Master In Customer Experience & Innovation
Master In Customer Experience & Innovation
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DESIGN THE FUTURE OF PRODUCTS, SERVICES AND EXPERIENCES
DESIGN THE FUTURE OF PRODUCTS, SERVICES AND EXPERIENCES
The Master in Customer Experience & Innovation equips you to design human-centered, value-driven experiences by mastering product innovation, service design, and business strategy.
It will kick off with a Core Period that is common across all of our Marketing, Communications and Sales programs. You will study alongside students with similar personal and professional goals, offering the opportunity to network, as well as find certainty in your career path.
This also gives you the option to potentially change programs if you see fit. The program is spread across three terms and will cover four pillars: Product Innovation & Management, Service & Experience Design, Business & Growth Strategy, Innovation Skills and Innolabs.
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PILLARS OF THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION
PILLARS OF THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION
PROGRAM STRUCTURE
PROGRAM STRUCTURE
PROGRAM STRUCTURE OF THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION
PROGRAM STRUCTURE OF THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION
- PRE-PROGRAM
- COMMON CORE PERIODseptember-october
- Terms
- Final Project
- Program Extras
- Career Tracks
- core subjects
- First termNOVEMBER-DECEMBER
- Second termJANUARY-MARCH
- Third termAPRIL-JULY
- Career Tracks
- PRE-PROGRAM
- COMMON CORE PERIODseptember-october
- Terms
- Final Project
- Program Extras
- Career Tracks
*Please note that our program content is continually updated to remain in sync with market demands. Therefore, we advise you that the content is subject to change and it can be dependent on student demand.
University private degree
University private degree
This is a University Private Degree from IE University*. More information on what earning a University Private Degree from IE University entails.
*IE University is a university officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (bachelor’s, master’s and PhD degrees), which are specifically regulated and accredited by the Spanish Ministry of Education, and University Private Degrees (master’s) that are specifically designed by the university toward the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE University. Both types of degrees are equally backed by the rigor and prestige of IE University.
FROM THE ACADEMIC DIRECTOR
FROM THE ACADEMIC DIRECTOR
Andrew McCarthy, explains in-depth the Master in Customer Experience & Innovation.
COMPANIES THAT COLLABORATE WITH THE PROGRAM
COMPANIES THAT COLLABORATE WITH THE PROGRAM
We believe that the best way to learn is through practical, hands-on methodologies. Thanks to our strong relationship with top industry professionals, you will have the opportunity to experience the real world of work in the classroom through challenges, consulting projects and multimedia simulations, applying your knowledge as you go. Here are some of the partner companies that have collaborated the program:
Innolabs
Innolabs
The program’s hands-on, transversal, skill-building Innolabs will allow you to work in areas like the creative process, adaptive leadership, prototyping, design thinking and insights.
Real-world approach
Every week, teams will have a combination of sessions in which the work conducted is publicly discussed to receive live feedback.
Real-world solutions
In this laboratory-type environment, you will complete corporate client, social impact, and entrepreneurial projects.
Real-world clients
Some of our corporate collaborators include Minsait-Indra and Fundación Tomillo, with presence from players at organizations like Telefónica, Opinno, Propelland, Ashoka, Grupo Vips and Starbucks.
BEYOND THE PROGRAM
BEYOND THE PROGRAM
YOUR MASTER IN CUSTOMER EXPERIENCE & INNOVATION STUDENT JOURNEY
YOUR MASTER IN CUSTOMER EXPERIENCE & INNOVATION STUDENT JOURNEY
- 1
Gain Foundation & Specialized skills
- 2
ADD-ON AN INDUSTRY CERTIFICATION
- 3
TRAVEL TO AN INTERNATIONAL LEARNING EXPERIENCE
- 4
GRADUATE AND START YOUR CAREER
- 5
TAKE ON AN OPTIONAL CAREER TRACK
MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS
MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS
IE DIGITAL ANALYTICS CERTIFICATE: GA4
Read more >GENERATIVE AI FOR BUSINESS PROFESSIONALS CERTIFICATE
Read more >SUSTAINABILITY CERTIFICATE
Read more >IE-SALESFORCE CERTIFICATE
Read more >
Optional Career Tracks
Optional Career Tracks
Accelerate your career with specialized, industry-focused programs designed to transform master graduates into sought-after professionals.
International Experiences
International Experiences
Broaden your perspective on international business markets and Marketing, Communication & Sales career trends as part of optional international experiences: Global Immersion Week or Social Impact Week. Previous international experiences have taken our students to London and Ghana, as well as other destinations such as Amsterdam and South Africa.
