Master in Creative Direction, Content & Branding
Master in Creative Direction, Content & Branding
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SHAPE BRANDS THAT INSPIRE
SHAPE BRANDS THAT INSPIRE
The Master in Creative Direction, Content & Branding takes you on a structured learning journey, providing the tools and insights for business, branding and management.
The program begins with a Common Core Period that you’ll study alongside students from every other Marketing, Communication & Sales program.
This structure gives you the opportunity to meet and network with like-minded professionals from other master’s programs, as well as the flexibility to pivot your career path if you see fit.
You will learn about Digital Media and Technology; Visual Media and Creativity; and Business, Branding and Management.
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PILLARS OF THE MASTER IN CREATIVE DIRECTION, CONTENT & BRANDING
PILLARS OF THE MASTER IN CREATIVE DIRECTION, CONTENT & BRANDING
The Master in Creative Direction, Content & Branding takes you on a structured learning journey, providing the tools and insights for business, branding and management. The program begins with a series of core subjects that you’ll study alongside students from every other Marketing, Communication & Sales program. This structure gives you the opportunity to meet and network with like-minded professionals from other master’s programs, as well as the flexibility to pivot your career path if you see fit.
Outside of the Common Core Period courses, you’ll take a deep dive into four focus areas:
PROGRAM STRUCTURE
PROGRAM STRUCTURE OF THE MASTER IN CREATIVE DIRECTION, CONTENT & BRANDING
PROGRAM STRUCTURE OF THE MASTER IN CREATIVE DIRECTION, CONTENT & BRANDING
- PREPROGRAM
- COMMON CORE PERIOD(SEPT-OCT)
- TERMS
- FINAL PROJECTS
- CAREER SECTOR TRACKS
- core subjects
- FIRST TERMNOVEMBER-DECEMBER
- SECOND TERMJANUARY-MARCH
- THIRD TERMAPRIL-JULY
- Description
- PREPROGRAM
- COMMON CORE PERIOD(SEPT-OCT)
- TERMS
- FINAL PROJECTS
- CAREER SECTOR TRACKS
*Please note that our program content is continually updated to remain in sync with market demands. Therefore, we advise you that the content is subject to change and it can be dependent on student demand.
UNIVERSITY PRIVATE DEGREE
UNIVERSITY PRIVATE DEGREE
This is a University Private Degree from IE University*. More Information on what earning a University Private Degree from IE University entails.
*IE University is a university officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (bachelor’s, master’s and PhD degrees), which are specifically regulated and accredited by the Spanish Ministry of Education, and University Private Degrees (master’s) that are specifically designed by the university toward the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE University. Both types of degrees are equally backed by the rigor and prestige of IE University.
FROM THE ACADEMIC DIRECTOR
FROM THE ACADEMIC DIRECTOR
Beatriz Hernandez-Canut, explains in-depth the Master in Creative Direction, Content & Branding.
BEYOND THE PROGRAM
YOUR MARKETING, COMMUNICATION & SALES STUDENT JOURNEY
YOUR MARKETING, COMMUNICATION & SALES STUDENT JOURNEY
- 1
Gain Foundation & Specialized skills
- 2
ADD-ON AN INDUSTRY CERTIFICATION
- 3
TRAVEL TO AN INTERNATIONAL LEARNING EXPERIENCE
- 4
GRADUATE AND START YOUR CAREER
- 5
TAKE ON AN OPTIONAL CAREER SECTOR TRACK
PROJECTS THAT GO BEYOND THE CLASSROOM
PROJECTS THAT GO BEYOND THE CLASSROOM
From day one, you will train to conceive, develop, execute, manage and evaluate all kinds of creative visual and digital media projects from start to finish.
mentor program
mentor program
Boost your career and network opportunities even further through regular mentorship from IE Alumni. This unique mentor program offers year-round support, career advice and an opportunity to build lasting relationships.
MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS
MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS
IE DIGITAL ANALYTICS CERTIFICATE: GA4
Read more >AI for Business Certificate
Read more >SUSTAINABILITY CERTIFICATE
Read more >IE-SALESFORCE CERTIFICATE
Read more >
CAREER SECTOR BOOSTERS
CAREER SECTOR BOOSTERS
After completing your program, you’ll be able to join an additional optional term to specialize in two of the most relevant industries for the Marketing, Communication & Sales pathway. During this Career Sector Track from September to December, you’ll enjoy a career-driven curriculum with several practical consulting projects, in-company visits, project-based learning and additional networking opportunities for your job recruitment process. The Career Sector Track will have an additional cost. You can either enroll before joining IE University or while you are doing your master’s degree, up to the deadline that will be communicated by the academic team. We will have limited slots assigned for these two tracks, so the sooner you apply, the better.
