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Master in Corporate Communication

Communication + Management + Digital Strategies
The program provides the latest skills in communication with a strategic, managerial and analytical approach. Once you complete the program, you can achieve managerial positions in branding, marketing communication, public relations, reputation management, advertising management, public affairs, stakeholder management, as well as internal and external communication.

  • Intake October
  • Language English
  • Format Full Time
  • Duration 10 months

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WHY STUDY CORPORATE COMMUNICATION AT IE?

We live in a fast-changing environment where companies are in continuous transformation as they merge, de-merge and new ventures are created. Not to mention that the digital media revolution has created new corporate challenges, forcing companies to reinvent the way they operate. In this landscape, organizations need to: (1) be ready to rapidly adapt to the latest trends; (2) magnify its reputation and brand; (3) create value and cultivate relationships with offline and online stakeholders.

The MCC as your way forward

The Master in Corporate Communication satisfies three main needs of today’s communication industry:

1. UPDATE NEEDS: due to the digital revolution, corporate communication is constantly evolving. With the knowledge acquired in our program, you will learn to implement the latest practices and become critically aware of the need to anticipate future developments in the profession.

  • A crisis exploded online and went viral in few hours, how can I prepare my team for next time?
  • I have to develop a social media strategy, but how do I start?

2. PROFESSIONAL NEEDS: when a financial crisis takes place, companies tend to cut funds in marketing and communications. By learning in our program how to develop Key Performance Indicators (KPI’s), you will be able to show the value added to the company through communication initiatives.

  • How can I show the value of my communication and marketing plan?
  • How can I measure reputational risks?

3. CAREER SHIFT: your profession might be going through critical times and you might like to reinvent yourself as a corporate communication professional.

  • I have passion for communication and corporate social responsibility, how can I make a shift in my career?

https://www.youtube.com/watch?v=NECOHblz20A

10 REASONS TO JOIN THE MASTER IN CORPORATE COMMUNICATION

    Excellent faculty: international professors who are working in director positions in the corporate communication field or who are recognized academics.

    Incredible experience on campus: thanks to 1) the network you can create in IE clubs and with students from other programs, 2) #IEComm Talks and other IE conferences you will attend, and 3) due to IE’s location in the heart of Madrid.

    IE’s international prestige: sealed on your resume thanks to the top global university rankings that IE leads.

    Multicultural environment: IE has more than 90 nationalities on campus.

    Alumni network: you will be part of the life-long alumni global network comprising over 46,000 former students in more than 100 countries.

    IE’s innovative and practical approach to learning: focuses on real-world projects, case studies, multimedia simulators, debates, team projects and the most innovative corporate communication tools used in this industry.

    Latest trends in communication: this program has been designed with the help of an Advisory Committee that consists of top international figures from the communication field, ensuring that all the sessions are based on the latest market trends and on the needs of today’s employers.

    Business management + communication skills: students will integrate the latest research within the communication field, with managerial and analytical knowledge taught by professors of IE’s top worldwide Business School.

    Career Management Center: you will count on the guidance and assistance of IE’s careers professionals.

    Bologna-compliant program: you will obtain an official degree certification.

    Program Modules and Courses

    Increasing corporate value in today’s complex digital world through reputation management and communication with stakeholders

    >

    GLOBAL DIGITAL STRATEGIES 20%

    Business and Management 29%

    Strategic Communication 41%

    Business Analytics and Research Methods 10%

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    Courses

    GLOBAL DIGITAL STRATEGIES

    TERM 1 – October to December

    • Communication Management, Media and Globalization
    • Social Media and Community Management
    • Digital Communication and New Business Models
    • Cultural Industries and New Technologies

    TERM 2 – January to April

    • Digital Marketing and Advertising Management
    • Cultural Industries and New Technologies
    Business and Management

    TERM 1 – October to December

    • Strategy
    • Entrepreneurship
    • Ethics and Corporate Governance
    • Team Management
    • Coaching
    • Careers: Personal Branding and Employability
    • Networking in Professional Career

    TERM 2 – January to April

    •  Coaching
    • Careers: Personal Branding and Employability
    • Strategic Marketing and Planning
    Strategic Communication

