Master in Digital Strategy, AI & Innovation
Master in Digital Strategy, AI & Innovation
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LEAD BUSINESS STRATEGY WITH AI-POWERED INNOVATION
The Master in Digital Strategy, AI & Innovation gives participants in-depth insights into how to leverage core and emerging tech, developing digital strategies that drive performance in a changed world. The program is designed to bridge the gap between digital business strategy and technological advancement, equiping graduates with a hybrid skillset essential for navigating, managing, and leading digital transformation initiatives in an increasingly technology-driven global economy. Graduates emerge with skills in all the key technologies that are changing the way we work, such as digital business strategy, project management, business process redesign, supply chain management and digital sales.
- Join an 11-month, full-time program taught in Madrid, structured around key areas of knowledge such as: Digital Strategy and Business Innovation, Smart Data & Analytics, Digital Operations & Automation and Emerging Technologies.
- Start with an initial Core Period and then focus and deepen your skills by choosing Specialized Tracks and additional Electives. You will be able to choose from these five tracks: AI-Powered Business Analytics, Digital Product & Platform Management, Digital Strategy, Transformation & Consulting, Fintech & Digital Finance, and Digital Entrepreneurship.
- Leverage opportunities to contact top companies and grow your global network through the optional Global Immersion Week, which has taken place in London, Amsterdam and Dublin in previous years.
- Enhance your profile even more with career-boosting certifications such as: our groundbreaking Sustainability Certificate, Amazon Web Services Academy certificates in Cloud Foundations and Data Analytics, plus the prestigious SalesForce certificate, increase your attractiveness to recruiters.
*The 2025-2026 intake starts on September 8th.
WANT TO KNOW MORE?
- Ana HuertaManager - Global Recruitment
ANY DOUBTS?
Please contact our program specialist for personalized advice on your specific case.
ABOUT THE PROGRAM
WHO IS THE Master in Digital Strategy, AI & Innovation FOR?
IT'S FOR INDIVIDUALS WHO...
...are passionate about leveraging technology to drive business impact. Whether from business, engineering, economics, or any other background, you're eager to lead tech-driven transformation, develop innovative thinking and strategic insight, and master the skills needed to architect AI-powered strategies and spearhead change across industries.
ARE LOOKING FOR...
...a comprehensive understanding of AI, digital platforms, business models, emerging technologies, innovation strategies and data analytics. This program empowers you to lead organizational transformation by bridging business and technology. Graduates can pursue roles such as Product Manager, Digital Transformation Consultant, Innovation Manager, AI-Enabled Strategist, Venture Builder, Platform Lead and more.
KEY AREAS
AI-Powered Strategy & Innovation
Data & Analytics for Decision-Making
Digital Product & Platform Development
Emerging Technologies & Automation
BUILD TO SCALE: USE THE IMPACT OF TECHNOLOGY TO INNOVATE IN BUSINESS
BUILD TO SCALE: USE THE IMPACT OF TECHNOLOGY TO INNOVATE IN BUSINESS
Throughout the program, you will develop the hybrid profile organizations increasingly demand: a professional that bridges business strategy and digital technology to drive meaningful impact. You will progress from understanding and experimenting with emerging technologies, to identifying opportunities and innovating with purpose, and ultimately to scaling solutions and impact across organizations. Along the way, you will learn to translate business challenges into technology-driven solutions—and technological possibilities into measurable business value—preparing you to connect teams, lead transformation and turn innovation into real results.
REASONS TO STUDY THE Master in Digital Strategy, AI & Innovation
- 01.
COMBINE AI, DIGITAL BUSINESS STRATEGY AND TECH INNOVATION FOR IMPACT
Gain insights into leveraging technology to build digital strategies that drive performance, alongside hybrid skills to navigate and lead business innovation and digital transformation initiatives. You’ll focus on key areas including AI, Digital Strategy and Business Innovation, Smart Data & Analytics, Digital Operations & Automation, and Emerging Technologies.
- 02.
POSITION YOURSELF TO LEAD TECH-DRIVEN TRANSFORMATION
Develop a comprehensive understanding of digital platforms, business models, emerging technologies, innovation strategies and business analytics to lead organizational transformation. With skills in all the key technologies changing how we work, you’ll be ready for roles such as Product Manager, Digital Strategist, Innovation Lead and more.
- 03.
ACQUIRE PRACTICAL SKILLS FOR REAL-WORLD SUCCESS
Our world-class faculty are all leaders in the field, combining academic excellence with industry experience in top positions with companies like Telefónica, Inditex and McKinsey. In their hands you’ll put theory into practice through hands-on projects and collaborations with our world-class corporate partners such as Bulgari and Samsung.
- 04.
ACCESS A GLOBAL NETWORK OF INDUSTRY-LEADING PROFESSIONALS
Enjoy access to a global network of industry-leading professionals. With diverse backgrounds ranging from business to research, technology and more, you’ll learn alongside a diverse cohort that helps you expand your perspective, gain a global mindset and grow your network with contacts from all over the world.
THE NEXT MOVE
Explore how AI is reshaping industries and redefining leadership. Hear from industry experts on the technologies transforming business and the human skills needed to stay ahead, from building smarter factories to leading teams in the age of AI.
THE FACTORY OF THE FUTURE: HOW AIoT IS CHANGING MANUFACTURING
What happens when connected devices become intelligent, proactive systems? Juan Antonio Relaño explores how the Artificial Intelligence of Things (AIoT) is bridging the physical and digital worlds to transform manufacturing. Discover why critical thinking, creativity and technical upskilling are essential to navigating this shift.
WHY ARE HARD SKILLS OBSOLETE?
