duration15 months
languageEnglish
locationMadrid & Online
intakeApril
Mode of StudyPart-time
FormatBlended
duration15 months
languageEnglish
locationMadrid & Online
intakeApril
Mode of StudyPart-time
FormatBlended
Executive Master in Strategic Marketing and Communication
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THE 360-DEGREE VISION YOU NEED FOR IMPACT
Today’s consumers demand new forms of engagement, open innovation and brand co-creation. Marketing and sales professionals must be equipped with a 360-degree vision of the latest trends, technologies and strategies in order to harness the power of digital platforms, social media and digital strategy in unexpected ways. The Executive Master in Strategic Marketing & Communication focuses on your aspirations, strengths, and purpose to help you pursue the next best you and make a real impact in the sector.
Gain the necessary tools to guide businesses through the new challenges posed in today’s dynamic digital world. This program is carefully designed to prepare you to take the next step in your career:
- Our hands-on approach gives you key insight into the latest tech and trends in marketing and communication. Learn with top professors who are sector-leading professionals in the field.
- The unique blended format of this program combines online lessons with intensive face-to-face learning periods, allowing you to continue with your professional responsibilities while you upskill and expand your network through the IE Community.
- Our extensive career resources help you build your ideal career by preparing for professional growth, expanding your leadership skills and leveraging our partnerships with top companies.
- Exclusive networking opportunities with classmates and peers who come from different international backgrounds and industries, where their extensive experience and knowledge will enhance your learning experience.
*The 2024 – 2025 intake starts on April 5th.
WANT TO KNOW MORE?
UNIVERSITY PRIVATE DEGREE
This is a University Private Degree from IE Universidad*, and taught in IE Business School. More Information on what earning a University Private Degree from IE Universidad entails.
*IE Universidad is a University officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (Bachelor’s, Master’s and PhD degrees), which are specifically regulated and accredited by the Spanish Ministry of Education and University Private Degrees (Master), that are specifically designed by the University towards the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE. Both types of degrees are equally backed by the rigor and prestige of IE University.
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REASONS TO STUDY THE Executive Master in Strategic Marketing & Communication
IE University molds students into future-forward and well-rounded professionals, using methodologies that put innovation and employability at the forefront.
01.
A DEEP DIVE INTO COMMUNICATIONS IN THE DIGITAL ERA
Earn the latest skills and knowledge to develop from A to Z, not only in communication and marketing plans, but also in contingency, issue management, brand management, CSR and reputation plans.
02.
A FLEXIBLE BLENDED PROGRAM TO SUIT YOU
Our unique blended format allows you to fit your studies around your busy work schedule. With a mixture of remote and in-person study, you’ll have the best of both worlds, including three face-to-face weeks in Madrid, with only the first and last weeks being mandatory.
03.
LEARN FROM TOP PROFESSIONALS OF THE NEW DIGITAL ECONOMY
Our faculty is made up of a diverse group of academics and professionals, who bring pedagogical rigor and real-world expertise into the classroom.
04.
MAKE THE RIGHT CONNECTIONS
Gain access to IE University’s unparalleled network of 60,000 professionals worldwide and a careers department focused on helping you build relationships that matter.
overview
WHO IS THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION FOR?
IT'S FOR INDIVIDUALS WHO...
are future-thinking professionals with a strategic business mindset in the marketing and communications field, who have at least three years of work experience. The part-time format offers the flexibility to study without putting your career on hold.
IF YOU ARE LOOKING FOR...
a 360-degree vision of communication, management and digital strategies, the program shapes impactful leaders capable of driving business growth through branding, communication, marketing and reputation management. Students may go to on in roles such as: Brand Manager, Crisis Communication & Reputation Manager, Communication Director, CSR & Social Impact Manager, New Media Strategist, Risk & Crisis Manager or more.
MASTER'S KEY AREAS
CORPORATE BUSINESS & MANAGEMENT
To work in businesses, it’s crucial to understand the foundations of how they operate and the impact that Communication & Marketing professionals have on the overall bottom line. Delve into Reputation Management, Strategy, Entrepreneurship, Ethics and Corporate Governance to get the big picture.
STRATEGIC COMMUNICATION AND MARKETING
In this area, you’ll nail down core topics like Branding and Corporate Identity, Strategic Marketing, Storytelling, Strategic Sponsoring and Partnership Management, and Public Affairs.
COMMUNICATION AND MARKETING PLANS
Obtain the marketing and communication skills that will make you a valuable and future-forward team leader. Take courses like Digital Marketing, Content Marketing, Internal Communication and Change Management, and Integrated Marketing Communication.
TOOLS AND SKILLS FOR COMMUNICATION AND MARKETING
No matter the sector or position, if you’re a Corporate and Marketing Communication professional, you must know how to think analytically and leverage data for key decision-making. In this program, you’ll master subjects such as Research Methods in Communication and Marketing, Data Insights for Decision-making, Communication Planning, and Measuring Intangibles and KPI’s.
EXPLORE THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION PROGRAM
Click through the classes in each term to discover what they are all about.
WHAT'S THE PART-TIME FORMAT LIKE?
OUR FLEXIBLE PART-TIME PROGRAM INCLUDES
The forums allow you to participate in the faculty-led asynchronous sessions every week from Monday to Thursday. Professors will moderate these written discussions about chosen topics in order to achieve the learning objectives.
