Master in Market Research & Consumer Behavior - The Students
Drive vision, strategy, and innovation in any organization through market and consumer insights.Market Research and Consumer Behavior Master Program Student’s Background
Our students come from a variety of academic and professional backgrounds, which is a key factor that enriches the classroom experience. What they all have in common is a desire to understand people and leverage their analytical and strategic skills to play a key role in a more consumer-centered economy.
Students' Profiles
Have an informal chat with Martin to see if this program is a good fit for you.
Associate Director of Admissions
Students' Backgrounds
Business
Recent grads or young professionals in the field of general business or marketing who want to deep-dive into consumer behavior.
Social Sciences
Young professionals in psychology, communications, sociology, anthropology, and other social sciences looking to apply their knowledge and skills to business strategy.
Applied Sciences
Recent grads in engineering, math, actuarial analysis, etc., who want to use their analytical minds to understand customer behavior and purchasing decisions.
nationalities represented in class
percent of international students in class
IE alumni in your network to help you get where you want to go
Our students on the Master in Market Research and Consumer Behavior
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The most challenging part of the program is what we come here for, the diversity. You’ve got so many different opinions around. There’s a lot of compromise that has to happen. Which at times can be really difficult, but learning how to do that in a safe situation is really cool.
Zayne Imam
Master in Market Research & Consumer Behavior Student
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We have a couple of challenges that are based on real companies and real situations and real problems. We’ve had very real world experience.
Adriana Arandia
Master in Market Research & Consumer Behavior Student
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The most fun: my classmates. They’re just from all over the world, they’re very open they have all very different backgrounds and they’re willing to share. The classmates are very inspiring.
Mar Moreno Herrero
Master in Market Research & Consumer Behavior Student
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I’ve learned that your judgment is different than what’s real. You have to understand things from different perspectives.
Sourav Raina
Master in Market Research & Consumer Behavior Student
