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Product management and service design

Driving the design, development and management of a company’s products and services

YOUR CAREER IN THIS PATHWAY​

Careers in this pathway require a broad set of skills that combine an analytical capacity to understand markets and customers with creative abilities to drive products and services innovation, and the business know-how to manage complex projects and drive business value.

We continually talk to company recruiters and conduct analytics on the job market, to offer our students an updated view of the landscape in the career pathway of Product Management & Service Design. Our mission is to help you make a good choice about whether this pathway might be a good fit with your aspirations, strength and goals.

Explore the major career areas we’ve identified for you in this pathway and their transversal applicability.

PRODUCT MANAGEMENT & DEVELOPMENT

Product management is a large and growing area of business. These are multifaceted roles that involve conceiving, planning, developing and launching new products that address unmet needs of a company’s customers.  It also involves managing existing products across their lifecycle, including ongoing strategy, marketing and communication, and incremental improvement.  Product management can have important interfaces with manufacturing and supply chain operations, as well as corporate strategy departments.

SERVICE DESIGN & CUSTOMER EXPERIENCE

Roles in service design focus on the experience of customers (CX), users (UX), employees (EX) or any other stakeholder of a company whose experience matters to the bottom line or the fulfillment of its purpose.  People working in this area are typically members of diverse teams that bring together designers, engineers and techies, insights analysts, marketers and communication specialists, and project managers.  Service design involves not only the initial design of new service experiences, but also the ongoing management and innovation of existing services.

PROGRAMS IN THIS PATHWAY

If you are excited about Product Management & Service Design, we offer several educational options to kick-start or accelerate your career.

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ARE YOU A SENIOR EXECUTIVE?

PURSUE PURPOSE IN THIS PATHWAY

We invite you to challenge yourself. Join us in a new movement of business professionals working to change the world. If your pathway is Product Management & Service Design, there are many ways you could use this unique set of skills with purpose to have a positive impact. How? Think about these possibilities:

01.

HELP NGOS OR MULTILATERAL ORGANIZATIONS TO...

improve their delivery of services and experience of aid recipients, refugees, war victims, and other people in difficult and at-risk situations.

02.

WORK WITH COMPANIES TO...

  1. improve the design and usability of products that have a social purpose, for example healthcare products for children and older adults.
03.

DESIGN CUSTOMER EXPERIENCES...

as a service for specific user groups, such as people with disabilities.

04.

CONDUCTING PURPOSE-DRIVEN MARKETING.

05.

LINKING ESG INTO YOUR CORE BRAND PROPOSITION AND CORPORATE VALUES.

06.

LINKING GROWTH TO RELEVANT SDGS.

07.

CHOOSING NEXT STEPS IN MARKETING OR SALES IN A SOCIAL ENTERPRISE OR NGO.

KEEP CHASING THE NEXT BEST YOU