WHY VISUAL AND DIGITAL MEDIA
The language of the 21st century is without doubt a visual and digital one: individuals and organizations increasingly communicate, think, invent and represent reality via the creation of innovative visual and digital media content. Fields like advertising, branding, marketing, design, film, video, photography, publishing, and television all need skilled visual and digital media professionals with managerial capabilities. These industries also offer some of the most exciting and creative employment opportunities in today’s job market. For example, job posting for social media positions on LinkedIn has grown more than 1300% since 2010.
The Master in Visual and Digital Media (MVDM) bridges the gap between creative practice and business management. This program prepares students to conceive, develop, execute, manage, and evaluate all kinds of creative visual media projects from start to finish. The MVDM alumni are currently working in multinational companies, advertising agencies, creative agencies, design studios, audiovisual production and film companies, communication agencies, social media companies, branding consultancies, nongovernmental organizations, or have even created their own company (many of the alumni start-ups were conceptualized throughout the Final project of the MVDM). For these reasons, 93% of the MVDM class found a job during the first 3 months after graduation.
10 REASONS TO JOIN THE MASTER IN VISUAL AND DIGITAL MEDIA
Combines the creative and managerial sides of the profession.
Practical teaching methodology.
Focuses on emerging digital media trends and formats.
Students will work on real-life consulting and creative projects that will serve as your portfolio after finishing the master.
The strong international profile of its professors, students, academic, professional contacts and links.
The program is based in Madrid, an important hub for advertising agencies, digital media agencies, branding consultings and multinational companies.
IE’s reputation for entrepreneurship, management and top international rankings worldwide.
International & multicultural student intake. The IE Community represents over 50,000 Alumni in more than 100 countries.
IE’s Careers Management Center will guide you towards new professional work opportunities.
Bologna-compliant program: you will obtain an official degree certification.
Program Modules and Courses
This master program is divided into 3 main modules plus, personal and career development workshop and the final practical projects.
Digital Media and Technology
Business Management and Entrepreneurship
Visual Media, Branding and Creativity
TERM 1 – October to December
- Web Development: HTML and CSS
- Digital Media Ecosystem
TERM 2 – January to April
- Digital Marketing, Social Media and Community Management
- Advocacy Campaigns and Digital Media
- Multimedia Storytelling
- User-Centered Design
- Digital Media Culture
- Data Fluency
- Research Methods in Visual and Digital Media
TERM 3 – May to July
- Internet Metrics and E-audience Measurement
- Business Strategy for Entrepreneurs
TERM 1 – October to December
- Networking in Professional Careers
- Team Work
- Careers: Personal Branding and Employability
- Creative Project Management
TERM 2 – January to April
- Careers: Personal Branding and Employability
TERM 3 – May to July
- Events Creation and Management
- Intellectual Property and Media Companies
TERM 1 – October to December
- Photography and Video Production
- Graphic Design
- Copywriting for Digital Media
- Creative Work in the Cultural Industries
- Representation and Ethics
TERM 2 – January to April
- Visual Narratives
- Image-Making for Advertising
- Branding: Identity and Strategy
- Branded Content
Storytelling for Social Impact
The Final Project is a team-based creative project developed over the course of the Master program in collaboration with the Fundación Llorente y Cuenca, the non-profit arm of one of the most prestigious communication agencies in the world. With the assistance of academics and professionals in the field, students will develop each phase of a visual and digital media strategy by creating, distributing, and evaluating narrative content for social impact.
TERM 1 – Final Project 1
Research and Ideation
Students will identify the social cause, research the needs of the people it affects, find the story behind it, and develop an initial strategy. At the beginning of the term, students will be given a brief and develop a creative brief that will constitute the plan to be put in practice during terms 2 and 3.
TERM 2 – Final Project 2
Over the second term, students will develop the creative materials. They will implement all the audiovisual pieces for the campaign: the videos, photographs, infographics, and graphic elements necessary to put the campaign into practice.
TERM 3 – Final Project 3
Distribution and Evaluation
During the third term, students will distribute and evaluate the materials developed in the previous term by executing a transmedia campaign and measuring its impact.
The best Final Entrepreneurial Project will receive an award, which is presented by the international branding consulting company:
After graduating from the MVDM, our students completed a survey to see where they were working and we obtained the following insights:
- 93% of the MVDM stated that they found a job during the first 3 months after graduation: 31% of the class is working in Europe, 38% in North America, 23% in Asia and 8% in Latam.
- Some students of this program even created their own company after finishing the MVDM and most of the alumni start-ups were conceptualized throughout the Final project of this master program.
- Multinational companies
- Advertising Agencies
- Business Design studios
- Branding/Marketing Agencies
- Creative Agencies
- Digital Consulting firms
- Audiovisual production and film companies
- Non-Governmental organizations
SAMPLE job POSITIONS
- Brand Manager
- Branding and Identity Specialist
- Digital Media Project Manager
- Digital Marketing Manager
- Digital Strategist and Community Manager
- Social Media Manager/Director
- Creative Director
- Creative Project Manager
- Production Manager
- Production Entrepreneur
- Visual Media Manager/Director
- Digital Media Entrepreneur
- New Media Coordinator
Students are not only the center of our concern; they are the essence of this program. We choose them because they think differently and we know they are going to be the leaders of tomorrow.