    TERM 1 – October to December

    • Internal Communication and Change Management
    • Strategic Sponsoring and Partnership Management
    • Public Speaking and Communication Abilities

    TERM 2 – January to April

    • Reputation Management and External Communication
    • Internal and External Communication
    • Issues, Crisis and Stakeholder Management
    • Branding and Corporate Identity
    • Communication Management and Consulting
    • Corporate Social Responsibility
    • Non- Market Strategies and Public Affairs
    • Media Relations and Media Training
    • Design Thinking

    TERM 3 – May to July

    • Visual Storytelling
    • Visual Communication Workshop
    Business Analytics and Research Methods

    TERM 1 – October to December

    • Internet Metrics and E-audience Measurement
    • Measuring Intangibles and Key Performance Indicators

    TERM 2 – January to April

    • Research Methods in Communication
    FINAL PROJECT

    TERM 3 – May to July

    FINAL PROJECT

    Course description

    Final Project

    One final project is selected for an award, which is presented to the winning team by the global public relations leader Weber Shandwick. These are some of the companies in which our students have been working

    Client

    Department

    Project focus

    Client

    Department

    Communication and Marketing

    Project focus

    Corporate Social Responsibility, Branding and Reputation

    Client

    Department

    Communication and Marketing

    Project focus

    Brand Repositioning and Reputation Management

    Client

    Department

    Marketing and Communication

    Project focus

    Branding, Marketing and Luxury

    Client

    Department

    Communication and Marketing

    Project focus

    New Markets, Industry Reputation, Branding

    Career Oportunities

    After the MCC students completed a survey to see where are they currently working:
    1. 91% of the MCC stated that they found a job during the first 3 months after graduation: 62% of the class is working in Europe, 10% in North America, 19% in Asia & Middle East, and 10% in Latam.
    2. 57% of the class that was seeking jobs after graduation got it though IE´s Career Management Center.
    3. More than 41% of the class works for multinational companies that have more than 500 employees worldwide.
    4. Their current jobs are in diverse industries, mainly in Communications, Marketing and Consulting.

    CAREER REPORT

    Some companies that have recruited our MCC student
    parrilla_careers_MCC
    Areas
    • Public Relations
    • Crisis and Issues Management
    • Marketing Communications
    • Branding
    • Online Communication
    • Public Affairs
    • Reputation Management
    • External Communication
    Sample job Positions:
    • Global Reputation Manager
    • Risk and Crisis Communication Manager
    • Senior Marketing Communication Manager
    • New Media Strategist
    • Community Manager
    • Brand Manager
    • Corporate Communication Officer
    • Head of Campaign Unit
    • Director of Corporate Affairs
    • Online Marketing Director
    • Head of Public Relations and Media Relations
    • Manager of Internal Communications and Change Management
    • Social Media Manager

    Career Management Center

    STUDENT PROFILE

    • Professional experience Junior or middle.
    • Balanced life Can invest 10 months for education.
    • International background 76% of the MCC students at IE are international and more than 24 nationalities are represented in the class.
    • Interested in Psychology, economics, sociology, political science, business, marketing, communication, arts & humanities.

    Student Profile

    Saskia Kristina Schupp, Germany

    Brand Manager, LEGO - Consumer Goods, Toys

    The program allowed me to deepen and expand my knowledge in the Brand Management field through its comprehensive and hands-on learning methods.

    Valentina Casas Ortiz, Venezuela

    Corporate Communication Specialistm Banesco Banco Universal – Banking and Finance

    Having a group of people from diverse professional and personal backgrounds with experience in many different countries and areas, who also share a passion for good, effective and transparent corporate communication is a delight.

    Hussein Itany, Lebanon

    Communication and Digital Media Strategist, UFC Services

    I think that doing the Master’s in Corporate Communication at IE is one of the best decisions I have ever made in my life. It didn't only allow me to grow professionally, but also as a person. The MCC also helped me able to develop a "global citizen" mind-set. I truly believe that even if your future career is not in communication, still doing this master’s would be valid because it adds value that is priceless for every professional who is seeking to be a future leader and global citizen in both the business and social world.

