Master In Customer Experience & Innovation - The Program
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The Customer Experience and Innovation Master’s Degree
The Master in Customer Experience & Innovation is a full-time, 10-month program divided into 3 terms and comprised of four pillars: Business, Technology, Human-centered Design, and transversal INNOLABS.
Customer Experience and Innovation Program Key Areas
It’s about business
Grow from the fundamentals to a deep knowledge of business. Learn by practical application what CX actually means, how it works, and how companies engage with it to create value. Classes like growth hacking, customer experience ecosystems and ethics, operations and processes, corporate innovation and culture change, among others.
Tech in the mix
You will learn how to use the latest in technology to improve the customer experience and imagining futures that don’t yet exist. Look at data-driven innovation, trends in technology applied to CXI, and UX in interactive digital projects.
Human-centered design
This area focuses on the human factor that drives this master: what we call desirability and how we account for human factors to create the right thing, the right way, for the right people. You’ll take a look at strategic design, research methods and insights, prototyping, storytelling, and physical and digital spaces for innovation.
Liquid Learning at IE University
In this new reality, we understand it’s not always possible to attend class in person. That’s why we developed our Liquid Learning approach, which seamlessly adapts to individual needs and provides equal access to world-class education—whether on campus or online wherever you are.
Customer Experience & Innovation Program Structure
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MASTER IN CUSTOMER EXPERIENCE & INNOVATION 
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Duration |
10 MONTHS |
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OCTOBER*-DECEMBER |
DECEMBER-JANUARY |
JANUARY-MARCH |
MARCH-APRIL |
APRIL-JULY | JULY | |
Location |
MADRID |
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MADRID |
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MADRID | MADRID |
Subject |
TERM I |
WINTER BREAK |
TERM II |
SPRING BREAK |
TERM III | GRADUATION |
*The start date for the 2021-2022 Academic Year will be the 20th of September 2021.
Innolabs
Real-world approach
Every week, teams will have a combination of sessions in which the work conducted is publicly discussed and get live feedback.
Real-world solutions
In this laboratory-type environment, you will complete corporate client, social impact, and entrepreneurial projects.
Real-world clients
Some of the corporate collaborators are Minsait-Indra and Fundación Tomillo, with presence from players at organizations like Telefónica, Opinno, Propeland, Ashoka, Grupo Vips, and Starbucks.