- Professional experience Junior or middle.
- Balanced life Can invest 10 months for education.
- Diversity Students of the class come from all corners of the world; there are more than 100 nationalities represented at IE.
- Interested in Strong interest In developing their creative and managerial abilities to work in the dynamic world of visual and digital media.
Ignacio Cifuentes Huertas, Spain, MVDM 2014
Video Content Producer-Freelancer
I always saw myself as an artist, a creative person. I had many different passions: photography, film, art, design, music… Like many pieces of a same puzzle I could not put together. Then, the MVDM appeared and I discovered new ways to express myself and use the skills I had developed in my previous experiences in many fields where I never thought they would be useful: music in design, design in business, art in branding, storytelling in public speaking. Now, I really see a new range of possibilities: this program gives many and various tools, develops skills and most importantly gives you the inner power to achieve anything you want. This master is designed to change your life, or at least that is what it did to me.
Kim Palita Wienands, Germany /Thailand, MVDM 2014
The Master in Visual and Digital Media has equipped me with the ability to think strategically, a focus from the institution's business expertise, while embracing one's own creativity, founded from a design background in my case. It's a potent combination when it comes to applying your skills within a professional environment. My advice would be to keep an open mind and do not underestimate the power of the program's diversity, as it allowed me to build on top of skill sets I already had, but also to unlock new potentials I didn't know I had.
Chloé Bouchval, France, MVDM 2014
I entered the MVDM program with a Bachelor in Business Administration and an international experience in Hong-Kong, Shanghai, Dubai and Paris. I joined the MVDM because it was exactly what I needed: learn how to make the ideas I had in my mind real, concrete and visible for others…and this master gave me this knowledge, and so much more! This year at IE was a real personal development catalyzer: I learnt a lot about myself in a process of empathizing with others, I met inspirational people, created real connections with peers, teachers and management staff and most importantly: I found out I was passionate about branding!
Luciana Trigo, Bolivia, MVDM 2014
I was working in Marketing for 3 years when I realized that the best moment of it was while working with the Advertising Agency. So I decided to switch to an Ad Agency, but coming from the “business side” I needed something else to make that shift. So the MVDM came, and it was perfect. It is perfect: very intensive teamwork with people from all over the world and high-level professors coming from business and creative industries. Actually now, I don’t feel ready to make that shift… I am ready to work with both sides!
Eric Rivas, Dominican Republic /United State, MVDM 2014
Studying at one of the most prestigious schools in Europe challenges you in many ways. Here's the story of that Thursday night I will remember for the rest of my life. I uploaded on Instagram: http://instagram.com/p/hzdGKzCPY9/ . It said: Mom, it's 2:26 A.M. and I'm still at school. After a couple of hours, I received a comment from a former student of IE. She commented: "Amazing memories!!! Even though you are super exhausted, you will see, this will be the best year of your life. I loved my IE Experience!! :D "And indeed, THIS HAS BEEN THE BEST YEAR OF MY LIFE.
Marta Solano, Spain, MVDM 2014
Experiencing the MVDM has been amazing. The course provided, as promised, a comprehensive training in the new visual and digital language in which communications move nowadays. The learning of the inexhaustible possibilities of each specific digital tool has been intense, indeed. But what has surprised me even more has been that this came channeled and contained in a more global view. Certainly, to mold my vision in this way it was essential to grow each day with colleagues (now friends) from five continents.
Antonia Borek, Germany, MVDM 2014-2015
Innovation Manager TV & Digital Technology- ProSiebanSat 1 Media
I never really thought I was a creative person. Although I worked in media and film production during and after my Bachelor’s degree, I always thought of myself as the structured numbers person. I was the one organizing everything, but not creating anything. This changed when I came here, my creativity skills got challenged – suddenly I had to be the creative person in a project, thinking about the composition of a photo or the design of a logo… And guess what: I could do it! This program made me learn that everyone has a creative side and you just have to get out of your comfort zone and try. I’m still not a designer but I definitely discovered that I actually am very creative – just not in the way people normally think of creativity, but rather in finding innovative solutions to problems. So, thanks to the program I can now proudly say: Yes, I am creative!
Sinmi Olayebi, Nigeria, MVDM 2014-2015
Digital Content Creator- Territorio Creativo
I never quite saw myself as particularly creative. I’ve always been a thinker and indeed, have a love for the arts, but I never fashioned myself an innovative or artistic person. But, the greatest lesson I learned on this course was how my idea of creativity was misconstrued - the MVDM showed me that it’s about more than designing the nicest webpages, or producing the perfect videos; it is more often about thinking, and the way that thinking can influence the way I choose to solve problems, and the way that I communicate. Though it was exciting to see how technical skills in fields like video editing and graphic design can be applied to such problems, I learned that the communication field is much more than that, and theoretical courses on the cultural industries, on media, and on storytelling made it the perfect course to show me the endless possibilities, and I loved every moment of it.
