The program’s hands-on, transversal, skill-building Innolabs will allow you to work in areas like the creative process, adaptive leadership, prototyping, design thinking and insights.

Real-world approach

Every week, teams will have a combination of sessions in which the work conducted is publicly discussed to receive live feedback.

Real-world solutions

In this laboratory-type environment, you will complete corporate client, social impact, and entrepreneurial projects.

Real-world clients

Some of our corporate collaborators include Minsait-Indra and Fundación Tomillo, with presence from players at organizations like Telefónica, Opinno, Propelland, Ashoka, Grupo Vips and Starbucks.


IE Digital Analytics Certificate: GA4
IE Digital Analytics Certificate: GA4

IE University is always at the forefront of innovation, fostering an environment that immerses students in the dynamic world of tech from the start. We regularly develop unique modules and programs to empower our students to lead in an era of increasing digital transformation.

IE University has developed a unique certification called the IE Digital Analytics Certificate: Google Analytics 4 (GA4). The groundbreaking program provides every student with a comprehensive understanding of this new technology and empowers them to take a leading role in the field of digital analytics. You’ll learn how to practically plan a full Marketing Analytics Plan over Google Analytics 4, configure it, create reports and extract valuable insights from your data.

AWS | IE Business School

When you join IE Business School, you are signing up for a front-row seat on the cutting edge of tech innovation. We collaborate with many of the biggest international organizations that are transforming our world. And now we have partnered up with AWS Academy to provide our students with access to courses that help them prepare for in-demand jobs and AWS Certifications.

The Master in Customer Experience & Innovation always strives to go one step further to meet the high demand of the business world today. With this in mind, the program now gives you the exclusive opportunity to enroll in Amazon Web Services Academy courses. Unlock your potential with AWS Academy courses, such as Cloud Foundations and Data Analytics. These courses open the door to AWS Certifications, giving you yet another opportunity to ensure you stay ahead of the curve.

AWS Academy Cloud Foundations

This introductory course provides a detailed overview of cloud concepts, AWS core services, security, architecture, pricing and support. With over 20 hours of course content, it prepares students to pursue an AWS Certified Cloud Practitioner certification.

AWS Academy Data Analytics

These lab exercises teach students how to conduct big data analysis with practical, real-world examples. The labs and learning resources are designed to supplement an institution’s existing data analytics courses and provide students with hands-on experience working with data at scale. Geared toward students interested in pursuing careers in data analysis, AWS Academy Data Analytics requires a strong foundation in IT concepts and skills and is made up of seven-and-a-half hours of content.

Sustainability Certificate

We strive to offer our MARCOM students as many opportunities to participate in purpose-driven business projects as possible. With this in mind, we have designed a tailor-made Sustainability Certificate with a comprehensive and solution-focused approach to sustainability management applied to Marketing, Communication and Sales. 

IE Business School has a Center for Social Innovation and Sustainability and with their guidance, we have launched this new certificate. Sustainability is at the core of what we do and this certificate gives you the skills to make a positive impact on a global scale. 

With this course, you will develop the knowledge and skills necessary to successfully market sustainable products and services. In the pursuit of broader corporate social responsibility goals, many companies will turn toward more sustainable brand strategies and that’s where you come in—you’ll be able to lead them to environmental, economic and social responsibility ahead of the competition.

IE-Salesforce Certificate

Sales and Business Development are becoming the fastest-growing fields in the new place of work. They are essential to business growth, to pitch and win new clients, to better engage with internal and external stakeholders, to sell ideas within your team, to obtain a higher budget to execute a project, to develop new markets and to stay one step ahead of your competitors.

IE Business School is launching this SalesForce certificate to provide you with SalesForce fundamentals to succeed in any commercial role. You’ll begin by learning the building blocks of Salesforce to better understand the customer journey, how to capture a lead, and engage and retail a client while delivering a quality customer experience. Then, you’ll go on to become proficient in how an integrated CRM platform solves the challenges of connecting departments and customer data. You’ll understand reporting, user administration, sharing, customization and data management at a foundational level.

Upon completion, you’ll be connected to the SalesForce job bank of certified professionals.


We believe that the best way to learn is through practical, hands-on methodologies. Thanks to our strong relationship with top industry professionals, you will have the opportunity to experience the real world of work in the classroom through challenges, consulting projects and multimedia simulations, applying your knowledge as you go. Here are some of the partner companies collaborating with the program:

Minsait By Indra Logo
Fundación Tomillo Logo
Logo Telefónica
Opinno Logo
Propelland Logo
Logo Ashoka
Microsoft Logo

International Experiences

Broaden your perspective on international business markets and Marketing, Communication & Sales career trends as part of optional international experiences: Global Immersion Week or Social Impact Week. Previous international experiences have taken our students to London and Ghana, as well as other destinations such as Amsterdam and South Africa.

Global Immersion Week

The MARCOM Global Immersion Week (GIW) allows students to network with companies, explore new cultures and gain new career insights. Our goal is to offer you a one-week international experience and show you firsthand the main career outcomes that you can find today within other relevant international business markets.  Previous years’ agendas have included in-company visits to Google, Ipsos, Amazon, Diageo and the Financial Times, among others.

Social Impact Week

Our goal is to nurture the next generation of purpose-driven business professionals who possess a deep sense of responsibility to the planet and society. The Social Impact Week is a one-week trip in which you will visit local companies within the fields of marketing, communication & sales. There, you will develop a project for a client that is focused on Social Impact, Entrepreneurship and MARCOM. It is a perfect opportunity to network, gain global knowledge and have an impact on society.


Mentor Program

Boost your career and networking opportunities even further through regular mentorship from IE Alumni. This unique mentor program offers year-round support, career advice and an opportunity to build lasting relationships.


Once a month, students will have the chance to hear from top speakers from different companies in the Marketing, Communication & Sales (MARCOM) industry. In the past speakers have represented companies as Kantar, McKinsey, Interbrand, Fjord to name a few.

Frequently Asked Questions


The Master in Customer Experience & Innovation at IE University is a 10-month program.

What are customer experience programs?

A customer experience program focuses on delivering results and adding value to a company or organization's clients using the latest tools and technologies.


At IE University, the Master in Customer Experience & Innovation focuses on four key areas: Business, Technology, Human-centered Design and transversal INNOLABS. You'll begin by learning the basics before specializing in your chosen field.

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