Master in Creative Direction, Content & Branding
Master in Creative Direction, Content & Branding
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SHAPE BRANDS THAT INSPIRE
SHAPE BRANDS THAT INSPIRE
The Master in Creative Direction, Content & Branding takes you on a structured learning journey, providing the tools and insights for business, branding and management.
The program begins with a Common Core Period that you’ll study alongside students from every other Marketing, Communication & Sales program.
This structure gives you the opportunity to meet and network with like-minded professionals from other master’s programs, as well as the flexibility to pivot your career path if you see fit.
You will learn about Digital Media and Technology; Visual Media and Creativity; and Business, Branding and Management.
Want to know more?
PILLARS OF THE MASTER IN CREATIVE DIRECTION, CONTENT & BRANDING
PILLARS OF THE MASTER IN CREATIVE DIRECTION, CONTENT & BRANDING
The Master in Creative Direction, Content & Branding takes you on a structured learning journey, providing the tools and insights for business, branding and management. The program begins with a series of core subjects that you’ll study alongside students from every other Marketing, Communication & Sales program. This structure gives you the opportunity to meet and network with like-minded professionals from other master’s programs, as well as the flexibility to pivot your career path if you see fit.
Outside of the Common Core Period courses, you’ll take a deep dive into four focus areas:
PROGRAM STRUCTURE
PROGRAM STRUCTURE OF THE MASTER IN CREATIVE DIRECTION, CONTENT & BRANDING
PROGRAM STRUCTURE OF THE MASTER IN CREATIVE DIRECTION, CONTENT & BRANDING
- PRE-PROGRAM
- COMMON CORE PERIOD(SEPT-OCT)
- TERMS
- FINAL PROJECTS
- Career Tracks
- Software Training
- EXCEL TOOLS FOR MARCOM
- core subjects
- FIRST TERMNOVEMBER-DECEMBER
- SECOND TERMJANUARY-MARCH
- THIRD TERMAPRIL-JULY
- Career Tracks
- PRE-PROGRAM
- COMMON CORE PERIOD(SEPT-OCT)
- TERMS
- FINAL PROJECTS
- Career Tracks
*Please note that our program content is continually updated to remain in sync with market demands. Therefore, we advise you that the content is subject to change and it can be dependent on student demand.
UNIVERSITY PRIVATE DEGREE
UNIVERSITY PRIVATE DEGREE
This is a University Private Degree from IE University*. More Information on what earning a University Private Degree from IE University entails.
*IE University is a university officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (bachelor’s, master’s and PhD degrees), which are specifically regulated and accredited by the Spanish Ministry of Education, and University Private Degrees (master’s) that are specifically designed by the university toward the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE University. Both types of degrees are equally backed by the rigor and prestige of IE University.
FROM THE ACADEMIC DIRECTOR
FROM THE ACADEMIC DIRECTOR
Beatriz Hernandez-Canut, explains in-depth the Master in Creative Direction, Content & Branding.
PROJECTS THAT GO BEYOND THE CLASSROOM
PROJECTS THAT GO BEYOND THE CLASSROOM
From day one, you will train to conceive, develop, execute, manage and evaluate all kinds of creative visual and digital media projects from start to finish.
BEYOND THE PROGRAM
YOUR MARKETING, COMMUNICATION & SALES STUDENT JOURNEY
YOUR MARKETING, COMMUNICATION & SALES STUDENT JOURNEY
- 1
Gain Foundation & Specialized skills
- 2
ADD-ON AN INDUSTRY CERTIFICATION
- 3
TRAVEL TO AN INTERNATIONAL LEARNING EXPERIENCE
- 4
GRADUATE AND START YOUR CAREER
- 5
TAKE ON AN OPTIONAL CAREER TRACK
MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS
MARKETING & COMMUNICATION OPTIONAL INDUSTRY CERTIFICATIONS
IE DIGITAL ANALYTICS CERTIFICATE: GA4
Read more >GENERATIVE AI FOR BUSINESS PROFESSIONALS CERTIFICATE
Read more >SUSTAINABILITY CERTIFICATE
Read more >IE-SALESFORCE CERTIFICATE
Read more >
Optional Career Tracks
Optional Career Tracks
Accelerate your career with specialized, industry-focused programs designed to transform master graduates into sought-after professionals.
