Master in Market Research & Consumer Behavior - High-Impact Careers
A career that keeps you on your toes
The primal role of Market Researchers is evolving, and only those who successfully combine elements of the data analytics and behavior insights on the one hand, with an adjacent marketing activation within a business context on the other will be successful in the wild new world of work.
Carve out a career in a constantly-changing field that is in critical need of data-driven candidates who can easily work with analytics and make an impact in any business. The best part? You will gain expertise and master skills and tools applicable to a wide range of industries or type of company. This means endless opportunities for you to make a real contribution in any team or organization in the private, public, or non-profit arena.
Here are some positions our students can acheive after the program:
CUSTOMER EXPERIENCE SPECIALIST
MARKETING INTELLIGENCE STRATEGIST
DATA MINING CONSULTANT
DEMAND FORECASTING EXPERT
VOTING AND CAMPAIGN RESEARCHER
CONSUMER INSIGHTS MANAGER
SOCIAL MEDIA MONITORING
BUSINESS DEVELOPMENT ADVERTISER
SALES & MARKETING EXECUTIVE
Where do our alumni work?
“The program provided me with the tools to uncover stories hidden behind data and understand consumer psychology and behavior. Each course and assignment prepares you for a real role in Market Research.” – Ana Richi, Consumer & Marketing Knowledge Manager at Procter & Gamble
of job seekers received an offer within 6 months after graduation
Talent and Career highlights
The Master in Market Research and Consumer Behavior develops a deep knowledge of marketing processes that are invaluable to any change-oriented company. As business demand grows for experts in the field, our graduates are proving a popular choice among leading employers.Download report
TOP EMPLOYERS OF THIS Market Research and Consumer Behavior PROGRAM’S ALUMNI
Market Research and Consumer Behavior Career Opportunities
Career opportunities in the field are expected to surge by an astounding 23% by 2026.- U.S. News & World Report
AI will transform many aspects of research, including survey and questionnaire development, field management, big data analytics and advanced computing power.
CEO of Lieberman Research Worldwide
The soaring growth of big data and related tools will drive the implementation of exciting new reports and platforms based on automated market research.... However, the best and most reliable research products will put a layer of human filtering and analysis on top...
Jack W. Plunkett
CEO, Plunkett Research
Marketing without data is like driving with your eyes closed.
Social media scientist and author
An evolving field for curious innovators looking for new solutions
Top talent is needed to understand new trends in consumer behavior
Only 39% of marketing executives understand their customers' cross-device behaviors. Hubspot
People say, ‘You are what you eat.’ But in startups, I would say, ‘You are what you measure.’
Co-founder, CTO, Sandglaz
IE TALENT & CAREERS
IE Talent & Careers is the best partner for the professional development of all our current and former students at IE.
The services we offer are available to all of them throughout their journey. On one hand we seek to help students to take full advantage of their professional opportunities, providing them with impactful advising, learning resources and development tools that allow them to manage and achieve their professional goals. On the other, we provide recruitment solutions for companies and institutions with access to the profiles of over 60.000 IE professionals worldwide.
Some of the services we offer can be both online and offline and they are:
● One-on-one career advising
● Sector-specific drop-in sessions
● Guides, toolkits and resources available on our IE Career Portal
● On-campus career workshops
● Online career webinars
● Annual distribution of CV books to executive search firms
● Networking events worldwide
● Worldwide panels with executive consultants
● Lifelong access to our job bank
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