MARCOM for Tech companies
Discover how the main tech brands have achieved success and growth over the past ten years and learn their best practices in branding, marketing and sales. Uncover the latest customer experience trends in the tech world and become a top global player in the industry.
MARCOM for Consumer Goods, Luxury and Fashion
Unlock the knowledge to increase sales and engage with customers worldwide by learning from top executives at today’s most relevant brands. Discover industry secrets behind main e-commerce and experiential marketing strategies and learn how these brands are staying competitive, relevant and sustainable over time with the latest digital marketing tools.
International Experiences
International Experiences
Broaden your perspective on international business markets and Marketing, Communication & Sales career trends as part of several optional international experiences: our Global Immersion Week or our Social Impact Week. Previous editions have taken our students to London and Ghana, as well as other destinations such as Amsterdam and South Africa.
Global Immersion Week
The MARCOM Global Immersion Week (GIW) allows students to network with companies, explore new cultures and gain new career insights. Our goal is to offer you a one-week international experience and show you firsthand the main career outcomes that you can find today within other relevant international business markets. Previous years’ agendas have included in-company visits to Google, Ipsos, Amazon, Diageo and the Financial Times, among others.
Social Impact Week
Our goal is to nurture the next generation of purpose-driven business professionals who possess a deep sense of responsibility to the planet and society. Our Social Impact Week is a one-week trip in which you will visit local companies within the fields of marketing, communication & sales. There, you will develop a project for a client that is focused on social impact, entrepreneurship and the MARCOM sector. It is the perfect opportunity to network, gain global knowledge and have a positive impact on society.
MARCOM SPEAKER SERIES
MARCOM SPEAKER SERIES
Once a month, students will have the chance to hear from top speakers from different companies in the marketing, communication and sales industry. In the past, speakers have represented such leading companies as Kantar, McKinsey & Company, Interbrand and Fjord, to name a few.
FLEXIBILITY IN YOUR CAREER PATH
FLEXIBILITY IN YOUR CAREER PATH
Choosing the right program for you can be difficult. We’re here to guide you in your Marketing, Communication & Sales career journey from the start. All our full-time programs begin with a two-month Common Core Period, designed to give you the key foundations to succeed in this career path.
However, if after starting the program and completing this Common Core Period you are interested in changing to another Marketing, Communication & Sales program, you may switch programs after having a meeting with the Academic Program Direction team to validate this change and understand how it may affect your future career. Please be aware that program changes are dependent on availability.
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
Can you provide examples of companies or industries where program graduates have found employment and the impact they have made in their careers?
Graduates of the Master in Creative Direction, Content & Branding go on to work in a variety of sectors and industries. Our alumni have landed roles with top companies including Amazon, TikTok, HBO and MediaPlanet, giving them the opportunity to have a widespread impact within a global company.
WHAT ARE THE STUDENT PROFILES FOR THE MASTER IN CREATIVE DIRECTION, CONTENT & BRANDING?
Our students come from a range of industries including consulting, marketing and communication, healthcare and many others. 95% are international students, with 14 nationalities represented in class.
DO ALL STUDENTS COME FROM A CREATIVE BACKGROUND?
No, our students come from a mixture of professional backgrounds, including business and technology.
ARE THERE ANY REAL-COMPANY PROJECTS IN THE PROGRAM?
The Master in Creative Direction, Content & Branding combines academic excellence with hands-on experience tackling real projects. From day one, you’ll train to conceive, develop, execute, manage and evaluate all kinds of creative visual and digital media projects from start to finish. You’ll work on hands-on content production projects employing the latest technologies in a teamwork-driven international environment.
ARE THERE ANY INTERNATIONAL EXPERIENCES IN THE PROGRAM?
The Master in Creative Direction, Content & Branding gives you the opportunity to take part in two optional international experiences: Global Immersion Week or Social Impact Week. Previous international experiences have taken our students to London and Ghana, as well as other destinations such as Amsterdam and South Africa.