Master in Digital Marketing
Become a forward-thinking expert in the thrilling new world of digital performance, strategy, and customer analytics.The fast pace of digital disruption has forced traditional marketing channels to step aside to make room for their online alternatives: smartphones, social media, online/video, and email marketing. The Master in Digital Marketing trains students to understand the behaviors of today’s digital consumers through analytics, define comprehensive strategies to optimize customer engagement and transform data into action to maximize digital performance.
Part Time
Full Time
UNIVERSITY PRIVATE DEGREE
This is a University Private Degree from IE Universidad*, and taught in IE School of Human Sciences & Technology. More Information on what earning a University Private Degree from IE Universidad entails.
*IE Universidad is a University officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (Bachelor’s, Master’s and PhD degrees), which are specifically regulated and accredited by Spanish Ministry of Education and University Private Degrees (Master), that are specifically designed by the University towards the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE. Both types of degrees are equally backed by the rigor and prestige of IE University.
Have an informal chat with Andrea or Matías to see if this program is a good fit for you.
Associate Directors of Admissions
Career-focused program
Learning at the speed of the real world
You’ll master digital platforms and channels, manage and maximize digital performance and design integrated omni-channel marketing strategies fit for the new, digital world.
Learn from the pioneers of the new digital economy
Our faculty is spearheading disruptive digital marketing activities and includes a mix of specialists in Strategic Marketing and leading experts in digital environments, with the perfect balance between real-world business experience and top academic backgrounds.
Dive right into the field
You will work in a hands-on learning environment. You’ll also have the opportunity to accelerate your career through paid internships with corporate partners for the best students, accelerated certifications of digital tools, and bootcamps in areas like finance and statistics.
Stay one step ahead
Marketing is in continuous transformation, and businesses are looking for talent committed to staying ahead of the curve. Expertise in innovative digital marketing is in high-demand.
Program Director
Joaquín Aguilera Moyano
Professor, Master in Corporate & Marketing Communication PT, Master in Digital Marketing FT and Master in Digital Marketing PT
Director Académico de la especialidad Integrated Marketing Communications en Master in Management, IE Business SchoolCo-Director Customer Analytics Farm & Co-director Académico Master in Digital Marketing, IE Human Sciences & TechnologyConsultor Senior
Professor, Master in Corporate & Marketing Communication PT, Master in Digital Marketing FT and Master in Digital Marketing PT
Director Académico de la especialidad Integrated Marketing Communications en Master in Management, IE Business SchoolCo-Director Customer Analytics Farm & Co-director Académico Master in Digital Marketing, IE Human Sciences & TechnologyConsultor Senior
Subjects
Meeting With The Academic Director
Meeting With The Academic Director II
Meeting With The Academic Director III
Hands-On Immersion Week
Branded Content
Final Project E
Co-Director Customer Analytics Farm IE HST. Co-Academic Director Master in Digital Marketing IE HST. Professor of Marketing and Communications.
More than 35 years into the Marketing Communications Industry, 25 of them in managerial positions, besides 3 years as managing director of an independent TV production company. He started his career in the media department of McCann Group Madrid, to move soon into the account one, where he became, in a few years, Client Services Director of McCann Barcelona, first, and then Clarín. Founder, Executive Vicepresident and Managing Director of Ruiz Nicoli Group (Eurocom/Havas Group). CEO at FCA (Publicis Group). Founder, Chairman & CEO at Sineusis. Integrated Marketing Communications Director and then Head of Marketing Performance at McCann Worldgroup Spain.
Why a Master in Digital Marketing?
How brands reach consumers has radically changed
By 2020, 30% of consumer browsing sessions will be voice activated, through Siri, Alexa, or Cortana. (Gartner)
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AI could be used for everything from creating music for ads, writing scripts, posting a spot on social media and buying media. “I don’t know if we can do it 100 percent with robots yet—maybe one day—but bots is the first expression of where that is going.
Mariano Bosaz
Global Senior Digital Director, Coca-Cola
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Experts in the tech world forecast Virtual Reality’s (VR) exponential reach to consumers in the next few years… As affordable devices and more realistic software improve its growing popularity, a shiny new door is wide open for marketers.
Ryan Scott
Inbound Marketing Director, Lean Labs
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Amazon is conquering the retail world, Netflix has changed the way we consume media, and Google has forever transformed the way we access information.
Digital marketing is evolving at the speed of light
Digital marketing is the new priority
Digital marketing spending will top $100 billion and account for 35% of all marketing spending by 2019. (Forrester)
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As the demand for digital marketing savvy increases, 64% of recruiters report there is a shortage of skilled marketing professionals.
Forbes
Rewire Mag
How a creative entrepreneur overcame failure by talking about it
Coming to grips with the mechanisms of failure and exposing vulnerability can be benefitial for future successes.
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All about the experience: what careers in digital marketing look like today
As the traditional marketing world is disrupted by digital innovation, a new set of skills, outlooks, and opportunities are set to define the next wave of marketing leaders.
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How a guerrilla marketing campaign brought Lavapiés’ diversity to life
By stepping away from his laptop and taking part in a guerrilla marketing campaign, Rewire’s Editor-in-Chief discovers the joy of rolling up his sleeves and bringing a touch more color to the Lavapiés neighborhood.
ReadDo you know about our Dual Degrees?
Pursue two disciplines while gaining insight from different perspectives and ways of thinking in less than two years. You’ll cover the contents of two master’s programs—and graduate with two diplomas.
Learn moreFinancial aid
We offer customized, merit-based aid and loan programs to make sure financial issues don't impede the success of outstanding students.
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