Master in Market Research & Consumer Behavior
A career that keeps you on your toes
The primal role of Market Researchers is evolving, and only those who successfully combine elements of the data analytics and behavior insights on the one hand, with an adjacent marketing activation within a business context on the other will be successful in the wild new world of work.
Carve out a career in a constantly-changing field that is in critical need of data-driven candidates who can easily work with analytics and make an impact in any business. The best part? You will gain expertise and master skills and tools applicable to a wide range of industries or type of company. This means endless opportunities for you to make a real contribution in any team or organization in the private, public, or non-profit arena.
Careers of tomorrow
Career opportunities in the field are expected to surge by an astounding 23% by 2026.- U.S. News & World Report
AI will transform many aspects of research, including survey and questionnaire development, field management, big data analytics and advanced computing power.
CEO of Lieberman Research Worldwide
The soaring growth of big data and related tools will drive the implementation of exciting new reports and platforms based on automated market research.... However, the best and most reliable research products will put a layer of human filtering and analysis on top....
Jack W. Plunkett
CEO, Plunkett Research
Marketing without data is like driving with your eyes closed.
Social media scientist and author
An evolving field for curious innovators looking for new solutions
Top talent is needed to understand new trends in consumer behavior
Only 39% of marketing executives understand their customers' cross-device behaviors. Hubspot
People say, ‘You are what you eat.’ But in startups, I would say, ‘You are what you measure.’
Co-founder, CTO, Sandglaz
IE expanded my opportunities, and this program synergized my academic and professional life, merging creative aspects with sales and marketing.
I returned to Sherwin-Williams to start a Market Research department for Central America and will also be in charge of Advertising, none of which would have been possible without this program.
Fernando, El Salvador
Our Alumni's careers now
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Some companies that have hired our students
Sample roles you can take on
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