    Greg Dost, USA

    Senior Consultant, Deloitte Consulting - Strategic Consulting

    Above all, the program gave me a better appreciation for how to bring a more academic mindset into my work. In particular, I’ve found myself regularly and directly applying research skills, convention challenging techniques, case study methods, and much more of what I learned with different subjects in the program.

    Kyle Fiore, Canada

    Strategist Planner, Leo Burnett, Consulting - Marketing/Advertising

    The intense and quick-paced environment of the Master in Corporate Communication facilitated my career switch into the world of advertising.

    Explore the portfolio of some of our students

    Students:

    Jade Abecassis, Lola Garralda Monereo, Killian O Keeffe, Alejandra Rojas Bandini, Yamila Schillaci, Theresa Schramm, Alvaro Troyano de Loma-Ossorio

    http://prezi.com/n4b7fgfib5o-/?utm_campaign=share&utm_medium=copy&rc=ex0share

    Students:

    Amila Schillaci

    http://prezi.com/az_odccodl16/?utm_campaign=share&utm_medium=copy&rc=ex0share

    Students:

    Yamila Schillaci, Dali Akl, Laura Castro, Martha Gomez, Serim Otuzbiroglu

    http://www.ie.edu/school-communication/wp-content/uploads/2014/07/Falkland-Team-2-PPT-FINAL.compressed.pdf

    Students:

    Adriana Joseph, Camille Rieme, José Maria Sabater Toròntegui, Marta Gomez Lainez, Shanshan Fu, Rosa Casoni, Paulo Bischof

    http://www.ie.edu/school-communication/wp-content/uploads/2014/09/Milk-in-China-Infograph.compressed.pdf

    Students:

    Clara Rosales Insausti, Beatriz Prioste Rocha, Anna Frederike Rohr

    http://www.ie.edu/school-communication/wp-content/uploads/2014/09/FINAL-PRESENTATION-.compressed.pdf

    Students:

    Jade Abecassis, Shaikhah Alawadhi, Paulo Francisco Bischhof, Gabriela Castillo, Catherine De Fazio, Mariana Gutierrez, Juan Ricardo Perez Escamilla

    http://www.ie.edu/school-communication/wp-content/uploads/2014/09/public_affairs_presentation_google_1.compressed.pdf

    Students:

    Jade Abecassis, Shaikhah Alawadhi, Paulo Francisco Bischhof, Gabriela Castillo, Catherine De Fazio, Mariana Gutierrez, Juan Ricardo Perez Escamilla

    http://www.ie.edu/school-communication/wp-content/uploads/2014/09/Advertising-Management_TEAM-B_LordWilmore-3.compressed.pdf

    Students:

    Martha, Isa, Rosa, Mila, Yash, Camila, Chloe & Serim

    http://www.ie.edu/school-communication/wp-content/uploads/2014/07/Lentejita_Final_Presentation.pdf

    OUR NETWORK

    COMPANIES

    IE School of Communication maintains close and enduring relationships with top communication companies and leading corporations and organizations that recognize IE School of Communication’s excellence, demonstrated in the recruitment of our students.
    As part of our master programs’ Final Project, students are given an opportunity to apply all the knowledge acquired throughout the master in a real case for a company. Students work in teams under the guidance of IE strategy coaches and they have to act as consultants in order to manage the project.

    The IE Learning Methodology

    Students are not only the center of our concern; they are the essence of this program. We choose them because they think differently and we know they are going to be the leaders of tomorrow.

    40% Lectures

    10% Seminar-style discussions and presentations

    20% Role-Playing (debates,client-consulting)

    30% Practical and creativeworkshops and management case studies

    Apply what you learn

    PRACTICAL, HANDS-ON LEARNING

    IE’s innovative learning methodology focuses on active-learning using case studies, multimedia simulations, class debates and team consulting projects with real clients in the corporate communication, visual and digital media fields.

    WORLD-CLASS UP-TO-DATE FACULTY

    That include full-time academic professors, as well as faculty-practitioners who are working in senior positions in corporate communication, branding, visual/digital media and management.

