Bachelor in Communication Bring out your creativity and make brands matter

Is for individuals who are...

creative, cosmopolitan, and open to the world. You aspire to influence, persuade and engage global audiences.

Looking for...

a program that develops your capacity to think critically and strategically. You want to gain technical and creative skills that will allow you to connect and engage people with brands in creative ways.

To become...

  • an advertising champion
  • a digital content creator
  • a digital media strategist
  • a branding account executive
  • a communication manager
  • a marketing analyst

IE University’s program in Communication and Digital Media is aimed at students who wish to play an active role in making brands stand out.

This program provides solid foundations and hands-on approach in the practice of communication; with a strong corporate and content creation focus. It offers our students the skills required to create, shape, deliver and measure successful communication strategies in a wide range of formats and platforms.

The expertise of our faculty coupled with a truly diverse environment, provide the perfect setting to guide our students, as they tap into their creativity, to develop meaningful messages relevant to global audiences.

Program

Undergraduate

Duration

4 years

Language

English

Location

Segovia

What is Communication and Digital Media at IEU?

This program trains students to create and develop relevant and visible communication strategies for organizations. You will learn this by:

LIVE A UNIQUE EXPERIENCE

Why study the program in Communication and Digital Media at IE University

Program Pillars

Learn from our unique faculty

Our unique faculty composed of accomplished scholars and highly qualified professionals will expose you to the latest global trends in media and corporate communication.

The perfect setting for bringing ideas to life

Our state-of-fhe-art MediaLab is equipped with the latest tools to help you create, design, and produce your projects. This is the place where you will build your portfolio.

In-depth knowledge

Thanks to its course structure, this program allows you to gain a sound knowledge and develop essential skills in all areas of organizational communication. You can also take the electives to focus on the areas of your interest.

Experience from the very begining

With this hands-on program, you will start creating content right after you arrive. You will experiment and make your projects in the MediaLab bringing your ideas to life.

The Media Lab

The MediaLab unites the latest technology with innovation and creativity. It is an environment to experiment and learn, using the latest tools in the varied fields of communication. The studios are equipped for producing content across platforms including videos, podcasts, illustrations, graphic design, photography and websites.

At the MediaLab, integration of knowledge is encouraged. You will work on projects and assignments along with your fellow classmates, using the facility as a space to create, collaborate and exchange ideas.

As early as the first semester, you can start developing and producing content in different format and for various platforms. By the time you graduate, you will have built up a portfolio of audiovisual content that you can present as part of your CV, giving you a head start in the competitive job market.

The MediaLab offers the following facilities:

  • Digital/Multimedia writing tools
  • Editing rooms
  • Video: control room, production studio, editing booths, loan room and/ or equipment storage room

The MediaLab offers the following facilities:

  • Production studio
  • Podcasts: studio and control room
  • Digital and analogical photography laboratory

Build your Career Path

Put communication and digital media to work in a wide range of organizational settings.

Build identity through content

  • Branding strategies and campaigns
  • Creation and management of advertising campaigns
  • Photography and video production
  • Webs and apps design
  • Branded content and storytelling
  • Events creation and production

Create transmedia exposure

  • Media planning
  • Public relations
  • Digital marketing (SEO/SEM)
  • Social media strategy and community management

Create and manage audiovisual content

  • Creative content development
  • Production planning and management
  • Sales and acquisition of content
  • Marketing and distribution of audiovisual product

Build and manage strategies in organizations

  • Corporate communication
  • Marketing and communication management
  • Strategy planning
  • Crisis management
  • Corporate social responsibility and advocacy campaigns

Enhance and provide innovation to businesses

  • PR and reputation measurement and management
  • Innovation and digital transformation
  • User-centered design
  • Public affairs

ABOUT IE’s SCHOOL OF HUMAN SCIENCES AND TECHNOLOGY

IE’s School of Human Sciences and Technology is a unique, interdisciplinary institution that brings together three core areas with a common focus on people.

The Bachelor in Communication is grounded in Communication and Media Science, and has important connections to how people behave, and to how data and technology can be used to study and enable people.

Other Bachelor Degrees from the School of Human Sciences and Technology:

Bachelor in Psychology

If you are fascinated by people, this program will provide you a toolbox of skills and knowledge to develop individuals and groups in work and in life.

Go to the Bachelor in Psychology

Bachelor in Information Systems Management

For students interested in how to design and manage the information and technology that drives the performance of the digital enterprise.

Go to our Bachelor in Information Systems Management
Go to IE School of Human Sciences and Technology

GET STARTED

YOUR FIRST POINT OF CONTACT

Detailed information, brochures and forms can be mailed to you upon request.

Request information

INTERESTED IN BECOMING AN IEU?

We have a rolling admission process, however, our places are limited.

Check out the entry requirements

In case of having already made a decision, start the process.

Apply for the admission

INFORMATIVE EVENTS

We hold regular events aimed at providing information to parents and prospective students.

See our calendar events