Master in Market Research & Consumer Behavior - The Students

Drive vision, strategy, and innovation in any organization through market and consumer insights.

Future-forward changemakers

Our students come from a variety of academic and professional backgrounds, which is a key factor that enriches the classroom experience. What they all have in common is a desire to understand people and leverage their analytical and strategic skills to play a key role in a more consumer-centered economy.

Student Profiles

The class

While applicants from all academic and professional backgrounds are considered, the majority of our students have experience in one of three main areas:

Business

Recent grads or young professionals in the field of general business or marketing who want to deep-dive into consumer behavior.

Social Sciences

Young professionals in psychology, communications, sociology, anthropology, and other social sciences looking to apply their knowledge and skills to business strategy.

Applied Sciences

Recent grads in engineering, math, actuarial analysis, etc., who want to use their analytical minds to understand customer behavior and purchasing decisions.

WHAT OUR STUDENTS ARE SAYING

Brochure

Check out the brochure to explore more about the program.

Check it out

Hear from our students

Hear from our students