Executive Master in Strategic Marketing and Communication

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Executive Master in Strategic Marketing and Communication

duration15 months

languageEnglish

locationMadrid & Online

intakeApril

Mode of StudyPart-time

FormatBlended

duration15 months

languageEnglish

locationMadrid & Online

intakeApril

Mode of StudyPart-time

FormatBlended

Executive Master in Strategic Marketing & Communication

We are now in the era of co-creation, where managing the needs of stakeholders and clients is simply not enough. The multidimensional role of the consumer now requires new forms of engagement, open innovation and brand co-creation in terms of both strategy and actual implementation. This program will give you the tools to successfully guide businesses through the new challenges posed in today’s dynamic digital world.

In a rapidly evolving digital world, The Executive Master in Strategic Marketing and Communication is designed for professionals who are looking to upskill and elevate their professional experiences to the next level.

This program takes the latest advancements in technology and equips you with a 360-degree vision of the world of marketing and communications. Through a focus on how marketing and communication professionals and brand managers can harness the power of digital platforms, social media and digital strategy, the Executive Master in Strategic Marketing and Communication provides the necessary tools to become an impactful leader in your field and the flexible online and face-to-face format so you can continue your career while studying.

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UNIVERSITY PRIVATE DEGREE

This is a University Private Degree from IE Universidad*, and taught in IE Business School. More Information on what earning a University Private Degree from IE Universidad entails.

*IE Universidad is a University officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (Bachelor’s, Master’s and PhD degrees), which are specifically regulated and accredited by the Spanish Ministry of Education and University Private Degrees (Master), that are specifically designed by the University towards the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE. Both types of degrees are equally backed by the rigor and prestige of IE University.

ORIANNA CIRIGLIANO

Program Specialist

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WHO IS THE EXECUTIVE MASTER IN STRATEGIC MARKETING & COMMUNICATION FOR?

IT'S FOR INDIVIDUALS WHO...

are future-thinking professionals with a strategic business mindset in the marketing and communications field, who have at least three years of work experience. The part-time format offers the flexibility to study without putting your career on hold.

IF YOU ARE LOOKING FOR...

a 360-degree vision of communication, management and digital strategies, the program shapes impactful leaders capable of driving business growth through branding, communication, marketing and reputation management. Students may go to on in roles such as: Brand Manager, Crisis Communication & Reputation Manager, Communication Director, CSR & Social Impact Manager, New Media Strategist, Risk & Crisis Manager or more.

MASTER'S KEY AREAS

CORPORATE BUSINESS & MANAGEMENT

To work in businesses, it’s crucial to understand the foundations of how they operate and the impact that Communication & Marketing professionals have on the overall bottom line. Delve into Reputation Management, Strategy, Entrepreneurship, Ethics and Corporate Governance to get the big picture.

STRATEGIC COMMUNICATION AND MARKETING

In this area, you’ll nail down core topics like Branding and Corporate Identity, Strategic Marketing, Storytelling, Strategic Sponsoring and Partnership Management, and Public Affairs.

COMMUNICATION AND MARKETING PLANS

Obtain the marketing and communication skills that will make you a valuable and future-forward team leader. Take courses like Digital Marketing, Content Marketing, Internal Communication and Change Management, and Integrated Marketing Communication.

Boost Digital Learning during times of travel restrictions!

TOOLS AND SKILLS FOR COMMUNICATION AND MARKETING

No matter the sector or position, if you’re a Corporate and Marketing Communication professional, you must know how to think analytically and leverage data for key decision-making. In this program, you’ll master subjects such as Research Methods in Communication and Marketing, Data Insights for Decision-making, Communication Planning, and Measuring Intangibles and KPI’s.

REASONS TO STUDY THE Executive Master in Strategic Marketing & Communication

IE University molds students into future-forward and well-rounded professionals, using methodologies that put innovation and employability at the forefront.

01.

A DEEP DIVE INTO COMMUNICATIONS IN THE DIGITAL ERA

Earn the latest skills and knowledge to develop from A to Z, not only in communication and marketing plans, but also in contingency, issue management, brand management, CSR and reputation plans.

02.

A FLEXIBLE BLENDED PROGRAM TO SUIT YOU

Our unique blended format allows you to fit your studies around your busy work schedule. With a mixture of remote and in-person study, you’ll have the best of both worlds, including three face-to-face weeks in Madrid, with only the first and last weeks being mandatory.

03.

LEARN FROM TOP PROFESSIONALS OF THE NEW DIGITAL ECONOMY

Our faculty is made up of a diverse group of academics and professionals, who bring pedagogical rigor and real-world expertise into the classroom.

04.

MAKE THE RIGHT CONNECTIONS

Gain access to IE University’s unparalleled network of 60,000 professionals worldwide and a careers department focused on helping you build relationships that matter.

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“Meeting and working alongside a group of remarkable classmates was such an inspiring experience on top of the academic knowledge and skills that I gained through the master’s program.”

Akiko Perona, Japanese

Chief, Communication and Information Technology Support Unit, United Nations Institute for Training and Research (Geneva, Switzerland)

UNSURE IF THIS IS THE RIGHT PROGRAM TO HELP YOU ON YOUR PROFESSIONAL JOURNEY?

At IE University, we have carefully streamlined related subject areas to create unique paths featuring similar programs. Guided by these paths, you can take control and discover the right program for you. Explore this area to find the specific program that fits with your career goals.

Marketing, Communication & Sales

DESIGN & ARCHITECTURE

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FREQUENTLY ASKED QUESTIONS

Are executive master's same as master's?

An executive master's is aimed at professionals who have already got some experience in the professional world and want to level up their careers. With this in mind, the program is part-time over 15 months with three face-to-face weeks. Only the first and last weeks of this in-person period are mandatory and the rest is carried out via online forums and discussions to provide you with the flexibility to study and work at the same time.

What is an executive master's in marketing and communication?

The Executive Master in Strategic Marketing and Communication at IE University is an opportunity to upskill and take your career to the next level. Surrounded by other marketing and communications professionals, you'll learn how to adapt to today's dynamic digital world and get to grips with the latest tools and technologies before they reach the mass market.

Where to do a master's degree in marketing and communication for managers?

Managers can upskill in marketing and communications with IE University's Executive Master in Strategic Marketing and Communication. The program is a unique opportunity to learn how to guide businesses through new challenges posed by today's dynamic digital world, building upon your prior knowledge in the industry. You'll also gain skills in stakeholder management and teamwork, especially online which is a key skill in today's job market.

Should I study an executive master's in marketing and communication?

An executive master's can be a very rewarding experience for professionals wanting to set themselves apart and drive business growth beyond their current roles. You'll advance upon your existing knowledge and make yourself a more valuable asset to any team. Aside from your expert knowledge, you'll develop your soft skills such as public speaking, stakeholder management and teamwork. You'll also expand your network through your international cohort.