Marcio Ricelli, Brazil, MVDM 2014-2015
Content Producer and Communications Consultant- Freelancer
I came to the course with a sound design and branding background and hoped that the MVDM course would allow me to broaden the scope of my interests and skills. With the course’s focus on communication at all levels, never limiting itself to just design, or marketing or advertising, this certainly hoped to be the case. The course was also very hands-on and practical, which I think is the only way to truly learn. I also see the professors as one of IE’s greatest assets. I was positively surprised by their experience and approachability, and am happy that they are now in my professional network. For these reasons, career wise, I now feel that the roads I can take are many.
Fatima Khalaf, Jordan, MVDM 2014-2015
Entrepreneur and Community Manager- Bidaya Corporate Communications
After ending my year at IE, I realised that I didn't just broaden my knowledge in the creative side like I wanted to, but I also got the chance to learn all about the managerial and digital side that I had no idea about.
I thought that choosing the MVDM program focuses more on the creative side when actually it really improves both and encourages the students to try new things outside their comfort zones. Now i am proud to say that I have bridged that gap between those two topics with the help of my professors and classmates.
Beatriz García de Prado Barrio, Spain, MVDM 2013-2014
Graphic Designer- XL Family
I enjoyed and loved each moment of the whole experience. I was the only one from Madrid in my class, so I was living the IE experience in my own city. However, the moment I crossed the doors, I felt as if I was traveling around the world, enjoying diversity and learning about life more than what you can expect in a simple master’s degree, thanks to my international classmates and professors. I learnt how to organize myself, how to empower my skills, how to behave in critical situations, and also how to deal with colleagues that I admired.
At IE you will be in contact with the most talented people in their field, with different academic, institutional and entrepreneurial backgrounds; that will open up your mind. The practical teaching methodology of the program, based mainly on team work, allowed me to exchange different mindsets; from occidental to oriental ways of thinking. I learnt how not to lose my soul surrounded by so much talent and instead, to challenge myself to succeed and work with it.
The MVDM definitely changed the way that I now behave in my professional life.
Meet more of our alumni and check out the different projects and experiences they have had during the Master in Visual and Digital Media
Explore the portfolio of some of our students
Manaal, Lamya, Eric, Iñigo and Kim
http://mvdmhub.wix.com/themvdmhub?_ga=1.60518957.1497033540.1436336025#!Event Company Creation/zoom/c19rm/imagegd
Eric RIvas, Lamya Moughabghab, Luciana Trigo, María Gabriela Cardoza, Sara Muñoz and Yasmine Djebbar
Kim Wienands, Ignacio Cifuentes
Kim Palita Wienands
Adelya Gafarova, Bjorn Prenha, Luciana Trigo, María Gabriela Cardoza, Yasmine Djebbar and Yeriel Zaragoza
IE offers you the flexibility to customize your education based on your specific interests and career aspirations through a Dual Degree program. With a Dual Degree, you are proactively positioning yourself to stand on the threshold of two worlds, demonstrating a capacity for multiple lines of thinking, problem solving, and framing that will help you to have a measurable impact on your ability to make a contribution in your future profession. Depending on your profile you can combine a Master in Management (MIM) or an International MBA (IMBA) with the Master in Visual and Digital Media.
The IE Learning Methodology
Students are not only the center of our concern ; they are the essence of this program. Through our hands-on teaching approach and our academic standards, they will gain the ability to think differently and become leaders of tomorrow
40% Seminar-style discussions and presentations
20% Role-Playing (debates, client-consulting)
30% Practical and creative workshops and management case studies
Apply what you learn
PRACTICAL HANDS-ON LEARNING
IE’s innovative learning methodology focuses on active-learning using case studies, multimedia simulations, class debates and team consulting projects with real clients in the corporate communication, visual and digital media fields.
WORLD-CLASS UP-TO-DATE FACULTY
That include full-time academic professors, as well as faculty-practitioners who are working in senior positions in corporate communication, branding, visual/digital media and management.
Designed in conjunction with top industry professionals and based on the needs of employers.
SPEAKERS AND EVENTS
All of IE Schools provide students with a rich source of new ideas and perspectives. Our students can also attend #IEComm Talks organized by the IE School of Communication, with top international professionals that work in the Communication, Marketing and Visual/Digital Media industry.
Co-founded Saffron Brand Consultants
Jacob co-founded Saffron Brand Consultants together with Wally Olins in 2001. Today he’s the group CEO and as such he champions the global, multi-cultural, and one-team approach that the company has embraced since its beginnings. Over the course of over twenty years he has led branding programs across the globe, for business leaders such as A1 Telekom Austria, Vueling, Bankinter, Swiss Re, Raiffeisen, Turkcell, El Banco Deuno, and Litro. Clients appreciate his relentlessly driven, focused, and passionate nature. Prior to his time at Saffron, he was part of the team at Wolff Olins, that created Orange in 1995 and Repsol in Spain, and that led to the creation of Ono. Fluent in English, French and Spanish, Jacob is frequently invited to talk and comment in the media on issues related to branding and identity, and was the first Spanish member of the Cannes Lions Design Jury in 2012.
