Master in Visual & Digital Media
Quality content is king. Put your creativity to work on the real-world applications of visual and digital media and bridge the gap between creativity and management.This program will prepare you to create and lead innovative and visually exciting digital media projects that engage users and audiences. The new digital economy needs professionals who are able to master the latest media strategies, understand and leverage the power of storytelling, and align a compelling creative outlook to a brand's communication needs.
OFFICIAL DEGREE
Students must fulfill the following requirements to be able to request the issuance of the Official University Degree upon completion of the Master Program.
Career-focused program
Harness your creative power
Learn by working on real, hands-on content production projects employing the latest technologies in a teamwork-driven international environment.
Get a running start
Guided by industry leaders, you’ll start designing and managing visual and digital media projects from the get-go and be prepared to work in the field as soon as you graduate.
Unlock your high-impact strategic career
The program combines training in visual and digital media content production with a strategic outlook on business and communication to put you in the forefront of some of the most exciting and creative career opportunities in today’s job market.
Learn from top professionals of the new digital economy
Our faculty is made up of a diverse group of academics and professionals, who bring pedagogical rigor and real-world expertise into the classroom.
Program Director
Vincent Doyle
Professor, Master in Visual and Digital Media and Bachelor in Communication and Digital Media
Academic Director Master in Visual & Digital Media, IE School of Human Sciences & Technology
Professor, Master in Visual and Digital Media and Bachelor in Communication and Digital Media
Academic Director Master in Visual & Digital Media, IE School of Human Sciences & Technology
Subjects
Creative Work in the Cultural Industries
Project I
Project II
Project III
Visual and Digital Media Culture
Professional experience
The relationships among media, society, culture, politics, social movements and public discourse
have long fascinated Vincent Doyle. Originally from Canada, he began his university studies in
political science, but soon gravitated towards communication and cultural studies because of his
interdisciplinary interests. “I study communication,” he says, “because it helps me to understand
how we are all products of history, language, and the institutions that shape our lives, even if we
are not always aware of it.”
With knowledge and understanding, Prof. Doyle believes, comes the capacity to make better
decisions, along with the opportunity to develop a sense of belonging and accountability to an
intellectual community that nourishes our human desire to improve our lives and the world around
us.
Prof. Doyle is a Fellow of the Sexuality Research Fellowship Program of the U.S. Social Science
Research Council and the recipient of two top paper awards from the International Communication
Association. Making Out in the Mainstream, his book about the media activism of the US-based
Gay and Lesbian Alliance Against Defamation (GLAAD) was published by McGill-Queen’s
University Press in 2016.
Academic Training
Ph.D. in Communication, 2005, University of Massachusetts, Amherst
M.A. in Communication, 1997, McGill University, Montreal
B.A. with Specialization in Communication, 1991, Concordia University, Montreal
percent of students found a job within 3 months of graduating
Why a Master in Visual & Digital Media?
People understand via visuals
People can retain 55% more information when text is paired with an image, rather than text alone.-
Hubspot
It's crucial for businesses
37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%).- Social Media Examiner
Captivating digital media is priceless.
Information is at everyone’s fingertips, tech has made interactions endless and yet, time is limited. Content is quickly moving past marketing and is defining how people interact with the world around them.
Roughly 27 million pieces of content are shared every day. That number will only continue to grow, showing just how dominant content is becoming in the marketing landscape, and how competitive it will be in the future.- AOL and Nielsen
PROJECTS THAT GO BEYOND THE CLASSROOM
From day one, you will train to conceive, develop, execute, manage, and evaluate all kinds of creative visual and digital media projects from start to finish.
EXPLORE STUDENT PROJECTS-
The mix of courses has been the best part. I was really looking forward to having this creative part. Courses like graphic design, photography and storytelling are great.
Stephanie Heinemann Garza, Mexican-German
Master in Visual & Digital Media Student
-
I really enjoyed the video production class. We had an incredible amount of work, but we really saw what it was like to work with a group.
Lorenzo Alibrandi, Italy
Master in Visual & Digital Media Student
Rewire Mag
How a creative entrepreneur overcame failure by talking about it
Coming to grips with the mechanisms of failure and exposing vulnerability can be benefitial for future successes.
Read
All about the experience: what careers in digital marketing look like today
As the traditional marketing world is disrupted by digital innovation, a new set of skills, outlooks, and opportunities are set to define the next wave of marketing leaders.
Read
How a guerrilla marketing campaign brought Lavapiés’ diversity to life
By stepping away from his laptop and taking part in a guerrilla marketing campaign, Rewire’s Editor-in-Chief discovers the joy of rolling up his sleeves and bringing a touch more color to the Lavapiés neighborhood.
ReadDo you know about our Dual Degrees?
Pursue two disciplines while gaining insight from different perspectives and ways of thinking in less than two years. You’ll cover the contents of two master’s programs—and graduate with two diplomas.
Learn moreFinancial aid
We offer customized, merit-based aid and loan programs to financially support our students' education and professional success.
Learn more and apply