Master in Market Research & Consumer Behavior

IE University is always at the forefront of innovation, fostering an environment that immerses students in the dynamic world of tech from the start. We regularly develop unique modules and programs to empower our students to lead in an era of increasing digital transformation.

IE University has developed a unique certification called the IE Digital Analytics Certificate: Google Analytics 4 (GA4). The groundbreaking program provides every student with a comprehensive understanding of this new technology and empowers them to take a leading role in the field of digital analytics. You’ll learn, practically, how to plan a full Marketing Analytics Plan over Google Analytics 4, configure it, create reports and extract valuable insights from your data.

When you join IE Business School, you are signing up for a front-row seat on the cutting edge of tech innovation. We collaborate with many of the biggest international organizations that are transforming our world. And now we have partnered up with AWS Academy to provide our students with access to courses that help them prepare for in-demand jobs and AWS Certifications.

The Master in Market Research & Consumer Behavior always strives to go one step further to meet the high demand of the business world today. With this in mind, the program now gives you the exclusive opportunity to enroll in Amazon Web Services Academy courses. Unlock your potential with AWS Academy courses, such as Cloud Foundations and Data Analytics. These courses open the door to AWS Certifications, giving you yet another opportunity to ensure you stay ahead of the curve.

We strive to offer our MARCOM students as many opportunities to participate in purpose-driven business projects as possible. With this in mind, we have designed a tailor-made Sustainability Certificate with a comprehensive and solution-focused approach to sustainability management applied to Marketing, Communication & Sales. 

IE Business School has a Center for Social Innovation and Sustainability and with their guidance, we have launched this new certificate. Sustainability is at the core of what we do and this certificate gives you the skills to make a positive impact on a global scale. 

With this course, you will develop the knowledge and skills necessary to successfully market sustainable products and services. In the pursuit of broader corporate social responsibility goals, many companies will turn toward more sustainable brand strategies and that’s where you come in—you’ll be able to lead them to environmental, economic and social responsibility ahead of the competition.

Sales and Business Development are becoming the fastest-growing fields in the new place of work. They are essential to business growth, to pitch and win new clients, to better engage with internal and external stakeholders, to sell ideas within your team, to obtain a higher budget to execute a project, to develop new markets and to stay one step ahead of your competitors.

IE Business School is launching this SalesForce certificate to provide you with SalesForce fundamentals to succeed in any commercial role. You’ll begin by learning the building blocks of Salesforce to better understand the customer journey, how to capture a lead, engage and retail a client while delivering a quality customer experience. Then, you’ll go on to become proficient in how an integrated CRM platform solves the challenges of connecting departments and customer data. You’ll understand reporting, user administration, sharing, customization and data management at a foundational level.

Upon completion, you’ll be connected to the SalesForce job bank of certified professionals.