Ph.D. in Communication, Universidad Autónoma de Barcelona (ES). M.A. in Communication, Annenberg School for Communication/University of Pennsylvania (US). Professor of Media Studies at University Rey Juan Carlos I. Other appointments: Berkman Center for Internet & Society, Harvard University, Internet Research Group.
Fernando Bermejo’s research focuses on the study and measurement of audiences, on media events, advertising and new technologies, and on communication theory and cybernetics. As a result of these lines of research, he has published various articles in national and international journals, and is the author of the book The Internet Audience: Constitution and Measurement (Peter Lang, New York) and the editor of On Communicating: Otherness, Meaning, and Information (Routledge: New York). He is a Faculty Associate at the Berkman Center for Internet & Society, Harvard University, where he was a Fellow in residence during the 2009-10 academic year. He is also a professor in the Department of Communication Sciences 2 at Universidad Rey Juan Carlos, and has taught at a number of institutions, including the University of Syracuse (Madrid Center) and the Universidad Pontificia de Salamanca. Outside of the academic setting, he has served as Research Analyst at CDNOW Inc., and as Senior Analyst at the Internet Research Group.
Executive MBA, IE Business School. Member of the Scientific Council, Real Instituto Elcano
Jorge Cachinero is the Executive Director of the Senior Management Program and a Professor at IE Business School, where he earned his Executive MBA, and a member of the Scientific Committee of Elcano Royal Institute of International Relations. He is also a member of the Advisory Board of Corporate Excellence – Centre for Reputation Leadership. Jorge Cachinero is a seasoned international executive with a long and wide senior management experience within large international organizations such as Ford Motor Co., Japan Tobacco International and professional services firms, where he demonstrated his competences and skills as a transformational leader of business models who generates superior and sustainable value through win-win stakeholder relations. In those organizations he was responsible for General Management and Senior Management positions in the areas of Government Relations, Stakeholder Involvement & Engagement Strategies, Reputation Management, Legal & Compliance, Corporate Diplomacy, Thought Leadership and Innovation
Professor of Advocacy Campaigns and Digital Media
Miguel Castro is senior officer at the Strategic Media Partnerships team, Bill & Melinda Gates Foundation. At the foundation since 2012, Miguel helps define and manage the foundation’s strategic partnerships and media and communications grant-making global portfolio. This include developing projects with mainstream media organizations, international broadcasters, digital/social media and documentary. Prior to this, Miguel was special projects manager at the Media Program of the Open Society Foundations where he joined in 2004. As part of his responsibilities, he helped manage a diverse portfolio of media grants globally and he launched mediapolicy.org in 2011. A journalist by training and education, Castro has worked as a radio, print, and ENG reporter, and was press secretary to a senior public official. He has also worked as a professional photographer in the United States.
Professor in Multimedia Journalism and Media Relations. M.A. in Journalism, El País-Universidad Autónoma de Madrid (ES); BA in Political Science, Universidad Complutense de Madrid (ES); and BA in Law, Universidad Nacional de Educación a Distancia (ES).
After joining the political section at the newspaper El País, he worked for five years as editor of Encarta Online, and as editorial deputy manager of the digital encyclopedia’s Spanish and Latin American version (Microsoft). He is a regular contributor to Spanish and Latin American media outlets, currently as a freelance correspondent for El País and Efe in Rio de Janeiro. He has also translated various books by Malcolm Gladwell, Anthony Giddens, and Isaiah Berlin into Spanish. Former associate director of Ivorypress Publishing House, he has developed several digital content projects on both sides of the Atlantic for companies such as Microsoft or Hasbro and public institutions.
Professor of Information Systems. Ph.D. in Management, specializing in Information Systems, Anderson School, UCLA, USA. MBA, IE. BSc, Universidad de Santiago de Compostela. Post-doctoral studies, Harvard Business School, USA.
Enrique Dans is not afraid to admit he likes to try out every new technological gizmo that comes on to the market. But while this is partly driven by his appetite for gadgets, it also relates to Prof. Dans’ approach to the study of technology and business, in which it’s what exists around him that sparks ideas and theories. “My environment sparks my research, so I want to feel the way the new technology impacts me first,” he says. “And I try to keep my research in close contact with reality. I hate ivory towers.” Prof. Dans is also among those who see blogging as a new and important forum through which to air and exchange academic ideas. He is also an avid consumer of information and keeps up with the latest developments in information systems via dozens of online newspapers and journals. However, this approach comes as no surprise, since the interests pursued by Prof Dans include the new economy, the effects of technology on consumer behavior and the consequences of new technological developments for business in general. His ideas and research on these areas have been published in international magazines and Prof. Dans’ articles about new technologies and their application to the business world appear regularly in the general and financial press—and, of course, on his website.