International experiences such as the Global Immersion Week and Social Impact Week are optional opportunities with limited capacity. Selection criteria may include academic standing, such as a student’s GPA.
Students are responsible for their own travel and housing costs.
Global Immersion Week
The MARCOM Global Immersion Week (GIW) allows students to network with companies, explore new cultures and gain new career insights. Our goal is to offer you a one-week international experience and show you firsthand the main career outcomes that you can find today within other relevant international business markets. Previous years’ agendas have included in-company visits to Google, Ipsos, Amazon, Diageo and the Financial Times, among others.
Social Impact Week
Our goal is to nurture the next generation of purpose-driven business professionals who possess a deep sense of responsibility to the planet and society. The Social Impact Week is a one-week trip in which you will visit local companies within the fields of marketing, communication & sales. There, you will develop a project for a client that is focused on Social Impact, Entrepreneurship and MARCOM. It is a perfect opportunity to network, gain global knowledge and have an impact on society.
Mentor Program
Mentor Program
Boost your career and networking opportunities even further through regular mentorship from IE Alumni. This unique mentor program offers year-round support, career advice and an opportunity to build lasting relationships.
FLEXIBILITY IN YOUR CAREER PATH
FLEXIBILITY IN YOUR CAREER PATH
Choosing the right program for you can be difficult. We’re here to guide you in your Marketing, Communication & Sales career journey from the start. All our full-time programs begin with a two-month Common Core Period, designed to give you the key foundations to succeed in this career path.
However, if after starting the program and completing this Common Core Period you are interested in changing to another Marketing, Communication & Sales program, you may switch programs after having a meeting with the Academic Program Direction team to validate this change and understand how it may affect your future career. Please be aware that program changes are dependent on availability.
MARCOM SPEAKER SERIES
MARCOM SPEAKER SERIES
Once a month, students will have the chance to hear from top speakers from different companies in the Marketing, Communication & Sales (MARCOM) industry. In the past speakers have represented companies as Kantar, McKinsey, Interbrand, Fjord to name a few.
Frequently Asked Questions
Frequently Asked Questions
HOW IS THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION ACADEMIC YEAR STRUCTURED?
The program takes place over 10 months. It is structured as follows:
- Pre-Program: Two sessions covering the most important skills for working with data in Excel.
- Common Core (Sept–Oct): A period of fundamental courses shared by all students in the Marketing, Communications & Sales programs.
- Three terms: First (Nov–Dec), Second (Jan–Mar), Third (Apr–Jul), with a hands-on Innolab in each term and an optional International Experience during term two.
Additionally, you may choose to take part in an optional Career Track after graduation, starting in September.
WHAT WILL I STUDY DURING THE COMMON CORE PERIOD?
During the Common Core Period, students across the different Marketing, Communications & Sales programs share foundational courses in marketing and branding before moving into their specialization. For Customer Experience & Innovation students, this stage provides essential business context. Understanding how brands are built, how markets operate and how value is communicated equips you to design better customer experiences and lead innovation initiatives with strategic impact. Even if you don’t see yourself in a traditional marketing role, this foundation helps you connect creativity with business strategy and drive customer-centered decisions within organizations.
WHAT WILL I STUDY IN EACH TERM?
You can find the current program structure with course details here.
ARE THERE OPTIONAL INTERNATIONAL EXPERIENCES AND CERTIFICATIONS IN THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION?
Through optional global experiences in destinations such as the UK, Ghana, South Africa and the Netherlands, you’ll deepen your understanding of international markets and industry trends as well as have a positive social impact. You can further enhance your credentials by earning competitive certifications in Generative AI, Sustainability and Digital Analytics through partnerships with market leaders like Salesforce and Google.
HOW DOES THE PROGRAM EMPOWER STUDENTS TO STUDY AND USE AI?
As AI increasingly automates interactions, designing compelling customer experiences becomes even more critical. In this program, you’ll learn to create personalized customer ecosystems, AI-assisted service journeys and human-plus-AI service models. This broad focus equips you to balance automation with empathy, ensuring technology enhances, not replaces, authentic, impactful customer relationships.
WILL I WORK WITH REAL COMPANIES IN THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION?
Yes. Beyond the Corporate Client Lab, the program offers consulting style projects and collaborations. Recent partners have included Telefónica, Minsait, Indra and Opinno, providing real briefs and live feedback.
WHAT DIPLOMA DO I RECEIVE AT GRADUATION?
A University Private Degree from IE University, designed for professional application and continual upskilling. IE University is officially recognized by Spanish authorities, and its private master’s programs are designed for professional application and uphold IE University’s standards of excellence.