Master in Market Research & Consumer Behavior - The Faculty
Drive vision, strategy, and innovation in any organization through market and consumer insights.Our Master’s Degree in Market Research and Consumer Behavior Faculty, top changemakers
HST’s Program Directors and professors are inspiring leaders, each with a valuable network of professional connections, that will help you develop your skills and prepare you to excel in your own high-impact career.
OUR Market Research and Consumer Behavior Master's ACADEMIC DIRECTOR
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Jaime VeigaProfessor, Master in Market Research & Consumer Behavior
Academic Director Master in Market Research and Consumer Behavior, IE School of Human Sciences & Technology
Global Strategic Insights - Southern Europe Head, Johnson & JohnsonSubjects
Observational Methods
Ethnography, Anthropology & Cultural Marketing
Project III: The Integration Challenge
Meeting With the Academic Director
Meeting With the Academic Director II
Meeting With the Academic Director III
Academic Background
Chemical Engineer, University of Santiago de Compostela (Galicia, Spain)
Student of Psychology in UNED (Madrid, Spain)Corporate Experience
P&G WE Department- 2001-2005 : R&D process Engineer/ Product research (Brussels)
P&G Iberia 2005-2007: CMK (Market research) Associate manager beauty (Madrid)
P&G Iberia 2007-2009: CMK Spain supporting Sales teams (Madrid)
P&G Western Europe 2009-2010: CMK Senior Manager of experts in Point of Sale (Geneva)
P&G Iberia 2011- 2014: Shopper Marketing Manager
2015-now Johnson&Johnson Head of Global Strategic Insights Southern EuropeProfessional Experience
Jaime started his career as R&D Chemical Engineer at Procter & Gamble, in Brussels. After 3 years he moved within R&D to the Product Research role, where he discovered market research when qualifying fabric softener formula (Lenor) to be launched in Russia, Eastern Europe or Saudi Arabia.He moved then to Madrid to the Market research Dept (Consumer Market Knowledge) within P&G, where he studied the shopper and got familiar with many research techniques. On 2009 he’s assigned as Market Research Senior Manager Western Europe, where he manages a team of experts on research at the point of sale. In 2011 he comes back to Madrid as Shopper Mkt Senior Manager, where he becomes an expert on the shopper, working closely with sales teams and key distributors.
On 2015 he joined Johnson&Johnson as Head of market research for the Southern Europe cluster for the Consumer unit.
On the personal side, he loves travelling and sports (badminton especially), and he’s passionate about understanding what it goes deep inside our mind (Psychology, NeuroSciences).
Have an informal chat with Blanca to see if this program is a good fit for you.
Associate Director of Admissions
Liquid Learning at IE University
In this new reality, we understand it’s not always possible to attend class in person. That’s why we developed our Liquid Learning approach, which seamlessly adapts to individual needs and provides equal access to world-class education—whether on campus or online wherever you are.
Market Research and Consumer Behavior Master's Degree Professors
Professor, Master in Market Research & Consumer Behavior, Master in Business Analytics & Big Data, Global Master in Business Analytics and Big Data and Bachelor in Information Systems Management
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Professor, Master in Market Research & Consumer Behavior and Master in Corporate & Marketing Communication FT
Adjunct Professor, IE Business School
Professor, Master in Market Research & Consumer Behavior
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Professor, Master in Market Research & Consumer Behavior and Master in Customer Experience & Innovation
Academic Director, Master in Customer Experience & Innovation, IE School of Human Sciences & Technology
Professor, IE Business School
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Professor, Master in Visual and Digital Media and Master in Market Research & Consumer Behavior
Founder and Co-owner, Waves Research & Consulting
Professor, Master in Market Research & Consumer Behavior
Finance & CMI Manager Iberia, Coty Inc.
Professor, Master in Market Research & Consumer Behavior, Master in Cybersecurity and Global Master in Business Analytics and Big Data
Co-founder and Board Member, MD Spain BOOSTER Space Industries
Adjunct Professor, IE Business School & University
Professor, Master in Market Research & Consumer Behavior
Founder & CTO, Instantgo
Director & CTO, CogniFit
Founder & CEO, Madrid Ventures Accelerator
Professor, Bachelor in Information Systems Management, Bachelor in Data and Business Analytics, Bachelor in Behavior and Social Sciences, Bachelor in Information Systems Management and Master in Market Research & Consumer Behavior
Assistant Professor in Behavioral Science, IE
Professor, Master in Market Research & Consumer Behavior
Academic Director Master in Market Research and Consumer Behavior, IE School of Human Sciences & Technology
Global Strategic Insights - Southern Europe Head, Johnson & Johnson
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Professor, Master in Market Research & Consumer Behavior
CoFounder, Bit&Brain Technologies
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Founder & CEO, Delfos Research
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Professor, IE Business School
Professor, Master in Visual and Digital Media and Master in Market Research & Consumer Behavior
Founder, Nextsensing InitiativeProfessor of Entrepreneurship & Innovation, IE Business School
Professor, Master in Market Research & Consumer Behavior and Executive Master in Digital Transformation & Innovation Leadership
Founder & Partner, Fiftyx
Assistant Professor, Bachelor in Communication and Digital Media, Master in Corporate & Marketing Communication FT, Master in Visual and Digital Media, Master in Market Research & Consumer Behavior, Master in Customer Experience & Innovation, Master in Cybersecurity, Master in Business Analytics and Big Data and Master in Talent Development & Human Resources
Professor, Master in Market Research & Consumer Behavior
Professor, IE University & IE Business School
Professor, Master in Market Research & Consumer Behavior
Professor, IE School of IE School of Human Sciences & Technology
Professor, Master in Market Research & Consumer Behavior
Head of Sales & Cliente Management Madrid, Kantar Millward Brown Spain
Professor, Master in Market Research & Consumer Behavior
Research trainer/consultant, Freelance
Professor, Master in Talent Development & Human Resources, Master in Market Research & Consumer Behavior, Master in Digital Business & Innovation and Master in Computer Science & Business Technology
Vice-Dean, Behaviour & Human Development, IE School of Human Sciences & Technology
Professor, Master in Market Research & Consumer Behavior
Chief Marketing Officer, CoverWallet
Professor, Master in Market Research & Consumer Behavior, Master in Digital Marketing FT and Master in Digital Marketing PT
Business Development & Marketing Director, Kantar Millward Brown
Professor, Bachelor in Information Systems Management, Bachelor in Data and Business Analytics and Bachelor in Behavior, Social Sciences, Master in Business Analytics & Big Data, Master in Market Research & Consumer Behavior, Master in Digital Business & Innovation and Master in Computer Science & Business Technology
Academic Director of BSc in Data and Business Analytics, IE School of Human Sciences & Technology
Professor, Master in Market Research & Consumer Behavior
Commercial Leader New Business Development, Nielsen
Professor, Master in Market Research & Consumer Behavior
Director Analytics & Insights for Southern Europe, Procter & Gamble
Professor, Master in Digital Marketing PT and Master in Market Research & Consumer Behavior
Account director, Millward Brown Spain