Founder of Hanzo
Founder of Hanzo, a Madrid-based studio offering user and market research, digital strategy, service design, and web & application design services for clients such as BBVA, Repsol, SONY, Jazztel, and Condé Nast. Borja Delgado began working in digital media in the late 90’s with marketing and advertising agencies as a designer and developer. Eventually he went on his own and began collaborating with important international agencies such as BBDO, JWT, and Doubleyou, etc. Borja was one of the founders of Domestika, the largest Spanish- speaking creative community. In 2004, he led the network’s digital strategy renovation, transforming a forum with 700 users into a community with more than 70,000 members. In 2007, he founded a service design studio based in Madrid with Diego Blanco servicing clients such as BBVA, Repsol, SONY, Jazztel, Vogue, Air Europa, and Condè Nast, offering user and market research, digital strategy, service design, and web & application design services.
Professor of Media and Cultural Studies and Academic Director of the Master in Visual Media, IE School of Communication. Originally from Ottawa, Canada, he holds a Ph.D. in Communication from the University of Massachusetts, Amherst (USA), and a Master’s degree in Communication from McGill University, Montreal (Canada).
He is a Fellow of the Sexuality Research Fellowship Program of the U.S. Social Science Research Council (2000) and has received two top paper awards from the International Communication Association. A book based on his dissertation—about the media activism of the U.S.-based Gay and Lesbian Alliance Against Defamation (GLAAD)—is under development. Prior to his appointment at IE University, he was Visiting Assistant Professor of Media and Cultural Studies and an Andrew W. Mellon Foundation Post-Doctoral Fellow at Macalester College, St Paul, Minnesota (USA).
Luz is Executive Director at Saffron Brand Consultants. She is responsible for the company’s client relationships globally, setting best practices across offices and overseeing new business opportunities.
She has led a diverse range of projects for clients such as Swiss Re, Belgacom, Scania, Iberia, Coca-Cola, BBVA, and Bwin—with straightforwardness and genuine commitment every time. Prior to Saffron, she worked at Landor Associates in London and Madrid, working with clients such as the City of Madrid, Telefónica, Santander, and DeBeers. Luz speaks Spanish, English and French and is a lecturer at IE Business School and IE School of Communication, in Madrid and Barcelona.
Fernández Castrillo, Carolina
Carolina Fernández Castrillo is Associate Professor of Media Studies and Digital Culture at IE School of Communication and at Madrid Open University (UDIMA).
She holds a Ph.D. in Audiovisual Communication from the Complutense University of Madrid (Extraordinary Doctoral Award, Best Ph.D. Royal Complutense College at Harvard University and European Doctorate Mention) and a Ph.D. with distinction in Communication from the Sapienza University of Rome (Italy). She has been professor at both universities, as well as a visiting researcher at ZKM Center for Art and Media Karlsruhe (Germany), Yale University (USA), and Universiteit Utrecht (Netherlands). Currently, Prof. Fernández Castrillo is the coordinator of the research group SIIM-Studies on Intermediality and Intercultural Mediation. She has served the editorial boards of Icono14: Journal of Communication and Emergent Technologies, Comunicación y Sociedad, International Journal of McLuhan Studies, enl@ce. Revista venezolana de información, tecnología y conocimiento, among others. She is the author of several publications and a guest speaker at international lectures and seminars on Transmedia Storytelling, Visual Studies and Media Archaeology in the Digital Age. She also works as curator of cultural events and as an art critic specialized in New Media Art.
Francesco Maria Furno is the founder of Relajaelcoco, a graphic design studio based in Madrid. In the last few years, he has specialized in infographic projects and data visualization. After obtaining a Business Degree in Italy, he moved to Spain in 2006 to study Graphic Design and Art Direction.
His current focus is on consolidating Relajaelcoco as a studio specialized in infographics that develops projects for international mass media, trying to create a different graphic style based on the power of storytelling and the freshness of illustrations. He trusts in a new way of designing, based on sharing content and creating a strong collective intelligence, where each professional contributes with his own point of view. For this reason, he has been teaching since 2010 in five different Spanish universities and schools.
Professor of Visual Narratives and Representation and Ethics. Dean of IE School of Communication. Ph.D. in Literature, Universidad de Navarra. BA in Hispanic Philology, Universidad de Navarra.
Begoña has been working at IE University since 2000 and is currently the Dean of IE School of Communication. Her research and teaching interests are centered on visual narratives, storytelling and representation, focusing on the aesthetic, cultural, anthropological and ethical dimensions of contemporary screen works, in the areas of contemporary cinema, non-fiction film, art film, advertising, and new audiovisual formats. Her current research is focused on images as a means of creating thought. She believes in the need to study the ethical and aesthetic implications of audiovisual representations of marginal realities and conflicts. She has published several books and articles and has directed interdisciplinary research projects and graduate dissertation papers. Some of the subjects taught by Prof. González-Cuesta are Visual Narratives, Representing Reality, Audiovisual Language, Storytelling, Texts and Images Analysis, Reading Film and Television, Written Communication, Film History, Constructing Narratives in Documentaries, and Re-creating Reality in Contemporary Film. Prof. González-Cuesta has taught in the Doctoral Program “Culture and Communication for the Information Society.”