    EMPLOYMENT-FOCUSED CURRICULUM

    Designed in conjunction with industry professionals and based on the needs of employers.

    SPEAKERS AND EVENTS

    Spans all of IE Schools and provides students with a rich source of new ideas and perspectives. Our students can also attend #IEComm Talks organized by IE School of Communication, with top international professionals that work in the Communication, Marketing and Visual/Digital Media industry.

    Faculty

    Hillenbrand, Carola

    Ph.D. Henley Business School.

    Carola is Associate Professor of Organizational Psychology at Henley Business School, Academic Director at the John Madejski Centre for Reputation (JMCR) and Post-Graduate Research Director for the School of Marketing and Reputation. Carola’s research aligns the subjects of responsibility, relationships and resilience with human decision-making, behaviors and emotions. She collaborates with faculty in psychology, governance and leadership to develop multidisciplinary, cross-university and international programs related to long-term behavioral change. At the moment, she works towards launching the JMCR’s ‘Changing Behaviors for Good’ Program.
    Carola is overseeing a variety of international and large-scale research projects and has, since 2003, advised more than 1,000 managers on conducting applied research projects in their own organizations. Her research has won a number of international awards, including the Keith MacMillan Research Price in 2009, and in 2013 the prestigious Jean Perrien Award for Best Paper in Financial Services in Canada and the Emerald Literati Network Highly Commended Paper Award.
    Carola is a certified Coach, a licensed NLP Practitioner and a Chartered Psychologist with the British Psychological Society. Prior to joining Henley in 2002, Carola was an international market-research consultant based in Frankfurt where her work covered research into psychological innovation and advertisement across a wide range of products and sectors, covering both qualitative and quantitative research approaches. She continues to work as an adviser with a wide range of industries including service companies, energy companies, and consumer goods companies.

    Olaf González

    MA in Scriptwriting, Universidad Internacional Menéndez Pelayo. Video Producer for the Learning Technologies Department, IE Business School.

    Olaf González has spent 12 years working as a director, editor and scriptwriter in the audiovisual sector. After earning a Master’s in Scriptwriting at the UIMP, “Luis García Berlanga” in Valencia, and Film-Editing at the CLCF, Paris, Olaf has worked on several TV programs and adverts in France, Spain and the UK (Team Media, The Body Shop, Avis, Horizon Mars, Canal 9, TVE, etc.). In the summer of 2010 he received an offer from Clap, a French production company to work in Mayotte, Indian Ocean, to produce adverts and documentaries. Once back in Europe, Olaf was awarded with the Bienale 2011, sponsored by Unicaja, Spain, for a series of photographs from Madagascar.
    Among his most noted works as an editor and director are the documentary, Erased, Wiped Off the Map (Borrados del mapa, documentos TV, la 2 TV), about the Palestinian-Israeli conflict and Double Parked, his first fiction film as a director and writer and his foray into the cinematic discourse. The film has garnered several awards and has been selected for numerous international film festivals such as Toronto, Hamburg, Hannover, Clermont Ferrant, Turin, Melbourne, Madrid, Barcelona, Bogotá DC, and Quito. His second film, 24 Lies, a mockumentary that he co-wrote and co-directed, included the collaboration of Elias Querejeta, Icíar Bollain, José Luis Sampedro, Juan José Millás, Elvira Lindo, and Isaki Lacuesta among other outstanding Spanish writers, producers and directors.
    Olaf González Schneeweiss has worked as a Video Producer for the “Learning Technologies Department” at IE Business School since 2011.

    Steck, Christoph

    Professor in Public Affairs and Non-Market Strategy. IXMBA, IE Business School. Common and Human Rights Law, University College London. Law, Universität zu Köln.

    Associate Professor at IE. Christoph is convinced that the solutions for today’s most urgent global issues like Climate Change and poverty will stem from a more intense interaction of the public and private sector. “It will be here, at the borders between the classical spheres of powers, where engagement and innovation need to flourish to develop new ideas for our societies,” he says. He believes that the global financial crisis is showing drastically that neither the public nor the private sector alone have the knowledge, abilities and power to tackle the fundamental issues challenging societies and markets world-wide.

