Starting your learning journey
Think about the last time you planned a trip. Remember the anticipation with which you waited to reach your destination, whether it were to the Himalayas, Florence or NYC? Learning is just another exciting journey; it requires some preparation and planning if you want to fully enjoy the satisfaction of mastering the topic at hand. Having a roadmap matters, but so does allowing curiosity guide you, give you the energy to continue exploring and eventually discover on your own the uniqueness of the place you visited.
1. Get into the right mindset: you are truly capable of learning what you set your mind to learn – are you fully convinced? If you are still hesitant, please check the video from Carol Dweck on growth mindset in our “favorite learning resources”.
2. Research: find out who the experts on this topic are and what material is available that can help you become familiar with the topic. Would a handful of conversations with colleagues with actual experience in your topic of interest help you better articulate your motivation and define the specific sub-topics you are interested in learning?
3. Make a study plan: can you start with self-study? Will you get where you want by yourself? Is there a community of learners that can help you? Would a formal course (online or face-to-face) be helpful to get initial traction?
4. Understand the value of deliberate practice and perseverance: we strongly recommend you watch this video from Angela Duckworth – you can find it in our “favorite learning resources” as well as the chapter on deliberate practice from Peak by Anders Ericson.
5. Stay active on this journey: Constant engagement will help you grow through continuous renovation of capabilities and expertise.
High Impact Online Programs (HiOPs) are online programs specially tailored to empower your future and support your professional growth. Each program typically lasts 5 weeks with a student investment of around 6 hours per week. During this period, you will do engaging learning activities and practical projects as well as have the opportunity to directly interact with other coursemates and professors.Discover our High impact online programs (HIOPs)
Bootcamps focus on cultivating specific, in-demand skill sets that enable people to transform or accelerate their careers in an increasingly dynamic market. The IE Data Science Bootcamp is an innovative, full-time 10 week open-enrollment program designed to train the new generation of business-oriented, analytical professionals who are in very high demand by recruiters. It empowers professionals and entrepreneurs by training them in the digital skills needed to accelerate their future careers.Discover our data science bootcamp
An opportunity to develop your strategic vision and update your knowledge about the latest trends in business management – thus maximizing your leadership – in order to successfully deal with your professional challenges.Discover all our programs about General Management
Our Specialized Programs provide an immersion in different areas of management with an innovative focus and the combination of IE Business School faculty with top professionals from leading companies. This methodology provides practical learning and makes it easier for participants to design a roadmap which is applicable to their own organization’s characteristics as well as enrich their network through the variety of companies and industries present in different programs.Discover all our Specialized programs
An update of the latest management trends of a sector that either covers its entire value chain or focuses on a specific current issue. The industry programs also provide a highly valuable network for those who want to develop their professional career in a specific industry.Discover all our industry programs
This program provides the perfect foundation to succeed in the digital world for both seasoned and new marketers by providing the principles, industry leading examples and the right space for students to discuss, share and reapply.
Procter & Gamble
The HiOP Digital Marketing, Social Media, Analytics: an Omnichannel Strategy has exceeded my expectations. It’s a mix of practical and theoretical material that allows students to be up-to-date in this crucial field. High-quality material is taught through a very dynamic and innovative way of learning. I recommend this course without reservation.
The Adecco Group
The Digital Marketing, Social Media, Analytics: an Omnichannel Strategy HiOP Program has really fulfilled my expectations. My background is in sales, but in two months I have achieved a 360º understanding of the fundamentals of digital marketing. The exciting lectures and virtual sessions have encouraged me to gain more knowledge in this field and I will definitely apply these fundamentals in my job.
Shortly after completing the Digital Marketing course with IE, I landed a job as Head of Digital Content at an energy firm. Although I had already gained vast experience in creating content during my career as a journalist and writer for a communications company, there is no doubt my experience with the course assisted in landing the role, as I was able to convincingly demonstrate knowledge and practical ability in digital marketing techniques – an essential element of the position.
HiOP is something totally different. It offers such a level of interactivity (live sessions, forums and individual consultations with professors), which is seldom reached in a physical classroom. I literally have pages of new ideas and marketing techniques that I want to implement right now for my clients. The assistant professor replied to every single forum post and private message almost instantaneously and in great depth – where else would you book a top-notch digital consultant for hours as an on-top bonus to the program?
Corporate Communications Consultant
Our favorite learning resources
These videos express our feeling about the idea that surrounds our unit: The potential and the need for lifelong learning.
Barbara Oakley – “Using learning to reach your full potential, even if it means changing your current path”Discover the book
Daniel Kahneman – “ How we think and make decisions, and the unconscious biases we all have”Discover the book
Richard Restak – “ How to make the most of our brain by incorporating the latest neuroscience research”Discover the book