Managing director of AchieveGlobal Spain. Associate Professor of Coaching at IE School of Communication.
An accomplished business development professional with 21 years of experience in setting up and leading assessment, consulting and training companies in Poland, Romania, and recently in Spain with AchieveGlobal. He’s led international consulting teams to achieve best in class results in Designing & Implementing and Leadership & Sales Academies for Fortune 100 Companies. More than 150,000 people have been supported by his work. As a seasoned presenter, executive facilitator, and change management designer, he’s supported executive teams to effectively engage top 100 managers in living & modeling company strategy. Specialties: Where John adds value:• Creator of businesses & ideas that create value.• Strategic Partner for C-Suite in designing human strategy to support business required outcomes for local and European wide interventions.• Executive Coach specializing in General Management & Sales Productivity.• Bridge Builder between different cultures in Europe.
Brian Hallett is an accomplished American photographer and video artist based in Madrid. After a successful career in corporate training and development, Brian traded the corporate life to chase his muse, dedicating himself to his creative passions.
Brian’s lens has captured many of Spain’s most renowned celebrities: athletes, artists, writers, models, musicians. Drawing on his experience in the corporate world, his studio, The Big Fish, is responsible for creating images and campaigns for both Spanish and global brands like Cartier, Mastercard, BMW, McDonald’s, Olay, Max Factor, and Pantene among others. In this year alone, his work has taken him to the U.S., England, Mexico, Colombia, and Brazil. Brian considers it a privilege to be able to share his experience and participate in the master programs at IE.
Hernández Bujarrabal, Jorge
BA in Arts in Media and Communication by Universidad Complutense de Madrid, EMBA by ESIC and Master Degree in Protocol and Event Management by Universidad Camilo José Cela.
Jorge has been the creative director of Global Events, one of Spain’s top event production companies, since 2005. In this time the agency has received more than 50 international awards and has opened new branch offices around the word. Jorge as managed accounts such as Renault, Vodafone, Accenture, Philips, Ferrovial, Repsol or HP, either in Spain or Mexico. Besides his work for Global Events, he also gives masterly lectures and has been a guest teacher at UFVi since 2011.
Co-Founder at Plan B Works and Comando Cran, graphic designer and typographer.
Spanish graphic designer graduated at the Instituto Europeo di Design in Madrid and Camberra University in Australia in 2004. After graduating she began working at Andrew McConochie‘s studio with clients such as Loewe, Prada, ARCO and the LVMH group, ending her stay working as Senior Graphic designer and Project Manager, as well as training the creative team. In 2009, with Andra Piscaer, she set up the design studio, Plan B Works, which focuses on applying “graphic thinking” to all their projects, generating strong concepts and elegant graphic solutions. The studio was awarded the Faces of Design Award in 2010 and was featured in Index Book’s “Basic Pack” and “Basic Identity.” Having finished IED Madrid’s specialization course on Typography in 2012, she cofounded Comando Cran, a multidisciplinary typographic group and digital foundry based in Madrid, where she develops new digital typefaces and teaches calligraphic techniques and typography culture. Her first typography “Lucas Sans” has been exhibited at several typographic conferences, such as Ampersand (London) and TypoMad (Madrid) and will be exhibited in the 10th edition of the CIT in Valencia.
PhD in Political Sciences from the European University Institute
Matthieu teaches multimedia storytelling at IE. He holds a PhD in Political Siences from the European University Institute and has taught in several US universities as well as non-profit institutions. He is the founder of Not So Crazy! Production, an interactive filmmaking company which produced international projects such as The Brussels Brussels about lobbying in the EU or Operation Climat about global warming. Beside that, Matthieu also works for NGOs and news agencies as a communication consultant, in the field of social media and data visualization. His books include Webdocs – A survival guide for online filmmakers – published in partnership with 15 EU and US audiovisual institutions and considered as one of the main books about the rise of interactive film production – and Homo Cooperans 2.0, about the growing peer-to-peer collaborative/sharing economy.
MBA from IE Business School, Degree in English Philology, Universidad Autónoma de Madrid. Ph.D. Universidad Autónoma de Madrid. Professor of Human Resource Management at IE Business School.
Professor of Teamwork. Laura Maguire has been dedicated to teaching since she started her professional and academic career, first at the Universidad Autónoma in Madrid and now at IE. Her commitment to academia is recognized due to the number of publications, papers, both authored and co-authored, and her participation as a plenary speaker for a number of seminars. She completed her studies at Glasgow University, and later on, at the University College of London (UCL). She is also Executive Director, Doctoral Programs, at IE Business School.
Andrew Peter Wallace McCarthy is a designer, consultant, facilitator, serial entrepreneur, and educator. He studied philosophy, political science, and the history of science and mathematics before becoming a creative director... as one does.
