Master In Customer Experience & Innovation
Master In Customer Experience & Innovation
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DESIGN THE FUTURE OF PRODUCTS, SERVICES AND EXPERIENCES
DESIGN THE FUTURE OF PRODUCTS, SERVICES AND EXPERIENCES
The Master in Customer Experience & Innovation equips you to design human-centered, value-driven experiences by mastering product innovation, service design, and business strategy.
It will kick off with a Core Period that is common across all of our Marketing, Communications and Sales programs. You will study alongside students with similar personal and professional goals, offering the opportunity to network, as well as find certainty in your career path.
This also gives you the option to potentially change programs if you see fit. The program is spread across three terms and will cover four pillars: Product Innovation & Management, Service & Experience Design, Business & Growth Strategy, Innovation Skills and Innolabs.
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PILLARS OF THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION
PILLARS OF THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION
PROGRAM STRUCTURE
PROGRAM STRUCTURE
PROGRAM STRUCTURE OF THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION
PROGRAM STRUCTURE OF THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION
- PREPROGRAM
- COMMON CORE PERIODseptember-october
- Terms
- Final Project
- CAREER SECTOR TRACKS
- core subjects
- First termNOVEMBER-DECEMBER
- Second termJANUARY-MARCH
- Third termAPRIL-JULY
- Description
- PREPROGRAM
- COMMON CORE PERIODseptember-october
- Terms
- Final Project
- CAREER SECTOR TRACKS
*Please note that our program content is continually updated to remain in sync with market demands. Therefore, we advise you that the content is subject to change and it can be dependent on student demand.
University private degree
University private degree
This is a University Private Degree from IE University*. More information on what earning a University Private Degree from IE University entails.
*IE University is a university officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (bachelor’s, master’s and PhD degrees), which are specifically regulated and accredited by the Spanish Ministry of Education, and University Private Degrees (master’s) that are specifically designed by the university toward the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE University. Both types of degrees are equally backed by the rigor and prestige of IE University.
FROM THE ACADEMIC DIRECTOR
FROM THE ACADEMIC DIRECTOR
Andrew McCarthy, explains in-depth the Master in Customer Experience & Innovation.
COMPANIES THAT COLLABORATE WITH THE PROGRAM
COMPANIES THAT COLLABORATE WITH THE PROGRAM
We believe that the best way to learn is through practical, hands-on methodologies. Thanks to our strong relationship with top industry professionals, you will have the opportunity to experience the real world of work in the classroom through challenges, consulting projects and multimedia simulations, applying your knowledge as you go. Here are some of the partner companies that have collaborated the program:
Innolabs
Innolabs
The program’s hands-on, transversal, skill-building Innolabs will allow you to work in areas like the creative process, adaptive leadership, prototyping, design thinking and insights.
Real-world approach
Every week, teams will have a combination of sessions in which the work conducted is publicly discussed to receive live feedback.
Real-world solutions
In this laboratory-type environment, you will complete corporate client, social impact, and entrepreneurial projects.
Real-world clients
Some of our corporate collaborators include Minsait-Indra and Fundación Tomillo, with presence from players at organizations like Telefónica, Opinno, Propelland, Ashoka, Grupo Vips and Starbucks.
BEYOND THE PROGRAM
BEYOND THE PROGRAM
YOUR MASTER IN CUSTOMER EXPERIENCE & INNOVATION STUDENT JOURNEY
YOUR MASTER IN CUSTOMER EXPERIENCE & INNOVATION STUDENT JOURNEY
- 1
Gain Foundation & Specialized skills
- 2
ADD-ON AN INDUSTRY CERTIFICATION
- 3
TRAVEL TO AN INTERNATIONAL LEARNING EXPERIENCE
- 4
GRADUATE AND START YOUR CAREER
- 5
TAKE ON AN OPTIONAL CAREER BOOSTER
MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS
MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS
IE DIGITAL ANALYTICS CERTIFICATE: GA4
Read more >AI for Business Certificate
Read more >SUSTAINABILITY CERTIFICATE
Read more >IE-SALESFORCE CERTIFICATE
Read more >
CAREER SECTOR BOOSTERS
CAREER SECTOR BOOSTERS
After completing your program, you’ll be able to join an additional optional term to specialize in two of the most relevant industries for the Marketing, Communication & Sales pathway. During this Career Sector Track from September to December, you’ll enjoy a career-driven curriculum with several practical consulting projects, in-company visits, project-based learning and additional networking opportunities for your job recruitment process. The Career Sector Track will have an additional cost. You can either enroll before joining IE University or while you are doing your master’s degree, up to the deadline that will be communicated by the academic team. We will have limited slots assigned for these two tracks, so the sooner you apply, the better.
MARCOM for Tech companies:
Discover how the main tech brands have achieved success and growth over the past ten years and learn their best practices in branding, marketing and sales. Uncover the latest customer experience trends in the tech world and become a top global player in the industry.
MARCOM for Consumer Goods, Luxury and Fashion:
Unlock the knowledge to increase sales and engage with customers worldwide by learning from top executives at today’s most relevant brands. Discover industry secrets behind main e-commerce and experiential marketing strategies and learn how these brands are staying competitive, relevant and sustainable over time with the latest digital marketing tools.
