Master In Customer Experience & Innovation - The program

The Customer Experience and Innovation Master's Degree

The Master in Customer Experience & Innovation is a full-time, 10-month program divided into 3 terms and comprised of four pillars: Business, Technology, Human-centered Design, and transversal INNOLABS.

This program also has an optional Global Immersion Week , an international study trip where students from our five full-time masters in MARCOM attend curated masterclasses, visit innovative companies, network with local and global like-minded executives/peers and explore new cultures.
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Click through the classes in each term to discover what they are all about


The program’s hands-on, transversal skill building Innolabs will allow you to work in areas like creative process, adaptive leadership, prototyping, design thinking, and insights.

Real-world approach

Every week, teams will have a combination of sessions in which the work conducted is publicly discussed and get live feedback.

Real-world solutions

In this laboratory-type environment, you will complete corporate client, social impact, and entrepreneurial projects.

Real-world clients

Some of the corporate collaborators are Minsait-Indra and Fundación Tomillo, with presence from players at organizations like Telefónica, Opinno, Propeland, Ashoka, Grupo Vips, and Starbucks.

Companies that participate in the Customer Experience and Innovation Master's Degree

We believe that the best way to learn is through practical, hands-on methodologies. Thanks to our strong relationship with top industry professionals, students have the opportunity to experience the real world of work in the classroom through challenges, consulting projects, and multimedia simulations, applying their knowledge as they go. Here are some of the partner companies collaborating with the program:
  • Minsait
  • Fundación Tomillo
  • Telefonica
  • Propelland
  • Ashoka
  • Microsoft

Amazon Web Services Academy

When you join IE Business School, you are signing up for a front-row seat on the cutting edge of tech innovation. We collaborate with many of the biggest international organizations that are transforming our world. And now we have partnered up with AWS Academy to provide our students with access to courses that help them prepare for in-demand jobs and AWS Certifications.

The Master In Customer Experience & Innovation always strives to go one step further to meet the high demand of the business world today. With this in mind, the program now gives you the exclusive opportunity to enroll in Amazon Web Services Academy courses. Unlock your potential with AWS Academy courses, such as Cloud Foundations and Data Analytics. These courses open the door to AWS Certifications, giving you yet another opportunity to ensure you stay ahead of the curve.

AWS Academy Cloud Foundations

This introductory course provides a detailed overview of cloud concepts, AWS core services, security, architecture, pricing, and support. With over 20 hours of course content, it prepares students to pursue an AWS Certified Cloud Practitioner certification.

AWS Academy Data Analytics

These lab exercises teach students how to conduct Big Data analysis with practical, real-world examples. The labs and learning resources are designed to supplement an institution’s existing data analytics courses and provide students with hands-on experience working with data at scale. Geared toward students interested in pursuing careers in data analysis, AWS Academy Data Analytics requires a strong foundation in IT concepts and skills, and is made up of seven-and-a-half hours of content.