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Fernando Bermejo is a member of the Department of Communication Sciences at Universidad Rey Juan Carlos and a Faculty Associate at the Berkman Center for Internet & Society, Harvard University, where he was a Faculty Fellow in residence during the academic year 2009-10. His areas of interest are audience research and measurement, communication theory, the political economy of new media, and the different forms of online advertising. He is the author of “The Internet Audience: Constitution and Measurement” (Peter Lang, 2007) and editor of “On Communicating: Otherness, Meaning, and Information” (Routledge, 2010). He is a member of the editorial board of the journal Communication Theory (Wiley-Blackwell). He brings to his academic work experience in applied research for media and technology companies as research analyst at CDNOW Inc and as senior analyst at the Internet Research Group.