Master in Market Research & Consumer Behavior - The Faculty

Drive vision, strategy, and innovation in any organization through market and consumer insights.

LEARN FROM TOP CHANGEMAKERS

HST’s Program Directors and professors are inspiring leaders, each with a valuable network of professional connections, that will help you develop your skills and prepare you to excel in your own high-impact career.

PROGRAM DIRECTOR

  • Jaime Veiga

    Professor, Master in Market Research & Consumer Behavior

    Academic Director Master in Market Research and Consumer Behavior, IE School of Human Sciences & Technology
    Global Strategic Insights - Southern Europe Head, Johnson & Johnson

    Subjects
    Observational Methods
    Ethnography, Anthropology & Cultural Marketing
    Project III: The Integration Challenge
    Meeting With the Academic Director
    Meeting With the Academic Director II
    Meeting With the Academic Director III

    Academic Background

    Chemical Engineer, University of Santiago de Compostela (Galicia, Spain)
    Student of Psychology in UNED (Madrid, Spain)

    Corporate Experience
    P&G WE Department- 2001-2005 : R&D process Engineer/ Product research (Brussels)
    P&G Iberia 2005-2007: CMK (Market research) Associate manager beauty (Madrid)
    P&G Iberia 2007-2009: CMK Spain supporting Sales teams (Madrid)
    P&G Western Europe 2009-2010: CMK Senior Manager of experts in Point of Sale (Geneva)
    P&G Iberia 2011- 2014: Shopper Marketing Manager
    2015-now Johnson&Johnson Head of Global Strategic Insights Southern Europe

    Professional Experience
    Jaime started his career as R&D Chemical Engineer at Procter & Gamble, in Brussels. After 3 years he moved within R&D to the Product Research role, where he discovered market research when qualifying fabric softener formula (Lenor) to be launched in Russia, Eastern Europe or Saudi Arabia.

    He moved then to Madrid to the Market research Dept (Consumer Market Knowledge) within P&G, where he studied the shopper and got familiar with many research techniques. On 2009 he’s assigned as Market Research Senior Manager Western Europe, where he manages a team of experts on research at the point of sale. In 2011 he comes back to Madrid as Shopper Mkt Senior Manager, where he becomes an expert on the shopper, working closely with sales teams and key distributors.

    On 2015 he joined Johnson&Johnson as Head of market research for the Southern Europe cluster for the Consumer unit.

    On the personal side, he loves travelling and sports (badminton especially), and he’s passionate about understanding what it goes deep inside our mind (Psychology, NeuroSciences).

PROFESSORS

Profile
Álvaro José Méndez López

Professor, Master in Market Research & Consumer Behavior, Master in Business Analytics & Big Data, Global Master in Business Analytics and Big Data and Bachelor in Information Systems Management

Founder, Estimática
Founding Partner, Smartquest
Adjunct professor, IE School of Human Science & Technology, IE Business School & IE University

Profile
Ana Rumschisky

Professor, Master in Market Research & Consumer Behavior and Master in Corporate & Marketing Communication FT

Adjunct Professor, IE Business School

Profile
Andrea Pousada

Professor, Master in Market Research & Consumer Behavior

Co-founder and Clinical/Research Director, Minds Neuroscience Institute

Profile
Andrew McCarthy

Professor, Master in Market Research & Consumer Behavior and Master in Customer Experience & Innovation

Academic Director, Master in Customer Experience & Innovation, IE School of Human Sciences & Technology
Professor, IE Business School
Strategic Design - CX Consultant, oudein.crew

Profile
Andrew Vincent

Professor, Master in Visual and Digital Media and Master in Market Research & Consumer Behavior

Founder and Co-owner, Waves Research & Consulting

Profile
Ángel López Jauregui

Professor, Master in Market Research & Consumer Behavior

Finance & CMI Manager Iberia, Coty Inc.

