Master in Market Research & Consumer Behavior - Students & Faculty

Market Research and Consumer Behavior Master Program Student's Background

Our students come from a variety of academic and professional backgrounds, which is a key factor that enriches the classroom experience. What they all have in common is a desire to understand people and leverage their analytical and strategic skills to play a key role in a more consumer-centered economy.

 

STUDENTS’ BACKGROUNDS

While applicants from all academic and professional backgrounds are considered, the majority of our students have experience in one of three main areas:

BUSINESS

Recent grads or young professionals in the field of general business or marketing who want to deep-dive into consumer behavior.

SOCIAL SCIENCES

Young professionals in psychology, communications, sociology, anthropology, and other social sciences looking to apply their knowledge and skills to business strategy.

APPLIED SCIENCES

Recent grads in engineering, math, actuarial analysis, etc., who want to use their analytical minds to understand customer behavior and purchasing decisions.

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Students' Profiles

MEET OUR COMMUNICATION, MARKETING AND SALES PROFESSORS

More about the master's director

Jaime Veiga

The faculty

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