Master in Market Research & Consumer Behavior - The Students

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IE Business School

Market Research and Consumer Behavior Master Program Student’s Background

Our students come from a variety of academic and professional backgrounds, which is a key factor that enriches the classroom experience. What they all have in common is a desire to understand people and leverage their analytical and strategic skills to play a key role in a more consumer-centered economy.

Students' Profiles

Liquid Learning at IE University

In this new reality, we understand it’s not always possible to attend class in person. That’s why we developed our Liquid Learning approach, which seamlessly adapts to individual needs and provides equal access to world-class education—whether on campus or online wherever you are.

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Students' Backgrounds

While applicants from all academic and professional backgrounds are considered, the majority of our students have experience in one of three main areas:


Recent grads or young professionals in the field of general business or marketing who want to deep-dive into consumer behavior.


Social Sciences

Young professionals in psychology, communications, sociology, anthropology, and other social sciences looking to apply their knowledge and skills to business strategy.


Applied Sciences

Recent grads in engineering, math, actuarial analysis, etc., who want to use their analytical minds to understand customer behavior and purchasing decisions.


Check out the brochure to explore more about the program.

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