International Experiences
International Experiences
Broaden your perspective on international business markets and Marketing, Communication & Sales career trends as part of several optional international experiences: our Global Immersion Week or our Social Impact Week. Previous editions have taken our students to London and Ghana, as well as other destinations such as Amsterdam and South Africa.
International experiences such as the Global Immersion Week and Social Impact Week are optional opportunities with limited capacity. Selection criteria may include academic standing, such as a student’s GPA.
Students are responsible for their own travel and housing costs.
Global Immersion Week
The MARCOM Global Immersion Week (GIW) allows students to network with companies, explore new cultures and gain new career insights. Our goal is to offer you a one-week international experience and show you firsthand the main career outcomes that you can find today within other relevant international business markets. Previous years’ agendas have included in-company visits to Google, Ipsos, Amazon, Diageo and the Financial Times, among others.
Social Impact Week
Our goal is to nurture the next generation of purpose-driven business professionals who possess a deep sense of responsibility to the planet and society. Our Social Impact Week is a one-week trip in which you will visit local companies within the fields of marketing, communication & sales. There, you will develop a project for a client that is focused on social impact, entrepreneurship and the MARCOM sector. It is the perfect opportunity to network, gain global knowledge and have a positive impact on society.
mentor program
mentor program
Boost your career and network opportunities even further through regular mentorship from IE Alumni. This unique mentor program offers year-round support, career advice and an opportunity to build lasting relationships.
MARCOM SPEAKER SERIES
MARCOM SPEAKER SERIES
Once a month, students will have the chance to hear from top speakers from different companies in the marketing, communication and sales industry. In the past, speakers have represented such leading companies as Kantar, McKinsey & Company, Interbrand and Fjord, to name a few.
FLEXIBILITY IN YOUR CAREER PATH
FLEXIBILITY IN YOUR CAREER PATH
Choosing the right program for you can be difficult. We’re here to guide you in your Marketing, Communication & Sales career journey from the start. All our full-time programs begin with a two-month Common Core Period, designed to give you the key foundations to succeed in this career path.
However, if after starting the program and completing this Common Core Period you are interested in changing to another Marketing, Communication & Sales program, you may switch programs after having a meeting with the Academic Program Direction team to validate this change and understand how it may affect your future career. Please be aware that program changes are dependent on availability.
FREQUENTLY ASKED QUESTIONS
FREQUENTLY ASKED QUESTIONS
What main modules are included in this creative direction master's degree?
The program combines a Common Core Period with specialized modules. Core subjects provide a foundation in marketing and management, shared with students from other programs. You’ll then dive into courses such as Photography and Video Production, Brand Strategy, and Digital Copywriting. This balance ensures you develop both creative and strategic capabilities.
Are there real-world client projects or studio modules?
Yes. The program emphasizes hands-on learning through client-focused projects, creative studio work and a final project. These experiences allow you to test ideas, design branding campaigns and deliver tangible solutions for real businesses. By working directly with clients and industry professionals, you’ll graduate with a portfolio that demonstrates both creativity and practical impact.
Does the program include brand strategy and storytelling courses?
Absolutely. Storytelling and brand strategy are at the core of the curriculum. You’ll learn how to create narratives that connect with audiences, build consistent brand identities and integrate creative vision with business goals. These skills are applied through practical projects, ensuring you leave with both the conceptual knowledge and hands-on experience needed to lead in creative industries.
Is study time remote, in-person or mixed?
The Master in Creative Direction, Content & Branding is a full-time, in-person program based in Madrid. This immersive format fosters close collaboration with peers, faculty and industry professionals. While some resources and optional certifications are available online, the program’s core strength lies in its interactive classes, client projects and face-to-face networking opportunities.
WHAT CAREER SERVICES AND EXPERIENCES ARE AVAILABLE IN THE MASTER IN CREATIVE DIRECTION, CONTENT & BRANDING?
You’ll have ongoing support and advice from our IE Talent & Careers team, who can help you in your job search both during the program and after graduation. You'll have lifelong access to our job bank and to careers advice and networking events. In addition, you’ll gain valuable industry certifications, including our tailor-made Sustainability Certificate and the AI for Business certificate. We also offer certifications through our partnerships with Salesforce and Google Analytics. There's also an additional three-month Career Sector Track available on completion of the program, where you have the choice to focus on either Marketing for Consumer Goods, Luxury and Fashion or Sales & Ecommerce.