Master in Market Research & Consumer Behavior - High-Impact Careers

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IE Business School

A career that keeps you on your toes

The primal role of Market Researchers is evolving, and only those who successfully combine elements of the data analytics and behavior insights on the one hand, with an adjacent marketing activation within a business context on the other will be successful in the wild new world of work.

Carve out a career in a constantly-changing field that is in critical need of data-driven candidates who can easily work with analytics and make an impact in any business. The best part? You will gain expertise and master skills and tools applicable to a wide range of industries or type of company. This means endless opportunities for you to make a real contribution in any team or organization in the private, public, or non-profit arena.

Where do our alumni work?

found a job within 3 months of graduation

IE alumni in your network to help you get where you want to go

TOP EMPLOYERS OF THIS Market Research and Consumer Behavior PROGRAM’S ALUMNI

  • nielsen-logo
  • Logo Kantar
  • Google logo
  • ipsos
  • Logo Johnson and Johnson
  • Procter & Gamble
  • logo_telefonica
  • Logo McKinsey and Company
  • amazon-logo

Liquid Learning at IE University

In this new reality, we understand it’s not always possible to attend class in person. That’s why we developed our Liquid Learning approach, which seamlessly adapts to individual needs and provides equal access to world-class education—whether on campus or online wherever you are.

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Market Research and Consumer Behavior Career Opportunities

Skyrocketing demand

Career opportunities in the field are expected to surge by an astounding 23% by 2026.- U.S. News & World Report

An evolving field for curious innovators looking for new solutions

Top talent is needed to understand new trends in consumer behavior

Only 39% of marketing executives understand their customers' cross-device behaviors. Hubspot

  • Estrella

    People say, ‘You are what you eat.’ But in startups, I would say, ‘You are what you measure.’

    Zaid Zawaideh

    Co-founder, CTO, Sandglaz

Master Degree in Market Research and Consumer Behavior Sample Positions



IE Talent & Careers is the best partner for the professional development of all our current and former students at IE.

The services we offer are available to all of them throughout their journey. On one hand we seek to help students to take full advantage of their professional opportunities, providing them with impactful advising, learning resources and development tools that allow them to manage and achieve their professional goals. On the other, we provide recruitment solutions for companies and institutions with access to the profiles of over 60.000 IE professionals worldwide.

Some of the services we offer can be both online and offline and they are:

● One-on-one career advising
● Sector-specific drop-in sessions
● Guides, toolkits and resources available on our IE Career Portal
● On-campus career workshops
● Online career webinars
● Annual distribution of CV books to executive search firms
● Networking events worldwide
● Worldwide panels with executive consultants
● Lifelong access to our job bank

Visit IE Talent&Careers

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Check out the brochure to explore more about the program.

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