    A German lawyer specialized in International & European Law, he has developed his professional career in international communication companies working on Regulation, Corporate Social Responsibility and Public Policy. He has developed Public Affairs strategies targeting governments and regulators on a national and international level, but has also defined and implemented engagement programs with civil societies and NGOs. He is convinced that companies in the era of globalization and Internet need to manage public policy strategies in the so-called “non-market environment” coherent with their market strategies and with the same level of professionalism and vigor if they want to succeed. His specific interest is devoted to the area of public policy for the Internet and he is currently engaged in a working group of the United Nations on the future of the global Internet Governance Forum (IGF). He is currently Director of Public Policy at Telefónica. His past professional experience includes key positions such as Head of Corporate Reputation & Responsibility, and Head of Government Relations & European Regulation for Telefónica O2 in Germany.

    ADMISSIONS PROCESS

    Apply now

    HOW TO APPLY

    At IE, we seek dynamic, motivated, creative candidates with excellent professional and/or academic backgrounds who have the potential to develop the interpersonal and leadership skills demanded in today’s top professionals. If you think that the program you selected is right for you, you can learn more about how to apply, how to finance your program and the next steps you need to take to join us through this link: https://secure.ie.edu/ie/online-application/

    For more information about the program or the admissions process, please contact:

    Carla Szemzo
    Departamento de Admisiones
    IE School of Communication
    carla.szemzo@ie.edu

    DOCUMENTS REQUIRED

    To be considered for admission, a candidate should provide the following:
    • Evidence of completion of a bachelor degree from an accredited university
    • One-page CV
    • Two letters of recommendation
    • Official university transcripts (certified translation into English or Spanish)
    • English language certificate for non-native English speakers (Cambridge Proficiency, TOEFL, IELTS, EOI). A certificate is not required if you completed an undergraduate degree in English
    • Photocopy of current passport
    • One passport-size photo
    • Duly completed application form, including all supporting documents
    • Application fee 125€ (non-refundable and payable by credit card or cash)

    ADMISSIONS PROCESS

    The process is divided into three steps:
    1. Submission of application form and documents
    2. Personal interview
    3. Final decision

    FEES AND FUNDING

    The tuition for the October 2014 nintake of the Master in Corporate Communication is 21,200€. To reserve a place, prospective students are requested to make a deposit of 5.200€ (4,000€ + 1,200€ contribution to the IE Foundation) that will be deducted from the total tuition fee.

    FINANCIAL AID

    SCHOLARSHIPS

    IE Financial Aid Department currently offers a range of scholarships, loan agreements, and other financial aid options to help you fund your studies in the Master in Corporate Communication. We recommend that you apply for financing options as early as possible, as financial resources are limited and competition is high!

    In addition to general scholarships, several specific scholarships are available for outstanding candidates:

    • Scholarship for Communication Professionals
    • Scholarship for Digital and Visual Media Professionals

    For more information on financial aid options for this program, please visit our Financial Aid website.

    LOANS

    IE has agreements with several banks which have devised plans specifically to accommodate your needs. These conditions are:

    • Loans available to cover up the tuition fees (except the Place Reservation fee).
    • Loan repayment period of up to 8 years.
    • Up to 18 months capital grace period.
    • Variable interest rate based on mortgage rate index.
    • The final decision on loan approval and any conditions it may be subject to, is made by the bank in question according to their own predetermined criteria.

    Once accepted onto an IE program, any student may send their loan application directly to IE. If you should have any queries please contact us at: financialaid@ie.edu.

    CORPORATE FUNDING

    Students who have arranged full or partial funding from an employer or third party must return the signed Corporate Financing Form filled out by their sponsor to the Admissions Department, from whom it is available.

    Want to learn more? We will be glad to help you.

    CARLA SZEMZO

    Associate Director of Admissions and Advisor

    Where?

    Select region

    What?

    By format

    • face to face
    • virtual events
    Analytical

    New media communication and business

    Start a master’s program but have no time to devote a whole year to study because of personal or professional responsibilities, we invite you to join our program, which is designed to provide managers with the latest skills and techniques to optimize performance in the communication field.