Bachelor in Communication Bring out your creativity and make brands matter
Is for individuals who are...
creative, cosmopolitan, and open to the world. You aspire to influence, persuade and engage global audiences.
a program that develops your capacity to think critically and strategically. You want to gain technical and creative skills that will allow you to connect and engage people with brands in creative ways.
- an advertising champion
- a digital content creator
- a digital media strategist
- a branding account executive
- a communication manager
- a marketing analyst
IE University’s program in Communication and Digital Media is aimed at students who wish to play an active role in making brands stand out.
This program provides solid foundations and hands-on approach in the practice of communication; with a strong corporate and content creation focus. It offers our students the skills required to create, shape, deliver and measure successful communication strategies in a wide range of formats and platforms.
The expertise of our faculty coupled with a truly diverse environment, provide the perfect setting to guide our students, as they tap into their creativity, to develop meaningful messages relevant to global audiences.
What is Communication and Digital Media at IEU?
This program trains students to create and develop relevant and visible communication strategies for organizations. You will learn this by:
LIVE A UNIQUE EXPERIENCE
Why study the program in Communication and Digital Media at IE University
Bridge the gap between strategy and creativity
The program transcends the boundaries of conventional degrees by combining creative methodologies and tools along with communication strategy to deliver meaningful and effective communication strategies.
The unique combination of expertise
IE’s extensive expertise in human sciences and technology, coupled with IE Business School’s know-how provides the perfect combination to train our students to become an active part of the media and communications industries.
Use state-of-the-art facilities
IE has been ranked 10th worldwide for innovation in technologies and teaching. This program delivers an innovative practical approach that involves extensive training in the MediaLab which is equipped with the latest tools and digital technologies that are essential to bring your ideas to life.
Study with a diverse community
You will study and live within an incredibly diverse community of students and faculty coming from over 100 countries, giving you an international outlook and the critical skills you need to work effectively with people across cultures and countries.
The power of a network
IE has a network of over 50,000 graduates working across the globe in a wide range of organizations and careers. After graduation, you’ll have access to IE clubs, alumni events and other professional and social networking activities.
Share your time with our unique faculty
You will live and study in a warm environment, where you will have constant contact and guidance from your professors and administrative team.
Highly demanded by top employers
Real world experience is essential within today’s competitive job market. Through the possibility of doing internships, you will gain the professional skills that will take your studies one step further. This has led employers of leading firms worldwide to rank IE University as a top institution (1st in Spain, 10th in Europe and 27th worldwide) to recruit from
Personalize your study path with your advisor
In addition to the extensive core curriculum and the elective courses you can choose, you will also have the chance to work with your advisor and shape the path you want to take along with the IE Labs, Internships, Exchanges and a Final Project.
IE University is recognized worldwide for its entrepreneurial spirit which embeds all our programs. Our Communication students develop the necessary skills to bring their own initiatives to life either as a startup project or inside an organization.
The Bachelor in Communication is fully compliant with the Bologna Process and accredited by the Spanish government and the European Higher Education Area (EHEA). This 4 year program consists of a total of 240 ECTS credits.
Learn from our unique faculty
Our unique faculty composed of accomplished scholars and highly qualified professionals will expose you to the latest global trends in media and corporate communication.
The perfect setting for bringing ideas to life
Our state-of-fhe-art MediaLab is equipped with the latest tools to help you create, design, and produce your projects. This is the place where you will build your portfolio.
Thanks to its course structure, this program allows you to gain a sound knowledge and develop essential skills in all areas of organizational communication. You can also take the electives to focus on the areas of your interest.
Experience from the very begining
With this hands-on program, you will start creating content right after you arrive. You will experiment and make your projects in the MediaLab bringing your ideas to life.
The Media Lab
The MediaLab unites the latest technology with innovation and creativity. It is an environment to experiment and learn, using the latest tools in the varied fields of communication. The studios are equipped for producing content across platforms including videos, podcasts, illustrations, graphic design, photography and websites.
At the MediaLab, integration of knowledge is encouraged. You will work on projects and assignments along with your fellow classmates, using the facility as a space to create, collaborate and exchange ideas.
As early as the first semester, you can start developing and producing content in different format and for various platforms. By the time you graduate, you will have built up a portfolio of audiovisual content that you can present as part of your CV, giving you a head start in the competitive job market.
The MediaLab offers the following facilities:
- Digital/Multimedia writing tools
- Editing rooms
- Video: control room, production studio, editing booths, loan room and/ or equipment storage room
The MediaLab offers the following facilities:
- Production studio
- Podcasts: studio and control room
- Digital and analogical photography laboratory
Build your Career Path
Put communication and digital media to work in a wide range of organizational settings.
Build identity through content
- Branding strategies and campaigns
- Creation and management of advertising campaigns
- Photography and video production
- Webs and apps design
- Branded content and storytelling
- Events creation and production
Create transmedia exposure
- Media planning
- Public relations
- Digital marketing (SEO/SEM)
- Social media strategy and community management
Create and manage audiovisual content
- Creative content development
- Production planning and management
- Sales and acquisition of content
- Marketing and distribution of audiovisual product
Build and manage strategies in organizations
- Corporate communication
- Marketing and communication management
- Strategy planning
- Crisis management
- Corporate social responsibility and advocacy campaigns
Enhance and provide innovation to businesses
- PR and reputation measurement and management
- Innovation and digital transformation
- User-centered design
- Public affairs
“I’ve always been fascinated about brands, what they stand for and how they build their meaning in a global context. It’s interesting how nowadays communities interact and establish a dialogue with brands and how the organizations behind them manage to deliver consistent messages via multiple platforms and formats. I see myself in a consulting firm that helps organizations to become visible and relevant for their audiences.” - Carmo Braga da Silva
“I love people and their stories, I have always considered myself as a story-teller and I believe using illustrations visually is the best form of storytelling. I’m very curious about how these illustrators create universal languages to connect with people around the world. I have many ideas in mind and I want to learn how to make them real, concrete and visible for others. When I graduate, I would like to work in an audiovisual agency for a few years and eventually start my own studio.” - Pablo Fernandez
ABOUT IE’s SCHOOL OF HUMAN SCIENCES AND TECHNOLOGY
IE’s School of Human Sciences and Technology is a unique, interdisciplinary institution that brings together three core areas with a common focus on people.
The Bachelor in Communication is grounded in Communication and Media Science, and has important connections to how people behave, and to how data and technology can be used to study and enable people.
Other Bachelor Degrees from the School of Human Sciences and Technology:
Bachelor in Psychology
If you are fascinated by people, this program will provide you a toolbox of skills and knowledge to develop individuals and groups in work and in life.Go to the Bachelor in Psychology
Bachelor in Information Systems Management
For students interested in how to design and manage the information and technology that drives the performance of the digital enterprise.Go to our Bachelor in Information Systems Management
YOUR FIRST POINT OF CONTACT
Detailed information, brochures and forms can be mailed to you upon request.Request information
INTERESTED IN BECOMING AN IEU?
We have a rolling admission process, however, our places are limited.Check out the entry requirements
In case of having already made a decision, start the process.Apply for the admission
We hold regular events aimed at providing information to parents and prospective students.See our calendar events