Master in Digital Marketing

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IE Business School
Master in Digital Marketing

The fast pace of digital disruption has forced traditional marketing channels to step aside and make room for their online alternatives: smartphones, social media, online/video, and email marketing. The Master in Digital Marketing trains students to understand today’s digital consumers behavior through analytics, defining comprehensive strategies to optimize customer engagement and transforming data into action to maximize digital performance.

Career World
Start date
11 months


This is a University Private Degree from IE Universidad*. More Information on what earning a University Private Degree from IE Universidad entails.

*IE Universidad is a University officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (Bachelor’s, Master’s and PhD degrees), which are specifically regulated and accredited by Spanish Ministry of Education and University Private Degrees (Master), that are specifically designed by the University towards the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE. Both types of degrees are equally backed by the rigor and prestige of IE University.

Blanca del Cuvillo

Senior Manager - Global Recruitment

Any doubts?

Schedule a personal consultation call with our Global Recruitment team and solve all your questions!

Career-focused Digital Marketing Master Program

IE University molds students into future-forward and versatile professionals, using methodologies that put innovation and employability at the forefront.

Learning at the speed of the real world

You’ll master digital platforms and channels, manage and maximize digital performance and design integrated omni-channel marketing strategies fit for the new, digital world.


Learn from the pioneers of the new digital economy

Our faculty is spearheading disruptive digital marketing activities and includes a mix of specialists in Strategic Marketing and leading experts in digital environments, with the perfect balance between real-world business experience and top academic backgrounds.


Dive right into the field

You will work in a hands-on learning environment. You’ll also have the opportunity to accelerate your career through paid internships with corporate partners offered to the best students, certifications of digital tools, and bootcamps with technological companies.


Stay one step ahead

Marketing is in continuous transformation, and businesses are looking for talent committed to staying ahead of the curve. Expertise in innovative digital marketing is in high-demand.

Our Digital Marketing Master Academic Director

ProfileJoaquín Aguilera Moyano

Professor, Master in Corporate & Marketing Communication PT and Master in Digital Marketing

Director Académico de la especialidad Integrated Marketing Communications en Master in Management, IE Business School
Co-Director Customer Analytics Farm & Co-director Académico Master in Digital Marketing
Consultor Senior

Joaquín Aguilera Moyano

Professor, Master in Corporate & Marketing Communication PT and Master in Digital Marketing

Director Académico de la especialidad Integrated Marketing Communications en Master in Management, IE Business School
Co-Director Customer Analytics Farm & Co-director Académico Master in Digital Marketing
Consultor Senior

Meeting With The Academic Director
Meeting With The Academic Director II
Meeting With The Academic Director III
Hands-On Immersion Week
Branded Content
Final Project E

Co-Director Customer Analytics Farm IE HST. Co-Academic Director Master in Digital Marketing IE HST. Professor of Marketing and Communications.

More than 35 years into the Marketing Communications Industry, 25 of them in managerial positions, besides 3 years as managing director of an independent TV production company. He started his career in  the media department of McCann Group Madrid, to move soon into the account one, where he became, in a few years, Client Services Director of McCann Barcelona, first, and then Clarín. Founder, Executive Vicepresident and Managing Director of Ruiz Nicoli Group (Eurocom/Havas Group). CEO at FCA (Publicis Group). Founder, Chairman & CEO at Sineusis. Integrated Marketing Communications Director and then Head of Marketing Performance at McCann Worldgroup Spain.

Liquid Learning in the Classroom

Book a Call

Please contact the Global Recruitment Team for personalized advice on your specific case.


Agility, flexibility and fluidity are key to navigating today’s increasingly digital, constantly changing world.

At IE University we have developed Liquid Learning, a unique and evidence-based educational model that transcends conventional learning methodologies and platforms by fusing physical and digital learning spaces so that you can access first-rate education, no matter where you are.

In the particular case of the Master in Digital Marketing, you are expected to attend your classes in person. However, if you are unable to attend for justifiable reasons, you have the possibility to participate remotely as a temporary solution.

Find out more about Liquid Learning at IE University

Why study a Master in Digital Marketing?

How brands reach consumers has radically changed

By 2020, 30% of consumer browsing sessions will be voice activated, through Siri, Alexa, or Cortana. (Gartner)

Digital marketing is evolving at the speed of light

Digital marketing is the new priority

Digital marketing spending will top $100 billion and account for 35% of all marketing spending by 2019. (Forrester)

  • Estrella

    As the demand for digital marketing savvy increases, 64% of recruiters report there is a shortage of skilled marketing professionals.



Check out the brochure to explore more about the program.

Check it out

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