Master in Digital Business & Innovation

The Master in Digital Business & Innovation equips students with the skills to drive digital transformation and develop innovative business solutions. The program combines technology, strategy and design thinking to prepare graduates to lead digital initiatives, create disruptive business models and adapt to rapidly evolving markets. Students gain hands-on experience with emerging technologies while learning to make data-driven decisions.

This program is ideal for ambitious professionals, ideally with three years of experience, who aspire to become leaders in digital business, innovation, or technology-driven roles. It suits individuals passionate about leveraging technology to solve business challenges, create innovative solutions or drive organizational change. Applicants should be ready to engage in collaborative projects, embrace creativity and develop both strategic and technical skills in a global business context.

The program is 11 months long, providing an intensive, immersive learning experience. Its schedule balances academic rigor with practical application, allowing students to gain both theoretical knowledge and hands-on experience in digital business and innovation. The duration is designed to fit a full-time study structure while ensuring participants can quickly apply their skills to real-world business challenges.

The Master in Digital Business & Innovation has a fully in-person format and takes place at IE Business School's facilities in Madrid. The immersive setting allows students to collaborate face-to-face, build strong networks and take full advantage of the hands-on experiences and extensive resources that IE Business School offers. Being in Madrid also means studying in one of Europe's most vibrant innovation hubs, with direct access to leading companies and an international community.

Graduates can pursue careers in digital strategy, innovation management, product development, business analytics or technology consulting. They are prepared to lead digital transformation projects, develop new business models or work in startups, corporate innovation labs or consulting firms. The program also equips students with entrepreneurial skills, enabling them to launch ventures or drive innovation initiatives within existing organizations.

Apart from deepening your business acumen, the Master in Digital Business and Innovation imparts valuable critical thinking and problem-solving skills, as well as the practical competencies to lead, develop, manage and implement innovative digital solutions.