As AI agents move from analyzing data to taking action, what does effective leadership look like? Ana Alonso Muñumer explores how agentic AI is reshaping business decisions and why curiosity, delegation and sound judgment are becoming essential skills for leaders.
Student Profile
INSIDE THE Master in Digital Strategy, AI & Innovation CLASSROOM
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STUDENT EXPERIENCE
DISCOVER THE STUDENT EXPERIENCE
GABRIELLA WEMBSTAD
PAULINA GROWTH
Lorenzo Dominici
Ana Lidia Barrera
Gabriella's Experience
“I think the program is a mix between the creative and the technical side. So, we focus a lot on the business aspects, but also on tech. For example, we’re doing a lot of coding and hard skills, but also learning soft skills.”
PAULINA'S EXPERIENCE
“I feel like IE University is doing a great job at giving you the skill set of putting you into a group and then learning as you go.”
Lorenzo Dominici
“Even if you don’t have a technical background, the classes in this program will equip you with a range of new tech skills.”
Ana Lidia Barrera
“This program offers a global community brimming with diverse cultures and ways of thinking.”
STUDENT SUCCESS STORIES
At IE Business School, we are committed to integrating academic expertise with hands-on experience to prepare students for success beyond the classroom. Our Master in Digital Strategy, AI & Innovation students are already making significant progress in their professional journeys—securing competitive internships and roles at some of the world’s most sought-after companies.
Discover their success stories:
OUR FACULTY ARE HERE TO GUIDE YOU
OUR MASTER IN DIGITAL STRATEGY, AI & INNOVATION ACADEMIC DIRECTOR
OUR MASTER IN DIGITAL STRATEGY, AI & INNOVATION ACADEMIC DIRECTOR
MANUEL LÓPEZ MARTÍN DE BLAS – PROFESSOR, Master in Digital Strategy, AI & Innovation
Professional with more than 25 years consultancy experience in Pharma, Hi Tech, Chemical, Retail and FMCG industries, with a primary focus on business strategy and digital transformation, digital marketing, global operations in different domains and IT-ERP consulting.
Profile
- Vice Dean Business Tech Programs at IE Business School
- MBA Business Administration at IE Business School
- Master, Economics and Business Administration at Universidad Europea de Madrid
Master in Digital Strategy, AI & Innovation PROFESSORS
EVERYTHING YOU NEED TO KNOW ABOUT THE Master in Digital Strategy, AI & Innovation
IE Business School’s Master in Digital Strategy, AI & Innovation bridges the gap between tech and business and equips students for tomorrow’s workplace. Learn more from the Vice Dean of Tech Programs at IE Business School, Manuel López Martín de Blas, about this ever-evolving program.
MAKE IT A DUAL DEGREE - DOUBLE YOUR IMPACT
Pursue two disciplines while gaining insight from different perspectives and ways of thinking. You'll cover the contents of two master's programs—and graduate with two diplomas—ensuring in-depth expertise that maximizes your value in the job market.
Experience Madrid
Experience Madrid
Madrid is one of the most popular cities in Europe for Gen Z travelers and one of the most student-friendly cities in Spain. Offering an affordable public transport network, cool underground culture and fabulous nightlife, Spain’s capital is also home to international companies of stature, including Google, Microsoft and Apple, creating a myriad of opportunities for professional experience.
Madrid is in a league of its own and provides the perfect backdrop to round off a unique educational experience.
Discover related programs to the Master in Digital Strategy, AI & Innovation
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STILL WONDERING WHAT TO STUDY?
STILL WONDERING WHAT TO STUDY?
FREQUENTLY ASKED QUESTIONS
WHAT IS THE MASTER IN DIGITAL STRATEGY, AI & INNOVATION AT IE BUSINESS SCHOOL?
The Master in Digital Strategy, AI & Innovation is a full-time, in-person, 11-month master’s program in Madrid, Spain, that bridges the gap between business strategy and emerging technologies. Delivered in English with a September intakes, it covers Digital Strategy and Business Innovation, Smart Data & Analytics, Digital Operations & Automation, Emerging Technologies like AI, and much more.
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WHO IS THIS PROGRAM FOR?
The Master in Digital Strategy, AI & Innovation is designed for digitally savvy professionals who want to become innovation-driven leaders. Typical roles that graduates go on to secure include Digital Strategist, Transformation Consultant, Product Manager or Ecommerce Lead, among others.
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WHAT CORE KNOWLEDGE AREAS DOES THE MASTER IN DIGITAL STRATEGY, AI & INNOVATION COVER?
Key areas of the Master in Digital Strategy, AI & Innovation include Digital Strategy and Business Innovation, Smart Data & Analytics, Digital Operations & Automation and Emerging Technologies, giving you both strategic insight and hands-on tech fluency.
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WHAT SPECIALIZATION TRACKS CAN I CHOOSE?
In the Master in Digital Strategy, AI & Innovation you can tailor your profile with five specialization tracks:
- AI-Powered Business Analytics
- Digital Product & Platform Management
- Digital Strategy, Transformation & Consulting
- Fintech & Digital Finance
- Digital Entrepreneurship
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ARE THERE ANY INDUSTRY RECOGNIZED CERTIFICATES AVAILABLE IN THE PROGRAM?
Yes. The Master in Digital Strategy, AI & Innovation can help you strengthen your expertise, thanks to the opportunity to pursue AWS Academy certificates (Cloud Foundations and Data Analytics), the IE-Salesforce Certificate, IE University's AI for Business Certificate, the IE Digital Analytics Certificate:GA4, and the IE Sustainability Certificate.
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IS THERE AN INTERNATIONAL STUDY EXPERIENCE?
The optional Global Immersion Week gives you a chance to explore innovation ecosystems and visit top companies around the world. Recent destinations have included London, Amsterdam and Dublin.
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