Master in Digital Marketing Become a forward-thinking expert in the thrilling new world of digital performance, strategy, and customer analytics.

Master in Digital Marketing

The fast pace of digital disruption has forced traditional marketing channels to step aside to make room for their online alternatives: smartphones, social media, online/video, and email marketing. The Master in Digital Marketing trains students to understand the behaviors of today’s digital consumers through analytics, define comprehensive strategies to optimize customer engagement and transform data into action to maximize digital performance.

Part Time

Career World
Part Time
Online & Madrid
Start date
16 months

Full Time

Full Time
Start date
11 months


This is a University Private Degree from IE Universidad*, and taught in IE School of Human Sciences & Technology. More Information on what earning a University Private Degree from IE Universidad entails.

*IE Universidad is a University officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (Bachelor’s, Master’s and PhD degrees), which are specifically regulated and accredited by Spanish Ministry of Education and University Private Degrees (Master), that are specifically designed by the University towards the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE. Both types of degrees are equally backed by the rigor and prestige of IE University.

Career-focused program

HST molds students into future-forward and versatile professionals, using methodologies that put innovation and employability at the forefront.

Learning at the speed of the real world

You’ll master digital platforms and channels, manage and maximize digital performance and design integrated omni-channel marketing strategies fit for the new, digital world.

Learn from the pioneers of the new digital economy

Our faculty is spearheading disruptive digital marketing activities and includes a mix of specialists in Strategic Marketing and leading experts in digital environments, with the perfect balance between real-world business experience and top academic backgrounds.

Dive right into the field

You will work in a hands-on learning environment. You’ll also have the opportunity to accelerate your career through paid internships with corporate partners for the best students, accelerated certifications of digital tools, and bootcamps in areas like finance and statistics.

Stay one step ahead

Marketing is in continuous transformation, and businesses are looking for talent committed to staying ahead of the curve. Expertise in innovative digital marketing is in high-demand.

Program Director

Joaquín Aguilera Moyano

Co-Director Customer Analytics Farm IE HST. Co-Academic Director Master in Digital Marketing IE HST. Professor of Marketing and Communications.

More than 35 years into the Marketing Communications Industry, 25 of them in managerial positions, besides 3 years as managing director of an independent TV production company. He started his career in  the media department of McCann Group Madrid, to move soon into the account one, where he became, in a few years, Client Services Director of McCann Barcelona, first, and then Clarín. Founder, Executive Vicepresident and Managing Director of Ruiz Nicoli Group (Eurocom/Havas Group). CEO at FCA (Publicis Group). Founder, Chairman & CEO at Sineusis. Integrated Marketing Communications Director and then Head of Marketing Performance at McCann Worldgroup Spain.

Why a Master in Digital Marketing?

How brands reach consumers has radically changed

By 2020, 30% of consumer browsing sessions will be voice activated, through Siri, Alexa, or Cortana. (Gartner)

Digital marketing is evolving at the speed of light

Digital marketing is the new priority

Digital marketing spending will top $100 billion and account for 35% of all marketing spending by 2019. (Forrester)

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    As the demand for digital marketing savvy increases, 64% of recruiters report there is a shortage of skilled marketing professionals.



Check out the brochure to explore more about the program.

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