Master In Customer Experience & Innovation

The Program

The Master in Customer Experience & Innovation is a full-time, 10-month program divided into 3 terms and comprised of four pillars: Business, Technology, Human-centered Design, and transversal INNOLABS.



  • It’s about business

    Grow from the fundamentals to a deep knowledge of business. Learn by practical application what CX actually means, how it works, and how companies engage with it to create value. Classes like growth hacking, customer experience ecosystems and ethics, operations and processes, corporate innovation and culture change, among others.

  • Tech in the mix

    You will learn how to use the latest in technology to improve the customer experience and imagining futures that don’t yet exist. Look at data-driven innovation, trends in technology applied to CXI, and UX in interactive digital projects.

  • Human-centered design

    This area focuses on the human factor that drives this master: what we call desirability and how we account for human factors to create the right thing, the right way, for the right people. You’ll take a look at strategic design, research methods and insights, prototyping, storytelling, and physical and digital spaces for innovation.

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The program’s hands-on, transversal skill building Innolabs will allow you to work in areas like creative process, adaptive leadership, prototyping, design thinking, and insights.

Real-world approach

Every week, teams will have a combination of sessions in which the work conducted is publicly discussed and get live feedback.

Real-world solutions

In this laboratory-type environment, you will complete corporate client, social impact, and entrepreneurial projects.

Real-world clients

Some of the corporate collaborators are Minsait-Indra and Fundación Tomillo, with presence from players at organizations like Telefónica, Opinno, Propeland, Ashoka, Grupo Vips, and Starbucks.


At HST, we believe the best way to learn is through practical, hands-on methodologies. Thanks to our strong relationship with top industry professionals, students have the opportunity to experience the real world of work in the classroom through challenges, consulting projects, and multimedia simulations, applying their knowledge as they go. Here are some of the partner companies collaborating with the program:

  • minsait
  • logo_fundacion_tomillo
  • logo_telefonica
  • Logo_opinno
  • propelland
  • ashoka
  • microsoft-logo


Check out the brochure to explore more about the program.

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The tuition for the Master in Customer Experience & Innovation is 29,200€* for the 2018-2019 academic year.

*Tuition is reviewed on a yearly basis and therefore subject to change.

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