Master in Digital Marketing

Digital Performance + Strategy + Customer Analytics

Become a forward-thinking expert with the know-how and industry experience in
the thrilling new world of digital performance, strategy and customer analytics with the Master in Digital Marketing.


  • intake

    Full-time: October* / Part-time: April

  • language


  • format

    Part-time & full-time

  • duration

    Full-time: 10 months / Part-time: 16 months

  • campus

    Madrid + online

  • profile

    Recent graduates and experienced professionals

*If you opt to enroll in the initial Bootcamp, the program intake is September.


This is a University Private Degree from IE Universidad*, and taught in IE School of Human Sciences & Technology. More Information on what earning a University Private Degree from IE Universidad entails.

*IE Universidad is a University officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (Bachelor’s, Master’s and PhD degrees), which are specifically regulated and accredited by Spanish Ministry of Education and University Private Degrees (Master), that are specifically designed by the University towards the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE. Both types of degrees are equally backed by the rigor and prestige of IE University.



The way we buy, consume, access information and content, interact with brands and communicate with each other is changing radically, and as a response, marketing professionals have become customer-centric in order to understand their audience and be able to predict their behaviors on and offline.

The fast pace of this digital disruption has brought Digital Marketing front and center, and Marketers now need to provide a seamless experience, regardless of channel or device.

Digital Marketing is about:

  • Understanding digital platforms and channels.
  • Defining an integrated omni-channel marketing strategy fit for the new, digital world.
  • Managing and maximizing digital performance through analytics.


In the Master in Digital Marketing (MDM) you will learn the basic building blocks of marketing, and you’ll also obtain the comprehensive skills needed to become a well-rounded expert in digital marketing. You will be trained to become a forward-thinking expert with the know-how and industry experience to engage potential customers and convert possibilities into bottom line results.


After completing this program, you will have access to many marketing-related career opportunities in consumer goods multinationals, tech companies, marketing & communications agencies, and consulting firms. You can expect to kick-start or continue your career as a brand manager, e-commerce strategist, web manager, SEM/SEO specialist, marketing consultant, and social media manager, among others. In addition, organizations such as NGOs, political parties, the public sector, sports clubs, and media & entertainment also demand digitally skilled marketing specialists. There’s no limit to what you can do with a Master in Digital Marketing.