Master In Customer Experience & Innovation - The Program

Conceive, develop and implement innovative products, services and experiences with a human-centered focus at each step of the customer journey.

The Customer Experience and Innovation Master’s Degree

The Master in Customer Experience & Innovation is a full-time, 10-month program divided into 3 terms and comprised of four pillars: Business, Technology, Human-centered Design, and transversal INNOLABS.

Customer Experience and Innovation Program Key Areas

It’s about business

Grow from the fundamentals to a deep knowledge of business. Learn by practical application what CX actually means, how it works, and how companies engage with it to create value. Classes like growth hacking, customer experience ecosystems and ethics, operations and processes, corporate innovation and culture change, among others.

Tech in the mix

You will learn how to use the latest in technology to improve the customer experience and imagining futures that don’t yet exist. Look at data-driven innovation, trends in technology applied to CXI, and UX in interactive digital projects.

Human-centered design

This area focuses on the human factor that drives this master: what we call desirability and how we account for human factors to create the right thing, the right way, for the right people. You’ll take a look at strategic design, research methods and insights, prototyping, storytelling, and physical and digital spaces for innovation.

GOT QUESTIONS?

Have an informal with Eugenia or Martin to see if this program is a good fit for you.

Eugenia Bollmann
Martin Bonnefond

Associate Directors of Admissions

+34 91 568 96 94 +34 91 568 96 00

WANT TO KNOW MORE?

Customer Experience & Innovation Program Structure

MASTER IN CUSTOMER EXPERIENCE & INNOVATION
Duration	10 MONTHS
Duration	OCTOBER-DECEMBER	DECEMBER-JANUARY	JANUARY-MARCH	MARCH-APRIL	APRIL-JULY	JULY
Location	MADRID		MADRID		MADRID	MADRID
Subject	TERM I	WINTER BREAK	TERM II	SPRING BREAK	TERM III	GRADUATION

Innolabs

The program’s hands-on, transversal skill building Innolabs will allow you to work in areas like creative process, adaptive leadership, prototyping, design thinking, and insights.

Real-world approach

Every week, teams will have a combination of sessions in which the work conducted is publicly discussed and get live feedback.

Real-world solutions

In this laboratory-type environment, you will complete corporate client, social impact, and entrepreneurial projects.

Real-world clients

Some of the corporate collaborators are Minsait-Indra and Fundación Tomillo, with presence from players at organizations like Telefónica, Opinno, Propeland, Ashoka, Grupo Vips, and Starbucks.

Companies that participate in the Customer Experience and Innovation Master's Degree

At HST, we believe the best way to learn is through practical, hands-on methodologies. Thanks to our strong relationship with top industry professionals, students have the opportunity to experience the real world of work in the classroom through challenges, consulting projects, and multimedia simulations, applying their knowledge as they go. Here are some of the partner companies collaborating with the program: