Master in Digital Business & Innovation
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DRIVE CHANGE IN THE DIGITAL AGE
The Master in Digital Business & Innovation gives participants in-depth insights into how to leverage core and emerging tech, developing digital strategies that drive performance in a changed world. The program is designed to bridge the gap between digital business strategy and technological advancement, equiping graduates with a hybrid skillset essential for navigating, managing, and leading digital transformation initiatives in an increasingly technology-driven global economy. Graduates emerge with skills in all the key technologies that are changing the way we work, such as digital business strategy, project management, business process redesign, supply chain management and digital sales.
- Join an 11-month, full-time program taught in Madrid, structured around key areas of knowledge such as: Digital Strategy and Business Innovation, Smart Data & Analytics, Digital Operations & Automation and Emerging Technologies.
- Start with an initial Core Period and then focus and deepen your skills by choosing Specialized Tracks and additional Electives. You will be able to choose from these five tracks: AI-Powered Business Analytics, Digital Product & Platform Management, Digital Strategy, Transformation & Consulting, Fintech & Digital Finance, and Digital Entrepreneurship.
- Leverage opportunities to contact top companies and grow your global network through the optional Global Immersion Week, which has taken place in London, Amsterdam and Dublin in previous years.
- Enhance your profile even more with career-boosting certifications such as: our groundbreaking Sustainability Certificate, Amazon Web Services Academy certificates in Cloud Foundations and Data Analytics, plus the prestigious SalesForce certificate, increase your attractiveness to recruiters.
*The 2025-2026 intake starts on April 25th (Spring Intake) or September 8th (Fall Intake)
*The 2025-2026 intake starts on April 25th (Spring Intake) or September 8th (Fall Intake)
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WHO IS THE MASTER IN DIGITAL BUSINESS & INNOVATION FOR?
IT'S FOR INDIVIDUALS WHO...
…are digitally savvy business professionals keen to harness technology’s potential to drive business growth. Ideal for individuals with at least three years’ professional experience, this program fosters agile innovation and the skills to spearhead transformation in any sector.
ARE LOOKING FOR...
…a comprehensive understanding of digital platforms, business models, emerging technologies, innovation strategies and business analytics. This program empowers you to lead organizational transformation by bridging business and technology. Graduates can pursue roles such as digital strategist, business transformation consultant, innovation manager, e-commerce manager, digital project lead and more.
KEY AREAS
Digital Strategy & Business Innovation
Smart Data & Analytics
Digital Operations & Automation
Emerging Technologies
FROM THE ACADEMIC DIRECTOR
Manuel López Martin de Blas, explains in-depth the Master in Digital Business & Innovation.
REASONS TO STUDY THE MASTER IN DIGITAL BUSINESS AND INNOVATION
- 01.
PRACTICAL, CAREER-FOCUSED LEARNING
We use the most advanced educational methods and resources to teach you the tools and skills and help you develop the mindset you need to succeed in the job market. You’ll put theory into practice through hands-on experiences.
- 02.
GROUNDED IN THE REAL WORLD OF WORK
Through collaborations with our world-class corporate partners, you’ll learn to develop digital strategies and manage successful business transformation programs, giving you a head start in any new role.
- 03.
AN IN-DEMAND SKILL SET
The global digital transformation market is predicted to grow exponentially, with many recruiters saying that recruiting professionals with the skills to leverage data effectively will be a top priority in future.
- 04.
LEARN FROM INDUSTRY EXPERTS
Our world-class faculty are all leaders in the field, combining academic excellence with industry experience in top positions with companies including Telefónica, Inditex and McKinsey.
DIGITAL BUSINESS & INNOVATION MASTER PROGRAM STUDENT'S BACKGROUND
At IE Business School, we’ve knocked down the silos between business and tech. We believe that anyone who wants to be part of building the digital future of business needs to spend time in the trenches getting a good, solid grounding in digital knowledge and skills – in digital platforms and ecosystems, AI, IoT, blockchain, robotics... in all the key technologies that are changing what it means to do business. And beyond fluency in the tech itself, the successful business transformer must also learn how these digital technologies can be used to drive innovation and transform any business -- function by function, in any sector.
