In today’s total experience economy, it’s more important than ever to bridge the gap between creativity and management so that we can engage users and leverage the power of storytelling to adhere to a brand’s needs. The Master in Creative Direction, Content & Branding gives you the necessary tools to create and lead content and visual projects that engage users.

IE University’s Master in Creative Direction, Content & Branding is a unique program that enables you to understand and leverage the power of storytelling, produce innovative and compelling content and align your creative skills to a brand’s communication needs.

The Master in Creative Direction, Content & Branding combines training in visual and digital media content production with a strategic outlook on business and communication to put you at the forefront of some of the most exciting and creative career opportunities in today’s job market.

The Master in Creative Direction, Content & Branding is a full-time, in-person program lasting ten months. You'll be studying in Madrid's bustling business hub.

The Master in Creative Direction, Content & Branding will be a distinct advantage if you’re aiming for a career as a creative director. It’s a career-focused program guided by industry leaders. You’ll start designing and managing visual and digital media projects from the get-go and be prepared to work in a variety of creative industries as soon as you graduate.

The Master in Creative Direction, Content & Branding has three main areas of focus: Digital Media and Technology; Visual Media and Creativity; and Business, Branding and Management.

The first term lasts three months: during this time you’ll study the core subjects, followed by specialist subjects including graphic design and creative and critical thinking. The second term, also lasting three months, builds upon previously acquired knowledge of digital and visual media, giving you the chance to explore the specific techniques and tools used in the industry by accomplished professionals. The third term, which lasts four months, introduces abstract modern concepts of the creative industry’s place in the corporate world and further examines the industry from a business point of view. This culminates in the final project, where you’ll work in teams to focus on specific practical areas and phases of the development of a visual and digital media strategy, creating narrative content for social impact.

This is an intense full-time program with classes from Monday to Friday in our Maria de Molina Campus. You can expect aproximately 3 or 4 hours of classes per day, which may be scheduled in the morning or the afternoon. In addition, you will also be required to complete individual and team work, for which we recommend spending around 2 hours per day. We don't recommend that you work while you study this program.