ONLINE PERIODS
Through our virtual campus, you get a challenging and highly interactive educational experience. The well-structured, faculty-led sessions fit into the modern professional’s busy schedule and can be accessed anywhere there is an internet connection. Engage with other global professionals in synchronous and asynchronous sessions including interactive small groups where you work on real-world, industry-based case studies.
CLASS PROFILE
EXECUTIVE MASTER STRATEGIC MARKETING & COMMUNICATION PROGRAM STUDENT'S BACKGROUND
Our students come from a variety of academic and professional backgrounds, which is a key factor that enriches the classroom experience.
They are reimagining the way marketing, communication and branding coalesce to provide essential value to organizations and are ready to face the challenges of the new digital economy. The ideal candidate for this program has at least three years of work experience, wants to upskill in their career, expand their knowledge in Communication and Marketing and anticipate future developments to stay ahead of the curve–all while continuing to work while studying.
While our students come from a variety of academic and professional backgrounds, most of our current students have a background in the following areas:
BUSINESS & ECONOMICS
Young leaders in business, economics and marketing who want to increase their knowledge of Marcom and gain today’s digital advantage in order to lead teams in an innovative way.
COMMUNICATION, PR, AND ADVERTISING
Established professionals in communications, journalism, branding, PR and advertising who want to apply their skills to grow in their positions and lead their teams and organizations with skills like stakeholder management and internal communication.
ARTS & HUMANITIES
Graphic designers, photographers and other artists who want to focus on how Marcom and business are intertwined with a strategic, managerial and analytical approach.
STUDENTS' PROFILES
ACADEMIC BACKGROUND (%)
Business/Economics
Communication
International Relations/Political Science
Humanities
Engineering
Architecture & Design
Law
Science
REGIONS REPRESENTED (%)
Europe
Spain
LATAM
MEA
GENDER (%)
Female (%)
Male (%)
DISCOVER THE STUDENT EXPERIENCE
83%
International students
9
different languages spoken in class
THE NEXT BEST YOU
Our mission is to help you become the next best you: a leader driven by purpose, equipped with the skills, behaviors and mindset needed to achieve your career goals and overcome the challenges that await. With a focus on teaching you how to pinpoint the multidimensional role of the consumer, the Executive Master in Strategic Marketing and Communication is a journey of transformation that starts within; a journey that helps you upskill and elevate your professional experiences to the next level.
YOUR CAREER
Now is the moment to build on your current career success and push it to the next level. We’ll work with you to understand your strengths, ambitions and objectives, then create a career development plan tailored to your needs. From learning to balance the competing demands of the present and future to maximizing growth opportunities, our practical teaching and expert coaching will help you grow resilient, responsive and bold in your career choices and get to where—and who—you want to be.
YOUR IMPACT
No matter the strength of your skillset or the breadth of your experience, to succeed at the highest levels of business, you need to be able to make things happen. But impact is not a matter of intangibles—it’s about how you think, how you act and how you embrace technology. We’ll equip you with the thinking, behavioral and digital skills you’ll need to thrive in our dynamic digital world.
YOUR PURPOSE
Business has the potential to address today’s most pressing social issues, but lasting change requires individuals with the passion and skills to lead confidently. We put your sense of purpose at the heart of your career path, helping you become an executive who can drive change that matters. Guiding you to develop a spirit of collaboration for a greater purpose, you will cultivate a global professional network and create new sources of value for your business, now and in the future.
OUR STRATEGIC MARKETING & COMMUNICATION MASTER ACADEMIC DIRECTOR
Cristina Vicedo Álvarez - Professor in the following masters: Executive Master in Strategic Marketing & Communication , Master in Digital Marketing & Analytics
- General director of FutureBrand in Madrid
- President of the AeBrand management board
- Representative in communication and branding forums and institutions (Woman's week foundation, Dircom)
UNSURE IF THIS IS THE RIGHT PROGRAM TO HELP YOU ON YOUR PROFESSIONAL JOURNEY?
At IE University, we have carefully streamlined related subject areas to create unique paths featuring similar programs. Guided by these paths, you can take control and discover the right program for you. Explore this area to find the specific program that fits with your career goals.
More info
FREQUENTLY ASKED QUESTIONS
How does the Executive Master in Digital Transformation & Innovation Leadership cater to the needs of international executives?
The Executive Master in Digital Transformation & Innovation Leadership at IE Business School is designed to meet the needs of senior and mid-level professionals through its blended format that combines in-person and virtual learning, as well as its part-time mode of study, allowing you to work as you earn a valuable qualification in just 13 months.
Can international professionals apply and are there any specific requirements for international applicants?
The Executive Master in Digital Transformation & Innovation Leadership is global by design, with a diverse classroom comprising participants from all over the world. International applicants simply need an accredited bachelor's degree along with appropriate English language certification.
How is the program's schedule accommodating to executives in different time zones?
In the Executive Master in Digital Transformation & Innovation Leadership, our world-class faculty will lead you through well-structured classes comprising live online sessions on Saturdays, weekly asynchronous online discussions, and four face-to-face periods. With all these formats available, you can easily fit classes into your schedule in any time zone, only needing to dedicate 20 hours a week to your studies.