This master is designed for students driven to become digital business transformers. Whether your background is in business, social and natural sciences, engineering, or mathematics, you come out of this program a leader in technology strategy, digital transformation, and tech-based innovation. Numbers and analytics shouldn’t scare you, but the most important prerequisites for success in the program are an innovative way of thinking and the drive to become a master in digital business technology.
Students' Profiles
- Gender (%)FemaleMale
- REGIONS THEY COME FROM (%)SpainEuropeLatin AmericaMiddle East and Africa
- Academic Background (%)BusinessQuantitativeTechnologyOther
- 60000International alumni to network with
- 100nationalities represented on campus
OVERVIEW OF THE MASTER IN DIGITAL BUSINESS & INNOVATION
Core period, tracks, electives, capstone project - what's the difference? Take a look at the structure to help you make the most of the Master in Digital Business & Innovation.
DIGITAL BUSINESS & INNOVATION PROGRAM STRUCTURE
- PRE-PROGRAM
- CORE PERIODTerm 1 + Term 2
- SPECIALIZATION PERIODTERM 3
- CAPSTONE PROJECT & CONSULTING CHALLENGE
- BEYOND THE PROGRAM
- AREAS OF KNOWLEDGE
- SUBJECTS
- Term 3 description
- SPECIALIZATION TRACKS
- ELECTIVES
- Program extras
- PRE-PROGRAM
- CORE PERIODTerm 1 + Term 2
- SPECIALIZATION PERIODTERM 3
- CAPSTONE PROJECT & CONSULTING CHALLENGE
- BEYOND THE PROGRAM
UNIVERSITY PRIVATE DEGREE
This is a University Private Degree from IE Universidad*, and taught in IE Business School. More information on what earning a University Private Degree from IE Universidad entails.
*IE Universidad is a University officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (Bachelor’s, Master’s and PhD degrees), which are specifically regulated and accredited by Spanish Ministry of Education and University Private Degrees (Master), that are specifically designed by the University towards the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE. Both types of degrees are equally backed by the rigor and prestige of IE University.
*Please note that our program content is continually updated to remain in sync with market demands. Therefore, we advise you that the content is subject to change and it can be dependent on student demand.
IE Business School’s Master in Digital Business & Innovation bridges the gap between tech and business and equips students for tomorrow’s workplace. Learn more from the Vice Dean of Tech Programs at IE Business School, Manuel López Martín de Blas, about this ever-evolving program.
MAKE IT A DUAL DEGREE - DOUBLE YOUR IMPACT
Pursue two disciplines while gaining insight from different perspectives and ways of thinking. You'll cover the contents of two master's programs—and graduate with two diplomas—ensuring in-depth expertise that maximizes your value in the job market.
OUR DIGITAL BUSINESS & INNOVATION MASTER ACADEMIC DIRECTOR
OUR DIGITAL BUSINESS & INNOVATION MASTER ACADEMIC DIRECTOR
Manuel López Martín de Blas – Professor, Master in Digital Business and Innovation
Professional with more than 25 years consultancy experience in Pharma, Hi Tech, Chemical, Retail and FMCG industries, with a primary focus on business strategy and digital transformation, digital marketing, global operations in different domains and IT-ERP consulting.
Profile
- Vice Dean Business Tech Programs at IE Business School
- MBA Business Administration at IE Business School
- Master, Economics and Business Administration at Universidad Europea de Madrid
Master in Digital Business & Innovation professors
DISCOVER THE STUDENT EXPERIENCE
GABRIELLA WEMBSTAD
PAULINA GROWTH
Lorenzo Dominici
Ana Lidia Barrera
Gabriella's Experience
“I think MDBI it’s a mix between the creative and the technical side. So, we focus a lot on the business aspects, but also on tech. For example, we’re doing a lot of coding and hard skills, but also learning soft skills.”
PAULINA'S EXPERIENCE
“I feel like IE University is doing a great job at giving you the skill set of putting you into a group and then learning as you go.”