Andrew has worked in his native New York and internationally as an art and creative director in multinationals and advising corporations on creativity, strategy, innovation processes, and design. He teaches creativity, design thinking, visual communications, and entrepreneurship as an Associate Professor at IE. Andrew is an innovation, design, or user advocacy officer with various companies and advisor to a number of start-ups, encouraging groups and individuals to err on the side of action. Andrew enjoys improv, speaks and moderates at conferences, and his voice has been featured in ads and audiobooks, at his daughters’ bedtimes, and to the startlement of animals great and small.
Bachelor in Law and Economics, Universidad de Deusto (Spain), Master in European Union Law, Universidad Carlos III (Spain).
Javier Palomo started his professional career in 2000 as a member of the Business & Legal Affairs department at The Walt Disney Company, providing legal advice to the television channels operated by Disney Group in Spain and Portugal. In 2008 he joined Disney-ABC-ESPN Television headquarters in London as senior legal counsel specialized in the areas of content acquisition and television channel distribution in Europe, Middle East and Africa. From March 2009 to January 2013, he was deputy head of Legal Affairs in Mediaset España, responsible for legal advice in the areas of content acquisition, sports rights and movie production, and participated in the production of films such as Agora, The Impossible, Cell 211, and The Adventures of Tadeo Jones. In January 2013 he joined VIACOM International Media Networks as director of Business & Legal Affairs for the brands MTV, Paramount and Nickelodeon in Spain and Portugal. He was also a member of the Committee Advisor to the General Director of the Cinematography and Audiovisual Arts Institute (ICAA) in relation to public subsidies to theatrical distribution in 2010 and 2011.
BA in Law. MBA from IE Business School. Previous employers: AccesoGroup.
Eduardo Pedreño has worked for 15 years in the fields of corporate communications, digital media, internet, and technology. He was editor of one of the pioneer digital Spanish-language publications, DiarioRed.com. He was founding partner of AccesoGroup in 2000 and developed technology, products and services around journalistic content and Internet services for ten years, the last three as COO of the company. He is currently COO of the software company, Glob3 Mobile
Joseph Pistrui has more than 25 years of management experience, first working for Bristol-Myers Squibb in the United States (eleven years) and later working with global organizations such as AstraZeneca, BBVA, Bosch, BT, Citi Group, DT, Financial Times, HSBC, Microsoft, Rio Tinto, Royal Dutch Shell, Siemens, Thomson Reuters, Unilever, Vestas, and others (fourteen years to date). Joseph’s contribution to these organizations has been based on his distinctive ability to navigate between the practice of management and a wide-ranging set of management theories.
Much of Joseph’s work has focused on what he calls the “entrepreneurial problem” of growing the top line through innovation-based new business development. From his extensive work with global organizations Joseph has launched the Nextsensing Initiative to help develop insights into one of the most daunting challenges today— how to think in new ways about the present in order to better understand the future—as a way to address the challenges of leading strategic competitiveness in large organizations. His point of view is informed by concepts as wide-ranging as leadership, entrepreneurship, strategic innovation, and design thinking, and promotes a bias towards actions. Joseph is the Associate Dean for Executive Education at IE Business School in Madrid. Additionally, he serves as the Executive Director of International Custom Programs, and is a professor of the Department of Entrepreneurial Studies at IE. He holds a Visiting Fellowship at the London School of Economics and Political Sciences, where he lectures and researches issues related to new enterprise formation and innovation as part of the LSE’s Department of Management. Joseph holds a Doctor of Philosophy in Strategic Management and Entrepreneurship from Universidad Autonoma de Barcelona, a Master of Arts in Liberal Studies from DePaul University, and a Bachelor of Science in Business Administration from Ferris State University. He was born in Detroit, Michigan USA and has lived and worked in Europe since 1993 and currently resides in Madrid, Spain.
Rodríguez Jugo, Martín
MBA, IE Business School. Projects Director, Multimedia Content Development Unit (Learning Innovation), IE Business School.
Martin Rodríguez studied engineering at the Universidad de los Andes in Venezuela and several years after, he completed a Master’s in Business Administration at IE Business School. Currently, he is Projects Director of the Multimedia Content Development Unit (Learning Innovation) at IE in Madrid. He is the person who is in charge of managing the projects portfolio of the department, coordinating the project manager’s team and overseeing the multimedia production process of simulations, interactive games, case studies, tutorials, apps, among others. He is responsible for the selection of new developments to be carried out and also for making internal commercial efforts to encourage other professors to use multimedia resources in their classes and to develop new products. Martin is also an associate professor of Project Management in different IE programs; he has focused on Project Management since he started working as an engineer in the energy sector and in different areas: R&D, refining, plants designing and consulting. He has participated several times as a speaker in different conferences in the e-learning and interactive content sectors in Europe and America, where he has presented some of the multimedia resources developed at IE.
Sánchez Conejo, Jorge
Jorge Sánchez Conejo consults in Digital and Social Media Marketing, Search Engine Optimization and Effective Web Development. Among his clients are the United Nations, Eurovision, and the European Organization for Nuclear Research.
