Master in Creative Direction, Content & Branding
Master in Creative Direction, Content & Branding
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SHAPE BRANDS THAT INSPIRE
SHAPE BRANDS THAT INSPIRE
The Master in Creative Direction, Content & Branding takes you on a structured learning journey, providing the tools and insights for business, branding and management.
The program begins with a Common Core Period that you’ll study alongside students from every other Marketing, Communication & Sales program.
This structure gives you the opportunity to meet and network with like-minded professionals from other master’s programs, as well as the flexibility to pivot your career path if you see fit.
You will learn about Digital Media and Technology; Visual Media and Creativity; and Business, Branding and Management.
Want to know more?
PILLARS OF THE MASTER IN CREATIVE DIRECTION, CONTENT & BRANDING
PILLARS OF THE MASTER IN CREATIVE DIRECTION, CONTENT & BRANDING
The Master in Creative Direction, Content & Branding takes you on a structured learning journey, providing the tools and insights for business, branding and management. The program begins with a series of core subjects that you’ll study alongside students from every other Marketing, Communication & Sales program. This structure gives you the opportunity to meet and network with like-minded professionals from other master’s programs, as well as the flexibility to pivot your career path if you see fit.
Outside of the Common Core Period courses, you’ll take a deep dive into four focus areas:
WHAT DOES CREATIVE WORK WITH AI LOOK LIKE IN THE CLASSROOM?
WHAT DOES CREATIVE WORK WITH AI LOOK LIKE IN THE CLASSROOM?
Explore how IE is using AI in the classroom to rethink learning, storytelling, and brand building.
PROGRAM STRUCTURE
PROGRAM STRUCTURE OF THE MASTER IN CREATIVE DIRECTION, CONTENT & BRANDING
PROGRAM STRUCTURE OF THE MASTER IN CREATIVE DIRECTION, CONTENT & BRANDING
- PRE-PROGRAM
- COMMON CORE PERIOD(SEPT-OCT)
- TERMS
- FINAL PROJECTS
- Career Tracks
- Software Training
- EXCEL TOOLS FOR MARCOM
- core subjects
- FIRST TERMNOVEMBER-DECEMBER
- SECOND TERMJANUARY-MARCH
- THIRD TERMAPRIL-JULY
- Career Tracks
- PRE-PROGRAM
- COMMON CORE PERIOD(SEPT-OCT)
- TERMS
- FINAL PROJECTS
- Career Tracks
*Please note that our program content is continually updated to remain in sync with market demands. Therefore, we advise you that the content is subject to change and it can be dependent on student demand.
UNIVERSITY PRIVATE DEGREE
UNIVERSITY PRIVATE DEGREE
This is a University Private Degree from IE University*. More Information on what earning a University Private Degree from IE University entails.
*IE University is a university officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (bachelor’s, master’s and PhD degrees), which are specifically regulated and accredited by the Spanish Ministry of Education, and University Private Degrees (master’s) that are specifically designed by the university toward the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE University. Both types of degrees are equally backed by the rigor and prestige of IE University.
FROM THE ACADEMIC DIRECTOR
FROM THE ACADEMIC DIRECTOR
Beatriz Hernandez-Canut, explains in-depth the Master in Creative Direction, Content & Branding.
PROJECTS THAT GO BEYOND THE CLASSROOM
PROJECTS THAT GO BEYOND THE CLASSROOM
From day one, you will train to conceive, develop, execute, manage and evaluate all kinds of creative visual and digital media projects from start to finish.
BEYOND THE PROGRAM
YOUR MARKETING, COMMUNICATION & SALES STUDENT JOURNEY
YOUR MARKETING, COMMUNICATION & SALES STUDENT JOURNEY
- 1
Gain Foundation & Specialized skills
- 2
ADD-ON AN INDUSTRY CERTIFICATION
- 3
TRAVEL TO AN INTERNATIONAL LEARNING EXPERIENCE
- 4
GRADUATE AND START YOUR CAREER
- 5
TAKE ON AN OPTIONAL CAREER TRACK
MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS
MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS
IE DIGITAL ANALYTICS CERTIFICATE: GA4
Read more >GENERATIVE AI FOR BUSINESS PROFESSIONALS CERTIFICATE
Read more >SUSTAINABILITY CERTIFICATE
Read more >IE-SALESFORCE CERTIFICATE
Read more >
Optional Career Tracks
Optional Career Tracks
Accelerate your career with specialized, industry-focused programs designed to transform master graduates into sought-after professionals.