SALES & ECOMMERCE:
In today’s hyper-competitive, digitally driven marketplace, sales and eCommerce professionals become strategic architects, growth enablers, and tech-savvy innovators. The Sales & eCommerce Career Sector Track equips you with the mindset, methods, and tools to thrive at the intersection of human behavior, digital technology, and commercial strategy. You’ll gain practical skills across every stage of the commercial value chain: from customer insight and competitive intelligence to digital integration, AI-driven decision-making, and organizational leadership.
International Experiences
International Experiences
Broaden your perspective on international business markets and Marketing, Communication & Sales career trends as part of optional international experiences: Global Immersion Week or Social Impact Week. Previous international experiences have taken our students to London and Ghana, as well as other destinations such as Amsterdam and South Africa.
Global Immersion Week
The MARCOM Global Immersion Week (GIW) allows students to network with companies, explore new cultures and gain new career insights. Our goal is to offer you a one-week international experience and show you firsthand the main career outcomes that you can find today within other relevant international business markets. Previous years’ agendas have included in-company visits to Google, Ipsos, Amazon, Diageo and the Financial Times, among others.
Social Impact Week
Our goal is to nurture the next generation of purpose-driven business professionals who possess a deep sense of responsibility to the planet and society. The Social Impact Week is a one-week trip in which you will visit local companies within the fields of marketing, communication & sales. There, you will develop a project for a client that is focused on Social Impact, Entrepreneurship and MARCOM. It is a perfect opportunity to network, gain global knowledge and have an impact on society.
Mentor Program
Mentor Program
Boost your career and networking opportunities even further through regular mentorship from IE Alumni. This unique mentor program offers year-round support, career advice and an opportunity to build lasting relationships.
MARCOM SPEAKER SERIES
MARCOM SPEAKER SERIES
Once a month, students will have the chance to hear from top speakers from different companies in the Marketing, Communication & Sales (MARCOM) industry. In the past speakers have represented companies as Kantar, McKinsey, Interbrand, Fjord to name a few.
FLEXIBILITY IN YOUR CAREER PATH
FLEXIBILITY IN YOUR CAREER PATH
Choosing the right program for you can be difficult. We’re here to guide you in your Marketing, Communication & Sales career journey from the start. All our full-time programs begin with a two-month Common Core Period, designed to give you the key foundations to succeed in this career path.
However, if after starting the program and completing this Common Core Period you are interested in changing to another Marketing, Communication & Sales program, you may switch programs after having a meeting with the Academic Program Direction team to validate this change and understand how it may affect your future career. Please be aware that program changes are dependent on availability.
Frequently Asked Questions
Frequently Asked Questions
WHAT IS THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION?
The Master in Customer Experience & Innovation equips you to become a proactive agent of change in human-centered design, service design, product design and experience design, with a strong focus on empowering you to make a real impact in the sector.
Gain expertise in customer experience management through our Master in Customer Experience program. Develop skills in creativity, analytics, sales, business, strategy, and digital marketing, shaping CX to enhance value for consumers and organizations. Our personalized approach helps you explore passions and goals, curating a learning journey aligned with your career path. Join us and discover the next best version of yourself in customer experience management.
SHOULD I STUDY THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION?
The Master in Customer Experience & Innovation is for individuals who are looking for a program that will allow them to engage with the complexities of service design, product design and experience design, while leveraging innovation to deliver value.
Who is the ideal candidate for this program?
The Master in Customer Experience & Innovation is designed for innovative individuals who wish to build human-centered solutions for the physical and digital worlds.
HOW LONG IS THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION?
The Master in Customer Experience & Innovation is a full-time, in-person program lasting ten months. You'll be studying in Madrid’s bustling business hub.
WHAT ARE CUSTOMER EXPERIENCE PROGRAMS?
Customer Experience programs aim to give students the necessary skills to optimize their interactions with and the value provided to their clients and customers. In the Master in Customer Experience & Innovation, through rethinking the customer journey, students learn to create seamless, synchronized customer experiences across products, services and businesses.
WHAT DO YOU LEARN IN THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION?
We’ll take you from understanding the fundamentals to developing a deep knowledge of business, learning by practical application what CX actually means, how it works and how companies engage with it to create value. You’ll learn how to use the latest technology to improve the customer experience, by exploring data-driven innovation and trends. And you’ll also focus on human-centered design: how we account for human factors to create the right thing, the right way, for the right people.
WHAT IS THE STRUCTURE OF THE MASTER IN CUSTOMER EXPERIENCE & INNOVATION?
The program is spread across three terms and will cover four pillars: Product Innovation & Management, Service & Experience Design, Business & Growth Strategy, and Innovation Skills. In the second term, which also lasts three months, you’ll start working on hands-on projects while deepening your understanding of the role of CX and innovation. In the third term, lasting four months, you’ll focus on the technologies and methodologies of tomorrow. You’ll also undertake a social entrepreneurship project, which will allow you to apply the knowledge you have gained across three distinct focuses. The final project consists of hands-on Innovation Labs that involve transversal skill-building, allowing you to work in areas like the creative process, adaptive leadership, prototyping, design thinking and insights.
What does the day-to-day in the program look like?
This is a full-time program with classes from Monday to Friday in our Maria de Molina Campus. You can expect aproximately 3 or 4 hours of classes per day, which may be scheduled in the morning or the afternoon. In addition, you will also be required to complete individual and team work, for which we recommend spending around 2 hours per day. We don't recommend that you work while you study this program.