Profile
Balvinder Singh Powar

Professor, Master in Market Research & Consumer Behavior, Master in Cybersecurity and Global Master in Business Analytics and Big Data

Co-founder and Board Member, MD Spain BOOSTER Space Industries
Adjunct Professor, IE Business School & University

Profile
Carlos Rodríguez Rodríguez

Professor, Master in Market Research & Consumer Behavior

Founder & CTO, Instantgo
Director & CTO, CogniFit
Founder & CEO, Madrid Ventures Accelerator

Profile
Carmen Abril

Professor, Master in Market Research & Consumer Behavior

Partner, Marketingthinking

Profile
Ellen Hamilton Newman

Professor, Bachelor in Information Systems Management, Bachelor in Data and Business Analytics, Bachelor in Behavior and Social Sciences, Bachelor in Information Systems Management and Master in Market Research & Consumer Behavior

Assistant Professor in Behavioral Science, IE

Profile
Jaime Veiga

Professor, Master in Market Research & Consumer Behavior

Academic Director Master in Market Research and Consumer Behavior, IE School of Human Sciences & Technology
Global Strategic Insights - Southern Europe Head, Johnson & Johnson

Profile
Javier Arenas

Professor, Master in Digital Marketing FT and Master in Market Research & Consumer Behavior

Partner, El Departamento de los Investegas

Profile
Javier Bernard

Professor, Master in Market Research & Consumer Behavior

Founder, Speak & Span

Profile
Javier Minguez

Professor, Master in Market Research & Consumer Behavior

CoFounder, Bit&Brain Technologies

Profile
Jesús Martín Calvo

Professor, Master in Market Research & Consumer Behavior and Master in Digital Business & Innovation

Measurement & Attribution Specialist, Google

Profile
José Curto Díaz

Professor, Master in Market Research & Consumer Behavior, Master in Business Analytics & Big Data and Global Master in Business Analytics and Big Data

Founder & CEO, Delfos Research
Collaborator, City_EX
Professor, IE Business School

Profile
José Ignacio Ríos

Professor, Master in Market Research & Consumer Behavior

Miembro del Consejo de Administración, OFG
Managing Director, Rivergo Advisors SL
Private Investor & Member of Advisory Board, Ennomotive
Board Director & Independent Consultant, PIVOT SPORT LTD

Profile
Joseph Pistrui

Professor, Master in Visual and Digital Media and Master in Market Research & Consumer Behavior

Founder, Nextsensing Initiative
Professor of Entrepreneurship & Innovation, IE Business School

Profile
Juan Angel Marín

Professor, Master in Market Research & Consumer Behavior and Executive Master in Digital Transformation & Innovation Leadership

Founder & Partner, Fiftyx

Profile
Laura Zimmermann

Assistant Professor, Bachelor in Communication and Digital Media, Master in Corporate & Marketing Communication FT, Master in Visual and Digital Media, Master in Market Research & Consumer Behavior, Master in Customer Experience & Innovation, Master in Cybersecurity, Master in Business Analytics and Big Data and Master in Talent Development & Human Resources

Profile
Marco Caserta

Professor, Master in Market Research & Consumer Behavior

Professor, IE University & IE Business School

Profile
Marta Albors Fernandez

Professor, Master in Market Research & Consumer Behavior

Professor, IE School of IE School of Human Sciences & Technology

Profile
Martin Wohlfart

Professor, Master in Market Research & Consumer Behavior

Head of Sales & Cliente Management Madrid, Kantar Millward Brown Spain

Profile
Michael Roe

Professor, Master in Market Research & Consumer Behavior

Research trainer/consultant, Freelance

Profile
Norman Kurtis

Professor, Master in Talent Development & Human Resources, Master in Market Research & Consumer Behavior, Master in Digital Business & Innovation and Master in Computer Science & Business Technology

Vice-Dean, Behaviour & Human Development, IE School of Human Sciences & Technology

Profile
Pedro Sañudo

Professor, Master in Market Research & Consumer Behavior

Chief Marketing Officer, CoverWallet

Profile
Pepe Martínez

Professor, Master in Market Research & Consumer Behavior, Master in Digital Marketing FT and Master in Digital Marketing PT

Business Development & Marketing Director, Kantar Millward Brown

Profile
Rafif Srour

Professor, Bachelor in Information Systems Management, Bachelor in Data and Business Analytics and Bachelor in Behavior, Social Sciences, Master in Business Analytics & Big Data, Master in Market Research & Consumer Behavior, Master in Digital Business & Innovation and Master in Computer Science & Business Technology

Academic Director of BSc in Data and Business Analytics, IE School of Human Sciences & Technology

Profile
Ramón Mahía Casado

Professor, Master in Business Analytics & Big Data and Master in Market Research & Consumer Behavior

Freelance Senior Consultant in Predictive Modeling & Business Analytics, IBM

Profile
Ricardo Alcón

Professor, Master in Market Research & Consumer Behavior

Commercial Leader New Business Development, Nielsen

Profile
Teresa Travesí

Professor, Master in Market Research & Consumer Behavior

Director Analytics & Insights for Southern Europe, Procter & Gamble

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