International Experiences
International Experiences
Broaden your perspective on international business markets and Marketing, Communication & Sales career trends as part of several optional international experiences: our Global Immersion Week or our Social Impact Week. Previous editions have taken our students to London and Ghana, as well as other destinations such as Amsterdam and South Africa.
International experiences such as the Global Immersion Week and Social Impact Week are optional opportunities with limited capacity. Selection criteria may include academic standing, such as a student’s GPA.
Students are responsible for their own travel and housing costs.
Global Immersion Week
The MARCOM Global Immersion Week (GIW) allows students to network with companies, explore new cultures and gain new career insights. Our goal is to offer you a one-week international experience and show you firsthand the main career outcomes that you can find today within other relevant international business markets. Previous years’ agendas have included in-company visits to Google, Ipsos, Amazon, Diageo and the Financial Times, among others.
Social Impact Week
Our goal is to nurture the next generation of purpose-driven business professionals who possess a deep sense of responsibility to the planet and society. Our Social Impact Week is a one-week trip in which you will visit local companies within the fields of marketing, communication & sales. There, you will develop a project for a client that is focused on social impact, entrepreneurship and the MARCOM sector. It is the perfect opportunity to network, gain global knowledge and have a positive impact on society.
mentor program
mentor program
Boost your career and network opportunities even further through regular mentorship from IE Alumni. This unique mentor program offers year-round support, career advice and an opportunity to build lasting relationships.
MARCOM SPEAKER SERIES
MARCOM SPEAKER SERIES
Once a month, students will have the chance to hear from top speakers from different companies in the marketing, communication and sales industry. In the past, speakers have represented such leading companies as Kantar, McKinsey & Company, Interbrand and Fjord, to name a few.
FLEXIBILITY IN YOUR CAREER PATH
FLEXIBILITY IN YOUR CAREER PATH
Choosing the right program for you can be difficult. We’re here to guide you in your Marketing, Communication & Sales career journey from the start. All our full-time programs begin with a two-month Common Core Period, designed to give you the key foundations to succeed in this career path.
However, if after starting the program and completing this Common Core Period you are interested in changing to another Marketing, Communication & Sales program, you may switch programs after having a meeting with the Academic Program Direction team to validate this change and understand how it may affect your future career. Please be aware that program changes are dependent on availability.
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
HOW IS THE STUDY PLAN FOR THE MASTER IN CREATIVE DIRECTION, CONTENT & BRANDING STRUCTURED?
The study program takes place over 10 months. The program is structured as follows:
- Pre-Program: Creative Software Training & Excel Tools for Marketing
- Common Core Period (Sept–Oct)
- 3 Terms (Nov–Dec, Jan–Mar, Apr–Jul)
- Final Projects at the end of each term
- Optional Career Track after graduation
WHAT SUBJECTS WILL I STUDY IN EACH TERM?
You can find the current program structure with course details here.
WHAT IS THE FINAL PROJECT?
The final project involves working alongside global communication agency Llorente & Cuenca to design a visual and digital media strategy geared toward social impact, allowing you to apply your skills to a real brief for an NGO.
HOW DOES THE MASTER IN CREATIVE DIRECTION, CONTENT & BRANDING EMPOWER STUDENTS TO STUDY AND USE AI?
As AI reshapes content creation, this program prepares you to lead creative systems, not just produce solo assets. You’ll learn to craft compelling brand narratives and direct multi-format content ecosystems, all while using AI as a creative accelerator. The focus is on helping you move beyond “content producer” to become a “content orchestrator”, guiding storytelling across platforms with artistic and strategic vision.
ARE THERE INTERNATIONAL EXPERIENCES?
Yes, you can join the Global Immersion Week to network and gain international insights into career outcomes in international business markets or Social Impact Week to get first-hand experience developing MARCOM strategies while having a positive local impact. Recent destinations include London, Ghana, Amsterdam and South Africa.
CAN I SWITCH TO ANOTHER MARKETING, COMMUNICATION & SALES PROGRAM AFTER STARTING?
It is possible to switch your program to another Marketing, Communication & Sales program after the Common Core Period, subject to academic review and availability.