Master in Visual & Digital Media

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IE Business School
Master in Visual & Digital Media

This program will prepare you to create and lead innovative and visually exciting digital media projects that engage users and audiences. The new digital economy needs professionals who are able to master the latest media strategies, understand and leverage the power of storytelling, and align a compelling creative outlook to a brand's communication needs.

Career World
Start date
10 Months

*The start date for the 2021-2022 Academic Year will be the 20th of September 2021.


Students must fulfill the following requirements to be able to request the issuance of the Official University Degree upon completion of the Master Program.

Gonzalo Camuñez

Manager - Global Recruitment

Any doubts?

Schedule a personal consultation call with our Global Recruitment team and solve all your questions!

Career-focused Visual & Digital Media Master Program

IE University molds students into future-forward and well-rounded professionals, using methodologies that put innovation and employability at the forefront.

Harness your creative power

Learn by working on real, hands-on content production projects employing the latest technologies in a teamwork-driven international environment.


Get a running start

Guided by industry leaders, you’ll start designing and managing visual and digital media projects from the get-go and be prepared to work in the field as soon as you graduate.


Unlock your high-impact strategic career

The program combines training in visual and digital media content production with a strategic outlook on business and communication to put you in the forefront of some of the most exciting and creative career opportunities in today’s job market.


Learn from top professionals of the new digital economy

Our faculty is made up of a diverse group of academics and professionals, who bring pedagogical rigor and real-world expertise into the classroom.

Our Visual & Digital Media Master Academic Director

ProfileVincent Doyle

Assistant Professor, Master in Visual and Digital Media and Bachelor in Communication and Digital Media

Academic Director Master in Visual & Digital Media, IE University

Vincent Doyle

Assistant Professor, Master in Visual and Digital Media and Bachelor in Communication and Digital Media

Academic Director Master in Visual & Digital Media, IE University

Creative Work in the Cultural Industries
Project I
Project II
Project III
Visual and Digital Media Culture

Professional experience
The relationships among media, society, culture, politics, social movements and public discourse have long fascinated Vincent Doyle. Originally from Canada, he began his university studies in political science, but soon gravitated towards communication and cultural studies because of his interdisciplinary interests. “I study communication,” he says, “because it helps me to understand how we are all products of history, language, and the institutions that shape our lives, even if we are not always aware of it.” With knowledge and understanding, Prof. Doyle believes, comes the capacity to make better decisions, along with the opportunity to develop a sense of belonging and accountability to an intellectual community that nourishes our human desire to improve our lives and the world around us.

Prof. Doyle is a Fellow of the Sexuality Research Fellowship Program of the U.S. Social Science Research Council and the recipient of two top paper awards from the International Communication Association. Making Out in the Mainstream, his book about the media activism of the US-based Gay and Lesbian Alliance Against Defamation (GLAAD) was published by McGill-Queen’s University Press in 2016.

Academic Training
Ph.D. in Communication, 2005, University of Massachusetts, Amherst
M.A. in Communication, 1997, McGill University, Montreal
B.A. with Specialization in Communication, 1991, Concordia University, Montreal

Liquid Learning in the Classroom

Book a Call

Please contact the Global Recruitment Team for personalized advice on your specific case.


Agility, flexibility and fluidity are key to navigating today’s increasingly digital, constantly changing world.

At IE University we have developed Liquid Learning, a unique and evidence-based educational model that transcends conventional learning methodologies and platforms by fusing physical and digital learning spaces so that you can access first-rate education, no matter where you are.

In the particular case of the Master in Visual & Digital Media, you are expected to attend your classes in person. However, if you are unable to attend for justifiable reasons, you have the possibility to participate remotely as a temporary solution.

Find out more about Liquid Learning at IE University

percent of students found a job within 3 months of graduating

Why study a Master in Visual & Digital Media?

People understand via visuals

People can retain 55% more information when text is paired with an image, rather than text alone.-

It's crucial for businesses

37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%).- Social Media Examiner

Captivating digital media is priceless.

Information is at everyone’s fingertips, tech has made interactions endless and yet, time is limited. Content is quickly moving past marketing and is defining how people interact with the world around them.

Roughly 27 million pieces of content are shared every day. That number will only continue to grow, showing just how dominant content is becoming in the marketing landscape, and how competitive it will be in the future.- AOL and Nielsen

What the alumni of our Master's Degree in Visual & Digital Media have to say

Find out more about who they are: their backgrounds, their skills and the steps they are taking to become successful professionals.


Check out the brochure to explore more about the program.

Check it out

Rewire Mag

A roadmap for navigating your career. Find your path by seeing how others are walking theirs!
People Fail Forward to Success

How a creative entrepreneur overcame failure by talking about it

Coming to grips with the mechanisms of failure and exposing vulnerability can be benefitial for future successes.

Master in Visual & Digital Media

All about the experience: what careers in digital marketing look like today

As the traditional marketing world is disrupted by digital innovation, a new set of skills, outlooks, and opportunities are set to define the next wave of marketing leaders.

Master in Visual & Digital Media

How a guerrilla marketing campaign brought Lavapiés’ diversity to life

By stepping away from his laptop and taking part in a guerrilla marketing campaign, Rewire’s Editor-in-Chief discovers the joy of rolling up his sleeves and bringing a touch more color to the Lavapiés neighborhood.

Go to Rewire Mag

Do you know about our Dual Degrees?

Pursue two disciplines while gaining insight from different perspectives and ways of thinking in less than two years. You’ll cover the contents of two master’s programs—and graduate with two diplomas.

Learn more

Financial aid

We offer customized, merit-based aid and loan programs to financially support our students' education and professional success.

Learn more and apply
Start your journey
Thousands of students come to Financial Aid each year to create a tailor-made financial plan.

Unsure if this is the right program to help you on your professional journey?

At IE University, we have carefully streamlined related subject areas to create unique paths featuring similar programs. Guided by these paths, you can take control and discover the right program for you.

Explore these 2 areas to find the specific program that fits with your career goals.

Hear from our students

Hear from our students

STEPHANIE HEINEMANN – Master in Visual & Digital Media