Professor José de Isasa has been responsible for leading brands such as Cacharel and Biotherm (Luxury products), and Fortuna (FMCG), although it’s with Media companies where he has developed most of his professional career. He started in 1998 in Walt Disney Television, where he was part of the team that launched Disney Channel, Toon Disney and Playhouse Disney in Spain and Portugal. Between 2005 and 2007 he worked as Brand Manager at Sony Pictures Television International, focusing on AXN Spain and Portugal, participating in the DTT launch of the first worldwide Sony free TV Channel: Sony Entertainment Television. Since 2007, he is Editorial Marketing Manager for EL PAÍS, leading general information newspaper in Spain. Being passionate about new technologies, he centers his job in building and reinforcing EL PAÍS brand in all its channels, during a significant period for the newspaper and the whole media sector.