Master in Market Research & Consumer Behavior - Admissions & Fees

Drive vision, strategy, and innovation in any organization through market and consumer insights.

Admissions & Fees

The IE Admissions Department has a rigorous selection process. We seek motivated, creative and high-potential candidates who stand out for their academic and/or professional achievements, as well as interpersonal skills. We take a holistic approach when evaluating each candidate in order to bring in the most talented people into our international classrooms.

TUITION

The tuition for the Master in Market Research & Consumer Behavior is 29,200€* for the 2019-2020 academic year.

*Tuition is reviewed on a yearly basis and therefore subject to change.

Admission Tips

Want to apply to IE? We’ll walk you through from start to finish.

Online application

Before you begin, check out these essential tips for submitting an online application.

Entrance exams

Check out some valuable info about our entrance exam requirements.

English test

Non-native English speakers, make sure to take your English test early. Here’s why...

Online assessment video

Worried about your online assessment? Relax. Let us explain...

Admissions interview & final decision

You’ve made it to the interview, congratulations! Here’s what to expect.

Application Process

Step 1

Online Application form

Candidates should complete the sections that appear in the online application form and must also upload the following documents:

-more-

  • Bachelor degree from an accredited university (*)
  • Official university transcripts (certified translation into English or Spanish)
  • 1 page CV/Resume
  • 1 essay
  • 2 letters of recommendation
  • English language certificate – for non-Native English speakers: we accept the TOEFL (minimum score of 100), the IELTS (minimum score of 7) or a Cambridge Advanced or Proficiency level. A certificate is not required if you completed an undergraduate degree in English. If you take the TOEFL or the IELTS, your English exam is valid for two years, from the date you took the exam
  • Photocopy of current passport
  • Passport size picture
  • Application fee: 125€ or 175€ in case of applying to 2 programs (fee is not refundable)

*Possible additional legalization and/or translation requirements might be applicable. Please click here for more info.

Step 2

Online Assessment

Once you have submitted your online application and paid the application fee, you will receive a link to answer three live questions, two in video format and one in written format. This way, our admissions team will be able to meet you virtually and evaluate your capacity to respond in real time.

Step 3

Entrance Exam

Students are required to take either the GMAT, GRE or IEGAT.

IE GMAT Simulator Test

Step 4

Personal Interview

You will have a personal interview (face-to-face or via Skype) with and Associate Director of the Admissions Team.

Step 5

Admissions Committee Final Decision

After the interview, your entire application will be evaluated holistically by our Admissions Committee. This is the last step of your application and it will take roughly 1-2 weeks for the Admissions Committee to get back to you with a final decision. Admissions are valid for the intake you apply to and the following one.

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