Originally from Madrid, Spain, he holds a Master’s Degree in Engineering from the Polytechnic University of Madrid and a Bachelor of Science (Honors) in Physics from the Open University (England). He has extensive international experience having spent three years in Stockholm (Sweden) and 14 years in Geneva (Switzerland). He was Professor at the European University of Geneva and at the Haute École de Gestion de Genève. He is trilingual Spanish/English/French and still manages to speak some Swedish. He was distinguished as winner of the 2010 Spanish Internet Awards for Best Internet and Business Strategy Integration.
BA in Art History. Professor of Scriptwriting.
Antonio Sanz is the former Director of Ivorypress. He was responsible of several areas, such as: curating and producing international exhibitions (Venice Biennale; Victoria & Albert Museum, London; Fondation Beyeler, Basel); publishing houses (Buckminster Fuller Institute, Zaha Hadid Architects, Andy Warhol, Claes Oldenburg, Anselm Kiefer, and others). He has produced and directed long feature films, such as: How much does your building weigh, Mr. Foster? (2010); and was the director of the Ivorypress Gallery. He has an Academic background in Art History, and a long experience in documentaries, films and photography.
Van Hout, Marco
For the past decade, Marco van Hout has been one of the main international advocates of 'emotion-driven design' and 'design for emotion.’ He is an expert in understanding, measuring and designing emotional impact in the context of products, services and interaction. Marco has worked with numerous companies and organizations to improve the designs of their products and services. He is an internationally recognized public speaker and has addressed and engaged audiences across the globe.
Currently, Marco is part of the MediaLAB Amsterdam where he works to improve the program and develop new ways of working for multidisciplinary design teams. He is a co-founder of SusaGroup, known for the development and implementation of unique emotion measurement tools, innovation and design methods for optimizing the user experience, and facilitating training and workshops. Marco serves as a board member for the Design & Emotion Society and is editor of design-emotion.com. As a visiting lecturer, he teaches and has taught at The Design Academy Eindhoven, Willem de Kooning Academy, Hallo Academy, University of Twente, Universities of Applied Sciences in Utrecht, Rotterdam and Amsterdam, UNIR Madrid, and ELISAVA Barcelona. In his spare time, Marco is an avid abstract painter and enjoys spending time with his family.
ADMISSIONS PROCESSApply now
HOW TO APPLY
At IE, we seek dynamic, motivated, creative candidates with excellent professional and/or academic backgrounds who have the potential to develop the interpersonal and leadership skills demanded in today’s top professionals. If you think that the program you selected is right for you, you can learn more about how to apply, how to finance your program and the next steps you need to take to join us through this link: https://secure.ie.edu/ie/online-application/
For more information about the program or the admissions process, please contact:
Master in Visual and Digital Media | Master in Corporate Communication
IE School of Human Sciences and Technology
To be considered for admissions, a candidate should provide the following:
- Bachelor degree from an accredited university
- One-page CV
- Two letters of recommendation
- Official university transcripts (certified translation into English or Spanish)
- English language certificate for non-native English speakers (Cambridge Proficiency, TOEFL, IELTS). A certificate is not required if you completed an undergraduate degree in English
- Photocopy of current passport
- One passport-size photo
- Duly completed application form, including all supporting documents
- Application fee 125€ (non-refundable and payable by credit card or cash)
The process is divided into three steps:
- Submission of application form and documents
- Personal interview
- Final decision
Fees & Funding
The tuition for the 2017-2018 academic year of the Master in Visual and Digital Media is 24,700€. *Please bear in mind that prices are reviewed annually and are subject to change. To reserve a place, prospective students are requested to make a deposit of 5.200€ (4,000€ + 1,200€ contribution to the IE Foundation) that will be deducted from the total tuition fee.
IE has agreements with several banks which have devised plans specifically to accommodate your needs. These conditions are:
- Loans available to cover up the tuition fees (except the Place Reservation fee).
- Loan repayment period of up to 8 years.
- Up to 18 months capital grace period.
- Variable interest rate based on mortgage rate index.
- The final decision on loan approval and any conditions it may be subject to, is made by the bank in question according to their own predetermined criteria.
Once accepted onto an IE program, any student may send their loan application directly to IE. If you should have any queries please contact us at: email@example.com.
IE Financial Aid Department currently offers a range of scholarships, loan agreements, and other financial aid options to help you fund your studies in the Master in Visual and Digital Media. We recommend that you apply for financing options as early as possible, as financial resources are limited and competition is high! In addition to general scholarships, several specific scholarships are available for outstanding candidates:
- Scholarship for Communication Professionals
- Scholarship for Digital and Visual Media Professionals
For more information on financial aid options for this program, please visit our Financial Aid website: http://financialaid.ie.edu/masters.aspx
Students who have arranged full or partial funding from an employer or third party must return the signed Corporate Financing Form filled out by their sponsor to the Admissions Department, from whom it is available.
Want to learn more? We will be glad to help you.
Associate Director of Admissions