Master in Market Research & Consumer Behavior

A career that keeps you on your toes

The primal role of Market Researchers is evolving, and only those who successfully combine elements of the data analytics and behavior insights on the one hand, with an adjacent marketing activation within a business context on the other will be successful in the wild new world of work.

Carve out a career in a constantly-changing field that is in critical need of data-driven candidates who can easily work with analytics and make an impact in any business. The best part? You will gain expertise and master skills and tools applicable to a wide range of industries or type of company. This means endless opportunities for you to make a real contribution in any team or organization in the private, public, or non-profit arena.

Careers of tomorrow

Skyrocketing demand

Career opportunities in the field are expected to surge by an astounding 23% by 2026.- U.S. News & World Report

An evolving field for curious innovators looking for new solutions

Top talent is needed to understand new trends in consumer behavior

Only 39% of marketing executives understand their customers' cross-device behaviors. Hubspot

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    People say, ‘You are what you eat.’ But in startups, I would say, ‘You are what you measure.’

    Zaid Zawaideh

    Co-founder, CTO, Sandglaz

Career-focused learning

Our Alumni's careers now

INTERESTED IN THE PROGRAM? Contact us! We will be more than happy to help.

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Some companies that have hired our students

  • coca-cola_logo
  • microsoft-logo
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  • mahou
  • ipsos
  • loewe-logo
  • nielsen-logo
  • peugeot_logo

Sample roles you can take on


Check out the brochure to explore more about the program.

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