Lorenzo Dominici
“Even if you don’t have a technical background, the classes in this program will equip you with a range of new tech skills.”
Ana Lidia Barrera
“This program offers a global community brimming with diverse cultures and ways of thinking.”
Experience Madrid
Madrid is one of the most popular cities in Europe for Gen Z travelers and one of the most student-friendly cities in Spain. Offering an affordable public transport network, cool underground culture and fabulous nightlife, Spain’s capital is also home to international companies of stature, including Google, Microsoft and Apple, creating a myriad of opportunities for professional experience.
Madrid is in a league of its own and provides the perfect backdrop to round off a unique educational experience.
THE NEXT BEST YOU
The Master in Digital Business and Innovation goes beyond the knowledge necessary to succeed in today’s tech-driven world—it’s uniquely designed to offer you the personalized guidance to unleash your full potential. This program takes you on a journey of self-discovery while focusing on the areas that will help you become an impactful person and professional. Learn the digital ecosystem and the skills to push digital transformation while simultaneously defining exactly who you are and who you want to be. Diving into your ambitions, talents, gaps and strengths, we will help guide you, challenge you and allow you to experiment while finding the next best you.
YOUR CAREER
Where do you want to take your skills? Your dream career is within reach with the Master in Digital Business and Innovation. The unique, personalized program teaches you to drive digital transformation in today’s fast-paced environment, allowing you to land your perfect role. Work alongside seasoned professionals from various backgrounds and learn from professors with up-to-date insight from the industry. Take the digital economy by storm with theoretical knowledge and hands-on experience from your time in the program.
YOUR IMPACT
What you do matters. Being a game-changer in the digital world requires a skill set that stands out from the rest. As a tech-savvy leader with an innovative mindset, you will be capable of driving adaptation and eliciting lasting change. The Master in Digital Business and Innovation is designed with you in mind. Maximize your potential, create an impact and become a leader of tomorrow.
YOUR PURPOSE
Today’s most successful companies are led by leaders with purpose. Driving a positive impact and working toward a better future will help motivate you throughout your career. In the Master in Digital Business and Innovation, we give you the space to discover, define and align your purpose to your career, allowing you to thrive alongside tomorrow’s go-getters.
DISCOVER MORE ABOUT OUR ACCELERATORS
The Accelerators are an integral part of the Master in Digital Business & Innovation at IE Business School, guiding you through a transformative journey of self-discovery and growth. They provide essential knowledge, competencies, and skills in a focused and comprehensive way.
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FREQUENTLY ASKED QUESTIONS
What is the focus of the Master in Digital Business and Innovation at IE Business School?
The Master in Digital Business and Innovation at IE Business School focuses on bridging the gap between business and technology by preparing you to succeed in the new digital economy.
What classes will I take in the Master in Digital Business and Innovation?
The program's rigorous curriculum includes classes in digital foundations, strategy and value proposition; digital business models; emerging tech; innovation; business analytics; digital transformation; digital marketing and more, alongside specialized electives and career-building certifications.
Is the Master in Digital Business and Innovation at IE Business School available on a full-time or part-time basis?
IE Business School’s Master in Digital Business and Innovation is a full-time program delivered in an in-person format in the heart of Madrid.
What do you learn in the Master in Digital Business and Innovation?
Apart from deepening your business acumen, the Master in Digital Business and Innovation imparts valuable critical thinking and problem-solving skills, as well as the practical competencies to lead, develop, manage and implement innovative digital solutions.
How long does the Master in Digital Business and Innovation take at IE Business School?
The Master in Digital Business and Innovation at IE Business School is a comprehensive program that you can complete in only 11 months.
Are there any research opportunities or projects available for students enrolled in the Master in Digital Business and Innovation program?
As you get closer to the end of your Master in Digital Business and Innovation at IE Business School, you’ll get a chance to complete a Capstone Project that involves conceiving a viable business concept, conducting market research, blueprinting a go-to-market strategy and validating your results with real stakeholders.