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Beatriz Gandarillas is currently an assistant professor in the Department of Psychology at IE University. She obtained her Ph. D in Social Psychology from the Universidad Autónoma de Madrid. Her primary research interests are in attitude change and persuasion, domains in Social Psychology in which she is an expert. Specifically, her research focuses on the study of the subjective experience that accompany the generation of thoughts, such as the ease with which thought come to mind and the fluency with which objects are processed. Currently, she continues her work on the ease of thoughts but she is also interested in the happiness, the emotional intelligence and the positive attitudes in the professional environment. Her work has been published in journals such asPsicothema, Revista de Psicología del Trabajo y las Organizaciones, Revista de Psicología Social.