Master in Market Research & Consumer Behavior - The Students
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Market Research and Consumer Behavior Master Program Student’s Background
Our students come from a variety of academic and professional backgrounds, which is a key factor that enriches the classroom experience. What they all have in common is a desire to understand people and leverage their analytical and strategic skills to play a key role in a more consumer-centered economy.
Students' Profiles
nationalities represented in class
percent of international students in class
IE alumni in your network to help you get where you want to go
Liquid Learning at IE University
In this new reality, we understand it’s not always possible to attend class in person. That’s why we developed our Liquid Learning approach, which seamlessly adapts to individual needs and provides equal access to world-class education—whether on campus or online wherever you are.
Students' Backgrounds
Business
Recent grads or young professionals in the field of general business or marketing who want to deep-dive into consumer behavior.
Social Sciences
Young professionals in psychology, communications, sociology, anthropology, and other social sciences looking to apply their knowledge and skills to business strategy.
Applied Sciences
Recent grads in engineering, math, actuarial analysis, etc., who want to use their analytical minds to understand customer behavior and purchasing decisions.
