Master in Digital Marketing Become a forward-thinking expert in the thrilling new world of digital performance, strategy, and customer analytics.
Master in Digital Marketing
The fast pace of digital disruption has forced traditional marketing channels to step aside to make room for their online alternatives: smartphones, social media, online/video, and email marketing. The Master in Digital Marketing trains students to understand the behaviors of today’s digital consumers through analytics, define comprehensive strategies to optimize customer engagement and transform data into action to maximize digital performance.
UNIVERSITY PRIVATE DEGREE
This is a University Private Degree from IE Universidad*, and taught in IE School of Human Sciences & Technology. More Information on what earning a University Private Degree from IE Universidad entails.
*IE Universidad is a University officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (Bachelor’s, Master’s and PhD degrees), which are specifically regulated and accredited by Spanish Ministry of Education and University Private Degrees (Master), that are specifically designed by the University towards the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE. Both types of degrees are equally backed by the rigor and prestige of IE University.
Co-Director Customer Analytics Farm IE HST. Co-Academic Director Master in Digital Marketing IE HST. Professor of Marketing and Communications.
More than 35 years into the Marketing Communications Industry, 25 of them in managerial positions, besides 3 years as managing director of an independent TV production company. He started his career in the media department of McCann Group Madrid, to move soon into the account one, where he became, in a few years, Client Services Director of McCann Barcelona, first, and then Clarín. Founder, Executive Vicepresident and Managing Director of Ruiz Nicoli Group (Eurocom/Havas Group). CEO at FCA (Publicis Group). Founder, Chairman & CEO at Sineusis. Integrated Marketing Communications Director and then Head of Marketing Performance at McCann Worldgroup Spain.
Why a Master in Digital Marketing?
How brands reach consumers has radically changed
By 2020, 30% of consumer browsing sessions will be voice activated, through Siri, Alexa, or Cortana. (Gartner)
AI could be used for everything from creating music for ads, writing scripts, posting a spot on social media and buying media. “I don’t know if we can do it 100 percent with robots yet—maybe one day—but bots is the first expression of where that is going.
Global Senior Digital Director, Coca-Cola
Experts in the tech world forecast Virtual Reality’s (VR) exponential reach to consumers in the next few years… As affordable devices and more realistic software improve its growing popularity, a shiny new door is wide open for marketers.
Inbound Marketing Director, Lean Labs
Amazon is conquering the retail world, Netflix has changed the way we consume media, and Google has forever transformed the way we access information.
Digital marketing is evolving at the speed of light
Digital marketing is the new priority
Digital marketing spending will top $100 billion and account for 35% of all marketing spending by 2019. (Forrester)
As the demand for digital marketing savvy increases, 64% of recruiters report there is a shortage of skilled marketing professionals.
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We offer customized, merit-based aid and loan programs to make sure financial issues don't impede the success of outstanding students.