ethics of the profession.
Manage unforeseen situations by being able to adapt to organizational changes.
Form a part of interdisciplinary and multicultural teams to achieve shared goals in a diverse environment.

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FREQUENTLY ASKED QUESTIONS

Is Behavioral Science hard?

Like any degree, behavioral science can be challenging, but with dedication and hard work, it is certainly achievable.

What is a behavioral science major?

The Bachelor in Behavior and Social Sciences is an innovative, multidisciplinary program which will give you the analytical and interpersonal competencies necessary for career success and make a positive impact in society. We have experts from the business and social-purpose world that will help you learn how to apply a range of tools and perspectives to solve complex problems. At IE University we do not offer majors, we offer Bachelor's Degrees.

Is behavioral science a good major?

Behavioral science can be a good major for students who are interested in understanding human behavior and how it is shaped by social, cultural, and biological factors. Graduates from the Bachelor in Behavior and Social Sciences at IE University can pursue careers in fields such as social work, research, education, and public policy

What subjects do you need to study behavioral science?

Subjects that are typically covered in a behavioral science program include psychology, sociology, anthropology, political science, statistics, and research methods.

What do you learn in social and behavioral sciences?

At the Bachelor in Behavior and Social Sciences at IE University, students learn the tools to drive change in organizations and society at large, as well as the interpersonal skills needed to become a human behavior expert who can have a positive impact.